You may have noticed in the last little while that article marketing and guest blogging have increased in popularity. With some of these arrangements, the guest posts are provided for free, and in other arrangements, the guest blogger is really acting as an advertiser and pays the blog owner a fee for that paid ad placement. In both instances, getting the connection between the right advertiser (or guest blogger) and the right blog owner can be quite the challenge for both parties involved.
Working to connect advertisers and bloggers is a new service called PostJoint. They’re currently in beta, but the system has been developed enough for the purposes of this review. If you’re a blogger, this could be a great way to get free quality content and earn some revenue too.
Is PostJoint a Guest Blogging Network?
Not exactly. There are no widgets to install and no one can access the complete list of partner blogs. As a result, it is impossible for anyone to simply browse through all of them.
Instead, PostJoint bills itself as an “independent intermediary” that works to facilitate the connection between an advertiser and a blogger, streamlining the process. This way, an advertiser within a certain niche can more easily get connected with a relevant blog owner who is already willing to accept guest posts. This is far more efficient than searching for a blog, contacting the blog owner, and hoping for the best.
While blog owners can offer to post the original guest posts for free, they can also charge an advertising fee if they wish. PostJoint does not involve itself in the payments at all, so the actual transaction happens directly between the advertiser and the blogger.
After you sign up for an account, the PostJoint moderators will have a look at your blog and respond within 72 hours to see if it qualifies under the blog acceptance criteria. After that, you gain access to the main dashboard.
The advertiser does not set the fee for the guest post. Instead, five blog owners submit “offers” based on the posting and then the advertiser can choose who they want to work with. From the blogger dashboard, you can view all the offers that you’ve made, as well as the available opportunities. It is also here that you can quickly check the status of your offers.
Of course, not all of the advertisers’ guest posts are going to be relevant to your blog. That’s why part of the setup process would include providing your blog title and URL, as well as up to 10 content categories. PostJoint then uses this information to better connect you to relevant advertisers.
What Do the Guest Posts Look Like?
As a blogger, when you click on one of the post opportunities, you are shown the post title, the post author, and an excerpt from the post. You are not given the full text until your offer to publish has been accepted.
This blog post will appear on your blog like any other, so it doesn’t matter if you’re using Drupal, WordPress or any other content management system; it’s up to you to publish it how you see fit. This includes the power to make minor edits, but any larger edits should be discussed with the advertiser first.
After the guest post has been published, you submit the link back through the PostJoint system and the advertiser can issue your payment as agreed. Remember that PostJoint does not process any of these payments, so you will be dealing with the advertiser directly.
How Much Does It Cost?
Since PostJoint doesn’t take a commission for arranging these guest blogging relationships, how does it make money? During the beta, PostJoint is completely free to use for both bloggers and advertisers, aside from the fee a blog owner may charge for the post placement. However, after the full launch (some time in early 2013), a monthly fee will be established. These pricing plans have not yet been set, but they should be announced in the coming months.
PostJoint offers a unique take on guest blogging that is quite different from a typical blogging network or advertising platform. A whole host of improvements are being planned based on feedback from users since the public beta opened a few months ago too, so it can only get better.