FeedBurner – What Used To Be Paid Is Now Free

FreeBurner for Everyone

Now that Google owns FeedBurner, they’re on a quest to expand like mad and take over the RSS world. What is the best way of doing that? How about offering what used to be a paid FeedBurner service for free? Well, that’s exactly what they did.

Beginning today, two of FeedBurner’s previously for-pay services, TotalStats and MyBrand, will be free. Not in the sense of soaring high above the clouds or recently sprung from the hoosegow, but free like you’ll no longer gladly be billed on Tuesday for a burned feed today.

FeedBurner Stats PRO


FeedBurner Stats PRO give you access to the number of people who have viewed or clicked individual content items in your feed and β€œReach,” which estimates the daily number of subscribers who interacted with your feed content. You can turn this on by signing in to your account, navigating to the Analyze tab and heading to the FeedBurner Stats PRO section. Click the “Item Views” checkbox to activate these PRO features.



MyBrand allows you to private label your feed URL. For example, rather than using feeds.feedburner.com/MyFeedName, a MyBrand feed address would be MyDomainName.com/MyFeedName.

To get started with MyBrand, sign into FeedBurner, click the “My Account” link in the upper left-hand corner, and then click “MyBrand”. Nota Bene: You must be comfortable playing around with DNS entries and own the rights to the domain whose DNS entries you’ll be playing around with in order to successfully activate MyBrand.

Current PRO customers will not be charged for the last month or any future months. Once you activate either features you will receive a “PRO” badge next to your feed.

71 thoughts on “FeedBurner – What Used To Be Paid Is Now Free”

  1. Now that is a good news. Thank you for sharing this.

    1. Cash Quests says:

      27.8% of blogs that I subscribe to have posted about this today. Good news certainly spreads fast!

      1. Indeed, i just wonder if they knew before Google even decided what to do with that future. Just kidding πŸ˜‰

        1. ritchie says:

          I bet they had their drafs done and ready to publish :mrgreen:

      2. But wouldn’t you say that bad news spreads faster? 😯 Great news for MyBrand and TotalStats supporters, definitely.

    2. webd360 says:

      Definitely is good news, I love Google lol

      1. well, sounds good

      2. Goob says:

        Every time I start to think Google is getting too big and powerful, they win me over with free goodies like this πŸ™‚

    3. Lewis Empire says:

      Google has making money from free products down to a science.

      1. ritchie says:

        Yes, and I expect to be fb prostats integrated with analytics sooner or later; and associated with the google user as well.

  2. Jorge says:

    Great! (Google is trying to take over the world. :evil:)

    1. Lewis Empire says:

      I think they are WAY beyond trying…

      1. take over the world? far from it

        1. You think so? They seem to be doing a pretty good job to me. Watch out Microsoft. 😈

  3. Online Tips says:

    I just wrote a post about this!


    I’m really looking forward to MyBrand. I just emailed FeedBurner about activating mine and it should be available for me soon.

    1. well, congrats

      i’ve not put feedburner on my site yet, but i think it’s time to do so.

      hopefully, you’d see it on my site on your next visit…

  4. Leo says:

    By using their MyBrand feature, will we have to change the feed URL manually on associated programs?

    1. ritchie says:

      that’s a good question; I’d suppose that both adresses still work, but I don’t know for sure yet.

    2. Goob says:

      Yeah, this is a question I’m trying to figure out as well. With all the blogs and plugins I run on each of them that have something to do with the RSS feed, that would be a bit of a pain in the arse to go around changing.

  5. Jeff says:

    That is so cool that Google would do this, I am kinda surprised they just didn’t let it be. Now it makes me think what else are they going to do to help improve feedburner for the users.

    1. it’s good that google took fb over

      hopefully, many better free services will be available soon

  6. shman says:

    Great news! Thanks John 4 info. 😎

  7. Jhon Hebrink says:

    Ready to sign up feed burner, Thanks πŸ’‘

    1. i will sign up too

  8. Debo Hobo says:

    Thanks for the update. I don’t have any subscribers yet, but when I do this info will come in handy. πŸ˜€

  9. Michael says:

    This story is spreading like wildfire on the internet. Lets hope other big sites start offering free stuff!


  10. This is great news! Google = love πŸ™‚

    1. i don’t the john would agree with you on the equation

  11. Casey says:

    Sweet! One good thing about Google owning Feedburner. πŸ˜›

    1. there will be more to come, hopefully

  12. Wallace says:

    i already seen the news at TechCrunch.

  13. Shaun Carter says:

    Sweetness! I love playing around with feedburner, but I never tried any of the paid services.

    1. Same here; I was always fascinated by feedburner. Was just not too happy about paying for their services.

  14. Jaime says:


    As usual… Thanks. I have just started with feedburner and i did not this.

  15. Hip Hop says:

    hey thanks for lettin me know πŸ™‚

  16. James says:

    Hey, right as I was fixing to pull the trigger and pony up for the Pro service. Thanks Google!

  17. MrGPT says:

    Great news! I sent an email to be a MyBrand user πŸ˜€ .

  18. PilotJohn says:

    This is sweeet! Way to go Google! I am now a pro user! πŸ™‚

    Happy 4th everyone!


  19. Sagar says:

    thanx a lot for the great review john , Google’s feedburner is really good news …the brank google rocks …

    http://www.desiarticles.com | Complete Desi Stuff

    1. john wouldn’t too happy hearing it, certainly not when google is banning his roaring train….

  20. bob cobb says:

    I assume if we switch to mybrand the existing feedburner.com link will work as well right?

  21. Lewis Empire says:

    This is a great piece of information John. This is the type of stuff that keeps me reading your blog everyday.

    1. Exactly – Great Content – Great Blog

    2. Yeah, I second that. I read a lot of blogs, but I always go back to JC to get more info.

  22. Jamaipanese says:

    yay! found out earlier today (yesterday) and added those features to my feed πŸ˜€

  23. Karol Krizka says:

    Thanks for the info! I wouldn’t have found out about it anyways. Do you by any chance know if they are planning to integrate feedburner into their Blogger service?

  24. simon says:

    Thanks for the good news!

  25. Gitesh devv says:

    That sure is a good news.
    One more New thing about google.Pretty evil 😈

  26. Fable says:

    Awesome! Google rules! If only they would buy out Microsoft and make Vista upgrades free… lol. πŸ˜›

    1. ritchie says:

      Who needs Vista anyways? 😈

    2. Haha it can happen, right?

  27. Good news and good way how to get even more users.

  28. zool says:

    Hm.. good news but maybe there’s somethin about it…
    Because Big G will have some agenda…

    1. Probably they’re out to distract us with all these perks. Before we know it, we’ve built some kind of Google dependence.

  29. john has reached another milestone with over 6000 feed subscribers!

    well done

  30. Awesome πŸ™‚ Always like more free stuff, and feedburner is already a great service anyway.

  31. John Cow says:

    Google has plenty to go around. Doesnt surprise me they are offering this at no cost now.

  32. In the grand scheme of things, I believe that nothing is ever really “free.” For now, I’d take free feedburner services though; would just have to worry about cosmic laws later on. 😎

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  34. Mybloggo says:

    Good News….and great to noe this

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