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Google Rounds The Corners

written by John Chow on June 27, 2007

How to make $593 in less than one hour

While over at Problogger, I noticed a post about Google AdSense giving an option to display rounded corners for the border that surround the Google ads.

The new option is available in your AdSense control panel and allows you to run square, slightly rounded and very rounded corners. You can see examples of the new ad layout here.

Access the different options through the ‘Setup Tab’ of AdSense but keep in mind that if you have a blended approach to creating ads (your borders being the same color as the background of the ad and your blog) that having square or rounded corners doesn’t matter in the slightest as you don’t see them.

While it’s nice that Google is giving more options to publishers, this one falls into the almost useless category. The best performing Google ads for me has always been the ones without any corners. I do not run a border around my Google ads. This helps the ad blend better with the content and that increases the click rate. However, I can understand that there are some publishers who feel that ads and content should be completely separated and the rounded corner gives them another display option.

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{ 63 comments }

Chris June 27, 2007 at 10:04 am

I am still trying to figure out how to embed the adsense into my posts, any suggestions? I’m running wordpress.

http://www.40hourstogo.com

Alper June 27, 2007 at 1:40 pm

i use “mightyadsense” for this. You can try it from . i suppose that you can find it easily.

ritchie June 27, 2007 at 3:18 pm

the plugin works very nice. if I had an adwords account, I’d definitely use it :roll:

Guitar Hero 3 June 27, 2007 at 5:18 pm

Take a look at a plugin called adsense deluxe. That is what ive always used for that.

Zac Johnson June 27, 2007 at 10:16 am

Yea, I really can’t imagine “with borders” performing better than “without borders”.

Jarle June 27, 2007 at 12:41 pm

I’ll also stick to no borders for now.

A video a day June 27, 2007 at 5:13 pm

i’m sure many will welcome the new introduction as it will blend well with sites with rounded corner features

MrGPT June 27, 2007 at 6:45 pm

I still think yo would get more clicks without using rounded edges, and just left it like normal as it always used to be.

web development blog June 27, 2007 at 7:25 pm

I’m going to stick with no borders since that seems to be tried and true, but I’ve never seen stats on if what does better – image ads or the text ads. Does anyone have a resource or know what does better? I like the way the image ads look, but if text out performs it then I’ll use those.

Thanks!

Debo Hobo June 27, 2007 at 10:43 am

I agree that the ads should blend with the content. Although I am not permitted to use Google I do use other sources and no boarders is the way to go. Does anyone know how to get un-banned by Google?

A video a day June 27, 2007 at 5:17 pm

unlucky. i don’t think they will unban you unless you get sufficient evidence to prove your innocence which i doubt.

i suppose you could set up a completely new adsense account with different urls

MrGPT June 27, 2007 at 6:46 pm

That would not work, since Google will see you are the same person via mailing address and SSN.

The only way was if you owned a business and submitted your EIN number instead of using a SSN. You would also have to use a different mailing address.

Guitar Hero 3 June 27, 2007 at 5:20 pm

It all depends on what you got banned for.. And how much time you have to sit around writing emails to them. Ive read 1 incident of a person actually getting their account back. Thats it though. And with all the people i see complaining about bans id think your odds are pretty slim.

website copywriter June 28, 2007 at 2:46 am

Sorry to hear you got banned by Google. The good news is…you’ll get over it. ;) You can always find other means to monetize your site.

Billy Mac June 27, 2007 at 10:57 am

I say pay more money to us and stop worrying about round or pointed borders!

MrGPT June 27, 2007 at 6:47 pm

Maybe you should trying using Ad fliter to filter out MFA sites. That should get you more money ;) .

Marc June 28, 2007 at 9:28 am

That’s Google’s problem. I don’t have time to do that :roll:

Sambay June 27, 2007 at 11:01 am

If you have rounded navigation boxes in your design, this would help the ads blend into the design more effectivly, thus increasing click-thrus. So, I don’t think it’s useless, it is a feature.

ritchie June 27, 2007 at 3:19 pm

and, matter-of-factly, a lot of sites do have round corners these days. but doesn’t google itself request that the ads be separated from the content?

A video a day June 27, 2007 at 5:19 pm

as long as it does not violate the google terms

MrGPT June 27, 2007 at 6:49 pm

He is asking that question. I’m sure he’s read the Google terms before.

shman June 27, 2007 at 11:13 am

It’s good for all of us. Google should give more options to make their ads more attractive, and more clickable ;) .

MrGPT June 27, 2007 at 6:51 pm

It’s all about you blending in your ads with your content, as long as it’s not against the TOS.

Terra Andersen June 27, 2007 at 11:15 am

Agreed. I have the best luck with those ads as well. Definitely agree with Billy Mac as well. :razz:

Kevin June 27, 2007 at 11:24 am

i always welcome any addition to what you can publish for adsense but this is hardly a major addition.

i wouldnt say its useless though – im sure there are some publishers who will find this useful – perhaps if they have a site with rounded menus. However, most web developers who use rounded menus for their site can just pick no borders and put in the rounded border themselves using css

MillionDollarJourney.com June 27, 2007 at 11:26 am

Hmm… this may help improve the look of my 125×125 button ad on the right sidebar. What do you guys think?

Guitar Hero 3 June 27, 2007 at 5:22 pm

Wow it actually does blend very well. Im guessing that might be what google had in mind when they decided to do it.

MrGPT June 27, 2007 at 6:53 pm

A little A/B testing to see. You get to use a TON of channels, so try making a “round” channel and a “noround” channels and see what works best.

A Tentative Personal Finance Blog June 27, 2007 at 11:30 am

I can’t imagine how rounded corners will help ad click through… the ones I place inline into my posts are all blended in to the background anyways.

A video a day June 27, 2007 at 5:23 pm

i suppose if you’re an amateur and your blog template has already got the feature of rounded corners, if you want to set the adsense up alone with round corners, then it’s easily done

MrGPT June 27, 2007 at 6:54 pm

It wouldn’t always blend in though. Some rounded corners give more space before displaying the content, while the new Adsense feature border is very close, with no space left in between.

The Blog World June 27, 2007 at 11:32 am

Google is becoming useless with their updates? what about lower payout paypal option?

that would fall under useful!~

Guitar Hero 3 June 27, 2007 at 5:25 pm

I agree. A lower payout would be nice. I dont think they would go with paypal though. They would probably do something with google checkout.

Marc June 28, 2007 at 9:37 am

Heck, I’d sign up to checkout if I could get lower payouts.

website copywriter June 28, 2007 at 3:02 am

I guess there’s just no issue small enough for Google to tackle.

Alex June 27, 2007 at 11:37 am

Say NO to corners!

Philomena Ojikutu June 27, 2007 at 1:48 pm

this new one is just below our exceptations.

MK June 27, 2007 at 11:59 am

Bleh, I don’t think this will be a big help to a lot of people.

To me, it sounds like they’re just updating it just to update it.

A video a day June 27, 2007 at 5:24 pm

you have a point there

MrGPT June 27, 2007 at 6:55 pm

I agree. Hopefully no more useless updates are to come.

Ivan - Vida Sana June 27, 2007 at 12:18 pm

Good option to better design

shaun June 27, 2007 at 12:19 pm

I agree having boarders on your ads probably decrease the click through rate. thanx for the update though.

Thomas De Maesschalck June 27, 2007 at 1:04 pm

Not really useful as I never use borders on AdSense ads :razz:

Mosley June 27, 2007 at 1:32 pm

[Insert generic or repeated comment here.]

ritchie June 27, 2007 at 3:20 pm

I cannot find the insert button.

Guitar Hero 3 June 27, 2007 at 5:26 pm

Not really useful as I never use borders on AdSense ads :razz:

Mosley June 28, 2007 at 6:33 am

Thanks I see you found the insert button!

website copywriter June 28, 2007 at 3:05 am

LOL Seriously, options are good, regardless how silly some of them can be.

simon June 27, 2007 at 1:52 pm

I have post about this in my blog too. I alos make a graph to show the difference between those corners.

http://adsense-tw.com/wp-content/uploads/2007/06/cornerstyleslist.gif

webd360 June 27, 2007 at 3:06 pm

I agree with you that it is basically useless, but it is nice to know that if I want I can have rounded borders.

harley June 27, 2007 at 3:15 pm

I think it’s better to use no border BUT maybe when your design is with rounded corners you can use this option in stead op making a table with rounded corners and putting your adsense into it

Paul June 27, 2007 at 5:24 pm

I noticed this today when I was tooling around with my adsense.

Guitar Hero 3 June 27, 2007 at 5:28 pm

I tried using a border on an adsense block once. it lasted about 2-3 days.

MrGPT June 27, 2007 at 6:57 pm

Why’d you stop? I’m guessing it wasn’t getting a good CTR?

Chris June 27, 2007 at 10:06 pm

Thank you Guitar Hero 3, Adsense Deluxe works great!

http://www.40hourstogo.com

Russell Wagner June 27, 2007 at 10:25 pm

I tried using the border on the adsense block, it didnt last very long

website copywriter June 28, 2007 at 3:09 am

Blending is an art — John Chow does it very well without stepping on Google’s toes.

Dan Standeven June 28, 2007 at 5:36 pm

I’m sticking with no borders. I don’t like the new look

Russell Wagner June 29, 2007 at 9:50 pm

same, to hard to blend it with borders.

Benny June 29, 2007 at 10:32 pm

Hmmm will this really help to generate income? or simply to merge ur site design :)

MrGPT June 30, 2007 at 2:50 pm

No, I don’t think the rounded edges would have a very good CTR. It’s best you don’t use them, in my opinion.

dotnetnuke July 2, 2007 at 1:16 pm

don’t use rc on your linear styles. it makes it crap.

John Cow July 4, 2007 at 9:46 am

Very Web 2.0. Not.