Getting Exposure On Blogs Through Creative Marketing

This post is written by Mattaw of Money Bites and Blog Gears.

Creative marketing is a viable way of getting a huge discount on exposure. While some of you may think that buying a post on most of the big blogs is the way to go for getting the word about your company or website out there, you’re wrong! Creative marketing achieves this for a fraction of the cost and all you need to do is use your head.

The Ego

Bloggers (especially ones in the make money online niche) usually have a huge ego. What you need to do is fan this ego with your promotion or product as well as giving the blogger something newsworthy to write about.

By fanning the bloggers ego and providing them with content you can easily get mentioned on their blog or even an endorsement for a fraction of the cost it would have run you to buy a post on their blog.

The Relationship

The other positive here is you build a relationship with the blogger. By using their ego to get a cheap mention in the bloggers mind you are also showing you care. This can come in handy for a follow up promotion or just an ongoing relationship with that blogger.

If you already have an existing relationship with the blogger, you can utilize that in your promotion. This can give your promotion some leverage with the blogger who you’re trying to score some exposure from (and a greater chance of getting mentioned by them).

Think Outside The Box

What do I mean exactly by think outside the box? I mean try something new! Sure, your company or website can send a big blogger a t-shirt, but I can only imagine how many of those someone like John, Problogger or Shoemoney gets per day. What you need to do is come up with something brand new or that hasn’t been used in a while (so that it seems newer).

Instead of sending a t-shirt, send a bobble head of the blogger and a custom inscribed keyboard for their desk. This isn’t saying that the method I just mentioned will get you there, but it’s an example of doing something that isn’t common and will get attention.

If you don’t have a physical product or any swag to give away this doesn’t mean you’re out of the running. Create something virtually and send it over. This could be a piece of good innovative graphics work or a custom coded plugin for the blog.

The point is all these methods will cost you a fraction of what you would pay to get on all those blogs and still get a similar effect (as well as build a relationship with the blogger as mentioned before).

The Example

The T-Shirt Tactic – A while ago, the MarketLeverage got posts on blogs such as ShoeMoney, Problogger and WinningtheWeb (as well as quite a few others). Oh yeah, did I mention I’d estimate it cost them a fraction of the cost they’d have to pay to buy exposure on those blogs! How did they do it you ask? Well simple, they bought enough T-shirts for their whole team from the blogs and then sent the blogger pictures of them decked out in the T-shirts. This simple yet effective tactic scored them a ton of exposure on some large blogs.

The Animated Video –This was actually done very recently by Logo Samurai and it illustrates my point perfectly. They sent John and Shoemoney a custom made video of them battling each other.

Not only was the video well done, but it got mentioned on both the blogs. By having their team whip up a video that I can guarantee wasn’t nearly as expensive as buying a post on John Chow dot Com alone, they scored exposure on both large blogs.

What they did is simply thought outside the box and took a older tactic that had been done before and revamped it with their product.

Wrap Up

The point I’m trying to make is simple. It’s not only about getting exposure through blog posts, it can be applied to internet marketing in general as well. If you just think outside the box you’d be surprised what genius ways you can come up with to achieve your marketing goals for a fraction of the cost.


20 thoughts on “Getting Exposure On Blogs Through Creative Marketing”

  1. Andrew says:

    The problem general, is you have to make the first contact without seeming to be spammy, which I have found to be hard.

    1. Great post Mataw! I do agree with Andrew that it is difficult to gain a large blogger’s attention without being viewwed as too spammy.

      1. Andrew says:

        Ohh, and also, they tend to want money, and like most people we are either a) broke or b) learn enough not to give money to someone for something we can general build are selfs with enough time.

    2. Name says:

      it is hard, because you Are being spamming…not to mention, competing with them

  2. Interesting idea. I like the part about playing to their ego. We all have 1, for sure.

  3. Very good points, I have learned you need to give bloggers a reason or benefit as to why they should mention or plug you. I have just started a new project a few weeks ago where I have contacted many businesses asking for them to send me t-shirts and in return I am doing plugs for them with me wearing the t-shirt in creative ways to make it a little bit more interesting. I would love to get some more feedback so if you guys could please check it out http://www.tshirtplug.com and also if anyone wants to send me a t-shirt to get a plug for your website or blog please don’t hesitate to do so.

    1. Dan Mihaliak says:

      Bryn
      I like the idea of you wearing others t-shirts in plugs for their site. You seem to have got the attention of some pretty good people.

  4. It all goes back to the age old policy of you scratch my back I scratch yours.

  5. Good points. I’m just concentrating on getting a content base established and then focus more on marketing it. Still new to blogging so I hope I’m doing the right thing.

  6. Ryan McLean says:

    I like these tips.
    Do you have any tips that are free to implement though? Because I am a smaller finance blogger and cannot afford to pay much yet

  7. Soeki says:

    Interesting idea. Maybe i can use it for my website 😀 Thanks.

  8. Alex Atti says:

    Good idea to get both traffic and links to your website 😀

  9. Fail Funnies says:

    Think outside the box, yes! I dug the video of the shootout. Very creative. Sometimes a gimmick or a clever ploy is what’s needed to gain exposure. The internets is chopped full of nuggets and interesting bits. Creating you’r own will find yourself a very nice placement and/or branding recognition.

  10. CoolProducts says:

    To touch more on Andrew’s comment. Does anyone have any suggestions about how to get through to a big time blogger without coming off like you are spamming them? I will be working on a contest soon and need to get my foot in the door.

  11. VlogHog says:

    An inexpensive way to promote your blog is to make videosand post them to LiveLeak, YouTube, BlipTv, Revver or Metacafe.

    You can post links next to your video and post your blog name throughout the video.

    Now, the video has to be interesting to get viewers. But, these services are free.

    1. That sounds really good, but how often will your targeted audience go to video sites. I know of a podcast that generated over 2000 links in a week.

      Nice post though.

  12. Drew says:

    🙂 Thanks for the tip! I have some ideas in mind now on how I can do this.

  13. One of my sites is in the mom blog niche…I wonder how well this would do there. I’m brainstorming some ideas right now. I think the egos are smaller, and the ideas are easier; it’s just a matter of identifying who I want to use. Thanks!

  14. 100kjob says:

    Some good tips here, especially think outside the box.

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