Vince Lombardi, a great football coach once told his players, “Gentlemen, this is football.” What was he really saying? He was saying, “Let’s master the basics.” Gee golly, there are product launches after product launches every day. New marketers are getting confused and, as a result, they don’t get results. The purpose of this post is to get back to the basics of SEO. In this post I will cover:
- Keyword Research
- On-page SEO
- Off-page SEO
- Let’s begin
1. Keyword Research
This is where SEO all begins.
There are a few things you should look for when doing your research. Analyze the competition. You do that by looking at the 1st page SERP’s (search engine results page). What is your competition’s:
- domain age & authority
- incoming links ?
There are just some keywords that have way too much competition and you don’t stand a chance. You will stand a better chance if you play the ‘long tail keyword’ game. A keyword is long tail when it contains more words. An example of a long tail keyword would be: how to generate leads online. They do get less traffic, but they are easier to rank for. If you rank for a long tail keyword, you may get anywhere from 1-100 visitors a month. Rank for a number of long tail keywords and that traffic will begin to add up. Just going after a good keyword is only a third of the game.
2. On-Page SEO
Google loves a relevant page. They’re all about improving the user experience. What better way to do this, by rewarding users by giving the searchers something they’re searching for. I know this sounds a big too obvious, but if you were searching for SEO tips and you got results on list-building, you’d click the X fast and become a ‘frustrated searcher’. Having said that, there are certain places to put your keywords.
- Title Tag, Description Tag, Keyword Tag
- Image Alt Text
- In the body of the article
When doing this, target 1 keyword or keyword phrase per page. The most important place for your keyword is in the Title and the Description. Google will bold your keyword and show that to your searchers. Make these tags compelling and you’ll earn visitors.
3. Off-Page SEO
Many marketers lack understanding on, what is known, as off-page SEO/incoming links/back-links. Those are some of the more popular terms. All meaning the same thing. When a page has these links, it shows to Google that a page is popular. More links = more popularity; which leads to higher ranking in the SERP’s. You should know that it’s best to get a variety of links. Get links from .edu, .gov, .org, and higher page-rank blogs.
I would like to give you some of the easiest ways to build these types of links. Beware of buying links, as that puts you at risk for a Google Ban. Guest-posting is a great way to build these links. You can put these links in your “Author Bio” or in the body copy of your guest-post. A lot of marketers want results fast and now. I’ll be the first to tell you that this strategy is slow and more long-term. Yet, it doesn’t put you at risk of getting banned.
Another way to build back-links is by interviewing an expert. When you do this, you essentially stroke the ego of another marketer. A great person who does a great job is m buddy Adam, he’s always interviewing people and getting tons of links to his blog. This is a great way to linkbait. When they see this, they’ll more often than not link to the interview. That gets you a back-link or a ‘popularity vote’. I love conducting interviews and I find that they are truly a 1+1=3 kind of scenario. A win win for both you and the expert you interviewed.