Google has opened up its Google AdSense network to third-party advertisers. Before, the network served text and display ads from Google only. This is good news for the third-party advertising networks as it allows them access into the biggest ad platform in the world.
We’re happy to announce that the Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.
By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.