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Google Slaps BuildMyRank Out of Business!

written by Guest Blogger on March 25, 2012

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We’ve all heard of Google slaps and most of them will push web sites down in the rankings, but usually they don’t completely wipe web sites and services out of business. That is just what happened last week when BuildMyRank closed shop and shut down their whole web site, which was a huge and successful business!

For those of you who don’t know BuildMyRank, they were a mega network of high Page Ranking blogs that were part of a big link building network. Members of BuildMyRank would pay a monthly fee to have access to their platform where they could submit original articles with a back link in each. Once the article was submitted, it went into que to be submitted to one of the Page Ranked sites in their network. Long story short… Google de-indexed all of their sites and BuildMyRank was then forced to close their doors and get ready to move on to something new.

Even though BMR is now out of business and all of their customers are looking for a new solution, there are plenty of BuildMyRank alternatives floating around the internet. The big question is whether Google will take down the rest of these similar services next?

Link Building and Not Putting All Your Links in One Chain

Just last week John was writing about how Google was nice enough to start terminating Adsense accounts from publisher all over the world, including mine! The moral of the post was to make sure that you don’t put all your eggs in one basket. For anyone who focused all of their efforts on link building through BuildMyRank, they are going to drop pretty hard in the search results and probably have to start their link building efforts all over again.

With so many different ways to generate links and traffic to your web sites and blogs, it’s important to keep a diverse and long term look at your link building strategies. Everything from guest blog posting, article marketing, press releases, video marketing and the use of social bookmarks are all contributing factors to the long term success of your web site.

The updates and algorithm changes from Google are just starting to heat up, so keep a close eye on what’s happening in the world of SEO and link building, while also making sure you and your web sites are safe and focused on long term growth.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at Blogging Tips and Affiliate Marketing blog, as well as the founder of Follow me on Twitter @MoneyReign.

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srpatterson March 25, 2012 at 5:54 pm

Google is trying to de-index all the article ranking sites according to posts on a number of popular forums. But there’s a general feeling that Google cannot find all the network sites especially when they are very diverse like on the Authority Link Network. What do you think?

FollowTerry March 25, 2012 at 5:58 pm

 @srpatterson is Authority Link Network the same idea?

srpatterson March 27, 2012 at 6:19 am

 @FollowTerry Pretty much the same although its a network of individuals sites instead of one company owning all the sites and hosting them all at SEOHosting.

Marco Lee March 25, 2012 at 5:55 pm

Is this for real? Kind of sad cause I just recently saw some good reviews about them.

FollowTerry March 25, 2012 at 5:56 pm

It’s all part of link building; stay diverse my friends.

Deej March 25, 2012 at 6:02 pm

Woah! I worked as a writer in BMR before and I never thought that they will come to its end. 

FollowTerry March 25, 2012 at 6:04 pm

I did a review video on Build My Rank the same day they got shut down; too funny!

Tuan March 25, 2012 at 6:41 pm

 @FollowTerry I’m just wondering if my site is affected after using BMR for a while!? Should I request removing all the backlinks?

FollowTerry March 25, 2012 at 8:00 pm

 @FollowTerry  Tuan, I don’t think Google will try to slap every site that has a link there, you couldn’t do anything about it anyway and no, they won’t remove your links, it’s too late; just keep link building and be diverse with your link types. I replaced BMR with, it’s an excellent service and is different and diverse.

Dudeman March 25, 2012 at 7:33 pm

That sucks! Google can be a b*tch sometimes with the sandbox, slaps, and the new panda updates. Keeps us on our toes as marketers, but it can be overwhelming sometimes because of how quickly and how drastically things change online! IM certainly has its perks, but it’s also not the magic pill a lot of people think it is…

KennyFabre March 25, 2012 at 7:55 pm

that sucks, google can be a real pest sometimes, but I think since buildmyrank did so well before that they will be able to get into a new successful venture 
Kenny Fabre

Abhik March 25, 2012 at 8:13 pm

Google started punishing those blog network since early 2011 as a part of the Panda update.

Datadiary March 25, 2012 at 9:01 pm

Its really helpful

huasang March 25, 2012 at 9:23 pm

I guess it’s a common practice in investment as well i.e. not to put all eggs in one basket!
Thanks for the reminder tip!

kmeier March 26, 2012 at 2:11 am

Heya John,
I’ve been in contact with James Burrow from BMR asking if  could join and I was told the following, I quote:
“We actually closed membership a few weeks prior to the last update [Panda 3.3]. Just a matter of rapid growth over the last several months. Unfortunately we can’t make any exceptions but we will likely be accepting new members in a month or two. Be sure to sign up for the wait list to be notified.”

combson March 26, 2012 at 4:42 am

I saw this happening reading the forums and loads of people ordering this services. that’s why it is better to do your own research and ask for links personally (have someone personally to do it for you) and get exclusive links from various places. in 2012 Link Diversity is the key!

Property Marbella March 26, 2012 at 5:24 am

I have written and warned about this before, Google does not like websites that sell links and punish them and their customers. My advice as always, do not buy links of any kind, Google will find you sooner or later, and punishes you.

jsrampton March 26, 2012 at 6:39 am

Great post Zac.  That sucks about BMR, they were a good site for many people.

fatcowbusiness March 26, 2012 at 7:23 am

Hey Zac!
Great post! Yikes this is scary news for people using buildmyrank, I wonder what will happen to the other blog networks out there?

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darrenrowse March 26, 2012 at 6:56 pm

wouldn’t a better message in the light of this be for people to put their efforts into:
- understanding people’s needs and writing content that meets those needs
- building useful blogs
- engaging in the places people who you want to read your blog hang out online
- building community on your site 
- etc
My experience is that when you do these things the links and traffic come. It’s not overnight but from my perspective it seems like a much more sustainable approach than trying to stay a step ahead of what techniques Google is cracking down on.
I read with concern 6 weeks ago John promoting a backlink generating network with no warnings of what could happen – there was no mention in the post of the dangers… of diversifying what you do etc. All there was was an allusion to ranking #1 in Google… and an affiliate link.
Today those who signed up to that network are without their $149 and have lost what traffic they had and are having to start again… and are hearing that they shouldn’t put all their eggs in one basket.
I hear what you’re saying Zac but having had emails from a few readers today who are left with nothing as a result of this I wonder what responsibility as bloggers in this space have to give a full picture of the things we promote?

Hyder March 27, 2012 at 6:15 am

 @darrenrowse The point of this post was summarized in the by line of the author with a “relevant” link to his blog.

MarcelinaWrites March 26, 2012 at 7:19 pm

Why are people being so stubborn about just playing fair on the Internet. Instead of going through all the loops of going around Google’s system, why not just get down to the main point of the web, quality content. I don’t know what it will take for people to let go of all the loopholes and go for what really matters. I know many people who wrote BMRs… so that means many people lost a lot of money paying those writers when all they had to do was pay for quality articles that would still be giving them the recognition they were hoping for with BMRs.

Wayne Mansfield March 26, 2012 at 10:57 pm

Three or four years ago a business we developed using Page Ranking for paid articles in a suie of 40 blogs. If we were PR4 or more, each blog made $100 a day. So the money was good.Well overnight, Google slapped any blog which had a paid article disclaimer in it [a requirement of getting the $$$'s] and our income drop to $0 over night.Having learnt that lesson – very publicly too – I am very wary of any system to beat google… Yet when I mentioned to people the risks that always wanted to listen to their “guru” who knew better.Wayne@problogger 

fas March 27, 2012 at 12:00 am

Very well said, Google is shifting from SEO to social votes, plus 1 votes count on Google search more today.

Cameron Highland Apartment Tips March 27, 2012 at 12:24 am

that is why always produce quality content and create mailing service from aweber.. :-) hope i’m in the right track

Dave Fennell March 28, 2012 at 3:45 pm

This goes right along with the saying of “Don’t put all your eggs in one basket.”  The same is true with link building.  You have to spread your links among hundreds if not thousands of sights to focus on long-term results.  That way when Google slaps a site right out of the rankings, it will not have an adverse reaction on your website.  Thank you for sharing.
Dave Fennell

Dave Fennell March 28, 2012 at 3:47 pm

This goes right along with the saying of “Don’t put all your eggs in one basket.”  The same is true with link building.  You have to spread your links among hundreds if not thousands of sights to focus on long-term results.  That way when Google slaps a site right out of the rankings, it will not have an adverse reaction on your website.  Thank you for sharing.
Dave Fennell

Janet Thaeler March 31, 2012 at 10:40 pm


Janet Thaeler March 31, 2012 at 10:40 pm

I just went there and it didn’t say it was closed.

carmengreeneonline April 1, 2012 at 12:48 am

We should be careful in doing link building and we should have other back up plan too.

john April 16, 2012 at 8:47 pm

BMR does have an option for those who want their links removed …from their now utterly destroyed network of blogs. And based on my personal (bad) experience since Google slammed BMR, I recommend anyone who used BMR to remove their links. However, it may already be too late …Google penalized the hell out of all our sites within BMR’s network. And FYI, we had a very diverse linking strategy. Make no mistake, BMR’s infectious neighborhood has caused our websites untold damage.

Jim April 17, 2012 at 3:21 am

That’s too bad. I loved taking advantage of their free trial which let you post 3 articles.

Anyone know of another alternative that also has an equally generous free trial?