First AllAdvantage, Now The Boo Is Back!

Come on everybody! Let’s all party like it’s 1999! First AllAdvantage comes back and now is following right behind.


For those who were not around the first time, was to be for cloths what was for books. They were one of the biggest flame out when the Internet crashed.

In 1999, a fashion retail site, burnt through $120 million in six months, in part because it’s call centre was situated in London’s fashionable Carnaby Street, as opposed to a cheaper location. The web site was also built by three different development teams spread across the globe, while it’s home page was notorious for its slow load time and use of – then less common – Flash.

Founded by Ernst Malmsten, Kajsa Leander and Patrik Hedelin,’s largest backer was Omnia, a fund backed by members of Lebanon’s wealthy Hariri family, which put nearly $40 million into the company. Over 400 staff and contractors were made redundant when Boo went into receivership in May 2000.

According to Tech Crunch, John Collins did some digging into the domain name and found that it is registered to a “woman living in the leafy dublin suburb of ranelagh [in Ireland].”

I wonder if any other old Dot Com’s will be joining the party?

15 thoughts on “First AllAdvantage, Now The Boo Is Back!”

  1. kevin says:

    check out your site with 4 W’s

  2. Steve says:

    Looking forward to making a comeback!

  3. John Chow says:

    Don’t think that will happen since the domain is owned by PetSmart and already forwards to them. 🙂

  4. Nomar says:

    hmm cool that old dot coms are coming back 😀

  5. HMTKSteve says:

    It’s amazing how many web 1.0 companies did not realize that the important location is on the web and that you don’t have to have a famous “real” address!

  6. john says:

    why are you writing about all advatntage in every single of your blog posts???

  7. Matt says:

    Regarding, I have to tell you this. About a year or so ago, I was on a whole “web nostalgia” kick and I ended up at, and it looked exactly like it does right now.

    So the coming soon page is nothing new.

    I’m glad you posted it though, I like talking about this “ancient web history”. 🙂

  8. Rat says:

    Man, that is just wrong!!! I just submitted a story to and it dissappeared. Then an hour later i see someone else has submitted the same exact story. Let’s start our own digg/buzz site John and do it with integrity.

  9. Christoph says:

    In one way I would say scary to see all that stuff coming back, but then again – if somebody gets burned it is their own fault. The smart people will watch from the outside and benefit from the fallout. Only those who ignore history, will repeat history and then get burried in history.


  10. David Mackey says:

    Never heard of the first Was wondering if you would consider taking a quick peek at my site BetterNeighbours.Com and let me know what you think?

  11. John Chow says:

    David – It’s nice and clean but after reading the description, I still do not have a clear idea on what the site is really about. I think you should work on that.

  12. See what postulated as the theory of “Reciprocal Decline”? What Rattube is saying is that lack of integrity is eating away at the edifice called Digg.

    John, you are better plced with your reputation to lead this another social networking platform that can equal and even beat Digg’s record. Your ban is a blessing in disguise.

  13. John Hood says:


    Would you mind taking a look at my blog and telling me what you think please?

    Many thanks.


  14. insider says:

    The new is on its way, the countdown has begun, boo is happening and it is for real, will keep you posted, for now see to get an idea of what is in store…

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