Google Enable Multiple Ad Networks In AdSense

Google recently sent out the following email to all its AdSense publishers. Instead of serving just Google ads, Google is making it possible for the AdSense ad unit to run ads from other ad networks. This should increase revenue for the publisher since there’ll be more competition bidding on the ad space.

We’re writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You’ll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.

If you’re unfamiliar with what ad networks are, they’re companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we’re certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You’ll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you’d like.

Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow those who comply with user privacy guidelines to show ads using these tools. You’ll have the ability to opt out of showing ads based on user interests from these ad networks, and we’ve changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230 .

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.


39 thoughts on “Google Enable Multiple Ad Networks In AdSense”

  1. I like Adsense as the best way of earning money through busy website of blog. But for sure it’s not enough while I have only one blog. That’s why I also try to earning money from my blog in different methods which include <a href="http://www.aisajib.com/2009/08/27/sponsored-review-can-be-another-way-of-making-money-from-your-blog/"this one.
    Anyway, thanks for sharing, boss! 🙂

  2. Unfortunately I couldn’t watch the video as the internet connection is terribly slow here in Bangladesh.

  3. Jammy says:

    Google allowing other Ad networks..??
    I think First time, Google is allowing others networks to rival them directly, it could really lead to something terrible for Google..

  4. WP Themes says:

    I also received the email.

    >>Google is allowing others networks to rival them directly, it could really lead to something terrible for Google..

    Do you think Google have not thought about that? That is their bread and butter. I think the logic behind them is bringing in more stronger publishers in turn bringing in more advertisers. Anyways.. who knows what there logic is..

  5. S.K Sharma says:

    Oh cool ! But this feature is not available for Asian publishers.

    1. I spoke to an account rep yesterday and it will be available for *all* publishers after beta.

  6. Donny Gamble says:

    This just shows another element of Google trying to maintain their dominance as the prominent search engine. They will do whatever it takes to continue to gain as much market share as possible on their competitors

  7. Doug Dillard says:

    I think Google probably know what they are doing, as they have not made many bad steps so far. Anything that they do that can increase my revenue is okay with me 🙂

    Should be interesting to see if there is any noticeable changes.

  8. Kulbir Saini says:

    I think this will fetch more publisher love for Google. I doubt if it’ll hurt google in any possible way. People need one stop to control everything they advertize 🙂

  9. I actually heard about one of those ad services called Local Ad Link. It’s an MLM ad service that actually seems semi legitimate if they deliver on the product they offer. Apparently they target people geographically to show their ads. It’s a flat rate, not PPC, so I’m not sure how that affects us. Seems cool for businesses that are all in store services like doctors or dentist.

  10. PPC Coach says:

    I wonder what networks they will be partnering with?

  11. Bradley says:

    i just got that email too.

    So far i haven’t seen any impact on impression/earnings.

  12. Erika Marie says:

    I’m really excited about this! I’m not much of a video blogger, but I think this is worth mentioning:
    http://erikamarie.com/blog/make-money-with-the-youtube-partnership-program/

  13. mike says:

    I wish they would do something with the referrals they got rid of. That was a great option to make money with.

  14. Greg Ellison says:

    It will be intersting to see how it goes with this. Most ad networks allow you to use something out side their network to fill in when they don’t have banners to display. So this might be a good idea. Greg Ellison

  15. Alex says:

    It’s interesting if google would allow other ad networks do the same…

  16. Benjamin Cip says:

    I really like using adsense on some of my sites. Is the feature you are talking about is available in european countries too?

  17. Amit Mehta says:

    Not sure if this increases or decreases Google’s market share of online advertising. In any case it is an interesting development and I can’t wait to see how this works out for publishers.

  18. EarningStep says:

    wow… honestly i have use kontera and google adsense together in my blog and make three digit alwasys every month ( last month was 4 digit )

  19. It will indeed be interesting to see what impact, if any, this has on earnings. I don’t see it taking away from the fact that very high traffic sites are the only ones that truly benefit. But maybe some moderate-traffic blogs will see a bit of a boost.

  20. Albert Fang says:

    Google Adsense is simply great. With this new technology, bloggers and Internet marketers can recoup on more valid advertisers that pay the max extent for advertising.

  21. Albert Fang says:

    Google Adsense is simply great. With this new technology, bloggers and Internet marketers can recoup on more valid advertisers that pay the max extent for advertising.
    Oops…forgot to say great post! Looking forward to your next one.

  22. Great news, I wonder what networks will be partners

  23. fas says:

    This is really awesome, Google Adsense is now thinking out of the box.

  24. Very interesting announcement, this could be pretty big for advertisers.

  25. REAL says:

    nice share dear!!

  26. BaySeec says:

    What a Great News for adsense publishers!!! Google has come out with a good plan 🙂 Nice work John.

  27. W3Mag says:

    that’s great! It seems like Google wants to be more “sociable”

  28. Affiliit says:

    This could be a scary thought

  29. Bob says:

    Thanks for this post here and REALLY Adsense is very nice and wonderful.

  30. Dean Saliba says:

    If I right Adbrite & Clicksor offer this kind of feature. It’s about time Adsense brought it out as well.

  31. Make Money says:

    hmm sounds like it might be good, I will have to wait until its rolled out to the rest of the world.

    Out of interest, did anybody get a Christmas present from google this year? I got one the 4 previous years, but just a card this year, I was most disappointed. lol, granted I am not making anywhere near what I was with adsense this year as in previous years.

    But I am interested to know if anyone else got a present?

    1. Isn’t it a little bit early to be getting Christmas presents? or are you talking about xmas 08?

  32. This just shows another element of Google trying to maintain their dominance as the prominent search engine. They will do whatever it takes to continue to gain as much market share as possible on their competitors

  33. Tim says:

    Google will obviously benefit most from this change, since their will be more competition for keywords and Adwords advertisers will end up paying more. If it will increase Adsense revenue, we’ll have to wait and see…

  34. Google does not stand still, constantly offering new opportunities for its users, so they are number 1.

  35. So, which other networks have you found so far in your Google account? SY

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