Blogging has many powerful possibilities. In this post I want to reveal how blogging can help a network marketer build their business through blogging. There are more than 50 million distributors worldwide and that number is increasing daily. To do this, you’ll need to:
- Establish a blog.
- Use a funded proposal.
- Attract prospects using valuable content.
1. Establishing a blog
Your blog is where it all happens. This is where you put up content that is targeted towards the people you’re trying to attract. (More on this below) Additionally, visitors become exposed to your personality, writing style, interests, services, and primary MLM opportunity. When a visitor uses a search query and lands on your blog, you’ve got only a few seconds to impress them. Once they trust you, they’ll then give you their contact information.
2. Using a funded proposal
This is just a fancy term for selling someone on generic information that establishes you as a credible leader. Everyone is searching for training, rather than a new MLM to join. It’s a different way of thinking, especially since most networkers are out there trying to convince other people that their business is better. People are more than willing to pull out their wallet and purchase how-to information than start another business.
The attraction process begins when a visitor reads your how-to information, gives you their contact information, and becomes a loyal fan. Once they’ve given you their info, you’ve now been given the permission to market to them. That can be through either e-mail or on the phone. I recommend you do a combination of both. Calling a new ‘lead’ boosts your credibility as a leader and takes the relationship to a whole ‘nother level.
3. Attract prospects using valuable content
This valuable content comes in 2 parts: the funded proposal and the content that gets them to your website. There are a number of ways to do this, but the way I’ve found to work the best is by following this simple process:
- Conducting keyword research to find a keyword phrase that you can easily rank for.
- Taking that MLM related keyword and creating a post or a review.
- Building back-links to that post so that it gets ranked on Google’s 1st page.
Let me share an example. My buddy Adam Morgan wrote a review on Legal shield. He found a keyword phrase that he could rank for, created a valuable review, then built back-links so that the post would rank highly on Google. The people coming to the review are either already in that company or looking to get in. He then gives that visitor an option to click and get MLM training. Apply these teachings and I guarantee you’ll start generating leads for your business.