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Come on everybody! Let’s all party like it’s 1999! First AllAdvantage comes back and now Boo.com is following right behind.

boo.jpg

For those who were not around the first time, Boo.com was to be for cloths what Amazon.com was for books. They were one of the biggest flame out when the Internet crashed.

In 1999 Boo.com, a fashion retail site, burnt through $120 million in six months, in part because it’s call centre was situated in London’s fashionable Carnaby Street, as opposed to a cheaper location. The web site was also built by three different development teams spread across the globe, while it’s home page was notorious for its slow load time and use of - then less common - Flash.

Founded by Ernst Malmsten, Kajsa Leander and Patrik Hedelin, Boo.com’s largest backer was Omnia, a fund backed by members of Lebanon’s wealthy Hariri family, which put nearly $40 million into the company. Over 400 staff and contractors were made redundant when Boo went into receivership in May 2000.

According to Tech Crunch, John Collins did some digging into the domain name and found that it is registered to a “woman living in the leafy dublin suburb of ranelagh [in Ireland].”

I wonder if any other old Dot Com’s will be joining the party?

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    15 Comments »

    Comment by kevin
    2006-11-24 21:24:15
    MyAvatars 0.2

    check out your site with 4 W’s wwww.johnchow.com

     
    Comment by Steve
    2006-11-24 22:32:23
    MyAvatars 0.2

    Looking forward to Pets.com making a comeback!

     
    Comment by John Chow
    2006-11-24 22:38:39
    MyAvatars 0.2

    Don’t think that will happen since the domain is owned by PetSmart and already forwards to them. :)

     
    Comment by Nomar
    2006-11-25 00:30:08
    MyAvatars 0.2

    hmm cool that old dot coms are coming back :D

     
    Comment by HMTKSteve
    2006-11-25 03:19:24
    MyAvatars 0.2

    It’s amazing how many web 1.0 companies did not realize that the important location is on the web and that you don’t have to have a famous “real” address!

     
    Comment by
    2006-11-25 06:03:06
    MyAvatars 0.2

    why are you writing about all advatntage in every single of your blog posts???

     
    Comment by Matt
    2006-11-25 09:15:19
    MyAvatars 0.2

    Regarding boo.com, I have to tell you this. About a year or so ago, I was on a whole “web nostalgia” kick and I ended up at boo.com, and it looked exactly like it does right now.

    So the coming soon page is nothing new.

    I’m glad you posted it though, I like talking about this “ancient web history”. :)

     
    Comment by Rat
    2006-11-25 09:42:26
    MyAvatars 0.2

    Man, that is just wrong!!! I just submitted a story to BuzzFlash.net and it dissappeared. Then an hour later i see someone else has submitted the same exact story. Let’s start our own digg/buzz site John and do it with integrity.

     
    Comment by Christoph
    2006-11-25 13:12:22
    MyAvatars 0.2

    In one way I would say scary to see all that stuff coming back, but then again - if somebody gets burned it is their own fault. The smart people will watch from the outside and benefit from the fallout. Only those who ignore history, will repeat history and then get burried in history.

    Christoph

     
    Comment by David Mackey
    2006-11-25 14:15:23
    MyAvatars 0.2

    Never heard of the first boo.com. Was wondering if you would consider taking a quick peek at my site BetterNeighbours.Com and let me know what you think?

     
    Comment by John Chow
    2006-11-25 19:28:33
    MyAvatars 0.2

    David - It’s nice and clean but after reading the description, I still do not have a clear idea on what the site is really about. I think you should work on that.

     
    Comment by Philomena Ojikutu
    2006-11-25 21:39:40
    MyAvatars 0.2

    See what postulated as the theory of “Reciprocal Decline”? What Rattube is saying is that lack of integrity is eating away at the edifice called Digg.

    John, you are better plced with your reputation to lead this another social networking platform that can equal and even beat Digg’s record. Your ban is a blessing in disguise.

     
    Comment by John Hood
    2006-11-26 22:41:25
    MyAvatars 0.2

    John,

    Would you mind taking a look at my blog and telling me what you think please?

    Many thanks.

    John

     
    2006-11-30 13:47:59
    MyAvatars 0.2

    [...] It would appear the boo.com is scheduled to re-launch in the not so distant future. The website is making a comeback after first going online in 1999 and emphatically burning through $120 million dollars funding in just –hold on to your chair- 6 months. The original boo.com was a fashion retail site making heavy use of Flash at a time when people would go online using 56K modems. Needless to say, the founders made a number of mistakes starting from the site’s design to renting extremely expensive retail space. It is not clear if the new site will also be about fashion retail or even if the people involved are the same who failed the first time (rumor has it that there is a new team involved.) In addition, there is not much information about who is providing financing for the new boo.com. In other words, we know very little about it but is hasn’t really stopped many in the blogosphere from giving their opinion about the who, what, where and why of the new boo.com. For example, you can read Techcruch’s rather neutral article, John Cow’s negative opinion and Tristan Louis positive take on the news. I’ll just leave you with a screenshot of the site’s new landing page. [...]

     
    Comment by insider
    2007-02-19 08:00:23
    MyAvatars 0.2

    The new boo.com is on its way, the countdown has begun, boo is happening and it is for real, will keep you posted, for now see http://www.boo.com to get an idea of what is in store…

     
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