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Going From ZERO To Popularity – Real Examples

written by Guest Blogger on November 13th, 2009

When your blog is already highly trusted by Google and has over 50,000 subscribers, it would seem that anything you say is instantly popular. For example, Shoemoney had free internet marketing guides, as does John Chow– and anything they put out immediately gets a ton of traffic. But what if you’re starting from zero? It’s a catch-22.

Consider the case of Keith Wilcox, a stay at home dad turned professional blogger just two months ago. He had zero experience blogging before, doesn’t have programming experience, but does know a lot about parenting, home schooling his kids, and fitness.

Consider Velina Lujan, a Boulder massage therapist whose business was struggling, after suffering a yellow pages rip-off. She put her site on wordpress, too, wrote articles, and started driving traffic.

Here are the steps they both followed– brand new to blogging– to start getting enough traffic to make a living. Not a crazy, superaffiliate lifestyle, but one that a normal person could sustain– one that is possible for you, too!

Are you following these simple steps that they did?

  • wordpress logoThey put up a wordpress site, which takes all of 5 minutes to do. Go to wordpress.org or use one of the many free or almost free hosting sites that can one-click install your blog. We don’t have to go into all the reasons why wordpress is great for SEO– it just works.
  • They wrote about a topic they know DEEPLY– in this case, parenting issues and how to do a great massage. Keith put up Hooked on Phonics video reviews, as he is good in front of a camera, while Velina wrote articles on Boulder elder care. If you don’t like to write, but enjoy making videos– do that. If you prefer doing podcasts, ditto. Just start creating great content about something you are passionate about, since odds are that it will be expert content that others will want to read and share with friends.
  • They connected with similar users: Most bloggers stop at the above and wonder why they don’t get traffic. Keith spent days assembling the Top 115 daddy bloggers on the web and attracted attention from those site owners. He developed relationships with these folks– and started exchanging posts between each other. Those guest posts back and forth demonstrated to Google that he was a trustworthy site, like the ones that he friended. If you aren’t connected to these other guys, Google will think you’re a spammer.
  • SatelliteTeaserThey began reaching out socially: Velina tied in her Facebook profile and added 157 friends. Granted, she doesn’t have thousands of friends, but the ones that are there are good quality and drive traffic to her site– especially clients that are repeat customers. She also started doing some Facebook advertising, setting up geo-targeted campaigns– and this was much more effective than traditional Google AdWords PPC, which is quite expensive in the United States.
  • They did not SPAM: Meaning no fake content, no paid links, no cloaking– just good old fashioned networking combined with solid information. The results grow over time and you build great reputation with the search engines and human users.

Sounds like magic? You’d be surprised (or maybe not) how many people WISH that they could be successful, but don’t actually take steps to do it.

How much effort does it take?

  • big-cap-vs-small-capFor a niche that is low in competition– such as for the term “unnecessary baby products“– 100 blog posts should be enough to start to get you traffic– so that’s just one blog post a day for 100 days, and each blog post will take you only 15 minutes. Can you do that?
  • For a moderately competitive niche, maybe “alaska garage sales“, you need perhaps 1,000 posts to get to rank on the first page of Google or Yahoo!.
  • For a term like free ringtones, that’s ultra hard– you might need 10,000 or 100,000 posts and links to be competitive. That’s the area where social media, linkbaiting campaigns, and large teams come into play.

But if you’re just one person and you don’t need more than a couple hundred dollars a day, winning on low competition terms– to dominate your small niche– should be more than fine. I wish you the best fortune on your blogging journey!

This post was guest blog by Dennis Yu.

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By N2H
  1. Dan

    Zero to hero seems to be the dream of all affiliate marketers just getting started in the game, I think though that too many people are giving it the all or nothing approach. If they can’t be a super affiliate earning millions, why bother.

    There’s always room to scale, but when you’re hitting $1000 a day and you’re not happy, just look at how far you’ve come (usually from zero) and you should need no further inspiration.

  2. Wow, I love how the first guys “site” mekeliki.com is now mysteriously redirecting to Dennis Yu’s own local marketing firm website. Coincidence.. probably not.

  3. A very well written article!

    People are opening make money blogs when they don’t have a clue how to make money online

    Instead of blogging about making money, why don’t you blog about something you know well? Even if it is a small niche like guitar or piano, the ones who love guitar or piano will surely find you out!

  4. Not bad work by Dennis yu hes just as evil as John Chow

    One free guest post with 15+ links to his local seo clients :D

  5. The hardest part about blogging is actually starting a new blog and getting traffic to your blog. You have to realize that your blog will not make you famous over night and it takes time to build quality backlinks and traffic to your blog. You must treat it like a business if you are trying to make money off of your blog. Once you begin adding valuable content to your blog, people will start to eventually start reading it and reaching out to you.

    • You can make it becomes famous if you believe in what you are doing. You also need to know your stuff perfectly… Imagine you are not a surgeon, and you are going to oprate a patient because you believe you can do it, it will be very dangerous for your patient! What I mean is that you need to know well about what you do, otherwise people will notice it, and it will put your reputation under the line.

  6. I really enjoyed this post actually. Makes me feel more focused on where I want to be with my blog.

    Thanks Dennis!

  7. I agree with what you wrote but you can make headway in the right niche with a lot less effort than 100 posts. We were number 1 for a major halloween keyword with only 8 pages…it works

  8. The link “Hooked on Phonics video reviews” that points to mekiliki leading to a 404 error page, please take note John.

  9. I do agree that for a competitive niche you’ll need more content and you’ll have to update your blog more often. But many bloggers say that as a startup 20 posts are enough and then you should use most of your time promoting.

  10. zero to here story always give big motivation for me.

  11. Hi John,

    After meeting you at blogword expo 2008 and the Market Leverage Dinner, I started seven blogs. Dieting, Skincare, Weightloss, Guitars, HubPages, Mesothelioma and iPods.

    Never could drive much traffic to anything but my “The Way To Success” blog on blogspot.

    I filled this space with stories of meeting and photos of you, shoemoney, Chris Brogan, Darren Riouse, Guy Kawasaki (on my avatar / gravatar!), and countless ads and Twitter-grader etc ratings and stuff. I have Chris Brogan calling me a rockstar, and Jonathan Volk saying that I am famous for a mashable front page Tweet I was exampled on.

    I still have only $20.00 to show for one and one half years efforts, so I guess not everyone is cut out to succeed at on-line marketing.

    Oh, I have made $2.77 twice on spontwts, Sponsored Tweets. Maybe with enough time I can retire on my SponTweets?

    Blogging cannot be the sole way to make money, what is required is mucho cash and PPC ads until something ‘catches fire’.

    Respectfully,

    Nicholas Chase
    Frustrated Blogger

    • I don’t realy agree with that, you should keep blogging. You will get credibility only after at least, 1 years of blogging effort.

      If you show people you are struggling to make money, why would they trust you? You will only show them a weak person who will give up if he doesn’t see any results.

      I didn’t get much results in my first blogging months, and recently got a lot of traffic and generate some good money. I finally decided to create a membership site, including social media network, traffic exchange and forums.

      I have learnt everything I need to know about affiliate marketing, now all I want to do is sharing my knowledge with like-minded people.

      I believe you can succeed, you just don’t know how to market yourself. Ask John some advice about it.

    • Get some backlinks, that’s probably your problem.

  12. I appreciate the article. I am still pretty new to the beast that is online marketing, and it is sometimes counter-intuitive to think of targeting a small niche. Thoughts of “Well, who would be interested in THAT?!?!” run through my head. However, there typically ARE people that are interested, and I will do far better there than the big niche spaces like ringtones, travel, weightloss, etc. I can’t come close to competing with the big boys. Not yet, anyway. Baby steps.

  13. It’s very true that many people want to succeed and they know their goals very well,but they never get to do what it takes to succeed.
    The traffic part is the greatest challenge to most marketers but you have put it very well that you need to take time away from your blog and connect with other bloggers. I just didn’t imagine that sometimes it would have to be as large as 115
    Cheers,
    Kevin Njoroge

  14. Really this will help me in case when I would get block with the situation like, what to do and what to not.

  15. Correct Dennis, it is easier to get successful in a narrow niche then in a wider topic, but I wouldn’t spend to much time with social traffic, what you really want is the traffic the search engines bring, that are the visitors that look for a solution to their problem and this problem solution often includes a buy ;-) SY

  16. Yes, it is very competing now a days. Some times even good number of posts can’t help us getting good SERPs. It seems we need good number of links too.

    Great post. Very helpful. :)

  17. fas

    It tskeas time. yOU CANT BE NUMBER 1 IN ONE DAY!

  18. It’s funny, they say your first $100 online is your hardest. Once you learn that you can just repeat it.

    Great post.

  19. Social interacting is the key for everything.

  20. Just follow the basic rules and thumb rules and you will be able to get this position after continue hard work.

    Yes within 6 months people will start noticing you and will appreciate your work as well, if you keep a route which is progressive.

  21. Very difficult to reach popularity. But don’t give up to posting everyday. More much we posting more growing our blogs SEO.
    Just do it what do you love to do. Me, I like to exploring the beautyness Bali

  22. Yea…it really isn’t hard for the motivated.

    -Mike

  23. Never give up! Continue writing more articles everyday with the help of google trends. That’s what I do.

    So far, I usually get on average 500 unique visits and 1,000 page views on a daily basis.

  24. Getting $100 a day would suit me well! That does not mean I want to stay on that level for ever.

  25. 1000$ a day…wow..It seems like an impossible goal to reach for a person who just writes and shares things with others….hope to reach that goal one day with your posts. thank you john

  26. Funny about the Yellow Pages rip-off. The Yellow pages are dead why would anyone buy an ad in the phone book these days?

  27. So John made it up to the top with only 5783 posts so far. So it shouldn´t be so very hard to get there, let me calculate…

    Hm ok that are 15,843 posts a day and you´ll be there in just one year! Great I´ll start over now, let´s see where it will end!

    Is there Anybody who wants to join the competition?

  28. Great post, John. One of my article went to CNET and Lifehacker a few days ago. I’d never expect that to ever happen – it’s like from zero to hero in 2 years.

    If you are passionate about your topic, it will show and it will pay off :)

  29. Its not that hard to gain popularity but in other words you can say not too easy. All you can do is hard work for getting popularity from zero.

  30. It is all about passion and having that drive to where you want to go. Everything else will follow.

  31. It would seem that you could consider yourself successful, if you could replace your everyday job income, and just live off the profit created by any sidebusiness you put work into.

  32. Oh man. I sure hope Dennis paid a good chunk of money. John’s rep is plummeting for being associated with this scum bag.

  33. It is plainly clear that the post, although it had merit, was a setup. Numerous people mentioned to this blog’s owner that the links are dead and it seems to be an underhanded traffic scam.

    But the blog site owner did nothing…hmmmm! I have quickly realized that although this blog has some very good info, you better sift through with a mighty big bag of salt
    Its all so cleverly done…a learning experience in itself if you want to deal in backhanded methods

  34. I really need to get back to reading this blog more. It’s a great resource and pretty inspiring.

    It’s no wonder you’ve been so successful John. Thanks for the good stuff :)

  35. I think some of these tips might be of use tome in my attempt at driving traffic to my blogs. I’ll give them a go.

  36. Thanks for the tips. I just started a blog a few days ago and I’m hoping for some success. I started it on blogger though.. do you think I should have went with wordpress?

  37. Reaching 1000 every day seems good. People try to set higher goals and are not able to reach them. They should instead aim for something that can be easily targeted.

  38. $1000 a day will satisfy me perfectly well.

  39. hey,

    One of my site get’s around 1000 visitors daily purely from google. I am on the first page for 5-6 main keywords. Although, I have never thought of building a list and increase my subscribers. Is it a good practice? I really don’t see any returning visitors.

    Also, people do try to get 1000 people a day but they don’t achieve it. I think the main reason is that they concentrate less on the content and more on the backlinks. They are not balancing the whole thing which adversely effects the site.

  40. Nice, I’m definitely not going to write a blog on free ringtones.