Getting Paid To Write A Blog Post – Is This The Future?

I just saw over on TechCrunch that PayPerPost has raised $3 million in venture funding. What PayPerPost does is allow advertisers to buy a blog post – often referred to as a paid plug. Instead of buying normal banner advertising, the advertiser would pay the blogger to write about their product or service. This of course raises many ethics and credibility issues. It is obvious that anyone paying for a blog post will want positive things said about his or her product. However, if the blogger making the post is doing the post just for the money his creditability just hit zero.

It is not that hard to spot a paid plug. If you come across a post saying, “Check out this forum, I love it!” and then find out that blog owner is not even a member, or just registered, chances are it is a paid plug. The fact that PayPerPost has raised $3 million in venture funding is truly amazing because I cannot see how the company is going to fly.

How many credible blog would sign up for this? I cannot think of any. The only person that comes to mind would be that blogger who paged me from DigitalPoint forum. He had a bunch of blogs and wanted me to buy some blog posts. For $10 he would write about my blog and tell all his readers how great it is. When I told him I do not need to promote my blog, he offered the service to any other sites I may own. When I asked him if he had seen any of my other sites, he replied no, that it did not matter because he was sure it was good. This blogger would sign up for PayPerPost.

For some reason, all this reminds me of my perfectly blended AdSense ad. Google said the way I presented the ad was against the TOS because it looked too much like content. PayPerPost is taking this to the extreme because the ad is content! A check of the “Current Opportunities” shows that advertisers are offering $2.50 to $10.00 for a post. Low Prices like that isn’t going to attract any top blogs.

I’m sorry PayPerPost, but I don’t sell my soul for a bag of rice.


20 thoughts on “Getting Paid To Write A Blog Post – Is This The Future?”

  1. PayPerPost raised $3 million from Inflexion Partners, Village Ventures and Draper Fisher Jurvetson. This is when you known that paid advertising on the Internet has gone too far. Marshall over at TechCrunch humorously points out that PayPerPost pollutes the Blogosphere and asks bloggers to sell their souls. Rob Hof over at BusinessWeek spoke to the CEO:

    “PayPerPost is poised to redefine the concept of advertising as we know it,” founder and CEO Ted Murphy says in the press release. “We intend to create the world’s largest network of consumer content creators and show advertisers how to utilize the creativity and voice of the masses. It’s marketing by the people, for the people.”
    Read More

  2. Jim Kukral says:

    Check out the world’s first PayPerPost shill blog at http://www.revenews.com/jimkukral/archives/002339.html

  3. Philip says:

    I think this would work if they came up with some tyoe of trust system. If they could somehow develop a system that could show you in the blog’s post that that particular blogger had some level of trust. This could be voted on at each article and then correlated in the ParPerPost database. You would then know how people have trusted this person in the past. Post a questionable entry and your trust (maybe also your value to the advertiser, i.e. – paycheck) goes down as voted on by the collective veiwers/readers/subscribers.

    Not a bad idea, huh?

  4. Martin says:

    actually the highest bid is already 35 bucks, which seems to be quite high for such a thing to attract even more famous bloggers…

  5. Mary W says:

    I fail to see how PPP will cause someone to ‘sell their soul’. It remains a fact that bloggers will get paid to make a post about a particular product, yes, but the post doesn’t necessarily have to have a ‘skew’ to it. Also, users pick the opportunities they want to post about. So, in theory, one could use PPP as a ground to get paid for something they would have posted about in either case. Instead of just making a post about how much they love their new iPod (or whatever), they will now do the same thing and have cash in their pocket.

    Just my 2 cents.

  6. David Pinero says:

    Nope, I rather predicted this actually. The blog flow is very similar in model to radio or specifically talk radio. The show’s host and his philosphy consist of the content stream, while the in the blogging world, the blog operator’s posts are. To resolve many of the questions you’re asking I figure the same rules will come to apply for blog plugging as currently are in play for talkshow hosts who do the same. This may well be very lucrative for some bloggers who achieve a good balance between their regular content and the plugs.

  7. Andyk says:

    I guess it could work as long as the advertisers understand that any feedback that is written about them will be fair and impartial.

    Think of it more as a way to ‘force’ your average Joe Blogs (see what I did there) 😉 to write a fair review of your product/service.

    Of course, for someone to write a fair review they would have to be given access to the product or service. I for one, would be quite interested in getting freebies in exchange for reviews (although I doubt the advertisers would be interested in a lowly no-traffic blog like my own) 😉

  8. superduper says:

    Why wouldn’t it fly John? A site like yours, The TechZone, makes money through advertisement, but is deemed a good site because of the content feeds and articles between the ads. When the content is the advertisement, you win again, because instead of just spending your time creating content for visitors to The TechZone, you are making some money from the content. Now, if the content is useful and informative, then you win, the advertiser wins, and the consumer wins. However this is not really possible so in the end the consumer will always get the disadvantage.

  9. Markus Sorensson says:

    Maybe you don’t sell your blog for a bag of rice. But what about the 1000 million chinese and hindi out there? I will bet you they want a bag of rice everyday! Yes sir, this is going to be a nasty splog explosion!

  10. Ben Hobbs says:

    It doesn’t come across as particularly ethical, How long before there is a company set up to shill products online, It wouldn’t cost much to set-up an operation in India for example where the employees spend their whole day “Generating Buzz” about a product they’ve never even seen.

    Although I’m probably being Naive, probably hundreds of companies out there doing this.

  11. NewsDoggy says:

    This type of stuff has been going on for a long time. Way before the blogosphere or even the internet and electronic media delivery. How can you tell if what your reading if someones un-influenced opinion or the opinion of someone that has had a couple bucks tossed thier way? I guess we are all going to have to read between the lines and filter out the nonsense.

  12. Papers and magazines carry “paid per post” stories all the time. They’re called advertorials and are by standard practice marked as such. Sure, I’d do advertorial writing on my blog for my standard writing rate for anyone who offers but, and it’s a big but, it would have to carry the term ADVERTORIAL at the top of the post. Somehow I don’t think they’d want to pay for that though, do you? Unless, of course, they’re smarter than that and they’re not after the post at all, but the referred pagerank from a text link placement, which is a different matter altogether, and attracts an entirely different advertising rate!

  13. perfectfire says:

    Dang, I just thought of this idea a week ago. At first I wanted to have people sign up to get paid to “digg” articles on digg.com, which led me to the idea of getting paid to post articles in your blog. I was going to call it Shill for Hire. I guess I just too slow. 🙁

  14. Michael Kwan says:

    I came across a site called Blogsvertise, and they pay $5 to $10 on a PayPerPost basis. You don’t have to endorse a particular site or even mention them outright; instead, you have to integrate a link to their site three times in your post. Yes, the money is negligible, but it’s a couple extra coins in your pocket. For beginning bloggers, it may not be a bad option to cover the costs of web hosting, domain registration, and so on. Has anyone else here tried them out? I signed up not that long ago, so I haven’t received any payment yet. Do you know if it’s on the up-and-up?

  15. nhbyyhf says:

    Hi all!!! Cool site!!!

  16. Selif says:

    I’ve actually signed up to a payperpost type operation called blogitive. All they want you to do is write a review of an advertiser’s ‘web release’ and provide a text link to the advertiser’s site. It’s not about shilling for them and saying you love the product, it’s about the advertiser essentialy buying a link to increase their visibility in SERPS.

    I’ve also been looking at PayPerPost recently and it looks to me like it’s going to be around for a whille.

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