Google Taking On Third Party Ads

Google has opened up its Google AdSense network to third-party advertisers. Before, the network served text and display ads from Google only. This is good news for the third-party advertising networks as it allows them access into the biggest ad platform in the world.

We’re happy to announce that the Google content network now accepts display ads served from qualified third-party vendors. During this initial release, only ads in English are eligible, although we look forward to offering more options in the future.

By accepting third-party ads, we can attract a greater variety of advertising on the Google content network, which we believe will result over time in increased revenue for publishers and more relevant advertising for end users.

If you’re currently opted in to show image ads, then you’re go to go for third-party ads. If not, you can enable image ads to start receiving third-party ads immediately. You will need to update your privacy policy to inform your visitors that third-party vendors may serve ads on your site. You’ll continue to have full control over which ads appear on your site with tools like competitive ad filtering and the Ad Review Center.

More information about the third-party ads can be found at the Google blog or at the Google FAQ.

40 thoughts on “Google Taking On Third Party Ads”

  1. Terry Tay says:

    I think this is a pretty good move for Google and it will help publishers have more variety of ads appearing on their sites. Of course the third party advertisers are going to love this.

    1. MR. NICE GUY says:

      I hope also that this offers made by Google will be spread in other languages soon and not only English. Google is really a giant in this business. 😀 😀 😀 😀 😀

  2. Joe Ngo says:

    I saw this today and I’m interested to see if earnings will increase or decrease with this. I expect it to increase with more competition… wonder how these would do on John Chow dot com?

  3. Paul says:

    I just receive the same email from them.

  4. Thiago Prado says:

    I received an email from them saying that. I was gonna write an article about it but I thought it’s not worth talk about it.

  5. Flimjo says:

    Sweet move, and an interesting one. Must be a potential money-making windfall for Google.

    1. Sha says:

      And for publishers.

  6. Wade says:

    It is nice to see google expanding. Though hopefully Google doesn’t own 99% of the internet 10 years down the road. I hope they don’t turn in to a monopoly, but it seems that way almost already.

    Shudogg Dot Com – Make Money Online Blogging

  7. Sha says:

    I also got an email from Google about this earlier. It sounds great. I already have image ads enabled, so I’m interested in seeing how this goes.

    1. All I care about is if we earn more revenue from Adsense. What else matters?

      1. Terry Tay says:

        That’s why Google did it – to earn more of course – and it will in turn help increase publisher’s earnings with more ad variety. At least everyone hopes it increases their earnings.

  8. Nanci S. says:

    I, too, already have image ads enabled, but have not yet changed my privacy policy. Just wondering if someone has an updated privacy policy I could take a look at? I’d really appreciate it!

    1. Just throw it in there, no one reads privacy policies anyway. “This site displays ads from third party vendors and by viewing it you agree that we are in no way responsible for the content of the ads, the content of the sites or products advertised in these ads, or the actions taken by those sites.” That should do it.

  9. Bibokz says:

    They should, lots of publisher will be happy for this news.

  10. Nanci S. says:

    Just wondering if someone has updated their privacy policy to comply with third party ads and if I could take a look at it…thanks!

    1. You can take a look at mine – it should work fine!

      Its an automatically generated Google Adsense policy. I don’t remember the link where you could generate one for yourself however 🙁

  11. Edward says:

    Definitely hoping that earnings will increase!

  12. spidro says:

    i got email from google few hours ago, i’v already updated privacy policy i hop this step will increase our earning 🙄

  13. Great Move by google for extensive monetization..

  14. This will be available for the “Big Publishers” only , as Google mentioned. I don`t know what the hell Google is doing , but it doesn`t pay my clicks. And for this reason I will just remove it from my blogs 😈

    1. ANother says:

      *cough*… click fraud. Try going to an internet cafe or someone elses ip 😉

  15. I hope this will increase the ad clicks on my site. I’ve noticed Adsense has decreased clicks over the last couple of months.

    1. ANother says:

      Google decreased the invalid click ratio by limiting the clickable region of the AdSense blocks to just the URL and title, hense the lower CTR

  16. Apoorv says:

    This is a bit old news, But Google notified me, THanks :mrgreen:

  17. I’m not sure I understand Google’s policy on you updating your privacy policy. They want you to provide links to the “appropriate vendor websites” that show ads on your site. How are we supposed to keep a record of who shows third party ads on our site?

  18. Ghaus says:

    By keeping Google image ads do we get payed on CPM basis. I mean for every 1000 views will i get paid ?

  19. Does anyone else smell “Monopoly”? 😈

    1. Its ok to have a monopoly in the US. The only monopoly we’re allowed to have in Canada is the board game. 🙄

      1. Noobpreneur says:


        Google is definitely trying to monopoly the Net ads – Lucky there’s Yahoo to keep Google ‘honest’ 😛

  20. It does. Well this is not a bad thing. As long as they pay the checks correctly. As I was saying earlier Google does not record impressions , nor clicks correctly and a lot of publishers noticed this. 😐

  21. I don’t know about Google anymore. I’m jsut feeling down on myself about it.

  22. Zak Show says:

    Actually i didn’t received any mail from adsense about this update. Just wondering if i have to update my privacy policy or not ?

    1. Noobpreneur says:


      OOT – I don’t have any privacy policy regarding Adsense yet – can you point me to an example?

      Thanks a lot!

  23. Zak Show says:

    yes no problem you can check out mine and take the first part (Part 1) Don’t forget to replace by your site URL

  24. That is great,
    i think more money for publishers!

  25. Pradeep says:

    this is great move now u can get read of those public service ads 😉

  26. AJ says:

    I beleive Google is getting desperate because I know a lot of people are leaviong Google due to lower eCPMs and etc. This will actually get people to stay with Google, and I agree this is a very smart move for Google.

  27. Nice information John.

    I’m a big believer in earning through Google Adsense and now this move will enhance the variety of ads appearing on websites.

    Codrut Turcanu – “Succeeding Against All Odds!”

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