Find Keywords That Nobody Else Uses with Keyword Shack

Keyword Shack

Keyword Shack is an online keyword research tool which gives a very large amounts of long tail keywords. PPC marketers know that bidding on long tail keywords cost less and can result in higher conversion, which results in making more money.

What Is A Long Tail Keyword?

An example of a normal keyword would be, “mortgage.” An example of a long tail keyword would be, “find the lowest rate for your mortgage.” The long tail is an economic concept that says the collective demand for less-popular items can exceed all the most popular added together. In other words, most of your search traffic comes from strange search queries that you may have never thought of. Long tail keywords are more targeted because the searcher is entering more information. Someone searching for mortgages is not as targeted as someone searching for “debt consolidation mortgage loan.”

Long tail keyword

Ever since PPC marketing was invented we were taught to believe that the higher the search volume of a keyword has, the better it is. The problem is everyone bids on the high volume keywords. This jacks up the price to a level where you can’t make money from it.

Let’s say you want to the #1 ad position for the the keyword “mortgage” on Google AdWords. To do that you will have to pay as much as $15 per click. That’s $15 for each and every person who enters your site! And “mortgage” isn’t the most expensive keyword.

How do you dominate the PPC market without losing your shirt? The answer is simple. Don’t bid on the expensive high volume keywords. Instead, target the much less expensive, but lower volume, long tail keywords. Most PPC marketers don’t do this because they can’t get enough long tail keywords to equal the traffic of the high search volume one. This is where Keyword Shack comes in.

100,000 Long Tail Keywords Related To Mortgage

Let’s continue with our mortgage example: According to Google’s Keyword Tool, “mortgage” gets over 150 million searches per month. That’s a huge number of searches and as you can see from the screen shot, there are sponsored ads everywhere.

Google SERP

Because of the search volume and competition, those advertisers are paying top dollar to show up in the results page. As a PPC marketer with a limited budget, how do you compete? By using Keyword Shack to find keywords that no one else is bidding on. For example, you can bid on the term “using credit card to make mortgage payments.”

Google SERP

As you can see from the screen shot above, there are no Google ads for the results so you’ll only have to make the minimum 5 cent bid to get the number 1 position. According to Keyword Shack, “using credit card to make mortgage payments” is searched 1,035 times per month. This is no where close to the 150 million searches for “mortgage” but you’ll be paying 5 cents instead of $15 per click. So, instead of spending large sums of money targeting a few high search volume keywords, you spend very little money targeting tens of thousands (Keyword Shack produced a list of 100,000 keywords for “mortgage”) of less searched long tail keywords. The end result is you get just as much, if not more, traffic but you spend a ton less money and get higher quality traffic to boot.

Keyword Shack Gives You The Most Keywords

Up until now, there was no keyword tool that really gave you a large amount of keywords. The free keyword tools are not very good because everybody uses them, so all the keywords they returned are saturated. There are a few select keyword research tools that do return up to ten thousand keywords but those tools also cost a few hundred dollars per month.

Using Keyword Shack, I was able to generate a 100,000 keyword list for the term “mortgage.” This blows away any other keyword tools I’ve used before. This tool will give you keywords nobody else has ever thought of.

$10 Per Month Discounts for John Chow Readers

Keyword Shack cost $97 per month, which is actually quite reasonable for a keyword research tool. John Chow dot Com readers can get a $10 per month discount by using coupon code JohnChow. If you wish to try out the service first, Keyword Shack offers a free trail but it’s limited to 10 searches and 5,000 results. However, it will give you a good feel for the service.

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Find Keywords That Nobody Else Uses with Keyword Shack


58 thoughts on “Find Keywords That Nobody Else Uses with Keyword Shack”

  1. Keyword research is the most important factor for someone who wants to make money online.

    I’ll see what it has to offer, but don’t think I’m buying though. I’ve my own method 😛

    Thanks John

    1. Same here. I see alot of people paying for services like Wordze or Wordtracker but a creative mind, search and replace, and excel can create some MASSIVE keyword lists. Also since google gave you the kw search volume in their kw tool last year alot of these other services value has gone down.

      1. It’s not always about BIG keyword lists. It’s about keyword lists that convert and sometimes those are really small and it just takes a little brainstorming and out of the box thinking to figure those out.

        1. John Chow says:

          Of course, the smart marketer would run the list through a tracking tool like Tracking202 Pro to find weed out the non converting keywords.

          1. Now that is the best tip! Creative brainstorming will help you to fluff out your keyword list, but very often the conversion on said keywords / phrases is super-poor. A quality tracking tool will help you to weed out them undesirable non-performers, big time.

          2. Actually it can be a lot simpler than using tracking202. If you just add “+{keyword}” (no quotes) (for Adwords only) to your affiliate sub id, that can go a log way.

          3. This is a really great point. I’ll have to search for Tracking202. It’s one thing to get people to your site, but it’s another to get them to your site and ready to buy.

  2. Amar says:

    This is a damn long review and looks pretty nice. Keyword research is very important for everyone who works online. If its a blogger or someone related to affiliates. I always used google keywords tool but I think this looks more promising. I am gonna give it a try. Thanks for putting this up

  3. I use market smaurai for my keyword research! it is fantastic and was only $99 once off 😀

    1. Paul B says:

      Market Samurai is great, but never ever mentioned by MMO bloggers like John only interested in a commission. It’s a shame.

      Also, ShoeMoney tools has a great longtail keyword generator, much better value for money than this type of service.

      1. I actually think John has mentioned Market Smaurai before… Might search it.

  4. Mortgage Guy says:

    Anyone who buys errrrrr excuse me rents Software for $100 per months isn’t very bright in my opinion…come to think of it for a moment.

    I use MARKET SAMURAI costs $100 and it filters all the keywords in seconds. The best in the Keyword business.

    1. I’ve heard a lot of good things about Market Samurai from several different people.

      1. Thanks guys for the votes of confidence 😉

        In this tool’s defense [disclaimer: this is the first time I’ve seen it] it looks like it gathers many more keywords than Market Samurai ever will.

        You were spot-on with the reason why we do it that way, WLDP:

        It’s not always about BIG keyword lists. It’s about keyword lists that convert and sometimes those are really small and it just takes a little brainstorming and out of the box thinking to figure those out.

        Anyway – it looks interesting. I’ll be checking it out. Thanks for the heads-up on this new tool.

        1. KeywordShack says:

          We would also like to point out, that Keyword Shack and Market Samurai don’t exclude each other. Our tool offers a different type of service.

          For example: our lists are very useful for PPC campaigns that benefit from covering huge masses of keywords for minimum price. They can also be easily split into ad groups directly from format.

          We have experience with many different keyword tools, and tools like market samurai, that generate conversion oriented keywords for specific niches definitely have their own use. Keyword Shack’s purpose is to generate a variety of long tail keywords that are usually unnoticed by other tools, thus allowing wide selection of free-from-competition keywords.

          The potential use of our lists can be easily tested by loading the trial results into AdWords or Sponsored Search campaign.

          1. You guys are definitely the first lot to emphasize the long tail keyword as your specific target, and I think that you’re batting on a good wicket here.

          2. The long tail keywords Is the big selling point here. Only having to pay $0.05/click to be at the top of Google is pretty nice.

          3. “I think that you’re batting on a good wicket here.” You must be British, nobody else would use that expression 😉 SY

          4. Paul B says:

            How does it compare to Shoemoney’s keyword generator, his is very good at generating HUGE lists of longtails plus all the other tools for less than $80 a month.

      2. Next vote here for Market Samurai, hands down beats all what I have tested so far! SY

    2. David says:

      but, you see, market samurai isn’t paying john chow to recommend it to his blind sheep…er, uh, readers.

      1. You sure have a lot of different names pointing to your url. Do you suffer from multiple personality disorder? Or is there another agenda at play here?

  5. Erm, do you need tro buy credits to use the trial version?

    1. KeywordShack says:

      You don’t have to buy credits, you get 10 credits with the trial. If those run out, you are welcome to subscribe and get 100 credits per month. If credits run out, additional credits can be purchased.

      1. Would you ever consider offering a flat pay per credit deal? … or smaller credit packages? It seems like most people probably won’t need 100 searches for consecutive months.

  6. Okayyyy, so this sounds pretty neat and I didn’t even read all of the review tbh, just thought I’d get stuck in.

    Don’t know if anyone else has tried it yet, but the processing time for keywords is slowwwww, currently around 5 minutes. Let’s see… *refreshes again* – Ohhhh, got something now!

    Holy FUNK, OK… right, guys… the results it has returned to me is like… ermmm Google Keyword Tool on CRACK!

    This list is freaking huge and very comprehensive (in Excel format). Which is also great – I’m just going ahead now and using a formula to pull out all keyword terms that have *purchasing* type themes about them.

    I’m impressed, other than the load time. But hey, that’s a small issue that cannot be resolved… or with a little bit of forward thinking from users, submit and forget then come back to it later in the day.

    Thanks for the scoop John, really liking this.

    1. I meant CAN be resolved, not cannot. 😛 My bad.

    2. KeywordShack says:

      We are glad you like it.
      Please note that the subscribed version can return much more than the trial. You are welcome to switch to fully activated version and try the full potential of our tool.

  7. I’ll try the free deal. If it works it’s def worth the $97 per month because you can make that back in less than a day. However, I’m a bit skeptical that there are 1,035 searches for “using credit card to make mortgage payments” per month. That just doesn’t seem likely.

    1. John Chow says:

      I believe its keyword volume number comes from all Internet searches and not just Google.

  8. Great post on the value of long-tail keywords – I just got started trying to make money online and this is the strategy I’ve been concentrating on. I’ve had some success with keywords that don’t have a lot of competition.

  9. Shaun says:

    I’ll try tomorrow morning

  10. Ronblogger says:

    Thanks for the review, i’ll give it a try then let’s see then

  11. videostar says:

    It is really worth trying.Thank you for teaching.

  12. Keyword reasearch is the crfitical first step in efective SEO. Creating content around non performing keywords, or targeting them in a campaign is just a terrible waste of time and resources, yet happens all the time. The long tail of search has been a subject of much debate for quite a while now, and targeting the long tail rather than the hugely competed for single keywords makes a lot of sense, and is showing great results for people using this approach. The less competition on a given search term, the easier it is to rank well. It is as simple as that.

    Using a dedicated service that offers something unique as far as keyword reasearch goes is a must if you’re serious about having a competitive advantage in your online endeavours. As John said – everybody ios using the free tools….

    1. I don’t have any ads up, but all of my Google traffic comes very the most crazy weird searches I would have never expected to point to my site. Kind of cool to have a tool to find those.

      Even outside of using this for PPC ads, it could be useful for on site SEO.

  13. Hey John,

    I believe that long tail keywords are really helpful in gaining more convertible traffic. Short keywords do gain you traffic but the probability of conversions is very low.

    However people who are intended in buying always make a long tail keyword search.

    This Keyword Shack is very impressive I won’t mind giving it a try.

  14. Pope says:

    Most people don’t care about long tail keywords.
    Mistake #1

  15. Mal Keenan says:

    I don’t know about buying expensive jeyword tools. I think the greatest way to rank highly for long tail keyword phrases is to blog regularly.

    Because I have an established blog I can choose a 4-5 word phrase and usually rank on Google page 1.

    Also, I am getting ranked for long tail phrases that I would never have thought to target or predicted,simply by blogging about the general topic.

  16. Lee Ka Hoong says:

    Keyword research is the most important part when it comes to make money online, searching long tail keyword might be quite interesting and easier to optimize for the short keyword. I’ve just bought Micro Niche Finder, seems that keyword shack is good as well, going to try MNF and keyword shack will be next.

  17. Tom says:

    I have a blog about golf http://www.golf.pasje.net and i have a big problem with keyword because in Poland most popular car is vw golf so when you write in google word ” you have 10 sites about golf and hundrets about cars

  18. fas says:

    Costly bit of software. How does it compare to shoemoney tools?

    1. David says:

      How does it compare? John Chow gets paid if you burn your money on keyword shack.

  19. David says:

    Shouldn’t you disclose that keyword shack pays you money to hawk it to your readers??

      1. Paul B says:

        Genius. Nothing more to add.

      2. Absolutely hilarious, the best disclosure policy I have read so far, may I copy, ehm, I mean, plagiarize, ehm I really mean imitate you? You know imitation is the highest form of a compliment 😉 SY

  20. Blue Montoya says:

    Great blog on keywords John, Bloggers have to implement this in order to rank. thanks for the tips

  21. Vince Cianci says:

    I just wanted to say John I LOVE YOUR DISCLOSURE STATEMENT!!!! Sorry I had to yell that out…

  22. Blue Montoya says:

    I would try keyword shack if it was free or a free trial, Is there a program similar to keyword shack?
    Blue | mars-blue.com

  23. EarningStep says:

    look like this is great tools to make money with affiliate marketing.. really great for adwords

  24. Dave Davis says:

    “As you can see from the screen shot above, there are no Google ads for the results so you’ll only have to make the minimum 5 cent bid to get the number 1 position”

    That’s completely untrue and shows how little you understand the CPC model this decade. There is something that defines what you pay per click and it determines if you even show up at all, it’s called QUALITY SCORE (or quality index in YSM).

    If your QS is not high enough, your ad will not show. If it’s not high enough again, you’ll pay more than 5 cents.

    Finally, MOST long tail keywords wont show ads due to “low search volume” in Google. The only way ads will get displayed is if an increase in volume occurs.

    This renders the whole concept of dumping thousands of long tails useless and makes this product an expensive toy.

    You should take more responsibility in what you push here John, people actually listen to you.

  25. Finding keywords is the most time taking task for me. Have to look many aspects, first of all collect all those relevant keywords and than see their competition and all.

    Lets see how this one is going to help me and my time.

  26. Tampa Lawyer says:

    This is a great tool. We do a large amount of PPC for our law practice and always have a problem coming up with the hundreds of long tail legal keywords. This solves that problem.

  27. $97 monthly ??? Market Samurai does this and more for a one off payment plus and included lifetime updates! SY

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