Selling stuff online can be a pretty difficult proposition. Whether you are trying to sell your product or you are trying to promote an affiliate deal, it can be quite the challenge to not only direct visitors to your website, but also to get them to convert on the offer. That’s why an effective landing page is of paramount importance.
Well, you’re in luck. The good people behind InvespBlog have put together a couple of free landing page templates for you to download and use. With the holiday season completely engulfing us, I’m sure you can find a couple of great affiliate deals to promote for some extra gift-buying cash.
The Short Copy
Generally speaking, there are two main strategies when it comes to designing effective landing pages. First, you could create a page that is short and sweet. Alternatively, you can take on a longer fom and be more exhaustive with your sales pitch. InvespBlog is giving away both for free.
The short landing page is shown above. As a template, none of the actual information displayed is of any use to you. You’ll need to replace it with some good sales copy, perhaps hiring a freelance writer to do that for you. You will also want to include relevant images, possibly replacing our friend here with the short tie.
In terms of layout, this short landing page is simple and straightforward. The signup form is prominently featured along the right side, there’s a place for a “strong” headline, and the basic contact information is easily accessed near the top of the page.
The Long Landing Page
As you can probably imagine, the longer landing page template is, well, longer than the short copy. Even so, it starts out in much the same way. You get the same place for a phone number, the same place for an image, and the same place for the quick signup form. The color scheme has switched from red to blue, perhaps giving a more corporate-minded appearance to the page.
The free landing page template then goes into a fuller sales copy that further explains the product and why a customer should choose it over products from your competitors. This is then followd by a special section where visitors are reminded of the benefits using the “feature” approach.
Like any good landing page, the longer template concludes with another call to action, making it easy for visitors to follow through on the offer. According to the guys behind InvespBlog, this template has managed to perform very well, assuming that you’ll get some good sales copy to go with it and you adjust it ever so slightly to suit your needs.
Thank You, Come Again
Both the short and long versions of the landing page templates come with corresponding “thank you” pages as well. These remind the visitor of any contact information that they may need, as well as direct them to your company website and blog.
If you’re looking to make money online, it certainly wouldn’t hurt to try these free landing page templates. In order to get them, all you have to do is subscribe to the InvespBlog RSS feed. The next email or feed update you receive will contain a link to download the templates.