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Five Things I Learned From Ad:Tech San Francisco

written by John Chow on April 18th, 2008

1 - It Cost More To Park a Car Than To Rent One

I rented a car for my Ad:Tech trip because I wanted to explore San Francisco a bit. Having the car also meant I can just put all the luggage in the truck on the last day - a nice benefit since my flight wasn’t until 7:30PM.

The car rental cost only $30 per day, which is about average for a mid-size. However, parking at the Palace hotel cost $48 per day. That has to be among the highest parking rates in the world! I only used the car on the last day of my trip so it wasn’t really the best use of resources. I’ll know better next time.

2 - Internet Advertising Is Alive and Well

Any assumptions that the Dot Com Bubble 2.0 is about to burst was busted at Ad:Tech. Judging by the size of the crowds and the number of companies attending, I say the Dot Com Money Train is alive and well and going at full speed. That was confirmed on Thursday when Google posted record first quarter profits.

3 - It’s Not What You Know, It’s Who You Know

While at the Ad:Tech press room, I met the publisher of Revenue magazine. I told her I would love a free subscription to the magazine but Revenue doesn’t offer free subscriptions to Canada. She took my business card and said she’ll take care of it. I await my first issue.

4 - Face To Face Is Still Where It’s At

It’s great that the Internet has allowed us to communicate instantly with people from all over the world. However, no amount of technology will ever replace good old fashion face-to-face networking. Building a relationship is so much easier when you’re looking at the person you’re trying to build a relationship with. And in this business, it’s all about the relationship.

5 - The Population of San Francisco is 1/3 Gay

San Francisco has the highest percentage of gays amongst its population (not that there’s anything wrong with that, of course). Fully 1/3 of San Francisco is gay. I thought about that stat as I was walking the Ad:Tech show floor and came up with the fallowing conclusion.

If you look to the left, and you look to the right.
And if they’re not gay.
You are!

Internet Marketing said on April 18th, 2008 at 4:45 pm

Thanks John. I’m starting to attend a few conferences and I’ll keep in mind not getting a rental. Taxis can usually take you anywhere for much less.

Reply to this comment
SEO Optimization said on April 18th, 2008 at 6:04 pm

Well looks like San Francisco is the perfect place to live for me. Not because I am gay, but the concurrence for girls is lower.

Reply to this comment
Zedomax said on April 18th, 2008 at 7:36 pm

Lol….well welcome to the most free city in the world. The great thing about gay people in San Francisco is that it makes everything work smoothly. People in San Francisco are probably one of the most “open” minded people due to that fact that they accept gay people as normal human beings. I am not gay but after living in the city for couple years, I do appreciate what gay people have done for San Francisco. Without gay people, San Francisco wouldn’t be where it’s at today, center for shows and a place where everyone from the world can come and enjoy.

Did you know that probably over 30% of city’s political and monetary power comes from Gay people? That is amazing regardless of sex-orientation.

Cheers~

Reply to this comment
SEO Optimization said on April 19th, 2008 at 5:36 am

Wonder where gay are not considered as normal human beings. I actually love gay peoples, where I used to work before I had like 3-4 gay folks there, all funny and stuff…until they won’t get mad (sheesh imagine males that when get mad act like females, should you punch them or no? kidding).

Well I had no clue about the percentage but just a short overview of the big stylists already makes everything clear. I live in Italy so neither here we don’t have trouble to find gays :P

Cheers Zedo ;)

Reply to this comment
unnikuttan said on April 19th, 2008 at 8:34 am

i support that, although i have no car

Reply to this comment
MR. NICE GUY said on April 19th, 2008 at 12:22 pm

Hahaha Mr. Chow you must be joking when you say 1/3 of the population in SF is gay. I think we have many commenters here who are from San Francisco. What do you think? :grin: :grin: :grin: :grin: :grin: :grin: :grin:

Reply to this comment
Googlelady said on April 18th, 2008 at 4:48 pm

Interesting points. Unfortunetly in the future I can met you and met all bloggers who participate on those conferences.

Reply to this comment
Internet Marketing said on April 18th, 2008 at 4:51 pm

Unfortunately??

Reply to this comment
SEO Optimization said on April 18th, 2008 at 6:05 pm

Well she’s fed up (just kidding, common it’s obvious it was a typo).

Reply to this comment
Googlelady said on April 19th, 2008 at 12:27 am

Oh sorry for the typo :oops:

Reply to this comment
unnikuttan said on April 19th, 2008 at 6:05 am

I am sorry too!

Reply to this comment
Paolo U said on April 18th, 2008 at 6:49 pm

I like to meet you.

Reply to this comment
Ryan said on April 18th, 2008 at 5:02 pm

I think the revenue magazine people are full of it ;) I’m from Vancouver too, met them at the Ad Tech SF back in 06, and again in 07, and somehow manage to receive 3 copies of each issue!

In regards to the car situation, definitely just grab taxis next time, between the cost of the car rental and the parking of the vehicle, you would be hard pressed to burn through that much money on taxis!

Reply to this comment
Al Young said on April 18th, 2008 at 5:20 pm

Also add:
Go to Michael Mina for fine dining and you won’t be disappointed.
I learned some things spending time with you as well. I will share them in a later post.

Reply to this comment
Make Money Online by Homebizseo said on April 19th, 2008 at 3:16 am

I would have to make as much as Chow to eat there.

Reply to this comment
Syed Balkhi said on April 19th, 2008 at 6:20 pm

not really … if you are attending the conference then you should be able to afford the food as well.

Reply to this comment
Steve said on April 18th, 2008 at 5:22 pm

Face to face is where it’s at. It’s hard to conduct business through a computer screen.

Reply to this comment
MR. NICE GUY said on April 19th, 2008 at 12:26 pm

So that’s how expensive park rentals in San Francisco? Oh my…so better still rent a car if you only have important transactions in SF.

Reply to this comment
Thiago Prado said on April 18th, 2008 at 5:22 pm

The last quote was the best. :evil:
I’ve been there in 2006 for work and SF is really nice and full of gay people. But SF has more bums on the street then gay people.

Reply to this comment
Affiliate Confession said on April 18th, 2008 at 6:01 pm

Are yuo taking into account that 1/3 of those bums are gay?

Reply to this comment
Zedomax said on April 18th, 2008 at 7:38 pm

Actually, this is not true, bums are bums, I have maybe seen a single gay bum in my 3 years of residence in San Francisco. But yes, a funny joke…

Reply to this comment
Terry Tay said on April 18th, 2008 at 7:39 pm

Not that there’s anything wrong with that :lol:

I miss Seinfeld :grin:
~Terry

Reply to this comment
Affiliate Confession said on April 18th, 2008 at 8:45 pm

Yea, I miss Seinfeld too. Watch reruns as often as I can.

Reply to this comment
Thiago Prado said on April 19th, 2008 at 7:37 am

no 1/3 of the population are gay and another 1/3 are bums. :twisted:

Reply to this comment
Flimjo said on April 21st, 2008 at 7:06 am

And 1/3 are rich.

Reply to this comment
Ed Hunsinger said on April 18th, 2008 at 5:28 pm

Having a car in San Francisco is the biggest pain. Next time you come to visit, grab a map of MUNI/BART and enjoy the entertainment of hoping buses and walking a block or two. Much easier on the blood pressure than trying to find parking spots or paying out the $$ to park in a garage.

Sad I didn’t make it to the conference. Ironically I work a block away from Moscone, but was in Miami while the conference was going on.

Reply to this comment
Jack McFarlane said on April 18th, 2008 at 5:31 pm

I guess you are gay then?

Reply to this comment
Paolo U said on April 19th, 2008 at 4:28 am

JC is not a gay because he has a family.

Reply to this comment
Googlelady said on April 19th, 2008 at 6:06 am

Do you have any problem if John is gay or not? :roll:

Reply to this comment
Affiliate Confession said on April 18th, 2008 at 6:00 pm

$48 to park a car at the Palace for one day, that’s insane! I’m sure the room wasn’t cheap. I wonder how much they’d charge to sleep in the dumpster?

Reply to this comment
Terry Tay said on April 18th, 2008 at 7:11 pm

Whatever the cost the meals would be included in the price :shock: :lol:

But yeah, $48 for one day of parking is insane!
~Terry

Reply to this comment
Travis said on April 18th, 2008 at 6:10 pm

Pretty hilarious and interesting read. That last quote should be on the California license plate.

Reply to this comment
Chris Guthrie said on April 18th, 2008 at 6:23 pm

I just can’t help but think of Seinfeld when you said:

“not that there’s anything wrong with that”

lol

Reply to this comment
Not John Chow said on April 18th, 2008 at 7:02 pm

Maybe if you look to the right you see George and if you look to the left you see Krammer. Not that here’s anything wrong with that.

Reply to this comment
The Little League Coach said on April 18th, 2008 at 6:27 pm

What if you are in the hotel room looking in the mirror?

Reply to this comment
Ty Brown said on April 18th, 2008 at 6:47 pm

Crap, I’m alone as I’m reading this. I wonder if I’m the gay one.

Reply to this comment
Ed Lau said on April 18th, 2008 at 9:54 pm

This is probably not the sort of thing you say out loud.

Reply to this comment
Paolo U said on April 19th, 2008 at 4:30 am

Then you must be a gay, LOL.

Reply to this comment
Paolo U said on April 18th, 2008 at 6:50 pm

I’m going to attend some conferences on our country to meet with bloggers from our country.

Reply to this comment
Royal Radande said on April 18th, 2008 at 7:08 pm

John,

Why not just buy the Revenue Today magazine?
$45 for 1 year is chump change, for you

Peace

Jonathan

Reply to this comment
John Chow said on April 18th, 2008 at 7:34 pm

I can but why pay when you can get it for free? :twisted:

Reply to this comment
Affiliate Confession said on April 19th, 2008 at 6:02 am

Revenue is a pretty good magazine. I used to read it all the time, but they stopped carrting it at our local Barnes & Noble, bummer.

Reply to this comment
Googlelady said on April 19th, 2008 at 6:13 am

That’s one of the benefits being a “famous” blogger :roll:

Reply to this comment
Thiago Prado said on April 19th, 2008 at 7:39 am

that’s is true. you have to use all your popularity to get stuff for free.

Reply to this comment
Terry Tay said on April 20th, 2008 at 1:39 am

FREE is always good! What is that saying? The best things in life are always free. :wink:
~Terry

Reply to this comment
Hoo Kang said on April 18th, 2008 at 7:33 pm

Hey John,
It was good to see you there.
Apparently they had upwards of 10,000 people there. The internet is live and well. The corporations are a couple years behind Internet Marketers.

Cheers,

Reply to this comment
Chetan said on April 18th, 2008 at 7:34 pm

Now talking about the last point, the two men beside you were supposingly not gay, so you??

Btw $48 for car parking? Thats a lot!!

Reply to this comment
Zedomax said on April 18th, 2008 at 7:40 pm

Yeah, John could be “Gay” as in Happy guy, but probably not as the other type….yet. He’s gotta come to SF more often.

Reply to this comment
wisdom said on April 18th, 2008 at 8:23 pm

lol @ the gay comment.. never been there only san diego

Reply to this comment
Zedomax said on April 18th, 2008 at 8:31 pm

Yeah people from elsewhere kinda see gay people as something weird sometimes but for me, I don’t see the difference except they dress nicer than non-homosexual people. Lol…

Reply to this comment
John said on April 18th, 2008 at 8:49 pm

Parking in NYC on a Saturday from 9AM-11:30AM - $52 - and that is with an early bird discount. Now that is paying for parking(i get to expense that though)

Reply to this comment
Make Money Online by Homebizseo said on April 19th, 2008 at 3:15 am

And to think I complain to pay $1 to $3 dollars to park.

Reply to this comment
Brady Ware said on April 18th, 2008 at 9:30 pm

I lived in a studio apartment in San Francisco for a while (no I am not one of the gay guys) and my rent was 1400.00 per month. This being said some might think, wow I bet it was a nice studio. It was the size of a large pet carrier and I paid an additional 300.00 per month for a single parking space uncovered. I could of upgraded to a garage for 450.00.

Reply to this comment
Ashley said on April 18th, 2008 at 9:32 pm

John;

Sounds like a fun time.

Did you find any new ad networks that you’re going to try out? Did you come away with any specific software / sites / tid-bits that you can point us towards?

Reply to this comment
Zedomax said on April 18th, 2008 at 10:50 pm

Hey John,
I did a review on CX Digital Media, you should check it out:

http://zedomax.com/blog/2008/04/18/zedomax-adtech-2008-coverage-cx-digital-media-cpa-affiliate-programs/

Have u tried this? I guess they are based on Toronto and the affiliate manager Winkie Lee was trying to meet you too.

I can get you in contact w/ her if you want… :)

Reply to this comment
Infogle said on April 19th, 2008 at 12:19 am

all was good but at last it was looking all gay-ish :mrgreen:

Reply to this comment
Ed said on April 19th, 2008 at 1:16 am

Nice post.
I am also out of States so I can’t subscribe to Revenue. Great magazine.

Reply to this comment
Siddharth said on April 19th, 2008 at 2:30 am

In the ad news where the gays come? I think when we are looking to the left and the right? :cool:

Reply to this comment
Make Money Online by Homebizseo said on April 19th, 2008 at 3:18 am

Great jokes….the gay ones and the replies.

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unnikuttan said on April 19th, 2008 at 6:04 am

looks like in frankfurt

Reply to this comment
Ecko said on April 19th, 2008 at 6:23 am

What..? 1/3 of San Francisco is gay..? I’m sorry, John. This is the only point I really interested to. :grin:

Reply to this comment
Make Money said on April 19th, 2008 at 7:21 am

San Francisco population 1/3 is gay lol ;).

Reply to this comment
Make Money said on April 19th, 2008 at 7:24 am

Is it gays that’s all matters in San Francisco? What about their Starbucks? :grin:

Reply to this comment
Hannah said on April 19th, 2008 at 7:51 am

When I saw the first part I thought we were going to get a clever analogy… not a story about how it literally costs more to park!

Reply to this comment
Wade said on April 19th, 2008 at 8:34 am

I like your conclusion. I hope you saw gays to your left or right :P Nice to have you back from ad:tech.

Shudogg Dot Com - Make Money Online Blogging

Reply to this comment
snh said on April 19th, 2008 at 9:34 am

Thanks for sharing your nice experience! :-)

Reply to this comment
Sunduvan said on April 19th, 2008 at 10:11 am

I am a Gay. :razz: Don’t belittle us gay. :twisted:

Reply to this comment
Infogle said on April 19th, 2008 at 12:39 pm

Really…? with the name looks like you are indian ?

Reply to this comment
AMAR BHAGAT said on April 19th, 2008 at 10:36 am

Nice site with very technical information. It is very useful for newbies like me in this tech world. Bravo, keep up the good work..

Reply to this comment
Kevin said on April 19th, 2008 at 10:38 am

” It Cost More To Park a Car Than To Rent One” This is really funny.

Reply to this comment
Zander Chance said on April 19th, 2008 at 2:36 pm

The car thing is common sense for any big city, and SF is no exception.. NYC is the same way, only parking is even more expensive! Next time, utilize their public transit systems, and leave your luggage at the hotel.

Reply to this comment
Syed Balkhi said on April 19th, 2008 at 6:18 pm

the gay joke is funny … Now I won’t look neither at the left nor at the right.

Reply to this comment
Fitness Site said on April 19th, 2008 at 9:56 pm

lol. car parking cost more than hiring :shock:
Then I am sure, car hire service would be top industry there. :mrgreen:

Reply to this comment
Sha said on April 20th, 2008 at 7:29 pm

I could’ve told you about #3 years ago!

Reply to this comment
MrAchievement.com (Stanley Bronstein) said on April 20th, 2008 at 10:18 pm

Parking costs and traffic is one reason why I take cabs more often than I used to when I’m speaking in big cities. I know the last time I was in Chicago I just took taxis everywhere and hitched rides a few times.

PLUS, one of the benefits is that when you travel that way, you meet some very interesting people you might not have otherwise met.

MrAchievement
Stanley F. Bronstein
Attorney, CPA, Author, Blogger & Professional Motivational Speaker

Reply to this comment
Ronin said on April 20th, 2008 at 10:20 pm

” If you look to the left, and you look to the right.
And if they’re not gay.
You are!”

hahahaha - funny stuff

Reply to this comment
Flimjo said on April 21st, 2008 at 7:05 am

Funny read. I agree that face-to-face networking is still king. The Internet and e-mail remain impersonal forms of communication. Even after our previous generations are gone, our generation will still covet face-to-face interaction. It breeds more trust.

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