Five Internet Marketing Mistakes To Avoid

On most if not all Internet Marketing blogs, you’ll always see the author telling you what you should be doing. A lot of the information is repetitive such as find a niche you enjoy, build a blog, start building links, optimise your site for search engines etc. This kind of information gets old quickly and sometimes you want to read something fresh.

So, in order to switch things up a gear, I thought it would be good to look at a number of things that you may be doing incorrectly, or in other words, things that could be hindering your performance.

Some of these will require you to be completely honest with yourself to see where you could improve.

Too Much Self Promotion

How often is it that you see people with 20,000+ Twitter followers and only 100 blog subscribers? I know that personally I see this on a regular basis. I’m sure that a large following and ‘presence’ on some sites might earn you some cash here and there, but is it really going to sustain you over the long haul?

John proved that Twitter users do buy products, but only when you are a trusted name already and you have a very targeted, very niche following. If you want to link your name with your brand then self promotion can be a good thing, just don’t go over the top and forget why you got into internet marketing in the first place.

Constantly Looking to Get Rich Quick

Making money online is actually quite simple when you think about it. There are literally thousands of guides out there that tell you how to do it, and all you have to do in a lot of cases is follow them. The thing is though, most people just don’t have the patience or the perseverance to keep things like this going. We are a generation that wants results, and we want them now.

People don’t want to wait 6 months to a year to make money, yet they’ll happily keep spending $7 or $39 there to get the latest spammy eBook. Work on building long term value and don’t look for short term solutions. All the people you may idolise like John, Shoemoney or Darren Rowse all worked hard for a long time.

Thinking You Need All The Answers

When I first started online 4 years ago at the age of 15 I wasted all my time researching, non-stop. I thought that I needed to know exactly what was required for me to make money online. It wasn’t till a year later when I actually started putting my plans into action that I learned far more than an eBook or blog post could teach me.

Theory can be useful, sure, but it’s not until you start taking action that things will start to fall into place. Funny that, isn’t it?

Doubting Yourself

It was Henry Ford who once said “If you think you can or you can’t, you’re right” and I fully agree with him. Self belief is a huge factor towards motivation, productivity and other factors necessary for succeeding online.

The way I like to see it is this: there are going to be countless people who are going to tell you that you can’t do it, and because of that they’ll never take action either. If others are going to doubt you, why doubt yourself as well? If anything, use their lack of belief as something to motivate you to succeed.


Procrastination affects everybody, but it can seriously affect someone who makes their income from the internet. Sites like TechCrunch became big because they broke news before anyone else; some affiliate marketers make thousands in a niche because they put the site up before anyone else.

Apart from just being able to get things done first, procrastination holds you back because you aren’t actually getting things done. It’s as simple as that. Did the extra 30 minutes chatting to your friend or going out for a coffee really help you? Did those 15 minutes browsing round Facebook impact your life for the better?

If you can cut out the majority of the times you procrastinate, you’ll benefit greatly for doing so.

What other internet marketing mistakes can you think of that people make?

Glen Allsopp writes for PluginID on the subject of Personal Development. He’s also released a free eBook that helps you make easy money online, now.

48 thoughts on “Five Internet Marketing Mistakes To Avoid”

  1. Darin Carter says:

    Some Great Points, and Very True! Read this post at least 3 times to get the full potential out of it!

    Darin Carter’s last blog post: April Fools Day – 2009

    1. Ryan McLean says:

      Hmmm, I know you said read it three times, but honestly once is enough for me. There is that much content out there that once is always enough.

      Plus I would rather spend time working on my own blog than reading this post an extra few times.

      But I do agree with you that it is a great and helpful blog post and should definately be read and the advice should definately be acted out.

      I personally hate it when people read so much information and learn so much and then never do anything about it.

      The term “The more you learn the more you earn” is not exactly true. It is more like “The more you learn and take action the more you earn”

      That is why I will only read this once and then take action by writing on my blog (and self promoting it….haha just kidding)

      Ryan McLean’s last blog post: Thousand Dollar Site Flip – Getting Hosting

    2. You’ve summed up productivity and procrastination well! It is all about getting started and keeping your eye on the price. Even new money making projects can get in the way. I keep a master list of ideas, so I don’t forget, but to also stay focused on finishing each initiative. At least until the test fails!

  2. When I first started blogging, many of my friends and relatives would tell me how crazy I am and that I wouldn’t make money online.

    But now that I have proven that I actually make money from blogging, they are supporting me more.

    In fact, many wish they could make money doing the same thing, but when I tell them how to get started, they start complaining that it’s just too much work and that they’d never make any money from it.

    And you know what? They’re right. With that kind of attitude, they won’t ever make any money online.

    Steven-Sanders’s last blog post: Win A Macbook Pro – Market Leverage Contest

    1. “In fact, many wish they could make money doing the same thing, but when I tell them how to get started, they start complaining that it’s just too much work and that they’d never make any money from it.

      There is one quote I learned which is very relevant when you encountered such people “If you really want to do something, you’ll find a way; If you don’t, you’ll find an excuse.”

      Peter Lee

      Work At Home Blog’s last blog post: 8 Top Internet Marketing Tips

      1. Diego says:

        Great quote, thanks for bringing it up. I think i will give it a lot of use. Thanks again

  3. Ryan McLean says:

    I like the first two points the best and they ring so true with so many new bloggers.

    So many bloggers are all about self promotion when they don’t even have any good content (trust me I have been there), and so many bloggers are all about getting rich quick.
    A lot of them think “lets put adsense EVERYWHERE on my site and then I will get rich quick from getting a few visits a day”
    Oh remember how naive we once were 🙂

  4. Great post. I especially agree about the people that try to look for ways to make a quick buck. Someone needs to tell them that patience is virtue.

    TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  5. Kate says:

    I really enjoyed your post. It was mostly common sense… but not common sense we always use. Reading this post was refreshing and motivating plus I love the Henry Ford quote – it is going up on my wall :).

    Thank you!

    Kate’s last blog post: Green Painting Tips

  6. Nishadha says:

    Taking action is definitely the most important thing , but the fifth point is also very important. I think its something most of us or neglect or don’t think about ,( at least thats the case with me ) but actually very important to your online success.

    Nishadha’s last blog post: Making money with niche blogs

  7. Loonzz says:

    This is an interesting post. I agree with the five mistakes you highlighted. To add on, I think for the first mistake, some people do self promotion and not try to solve someone’s else problem.

  8. Paul U says:

    What you have mentioned are indeed true.

    Paul U’s last blog post: A trick to motivate yourself

  9. Great post there! I fully agree with the fact that you should believe in yourself. Haters will always hate and I have experienced my share of doubters when I first set off to do my own thing and its funny how I look back and see the same people in their same ruts while I moved up in life.

    [email protected]’s last blog post: No Fools On Wall St Today:

  10. John,
    Can you write a post about getting your page rank back after getting slapped for doing paid post? I followed your suggestion on writing paid post and had 3 blogs slapped down to a 0 page rank. 6 months later without a paid post and Google still has me in the doghouse.

    Ohio State Football’s last blog post: Lady Buckeyes Find it Sweet Late Against Stanford

  11. Jacob says:

    Great one, again!!! my blog is about eMarketing too, focus on how to do better email marketing 🙂

  12. Farai says:

    Good post John, i particularly like the Henry Ford quote, it summarizes and reinforces key points in your article. Procrastination is the thief of time, a lot of brilliant and viable business ideas die in people’s minds before they are actually tried out.

    Please can you follow up with another article on how to overcome this disease called procrastination.

    Farai’s last blog post: A glimpse at world Poverty Stats

    1. Glen Allsopp says:

      John didn’t write the post, but feel free to check my site for some tips on procrastination!

      Glen Allsopp’s last blog post: Keyword Research (Case Study #3)

  13. Jason says:

    Very interesting points and all of them true. I think a lot of us made that same mistake, of spending too much time researching. We tell ourselves we needed to know everything. thanks for those points. Well taken.

  14. Jason says:

    Very interesting points and all of them true. I think a lot of us made that same mistake, of spending too much time researching. We tell ourselves we needed to know everything. thanks for those points. Well taken.
    But I also believe we need to have a step by step plan in order to succeed.

  15. Junal says:

    Your site itself is containing “shameless” activities to earn money online. Honestly, i see lots of pretending here just for money and connect more people. And this site is simply a crap with a combination of lots of crap!

    Junal’s last blog post: New Facebook Layout Failed?

    1. Glen Allsopp says:

      Junal you obviously didn’t read my site, so please don’t make judgements without actually doing that first.

      Glen Allsopp’s last blog post: Do You Make This Vital Personal Growth Mistake?

  16. This is a very useful article on the common mistakes to avoid in internet marketing. Thanks for such an informative article.

  17. Tran Harry says:

    Awesome guest post here. I am very guilty of tip #5 myself and find it to be very detrimental to my goals. I am glad to say though I am progressing at a nice pace to cancel out years of procrastination habits built up during college and high school. I find that high school and college were never good at teaching you not to procrastinate because you would always have deadlines that were weeks away which rewarded you for not working at a paced level. But rather to do all your work at the last night.

  18. Dino says:

    I honestly have to say that this was a great post, thank you Glen Allsopp for writing this as well as JohnChow for posting it.

    Glen you have definitely mentioned some very important aspects that are missed out usually.

    Great Read and bookmarked! 🙂

    Dino’s last blog post: The Most Powerful Hacking Tool!

  19. Having a plan is important, but taking action is more important! 🙂

    Combine both of them and you’ll make it.

    Internet Marketing Services’s last blog post: 3 Points That Make Or Break Your Link Building Campaign

  20. wisdom says:

    Great thoughts about time management and not wasting time in this post.

  21. Doubting: Actually people will tell you can’t more then you may realize. Don’t listen, don’t believe, know you can do it.

    [email protected]’s last blog post: 10 Reasons Why You Should Leave Blog Comments

  22. Ival says:

    Very good advices and so very true. Sometimes we just overdo things and simply forget that all things comes in their own time.

    Improve your rankings and google PR with viral tags! It really works! Viral Tags

  23. Silvia says:

    The points are nice.I only add about doubting yourself is not good.Doubts take away the power so necessary for the realizations of your ambitions.

    Silvia’s last blog post: Эмили Браунинг снимется в картине Запрещенный прием

  24. Great post, very informative.

  25. Das Brain says:

    I agree with most of your points John.
    In particular procrastination can cost a blogger or site owner money. Each post is like a bread crumb trail leading back to your blog or site.
    I’ve noticed that sometimes if I forget or feel to lazy to post on my blogs, this can cost me significant traffic and PPC $.
    Procrastinate a little more, and in the long run I can lose a lot.
    Good advice in your post, as usual.

  26. fas says:

    Those are some serious good tips John.

    fas’s last blog post: How To Make Powerful Presentations

  27. Killer says:

    Procrastination is definitely the worst for me. It always amazes me that a post on one topic brings in readers interested in other topics. Posting every day, even just to ad a blurb is helpful.

    Killer’s last blog post: DesiClix is Down

  28. Killer says:

    Procrastination is definitely the worst for me. It always amazes me that a post on one topic brings in readers interested in other topics. Posting every day, even just to ad a blurb is helpful.

  29. Agent 001 says:

    Great tips. Hmmm! So we need to build some trust and try to stick to plans.

    Next time I will keep these points in mind.

    Agent 001’s last blog post: Warning: Optimize Your Blog ASAP!

  30. Content may be king but then blog design or investing in a good design now is equally important too. Look for a skilled designer and work towards a nice blog design.

    Peter Lee

    Work At Home Blog’s last blog post: T3Leads-The Best Pay Per Lead Affiliate Program?

  31. Kai Lo says:

    I know a lot of bloggers that quit after a month or two because they were hopping they would make thousands per month easily.

    Kai Lo’s last blog post: Link to Old Blog Posts

  32. Asian Girl says:

    Really a great article. We can know some common mistakes and rectify our strategy in the future.

    Asian Girl’s last blog post: Saori Kamiya

  33. Diego says:

    great post, sometimes you need someone else tell you what you already know to make you wake up. Many times common sense is the least common.

    Diego’s last blog post: ACER ONE NETBOOK

  34. Good reminder to make poeple start to start working and stop wasting time. I do believe procrastination is the worst of all the biz killers.

    Marketing Business Review’s last blog post: The First Day of My Freedom

  35. djamz says:

    Great post… nice tips for blogger. Thanks.

    djamz’s last blog post: Open Source Data Mining Workshop

  36. Stephen says:

    I think the reason that internet marketers make these mistakes is because they end up becoming focused on what they want instead of thinking about their readers/visitors to their site want.
    If you actually have some interest in what you are blogging about rather then simply trying to get rich, it would be much easier to avoid such mistakes.

    Stephen’s last blog post: More Tips on How to Get Tons of EzineArticles Article Views

  37. Jason says:

    Yes you are right. First and foremost our success starts and ends with us, our belief. If you think you can’t do it, what makes you think you can? Right from the start it’s doomed. We have to have faith in ourselves, our projects and our capacity to succeed. And success is built from a solid foundation of perseverance, hard work and focus.

    We need a plan and stick to it.

    Thanks for the post.

  38. I agree, too much self promotion and people will start unfollowing you on twitter too!

    BlogTipsForBeginners’s last blog post: Why YOU Should Start A Blog – The Top 10 Reasons And 26 More

  39. Online TV says:

    Nice mistakes to avoid list. I think that the most common mistake that new people do is the Get Rich Quick mistake. They all want to become popular and rich in a very short period of time.

  40. Lizwi says:

    We tend to focus more on getting easy and quick ways to get what we want, forgeting that those quick ways may be a temporal solution to our problems.

    Lizwi’s last blog post: The name change and its possible consequences

  41. Blogging takes time & effort – and can’t be taken as a “get rich quick” route. I agree with your thoughts 100%.

    Smart Boy Designs’s last blog post: Love Your Blog Topic Like Stephen Hawking Loves Science

  42. I think another mistake would be being afraid to try something new or to change. That’s my problem sometimes.

    I wouldn’t see a difference until I stopped going by my gut and tried out something different.

    Exposing SEO Techniques’s last blog post: Listen to Howard Stern Exposing a Screeching Beyonce

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