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Google Rounds The Corners

written by John Chow on June 27, 2007

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While over at Problogger, I noticed a post about Google AdSense giving an option to display rounded corners for the border that surround the Google ads.

The new option is available in your AdSense control panel and allows you to run square, slightly rounded and very rounded corners. You can see examples of the new ad layout here.

Access the different options through the ‘Setup Tab’ of AdSense but keep in mind that if you have a blended approach to creating ads (your borders being the same color as the background of the ad and your blog) that having square or rounded corners doesn’t matter in the slightest as you don’t see them.

While it’s nice that Google is giving more options to publishers, this one falls into the almost useless category. The best performing Google ads for me has always been the ones without any corners. I do not run a border around my Google ads. This helps the ad blend better with the content and that increases the click rate. However, I can understand that there are some publishers who feel that ads and content should be completely separated and the rounded corner gives them another display option.

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don't use rc on your linear styles. it makes it crap.

Hmmm will this really help to generate income? or simply to merge ur site design :)

No, I don't think the rounded edges would have a very good CTR. It's best you don't use them, in my opinion.

I'm sticking with no borders. I don't like the new look

same, to hard to blend it with borders.

Blending is an art -- John Chow does it very well without stepping on Google's toes.

I tried using the border on the adsense block, it didnt last very long

Thank you Guitar Hero 3, Adsense Deluxe works great!

www.40hourstogo.com

I tried using a border on an adsense block once. it lasted about 2-3 days.

Why'd you stop? I'm guessing it wasn't getting a good CTR?

I noticed this today when I was tooling around with my adsense.

I think it's better to use no border BUT maybe when your design is with rounded corners you can use this option in stead op making a table with rounded corners and putting your adsense into it

I agree with you that it is basically useless, but it is nice to know that if I want I can have rounded borders.

I have post about this in my blog too. I alos make a graph to show the difference between those corners.

http://adsense-tw.com/wp-content/uploads/2007/06/c...

[Insert generic or repeated comment here.]

I cannot find the insert button.

Not really useful as I never use borders on AdSense ads :razz:

Thanks I see you found the insert button!

LOL Seriously, options are good, regardless how silly some of them can be.

Not really useful as I never use borders on AdSense ads :razz:

I agree having boarders on your ads probably decrease the click through rate. thanx for the update though.

Good option to better design

Bleh, I don't think this will be a big help to a lot of people.

To me, it sounds like they're just updating it just to update it.

you have a point there

I agree. Hopefully no more useless updates are to come.

this new one is just below our exceptations.

Google is becoming useless with their updates? what about lower payout paypal option?

that would fall under useful!~

I agree. A lower payout would be nice. I dont think they would go with paypal though. They would probably do something with google checkout.

Heck, I'd sign up to checkout if I could get lower payouts.

I guess there's just no issue small enough for Google to tackle.

I can't imagine how rounded corners will help ad click through... the ones I place inline into my posts are all blended in to the background anyways.

i suppose if you're an amateur and your blog template has already got the feature of rounded corners, if you want to set the adsense up alone with round corners, then it's easily done

It wouldn't always blend in though. Some rounded corners give more space before displaying the content, while the new Adsense feature border is very close, with no space left in between.

Hmm... this may help improve the look of my 125x125 button ad on the right sidebar. What do you guys think?

Wow it actually does blend very well. Im guessing that might be what google had in mind when they decided to do it.

A little A/B testing to see. You get to use a TON of channels, so try making a "round" channel and a "noround" channels and see what works best.

i always welcome any addition to what you can publish for adsense but this is hardly a major addition.

i wouldnt say its useless though - im sure there are some publishers who will find this useful - perhaps if they have a site with rounded menus. However, most web developers who use rounded menus for their site can just pick no borders and put in the rounded border themselves using css

Agreed. I have the best luck with those ads as well. Definitely agree with Billy Mac as well. :razz:

It's good for all of us. Google should give more options to make their ads more attractive, and more clickable ;).

It's all about you blending in your ads with your content, as long as it's not against the TOS.

If you have rounded navigation boxes in your design, this would help the ads blend into the design more effectivly, thus increasing click-thrus. So, I don't think it's useless, it is a feature.

and, matter-of-factly, a lot of sites do have round corners these days. but doesn't google itself request that the ads be separated from the content?

as long as it does not violate the google terms

He is asking that question. I'm sure he's read the Google terms before.

I say pay more money to us and stop worrying about round or pointed borders!

Maybe you should trying using Ad fliter to filter out MFA sites. That should get you more money ;) .

That's Google's problem. I don't have time to do that :roll:

I agree that the ads should blend with the content. Although I am not permitted to use Google I do use other sources and no boarders is the way to go. Does anyone know how to get un-banned by Google?