Five Reasons To Start Your Own Social Networking Site

This post was guest blogged by Faisal Khan of Fas blog and Motor Beam.

Man is a social animal. According to wikipedia Social refers to a characteristic of living organisms (humans in particular, though biologists also apply the term to populations of animals and insects). It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.If you’re a business man, a part time blogger, or you’ve just been laid off from work because of the global economic crisis and are wondering whether to spend your time pimping your resume to job agencies or starting your own business, then here are ten very good reasons why you should consider starting your own social networking site:

1 – Social Networking Is Growing & How!!

While billions and billions of people around the globe are making conversations on social networking sites like Orkut and Facebook, sharing images on Flickr & Picasa, posting tweets on Twitter, or sharing videos on youtube & VIMEO, others are waiting to see where all of this will be going, many online marketers are staking claim to untapped markets by starting their own social networking sites based around a specific area of interest. One recent example I have seen of this, is a social networking site which joins all social networking sites together, called OnePoke. Think about the business you are in, or a hobby or interest you feel passionate about. Could you turn this into an online social network? You can open a social football site or something on those lines.

2 – A Social Networking Site Can Be Scaled Down Or Up

An individual, organization, local club, association can choose to set up a social networking site to allow just the members of its community to join and interact with each other online or open the site to allow anyone to join and grow it to a bigger and broader level. Further more by adding a new dimension of interactivity online, many organizations and businesses more dynamic and lively, and offer a great and exciting way for its members to interact on a social level.

3 – You Dont Need To Create Content In A Social Networking Site

All John Chow readers surely own a blog or a website, otherwise I don’t see a reason why you would come here. You all very well know that most of your blogs content has to either come from your own hard work, or from someone you will pay some dollars to write for you. In a social network site, your members will create the site’s content for you while you can sit and enjoy the cash flowing in to your bank account. Obvisouly you will have to set up the site first, properly and get it going.

4 – A Social Networking Site Can Help You Find The Right Niche

Most of us are members of online forums and networking groups, and would have frequented forums and discussion boards to find solutions to specific problems or challenges they we have experienced. By simply studying forum threads in your own networking site, you will begin to recognize new opportunities for creating new products, goods and services that your members want, but can’t find.

5 – A Social Networking Site Is A Growing Asset

Imagine owning an online community site which, after a couple of years, has become a “hub”, or authority site for your particular niche, because you have sown the seeds and helped it grow to fifty thousand plus active members, all focused around a specific area of your interest. Such a site is a tremendous online asset which many people would envy.

So do you see the bigger picture now? The Social Networking phenomenon is growing tremendously. More enterprising individuals and business owners are starting to realize the benefit of setting up their own social networking sites, and much to their surprise, they discover that owning your own social networking site doesn’t have to cost an arm or a leg, nor does it require much technical skill and know how.

49 thoughts on “Five Reasons To Start Your Own Social Networking Site”

  1. Mahesh says:

    Nice article!

    1. Indeed! Good article faisal!! This guest post will get you some great exposure congrats πŸ˜€

      1. Well Article is great but only in papers. In reality you wont able to get success. I saw many websites which want to make their websites on this and failed.

        May be their first motto was to make money and hence they failed at there.

        1. SEO Tips says:

          Agreed. To make a social network actually work you either need massive funding or a large portfolio of well traffic driven sites to promote your new social media site.

  2. ASANT Media says:

    Nice concept, but most people won’t be able to build a community large enough for a social network to be any good

    1. Faisal Anwar says:

      yeah I agree with you. We often have ideas on social networking site but the very thing that makes a social net. site to work is the volume of people in it. It has to reach a certain number before it has a strong purpose. However, this article is very inspiring!

  3. Bibokz says:

    Maybe that’s the reason why Google want Twitter. πŸ˜›

  4. This looks like some good alternative to MFA sites with content in autopilot, that most of the times are made with non-unique articles.

  5. Very interesting post.
    1 – Social Networking Is Growing & How!!
    2 – A Social Networking Site Can Be Scaled Down Or Up
    3 – You Dont Need To Create Content In A Social Networking Site
    4 – A Social Networking Site Can Help You Find The Right Niche
    5 – A Social Networking Site Is A Growing Asset
    Those cool lesson.
    Thank John!

  6. diabetes man says:

    how about life time of social networking? maybe next 5 years…….great articles john,thanks

  7. ma halim chy says:

    It is good this can make website traffic more

  8. alex says:

    the point is,like you said,if i wanna watch vids,i go to youtube,if i wanna making friends,i go to myspace,blablabla.why i go to your SNS?i think this is a big problem

    anyway,thanks,great post

  9. All very good points. I would add that owning a social networking site also helps establish a person as an authority in his or her niche, particularly if the site is directly tied to a blog or website.

    I like the idea of gaining direct access to member’s ideas, needs, and wants through a niche-specific social networking site.

  10. Michael Zhao says:

    That’s where the big money is! So who’s got the next big thing!?

    1. I do πŸ˜‰

      Nice post, and there are very many varients of Social Networks, time to hit the drawing board and think of the next wave

  11. johnray says:

    While all your points are true, as far as money is concerned, there are still other issues which must be dealt with. One is that social networking has been used by many insane maniacs to lure young women or men into pornography. I think future implications should be weighed well before money. Clear objectives well always help a site.

  12. You forgot to mention that lots of social networks aren’t actually profitable (Facebook, YouTube, Digg etc last time I heard weren’t turning a profit), so whilst they can be used to build a big community, if you don’t have a strong foundation you’ll just end up with a ton of users, large bills and no way to monetize. Just a thought.

    1. SoloPop says:

      who said facebook is not profitable? what is those facebook ads doing? digg goes with google adsense and so does youtube. check back again and see.

  13. Darren Alff says:

    This sounds like a great idea, but how would someone like myself actually go about creating a social media website? I have no idea how to write code like that. Would I have to hire someone? And what should I expect to pay for something like that? I’d like to see more information on HOW to do this. I understand that it would be a good idea, but HOW EXACTLY do I do it?

    1. Tara says:

      Yes – “How” is a good question.

      I imagine Ning would be a good place to start if you don’t have coding expertise. I’ve only dabbled a little bit, but it’s pretty straight-forward. You can get up and running quickly.

      Any other ideas on how to get started?

      As far as monetization, I think a bit differently than “your members will create the site’s content for you while you can sit and enjoy the cash flowing in to your bank account”. I read an article about the “C Generation” – that is that those providing the content will also reap the benefits. So I see it more as creating win-win opportunities around common areas of interest. Your plan for monetizing your network would also include incentives to draw in that content.

      I thought this post was well-organized and presents some good ideas. Thank you!

  14. Ben Pei says:

    Where’s Fas? I am expecting him to reply the comments here! =)

  15. Sean Eddy says:

    I started an on-line social network for EMS professionals. I did this because I have worked as a paramedic for over 6 years. Using a content management system is the easiest way to go about building the platform. I do not know how to code and I didn’t have to pay anyone. For those of you that are interested, its It’s still new and is slowly building members.

  16. interesting points. personally dont see how viable a social networking site would be at this point when things like Facebook/Twitter have become such big players. Unless you have an idea that is innovative, its probably going to be more of a waste of time.

    1. fas says:

      Obviously you can’t expect to be as big as Facebook or Twitter. Come to think of it, these sites were also not that big and have come from scratch. Nor are they owned by some big company when they started off.

  17. I tried my hand at creating my own social networking website using an out of the box solutions called Handshakes.

    I made modifications to it, but it all ended up being a big waste of my time.

    People are set in their ways with facebook and myspace and it’s hard to compete unless you have something no one’s done before.

    My brother started one called Club Me Up where you can go to find local clubs and meet others that frequent those clubs.

    Club owners were paying for advertising.

    Not sure what happened with that whole deal.

  18. This is such a wonderful post thanks

  19. Erica says:

    I would agree with Aman, there are so many social networking sites Facebook, Twitter, LinkedIn, Myspace etc. Unless you have something new and can drive people not only to your site but away from those other sites; I don’t see where there would be much success.

  20. Social networking sites can be very powerful. Just about everybody uses it so it’s a great idea. I think the initial setting up might take up some effort and time though.

    Peter Lrr

  21. Eddie Gear says:

    Hi there,

    Nice article, However I feel, if someone were to start a social networking site they should have a good establishment online and good customer contacts. Else it would be a tough task ahead.

    Eddie Gear

  22. domz says:

    Thanks john, I start my own forum which I hope will be a success, how can I market?

  23. internet says:

    Whom is this article targeted to?

    .Most of the readers here are trying to earn $1000s from blogging. Starting a social networking site is totally a different kind of ball game. Can be expensive and time consuming

  24. domz says:

    John, you only gave us five, but where is the other five you promised in the intro?
    “Then here are ten very good reasons why you should consider starting your own social networking site:”

  25. How you are going to compete with the established website like Facebook or Orkut ot Hi5.

    Most of people who is using internet adopted one or more social networking websites and they are happy at their with their close ones.

    Picking them from their is really a tough task.

  26. Pahn says:

    I have a social networking site,, but it still won’t grow,, I don’t have enough creativity yet to design it,, oh crap, think about it, it’s more than a month with no action.. πŸ™

  27. Nice article, but I think competing Facebook would be a hard task to accomplish

  28. game-girl says:

    I think the idea is good but it takes much more time and energy to realize it.As for me I am not ready at the present moment to start it .And what’s more my friends’ experience doesn’t inspire.

  29. leon says:

    i started my own niche social networking site .. chini adda which basically means chinese corner ..

    by the way is there any good script you would recommend ?

  30. Nice idea. Let me think about the niche of my future social networking site.

    But one doubt, do you mean social networking sites like Myspace and Facebook, etc. or do you mean social bookmarking sites like Digg, StumbleUpon, etc.?

  31. I assume this would take some good work to accomplish and would need to be different then what exists now.

  32. The Mad Ape says:

    In a way a blog is a social network. We all get stuck thinking that a facebook-type site is a social network and a blog is just a blog.

    When humans interact in any way, shape or form, a social network is created.

    I wonder the author has something to do with Joomla?

    The Mad Ape

  33. Sean says:

    Great information! I never really thought about starting a social networking site until reading more about twitter. The biggest step I have made in social networking is starting some blogs for my <a href=””Portland carpet cleaning business. I think Jon has some great points, but the trick is having a great idea for a site like twitter, facebook, youtube, etc. Then you have to have the money and time LOL

  34. Mikes says:

    Thanks for the information. I’m starting with Twitter, Bloglog to test the waters on how many can join my community.

  35. You made some great points, I have been thinking about this for a while the social site craze is only getting hotter.

  36. Ben Pei says:

    It was too much Social Networking. It is a pity

  37. boonex have just released the new beta of the latest release of Dolphin which is a free open source community/social media site and of course theres always pligg

  38. Nicholas says:

    Great article! It’s has a nice concept and unique strategy. Thanks for sharing this kind of information here, it really helps a lot.

  39. Interesting, but I think it’s time to come up with something different. I do have a social networking site for my own readers though.

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