I already reviewed the e-book SEO Essentials For a Top 10 Search Engine Ranking over at Entrepreneur’s Journey earlier this month. I guess the e-book’s author — Eric Brown — wants even more exposure (and a few questions addressed), so that’s why he decided to put in this ReviewMe request on John Chow dot Com as well. Reaching 9500+ savvy RSS subscribers can only do wonders for your business.
Another Look at SEO Essentials
Before I get started here, let me just say that I’m not going to re-iterate the points that I already made in the earlier review. That said, here are a few highlights:
- Search engine optimization is important for any online business.
- Eric Brown says, “SEO is simple. People make it complicated.”
- The E-book is 191 pages, but much of it is basic foundational knowledge.
- 11 Steps to SEO Success is the most important chapter.
- Brown emphasizes the importances of evaluation, as well as optimization.
Who is This E-Book For?
If you’re relatively new to the search engine optimization game, then SEO Essentials should be a part of your must-read list. The first five chapters (77 pages) are filled with basic information that you will need to know and understand before you can seriously attempt any sort of SEO work. In order to learn SEO, you must first grasp its core concepts and terminology.
In this way, I would recommend SEO Essentials For a Top 10 Search Engine Ranking to people in the beginner to intermediate range. Eric Brown agrees, saying that this book is the first in a three-part series. Presumably the later editions will describe more advanced SEO techniques. You’ve got to crawl before you can walk, and you’ve got to walk before you can run.
By contrast, many say that SEOBook by Aaron Wall is catering more to people who consider themselves intermediate to advanced. There are several sections in that 328 page behemoth (it started out as 27 pages) that may go right over the heads of beginners. That’s why you should read SEO Essentials first. It’s supposed to be an essential read and not one that necessarily expands upon an experienced knowledge base.
Going Beyond Search Engine Optimization
This SEO e-book spends about half of its time laying out the foundation for any search engine optimization work that you may be attempting. Even if you’re totally engulfed in the world of SEO, I feel that Eric Brown has something to offer. Yes, he has diagrams like these that show you how search engines work:
But he also has a section on the importance of copywriting. What’s the point of having a top 10 search engine ranking if you can’t convert those visitors into sales? Again, the language is clear, reasonably concise, and worded in such a way that even newbies can understand. Take the A.I.D.A. principle, for example.
But Does It Really Work?
That’s the real question, isn’t it? Eric Brown says that his e-book will help you learn SEO, but will it actually get you ranked in the search engines for your target keywords and key phrases? Obviously, under the short time frame of this review, I wouldn’t have the opportunity to fully explore any of the techniques described within. Thankfully, Eric Brown set out a SEO challenge for himself, aiming to rank for the keyword phrase “learn seo”.
You can learn more about his SEO challenge here and take a look at his search engine rankings here. He started out on July 1 not ranking anywhere, but as of October 6, Eric Brown has moved into the 6th spot on Google and the 1st spot on MSN. He is not (yet) in the top 30 for Yahoo.
Chapter 8 in his book — 11 Steps to SEO Success — is easily the most important. It starts with visiting SEOTIPS4U and ends with onsite optimization, offsite optimization, and SEO record-keeping. Step 7 in the process is probably one of the most critical: “Review my top 10 list of SEO factors.” These include things like the web page title tag, internal links, value placed on backlinks, domain name, and domain age.
Get SEO Essentials for $13 Off
SEO Essentials For a Top 10 Search Engine Ranking is available now for $54.17. This is a $13 savings off the regular price of $67.17, making it one of the more affordable SEO e-books on the market. Even so, if you’re not pleased with what you read inside, you can take advantage of the no-risk money back guarantee.