Google AdSense A Waste Of Time For Bloggers?

Recently, Jim Kukral of ReveNews left this comment to my Google AdSense On a Blog Update.

You’re less than 1% of blogs my friend. Your traffic proves it. Stop giving real bloggers hope with Adsense. It does not work for low traffic blogs, and that’s 99% or more of the entire blogosphere.

It’s a complete waste of time for 99% of the market.

I assume that when Jim refers to “real bloggers” he is talking about the 99% of the blogosphere with low traffic blogs. I guess that makes me an unreal blogger, which is OK by me. What doesn’t sit well with me is Jim’s statement about AdSense being a complete waste of time for most bloggers. If you’re looking to monetize your blog, AdSense is by far the best way to do it – especially if you’re small. Big ad networks won’t touch a small site so your only alternatives other than Google are CPA affiliate deals like

Jim Kukral is the founder of BlogKits, a CPA ad network for blogs. He promotes BlogKit by telling bloggers that Google is worthless and his system will make them way more money. I’m not a BlogKit publisher so I have no idea. Maybe someone using BlogKit can chime in with his or her experience. Traffic equal income. If you have no traffic, it doesn’t really matter what advertising network you run, you’re not going to make any money.

From my personal experience with CPA, I can tell you that they can be your most profitable pages if done correctly. My TTZ Hot Deals page sells over $200,000 of products each month and has an eCPM of over $100.00. However, notice the deals are done as individual postings and not banner ads. Banners ads do not work well with CPA deals and that’s what BlogKits offers.

Jim’s comment does bring up the point of not putting all your eggs in one basket. Everyone should look at alternatives to AdSense. My Other Advertising Networks Besides Google AdSense post contains over 130 ad networks for you to check out. Depending on the niche you cover, you may find something that outperforms Google. On the other hand, you may discover that what’s good for the top 1% is also good for the other 99%.

39 thoughts on “Google AdSense A Waste Of Time For Bloggers?”

  1. Ed says:

    It’s hard to say which is best but Google seems to be working just fine. My blog is less than three weeks old and with John’s tips, I’ve increased traffic to more than a thousand a day and have nearly paid off the domain name with just Google Adsense.

  2. Rex says:

    He’s no expert John. Just trying to push his product. He got out of you what he wanted, a write up!

  3. Leonard says:

    Blogkit being CPA will also only work only if you have tons of traffic pouring daily, or cater to a niche specific crowd. I don’t see much of a difference of what he’s trying to put through. The bottomline is, if your site is not generating traffic, it’s not going to help if you implement adsense or blogkit or both.

  4. Mike says:

    Google/YPN is the only option for us small-fry bloggers. I applied for Chitika, as an example, and they rejected me (the blog I submitted was probably not focused enough). So, until I can build traffic to a level they/others will accept, I have no other choice.

    I can say, however, that AdSense is paying for my hosting and then some – enough that I continue to work on my sites 😉


  5. Mayo says:

    “eCPM of over $100.00” are you doing 150K/month?? :O

  6. siong1987 says:

    Ya. Mike, same here. Google Adsense is paying for my web hosting fees too.

    Traffic = Revenue

  7. Eduardo says:

    I have to agree with you guys on this. I started my blog a month and a half ago and with tips from John and Digital Point Forums I am doing ok so far with adsense. I believe the formula is traffic, like john said, if there is no traffic, there is no revenue from any source.


  8. Jack says:

    Traffic + related ads = revenue.

    i have one blog get dugg two times and show in front of the and get a lot of traffic per day. The first time i didn’t earn a lot. Maybe the advertisement is not related to my post and not much people intersting to click on it. Another time i get a lot of clicks and earn a lot. 😀 I was getting shocked and email to google support team to ask them to check if those are fraud clicks or not.

    Mike: chitika rejected my application 4 to 5 times. then i spend a lot of times to get a lot of traffic to my blog and then i apply it again. try to get a lot of traffic to your blog and show the alexa rank to them.

  9. Derrich says:

    As Mike alluded to above, AdSense is paying for my expenses. Aside from what I think my time is worth (which I haven’t had much of lately), my domain and my hosting is paid for. Now, if I can just sit down and write something new instead of leaving comments on 😉

  10. Matt says:

    Good response to a comment that seems a bit self serving.

    Lots of people write blogs just put Adsense on there for the heck of it. A few extra bucks a month can’t hurt. Most aren’t looking to get rich on their blog. Adsense is perfect for those people because it’s just so darn easy.

  11. Shane says:

    Everybody has to have a selling angle. His is to bash AdSense – it’s sort of like a political attack ad, and it probably works to some degree.

    Bottom line is that traffic equals revenue, and as you grow you have more revenue and more revenue options. Nothing is going to get you there except a combination of hard work and talent – just like anything.

  12. Jack says:

    Some people are lucky and earn a lot of money from adsense. some are not that lucky and they have to wait. i knwo some of the bloggers start to make big money after 1 year.

  13. Raghu says:

    I started reading John’s comments on Adsense recently and I never got the impression that he is communicating that it is or should be the only approach. The thing I liked the most about John’s posts is detailing what worked for him. Definitely it will definitely help a few.

    But yes bottom line is traffic is the necessary condition before any method can earn money for you. If you are smart enough to get people to your site am sure you will be smart enough to mix and match the options to monetize the blog

  14. Matthew says:

    When he said…. “Stop giving real bloggers hope with Adsense. It does not work for low traffic blogs, and that’s 99% or more of the entire blogosphere. It’s a complete waste of time for 99% of the market.”

    I think it all depends on how you measure success. Currently I just got a mortgage and a few months back I started seeing traffic on a few sites of mine. They are not high volume in visitors just less then 500 per day… but it still ads up and it still clears a chunk of my mortgage. If I can double traffic then the mortgage will be taken care of by adsense. To me, thats success. Yep, more traffic and a full time income is another level of success. I think

  15. HMTKSteve says:

    For most bloggers, AdSense *is* the only option available.

    I get about 100K visits per month on my blog and I am investigating some affiliate networks but… AdSense is the only advertising I can run at this time.

    Remember, John is not just a blogger, he runs some very successful websites and has access to advertising deals 99% of bloggers can only dream about.

    If you work hard at it, you can be like John. Just don’t expect these things to be handed to you without working for them.

  16. Jack says:

    i agree with HTMKSteve.

  17. Raghu says:

    If or not AdSense is the only option for most bloggers – I am not competent to comment, but one thing is for sure most bloggers start from there and it takes them a long time to

    # first identify that they need to evaluate other options for advertising revenue
    # and a even longer time for them to move to implement any other options

    If users with over 100K users don’t use anything other than AdSense 99% of the users should hardly be worrying about other options.

    First mover advantage at work I guess …

  18. HMTKSteve says:


    I don’t get 100K uniques every month, I get 100K page views (I don’t look at ‘hits’ as that count also includes bots).

    That breaks down to about 3,000+/- page views a day. Some of those views are from the same visitor, some are not.

    In webvertising terms my blog is not worth that much. I have a loyal base of visitors but my traffic is far higher in terms of returning visitors than new visitors.

    I’m still going over my log reports to see what parts of my site generate the “best” traffic and once I get all my details together I will sign up with affiliates that match that data.

    At the momemnt, AdSense is my primary source of revenue. I don’t intend for it to stay that way though!

  19. Gdog says:

    Adsense is a viable solution for people who run small time blogs. My blog averages over 200 visitors and 350 pageviews a day. I don’t do it for the money, I do it because I enjoy blogging. So it has paid off for me.

  20. Nomar says:

    hmm i have not that much traffic.. about 100 a day.. i am running adsense, but didn’t have 1 click yet.. mmmmmmm… dont know what to do……

  21. My site is low traffic and while I don’t make a lot with adsense (maybe $50 a month), I do earn another $200 from links. I’m a bit different in that I have years and years to build traffic and earn money, but there are ways to monetize outside of adsense even with low traffic if you’re creative.

  22. Jim Kukral says:

    Hi John, and everyone. I posted my comments here at my blog. I’ll continue to discuss here too.

  23. Jim Kukral says:

    Let me just preface my comments below by repeating what I said in my blog. Adsense is a GREAT tool. I’m simply offering a substitute that targets the 99% of low-traffic blogs out there. I like this blog, and I appreciate all of your feedback, and I’m certainly hoping that what I’m putting out there will be a positive solution to the problem as I see it. Thank you to everyone for your comments. Please contact me directly at info at blogkits dot com with any comments/questions.

    @Ed, that’s great that you’re increasing readership and John’s tips are helping you, also great. What I don’t get is, is three weeks, with 1,000 page views a day, you’ve made enough to cover a $10.00 domain name, and that is good? Again, I’m not trying to be antagonistic, just want to set real expectations. Adsense is good, but until you’re in the 1% cream of the crop in page views for blogs, the roi is minimal to say the least.

    @Rex, actually, I happen to know a lot about this topic. I’ve been blogging since 2001, having written the very first ebook on using blogs to make money way before it was cool and people were writing me hate mail about my views. I’m also the publisher of the Internet’s most respected group-blog focusing on the billion dollar online revenue business. Yeah, I own BlogKits, but on the same hand, I’ve been conducting polls and research on this for years now. You can view some of that information here if you wish.

    @Leonard, not true at all. My site isn’t live yet so we can’t test it out, but we’ll see. I believe that low-traffic blogs can make more, so saying that if you don’t have any traffic you can’t earn is not something I believe.

    @Mike, it “used” to be the only option. Along with BlogKits, there are many, many other options. Look at John’s list. Chitika denied you? That’s a shame, what’s up with that? I agree, continue to build traffic by writing great content.

    @Matt, yeah, people put Adsense on their blogs because that’s what they’re told… that it will make them rich. That’s not the case for the vast majority. I argue you are better off using other ways as opposed to shooting for pennies per day.

    @Shane, again, I’m not bashing Adsense. I disagree that it works “well” for the vast majority.

    @Jack, it’s not luck. Those who make money at Adsense have great content with lots of eyeballs, and use blogs like John’s to learn how to optimize those ads for a better return.

    @Raghu, exactly.

    @Gdog, 350 page views per day is not a small time blog. Small time blogs are 100 or less, and that’s the vast majority.

    @Nomar, well, other alternatives do exist!

  24. Kev says:

    Hi John,

    I wondered if you’ve been affected by the AdWords update to increase the minimum bids of AdSense publishers?

  25. Jack says:

    Jim Kukral: i found funny junk or humor blog that get high traffic per day. And this guy earn USD30 from adsense per day last year. Now i do not know how much he earn because he didn’t tell people about this in the forum. The content in his blog is just 1 to 3 sentences only, one small picture and the reference link. how he optimize the adsese in his blog is the adsense after the title and after his content. He get a lot of visitors from search engine. So i think we have to know how to optimize SEO or SERP for our blog and adsense very well.

    Nomar: please be patience. i have a friend who blogs over 1 year and he has not get the cheque yet. try to learn SEO and get traffic to your blog. Read the previous post in blog. Try to write unique content and submit to news site such as or .

  26. Jez says:

    Had a look at Blog Kits, how is this different from other affiliate schemes which pay you a % of sales revenue?

    The other problem I have is that none of the companies I saw on Blog Kit are appropriate for my site, whereas provides very relevant adds.

  27. Jim, you are one man I respect so much because of the highly valuable info I ganner from your REVENEWS, which my mentor (Joel Comm), introduced me to.

    You make a mockery of excellence and celebrate mediocrity. The web is a market place with invisible hands moderating and guiding rewards and revenue, for talented content. That is the secret that the lovable giant GOOGLE found and applied.

    If we are under the 99% rubble, we owe destiny a noble courage and wisdom to stand up above above the web woes. Far be it from me to celebrate my mediocrity. At 700+ daily visits and 2,500+ daily page views, for a 3-month old blog, I know that I’m just about to look up before standing up.

    Don’t pamper mediocrity, Spank it! per chance it would wake up from the bed of slumber.

  28. Doug Karr says:

    I’m going to have to agree Jim on this one. I’d be curious to see the retention rates of the Technorati Top 1000 blogs. My guess is that there is very little turnover – unless someone with a huge name like Guy Kawasaki enters the blogosphere.

    I’ve recently removed Adsense from my blog. “Monetizing” my blog has occurred more through additional business than through any Adsense (or other) advertisements.

    Interestingly, I have a static site, Payraise Calculator, where I get just as many hits from organic search but my Ad Revenue is quite nice.

    I suppose it’s similar to having your store on the main strip or not. Though the net affords everyone to be a star, the truth is that without the name, you’re not going to capitalize on your blog.

  29. David Mackey says:

    I’ve found Google to be pretty reliable, although I think they need to work on ensuring that the best ads are placed on website pages. I get a lot of junk ads and use adsense blacklists to block them, but they still get through.

  30. HMTKSteve says:

    I’m currently moving away from AdSense and into the affiliate referral business.

  31. smbale says:

    Google has always paid me on time.

  32. Jim Kukral says:

    Now, find out the truth of what bloggers make on Adsense. Use this tool to calculate probable earnings based on traffic levels. Are we wrong?

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