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Google Fooling Around With Digg Style Voting

written by John Chow on November 29th, 2007

Read on both TechCrunch and BlogStorm that Google Labs is experimenting with a new feature that will let users vote search results up or down using a Digg style voting system.

This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you’ll continue to see those changes. If you later want to revert your changes, you can undo any modifications you’ve made. Note that this is an experimental feature and may be available for only a few weeks.

The votes only affect the results you see. They do not spread out to the rest of the general search index. If will be very interesting to see if this voting system becomes a normal feature of the Google search engine. On one hand, it would let searchers have a bigger voice on the results they want to see and help clamp down on the search engine spams. Who knows, maybe my name will be voted back to number one! On the other hand, this can also be seen as Google admitting their algo isn’t as mindblowing as people think it is. With all the bitch slapping Google has been handing out, I can see why they want help sorting the mess they created.

digg-google.jpg

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By N2H
  1. So is Google search now a social media network?

  2. I thought they had solved all of those problems with their New Ranking System :wink:

  3. That’s really great. Hopefully allowing users to voice their input will purify things and help to remove sites that are less relevant. At least on an individual scale.

  4. dcr

    Google is spreading itself too thin and losing its focus on search. As a result, I think you will see it, more and more, doing wacky things to try to keep up with the competition.

    Stand back, and watch Google implode. It might be fun.

  5. It will be interesting to see how the SEO landscape will change when Google actually incorporates this sort of data into their ranking algorithm.

  6. Google just wants everything these days…sheesh

    -Mike

  7. I’m not saying Google is great, but the whole social media thing tends to kinda get political- in a junior high kind of way. A lot of things get Buried or Dugg on Digg that probably don’t deserve it. With google being relied on for “quality” results, it seems to me cliques or “big guys” would just manipulate the results in their favor and to punish better results of competitors. I think search should be relevant, to the extent, possible, without being subject to the whims of sheep.

  8. Ah finally! I’m glad Google is finally coming out with something to compete with Digg. Glad they are all competing with one another…lots of slapping around for sure!

  9. I think it’s time to ?google up? johnchow.com up to #1 result for “John Chow”. ;)

  10. Popo

    Hey John Chow,

    If you make $180,000 a year on the Internet, how come Quantcast says your site only gets a pathetic 4,800 visitors a month?

    I think I smell bullsh*t

    Peace out

  11. does anybody know if john chow uses a widget at the end of his posts, “If you like this post then please consider subscribing to my full feed RSS. You can also subscribe by Email and have new posts sent directly to your inbox.” or does he do this manually?

  12. This might be an interesting modification to Google search. If it helps reduce the impact of splogs, great!

    Google certainly isn’t done “bitch-slapping” folks though, it seems. It looks like you can’t backlink to your blog when leaving a comment on blogger, unless you have a blogger blog. Try it. I have been for the last several hours after I read a post about it on DCR Blogs.

  13. I think all of you missed the point of this feature. This is not social voting because there is no “social” aspect to this. All it’s doing is allowing the user to sort the search results to their liking. It’s not applied to the general index, but only stored locally.

  14. I think Google is starting to lose control of their own search engine and are trying to “patch it up.” There have been apocalyptic predictions of computers taking over the world with the advent of true AI and I’d be willing to bet if it happens it will be at the hands of Google.

  15. I’ve actually think that this is something Google should have been doing for a while. there are some searches that people do often, and I should be able to “vote down” sites I wouldn’t go to. I actually think it might be interesting to extend to their normal search, but people might really try to game the system (not like they don’t now)

    • They can game it now but if this is being implemented, black hats will manipulate it more. Votings can be easily manipulated.

      Think of this which has been happening on Digg, Propeller and some other social media. I recruit some members, promising that they will earn $0.20 with a vote, then in another forum, I post a service for those who want to get voted. It is happening, check out Digital Point to know more about these underground business.

      Can you see that the current algorithm that Google use that identifies relevance of links is better?

  16. Dom

    “The votes only affect the results you see. They do not spread out to the rest of the general search index.”

    This is the key part. Google would *never* have any kind of social voting system that affects real search results. It would be even more open to gaming than their current index.

  17. If Google uses this to affect the results in the general index I bet we’re going to see a lot more spam.

  18. yav

    I think that some day it’s will be in the main page. It’s necesary for google.

  19. Any way I can customize my results is fine with me. :mrgreen:

  20. Keith

    Some of you guys are killing me :lol:

    Its a custom search. Read the last Q and A:
    Do you have to be signed in?
    Yes. To see your changes next time, you must be signed in to your Google account.

    Googles not the dumb guys come on. Do you really think they would allow search results to be manipulated by the general public? sheez.

  21. Hehe, shows how little people actually read blogs.

    I think it’s got the potential to be a good idea for those with google accounts. Everyone should realise that no algo is perfect (not to say that Google hasn’t made a mess of their own so far!), and “learning” from a person’s input should help them display more accurate results (for the individual user) over time.

    It’s also an acknowledgement that the concept of search is a subjective one. What I may view as being a relevant result for a particular search, others may not. Whilst redefining your search solves this, it takes longer. Of course, you could always argue why bother to use a voting at all, when search click patterns could be monitored to build a user profile, without interfering with the user experience.

    The Digg-style voting system appeals because of the traffic and exposure benefit, whilst this Google approach is just to help with your own search relevancy – question is, knowing that, would you bother using it at all?

  22. I this one is going to be gr8.
    I will love to see this customization

  23. If the keep it for individuals, fine, but they shouldn’t social media it. Social media is enough BS as it is. Why not let us keep exploiting the rankings with paid links instead of exploiting the rankings with paid clicks?

  24. Wow, a very nice idea and a very impressive blog!

  25. I think it is a dumb idea.. google needs to stick to what they do best… search!

  26. DAM. I had this idea a while back. Problem is that I don’t have enough knowledge.

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