Get Better Email Marketing Response with GetResponse

Email marketing is alive and well. Indeed, with the imminent death of Google Reader right around the corner, email marketing might even be more relevant than ever, giving you a fantastic opportunity to reach out to a targeted audience with your message and hopefully make a few bucks along the way. However, you must first build that audience and, when you do, your message has to be both attractive and well-targeted.

There are several services on the Internet that allow you to maintain a mailing list, but as you’ll learn over the course of today’s review, the feature set offered by GetResponse could be among the most robust in the business and it is offered at very competitive price points.

What Is GetResponse?

GetResponse is designed to be the “world’s easiest email marketing” platform, providing not only for the ability for you to maintain a mailing list, but it also comes with several integrated features and utilities to make the platform that much more powerful.

getresponse-header

For instance, GetResponse recently launched Autoresponders 2.0 to make your auto-response campaigns that much more powerful. These autoresponders are great for a variety of applications and purposes, because you can use time-based messages or action-based messages. If you are running an online coaching program, for example, you may use a “drip” style format so that your subscribers get new content on a regular basis. The time-based email cycles include advanced timing control (including support for different time zones), drag and drop order management, and unlimited messages per day.

Action-based messages may be more appropriate for something like a sales cycle. Let’s say that someone subscribes to your list and follows through to buy a particular product. This can act as a trigger to initiate a different set of mail-outs than if someone did not buy that product. The great thing is that this is all automated. Set it once and it’ll keep going with minimal maintenance required.

The Landing Page Creator

You have to get people to opt into your list before your email marketing efforts will have any impact. There are separate tools for creating a landing page from scratch, but one of the included features of GetResponse is its landing page creator. There are tons of templates and near infinite customization options.

getresponse-landingpage

The templates come in a range of different styles and even each individual template will usually come in about three different color schemes. You can then dig in to customize the look, feel and content of the landing page itself. What’s nice is that not only can you easily embed the created landing page on your own site, but there is a built-in utility to export this for your Facebook brand page, creating a new tab for that purpose.

Drag and Drop Email Creator

Intricately related to the landing page creator is the email creator. You could design your own HTML newsletters or just do plain text, but the drag-and-drop functionality here makes it easy to design a professional-looking mailout for your list.

getresponse-newsletter

As with the landing page creator, the email creator also starts you off with a range of different templates with several possible color schemes. Then, you enter a drag-and-drop web-based designer that is reminiscent of the recent wave of WYSIWYG webpage creators that you may have seen.

getresponse-newsletter1

Each new “block” typically occupies an entire row of content. So, using the example above, if I wanted to have that image left-aligned with some text wrapping around it to the right, I would have to pick the “text and image” block. I can’t, as far as I can tell, simply drag the existing block of text to the right of the existing image. I can, however, resize and crop the image. Interestingly, GetResponse also comes with a sizable catalog of licensed images from iStockPhoto for you to use too.

Going further, there is also an “inbox preview” tool for you to see how your newsletter would render under several web-based clients like Gmail and Outlook.com, as well as desktop email clients like OUtlook 2010, Thunderbird 3 and Apple Mail 5.1, among many others. It will even preview how your email will look on Android, iPhone and iPad.

How Much Does It Cost?

Having a good looking landing page and attractive newsletters is great, but you still want to have the strong backend to make your campaign as effective as possible. To that end, GetResponse also includes social sharing buttons, email intelligence (analytics and tracking), a list booster tool, a form builder, a QR code generator, multimedia studio, spam checker (to see if your message gets caught in spam filters), RSS-to-email support, online surveys, split testing and more.

Given how robust and comprehensive GetResponse is for email marketing, it’s also nice to see that they are reasonably priced too. The most popular plan is $25 per month for up to 2500 subscribers with an 18% discount if you prepay for one year in advance (that works out to $20.50 per month). You can also step down to the $15/month plan for 1000 subscribers or ste up to the $65/month plan for 10,000 subscribers. Both of those are eligible for the annual discount too.

The dashboard may be a little intimidating for novices, since GetResponse lets you do so much, but the video tutorials are helpful and email marketing can inherently be complex. If you’re looking for powerful email marketing software that’ll get the job done, GetResponse is well worth considering.


25 thoughts on “Get Better Email Marketing Response with GetResponse”

  1. I currently use Aweber but I noticed that Get Response updated their blog with a new post today about some more tracking features they have added to their service. I just don’t want the hassle of having to move everything over at the moment, maybe look in to it on future.

    1. Agreed mate, I was thinking the same. Like the thought of trying something different. Hate the thought of actually doing it! 😉

      1. Jim Ducharme says:

        Thanks for the props Michael!

        Hi Jamie and Gareth,

        We try to make importing your list as easy as possible, but yes, there’s always some effort involved regarding the list and content. If you don’t want to reconfirm your list (send out emails asking them to opt back in) you can request compliance test the list and if it has no issues, we can waive the reconfirmation. You can apply to compliance for this right from your profile settings on your desktop.

        Regards,
        Jim Ducharme
        GetResponse

  2. In all honesty, GetResponse has always looked great but I was recommended AWeber 3 years ago and haven’t looked back. If AWeber was even slightly capable of dropping the ball I’d jump on Get Response pretty quickly because I love their templates. In fact, it’s safe to say their templates are miles better.

    I just don’t like change. If it ain’t broke, don’t fix it…..I guess.

  3. thanks for sharing the info, definitely something to consider

  4. LidTime says:

    Michael, I used the Email marketing service for my website but look like the companies sending those email died users. Is it for me only or not?

  5. Mark says:

    Get Response offers a good and quality service and seems more spam friendly to marketers rather than Aweber (in particular solo ads marketers). Definitely worth to try.

  6. Anna says:

    Hi there, I am new in this area. Was thinking of using Aweber and Leadpages separately for one of my promotion. But now that I see GetResponse. From what I understand from the post above, it looks like GetResponse can do both – maintaining a mailing/subscription list as well as creating landing pages. Correct? If it is so, it will be a better choice for me since I will just do both in one account.

    1. Will says:

      Yes, they do have a landing page creator. I signed up for GetResponse last week and am playing around with it now. It has a lot of bells and whistles and some very cool features.

  7. Edson Hale says:

    Does it offer trial version to first try its services; I am saying because Aweber and MailChimp are its two giant competitors and former one offers almost trial version for one month costing just $1; so to compete them GetResponse should also devise a strategy to compete with them in this field as well

    1. Jim Ducharme says:

      Hi Edson,

      We offer a 30 day trial with no credit card required. You don’t have to pay a dime (let alone a dollar) to try GetResponse.

      Regards,
      Jim Ducharme
      GetResponse

  8. I. C. Daniel says:

    Aweber is #1 from what I’ve heard.

    Best regards from I. C. Daniel

    1. Mark says:

      They also got getsubscribers.com where they sell subscribers/lists. This list is mainly build using GetResponse email marketing service. I didn’t test getsubscribers service yet to use them for my solo ad business (i don’t know how much they are targeted and convert), i plan to use it and test out the response rate.

  9. faisal says:

    I though you swear by AWeber?

  10. Atul says:

    GetResponse might be good.

    Infact, I would say that it is good but the point is the bloggers who are addicted to Aweber, how GetResponse will be able to change their taste and make them to divert their minds from Aweber and concentrate on trying GetResponse.

    I checked the Get-response on their site and agreed that they have some good features but again, as I said above; if it is successful in making one’s mind – it would be great

  11. I became interested in GetResponse last month and even signed up with the intention of shifting my 2 lists to their platform. One of my lists is new and still small so I decided to do a test run with that one. Maybe it’s because I have so much on my plate at the moment, but I found GR no where near as easy to understand and get started for a newbie/non-techie as Aweber. For now I’ve cancelled GR and am sticking with Aweber, but I do intend to take another look next month, so your review has been very helpful.

    1. Jim Ducharme says:

      Hi Marquita,

      We have a great support team ready to help and (IMO) great video tutorials. However, You can definitely contact support via phone, email or IM and we have regular training webinars which you can check out here: http://support.getresponse.com/

      You are also welcome to ping me anytime on Facebook or on Twitter @hugeheadca – always happy to answer questions.

      Regards,
      Jim Ducharme
      GetResponse

  12. Dean Saliba says:

    I’m too cheap to pay for my mailing list software so I use a free plugin called Newsletter by Stefano Lissa. 🙂

  13. Abhik says:

    I am using Aweber and fully satisfied with it, no reason is enough to make me shift.

  14. Joel says:

    thank you for discussing the data, certainly something to think about

  15. I am using AWeber right now but I like GetResponse because it’s cheaper to start with (especially if you get the discount) and they also have their GetSubscribers service which is also not that expensive and it helps you kick-start your list building business.

  16. Riza says:

    AWeber is the name to beat these days but I can see that GetResponse is also cool. Aside from this article, I’ve also researched more about them and they seem like they have new features up their sleeve.

    Another thing to consider though is that transferring data requires a lot of effort, so before moving on into another service provider, make sure it’s suits you better than your current one.

    Nice suggestion, by the way.

  17. john smith says:

    AWeber is the name to punch these days but I can observe that GetResponse is also cool. Despite of this article, I have also researched some more things about them and they just same as they have new features up their sleeve.
    An additional thing to reflect on though is that transferring data requires a lot of effort, so before moving on into another service provider, make sure it’s suits you better than your current one.

  18. Villas Diani says:

    We are using mailchimp but now I am very much interested in Weber after my research yesterday. It seams to have more options and easy to understand even for somebody in Kenya:-) I wonder how many emails we can send in the free trial?

  19. Chris says:

    Aweber has been a favourite of mine but now mailchimp has caught my eye and has a lot of benefits.

Comments are closed.