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First AllAdvantage, Now The Boo Is Back!

written by John Chow on November 24, 2006

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Come on everybody! Let’s all party like it’s 1999! First AllAdvantage comes back and now Boo.com is following right behind.

boo.jpg

For those who were not around the first time, Boo.com was to be for cloths what Amazon.com was for books. They were one of the biggest flame out when the Internet crashed.

In 1999 Boo.com, a fashion retail site, burnt through $120 million in six months, in part because it’s call centre was situated in London’s fashionable Carnaby Street, as opposed to a cheaper location. The web site was also built by three different development teams spread across the globe, while it’s home page was notorious for its slow load time and use of – then less common – Flash.

Founded by Ernst Malmsten, Kajsa Leander and Patrik Hedelin, Boo.com’s largest backer was Omnia, a fund backed by members of Lebanon’s wealthy Hariri family, which put nearly $40 million into the company. Over 400 staff and contractors were made redundant when Boo went into receivership in May 2000.

According to Tech Crunch, John Collins did some digging into the domain name and found that it is registered to a “woman living in the leafy dublin suburb of ranelagh [in Ireland].”

I wonder if any other old Dot Com’s will be joining the party?

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{ 14 comments }

kevin November 24, 2006 at 9:24 pm

check out your site with 4 W’s wwww.johnchow.com

Steve November 24, 2006 at 10:32 pm

Looking forward to Pets.com making a comeback!

John Chow November 24, 2006 at 10:38 pm

Don’t think that will happen since the domain is owned by PetSmart and already forwards to them. :)

Nomar November 25, 2006 at 12:30 am

hmm cool that old dot coms are coming back :D

HMTKSteve November 25, 2006 at 3:19 am

It’s amazing how many web 1.0 companies did not realize that the important location is on the web and that you don’t have to have a famous “real” address!

john November 25, 2006 at 6:03 am

why are you writing about all advatntage in every single of your blog posts???

Matt November 25, 2006 at 9:15 am

Regarding boo.com, I have to tell you this. About a year or so ago, I was on a whole “web nostalgia” kick and I ended up at boo.com, and it looked exactly like it does right now.

So the coming soon page is nothing new.

I’m glad you posted it though, I like talking about this “ancient web history”. :)

Rat November 25, 2006 at 9:42 am

Man, that is just wrong!!! I just submitted a story to BuzzFlash.net and it dissappeared. Then an hour later i see someone else has submitted the same exact story. Let’s start our own digg/buzz site John and do it with integrity.

Christoph November 25, 2006 at 1:12 pm

In one way I would say scary to see all that stuff coming back, but then again – if somebody gets burned it is their own fault. The smart people will watch from the outside and benefit from the fallout. Only those who ignore history, will repeat history and then get burried in history.

Christoph

David Mackey November 25, 2006 at 2:15 pm

Never heard of the first boo.com. Was wondering if you would consider taking a quick peek at my site BetterNeighbours.Com and let me know what you think?

John Chow November 25, 2006 at 7:28 pm

David – It’s nice and clean but after reading the description, I still do not have a clear idea on what the site is really about. I think you should work on that.

Philomena Ojikutu November 25, 2006 at 9:39 pm

See what postulated as the theory of “Reciprocal Decline”? What Rattube is saying is that lack of integrity is eating away at the edifice called Digg.

John, you are better plced with your reputation to lead this another social networking platform that can equal and even beat Digg’s record. Your ban is a blessing in disguise.

John Hood November 26, 2006 at 10:41 pm

John,

Would you mind taking a look at my blog and telling me what you think please?

Many thanks.

John

insider February 19, 2007 at 8:00 am

The new boo.com is on its way, the countdown has begun, boo is happening and it is for real, will keep you posted, for now see http://www.boo.com to get an idea of what is in store…