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Google Wants To Show You More Ads

written by John Chow on December 12, 2007

How one lazy bum made $176,697.50

In its continuing effort to take over Internet advertising by any means possible, Google has added a new feature to their AdSense ad units that allows them to show you more ads. That’s right! For those who just can’t get enough Google Ads, this is what you’ve been waiting for.

I personally feel this is pretty stupid and think only a tiny percentage of readers would ever click the “show more ads” link. However, if it increases the income, then I’m not going to complain. Watch the following video to see the new ads in action. My new Sanyo digital camcorder is really coming in handy now. :)

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"see moron ads" haha D:

I still like Google. Don't forget, they're against the biggest monopoly - Microsoft. The whole thing just isn't being run by Larry and Sergei anymore. :neutral:

Hi , I also saw this ad on a blog when i click show more links, i didnt see many ads , google is implementing lots of changes this year itself, I hope it will increase the click through rate http://www.vhxn.com

Well, why complain when they are trying to improve their service? As you say, just experiment, try out every possible way to monetize - that's what they do, too. If it won't work very well, then they'll probably remove the feature. However, there might be people who will want to see more ads. For example, a visitor of a tech site might be interested about ads related to buying some cheap product or what not, after reading a review on that site. And if he won't find the product he's looking for in the first set of ads, then maybe he'll click for "more ads" :D

Well said - the simple try and test method is how it goes.

Well, that's that's their optimization stance. I think it's a smart move. After all they have nothing to lose but everything to win. :smile:

Thanks for mentioning john chow but i think it won't help your income or mine who will care about clicking show me more ads :roll:

I click on it sometimes just to see if my ads are listed.......Yeah I know adwords will tell me, but its just nice to see your ads in action sometimes...

In my openion it is good beacuse even if only a small portion of visitors click on ads and only a few knows that these are ads. Even thoguh if anybody want more ads they can choose this option. I didnt see its action. It would be better if it has a choise opt ads by the user with their key words. Hope we can expect it also. Thank you for this information.

Oscar, Dude, I'm not spending 30 minutes to read that page. Simplify!

Hi Laptop Deals,

Sorry for that long page - that's the main sign-up page for the opp prepared by the marketing director for the opp (it's supposed to explain everything so it was pretty long).

If you prefer a shorter take on what it's about, please go to http://etopicana.com/default.html. Then if you think it fits your website monetization model, just click on one of the links there.

Thanks for the frank "heads up", LD.

All the best,
Oscar

Hi John,

I just subscribed to your newsletter and noticed that the subscription confirmation went straight to Gmail's Spam folder. Maybe it's because of the word FREE in the body of the e-mail message. (I just want to let you know about this because folks may be missing your newsletter simply because of this.)

I am amazed by your November income statement. I'm an Internet marketing newbie searching for ways to earn a decent living off the Internet, and your experience provides an inspiration to me for what's possible if someone works hard and smart enough.

Incidentally, I just signed up for a supposedly upcoming Google AdSense competitor for blogs and content sites.

Would you kindly take a look at it and let us know what you think about it? I'll wait for your analysis here of its potential and possibilities.

Please go to http://etopicana.com/see/ppp.html

and let us know.

Thanks,
Oscar

If I'm shopping, I use the show more ads feature, and ignore the organic results. I am looking for the companies that want me so badly, they will pay to get me,a s these are the companies who are more likely to have good deals.

I must be making google a fortune. That is an unfortunate consequence I guess.

Wow. Never knew about this. Thanks.

haha lol, who want to see more ads??? for my bad Im banned from google I think I cant implement this tool now in my blog :cry: :cry: [/sarcasm]

That looks like they can't get clicks as they can sell! Is it possible people find google traffic best traffic for anything?

Ah so that's what that was for...I was tinkering with it to see what it did and apparently it just cycled through different ads

Thats Google for you! Countless ways to have adwords strategy work for them but as John would say if it works so let it be. "A penny earned from a Google Click is still an income to have."

Anything for a buck huh? I am curious to see how well it works out for them though and whether it really makes a difference on my adsense, although I doubt it.

It'll make a difference for googles income though I doubt it'll make a huge difference in the income of the adsense users.

Yeh, this is quite hilarious. I think the only kind of person who would scroll for more ads would be some stranger doing the blogger a favour.

Or someone who has never head of HTML and is impressed by the new link and want's to take a look.

Mind you people like this exist. hehe

Sometimes they put link unit instead of Show More Ads :mrgreen:

Gotta say, beginning to like the video blogging more and more.

yeah, me too me 2.

It's probably not going to have much impact on the income. I really don't see much benefit for adding arrows to show more ads.

90% percent of the people who click on google adds are totally unaware that they are actually clicking on adds and it will earn revenue to the publisher. They are the people who come from search engine and looking for more information of related information click on adds. How they will come to know that such feature is availbale to them where they can c more adds. I think google must be joking by implementing such kinda feature.

Moreover john, personally I feel that Zonda was matching perfectly with the theme. Lambo, doesnt match that much. I normally follow the blog thru feed and come out very rarely from my comfort feed zone :D ... So just now noticed the change. Anyways its a personal opinion and yours might be different .

Get free ad spot on tecfre.com

i 100% agree with you regarding the 90%.
Many people who land on a MFA site and see the ads don't know what they are and think they are content, the rest just hit the backspace button.

I noticed that on my site yesterday. every little bit helps. Its just a way to give the end user more control over things. i guess.

I am still on with the old ads, i guess it takes time.

I am noticing a nice increase in my adsense revenue today...So I am all for Google trying to make more money and in turn spreading the wealth.

In the opp, i am receiving a poorer revenue on google since it is the school holidays.

HeHe I gave you a google click on one of your ads, no need for a thank you :P

That's odd...because I've noticed the complete opposite.... :???:

Those of you who are saying it's stupid - why?

Google's giving you the opportunity to earn more from the same adspace. If someone doens't like what they see in the displayed ads, now you have another chance to capture the click.

And don't forget that Google has been doing this for ages on their own site...haven't you seen the "More Sponsored Links >>"? If it wasn't working, they wouldn't be doing it.

It's a dumb idea in my opinion, since it's not really helping the advertiser, its benefitting the publisher more...with google being its main publisher they are looking to benefit themselves over anyone else.

Google's giving users the opportunity to come look at an adspace and search for more ads within the same adspace without having to go to another site (benefits rival companies, in finding your ads) and waste a click off a user who's not really going to do anything when they get to the page except click away.

How does this not benefit the advertiser? After all, we do advertise hoping someone will click on our ad. It just gives us more opportunities without reloading the page.

Plus, as I understand it, it will give a chance for the lower priced ads to receive clicks on more popular pages as well.

Maybe some people purposely click ads? I mean who doesnt like ads? :idea:

Million Now or a Penny a Day?

I hope this is an ironic comment :)

I don't really mind ads, it's the google ads that pi** me off.

I actually go through all JohnChow.com's sponsors and advertisers because (first of all I know I'm not doing any favors for google, I know they're not going bankrupt just because they're not getting their 5c from me) but secondly JohnChow.com doesn't rely on click through rates and stuff, so I don't feel as if i'm being forced to click the ads.

I'm also sure the advertisers on JohnChow.com are getting much better value for their money.

Yes I had seen this also today. At 1st I had the feeling that I am seeing things.
After that I browse more and it’s true.
Now people can click on those MFA’s that are full of ads above the fold and at least pick where they want to go next.

I actually think this is a good move by Google. They are making the Adsense units more interactive and I think that will increase their usage by curious consumers. Although hardened Internet veterans won't be tempted, but they already don't click many ads as it is.

On the other hand, publishers will most likely earn less per click from the "additional ads" because typically the highest paying advertisers will be listed first.

Only those who are not tech savvy will find that fresh and interesting, which is the main catch.

Yep, that's most likely true for sure! But let's not forget that the vast majority of visitors to most sites are not tech savvy at all.

Plus, visitors do have to actively click in order to scroll through the ads, so they're no more intrusive than any other AdSense ad anyway.

The bottom line is that we'll just have to wait and see how this new function affects CTR and CPC. In the meantime, happy holidays everyone! :grin:

Shine on,
Aaron

That's what I was thinking as well, on the other hand it might even work out better, ads that are not shown by default on the site might be getting better CTR rate, because people actually clicking on the view more ads are actually interested in ads as opposed to others who are forced to view the default ads when they visit the site.

I think we'll have to wait a few weeks till the market settles and we start seeing the real ad prices.

This is kind of lame. I don't think it will really do any good to the advertisers.

The funny thing is, I have refreshed a ton of sites now that are running Google Adsense in many different formats, and I haven't been able to get any to scroll or "show more ads" yet.

Do they have to enable the option through their CP maybe that's it.

No, the ads appear automatically. They started showing up regularly on my site several days ago. Personally, I have no problem with them. If people want to scroll thought the ads, then more power to 'em! My only question currently is whether or not this function will increase CTR. But alas, only time will tell.

Here's the post I wrote about them as soon as they hit the web (ad photos included).

New Scrolling Ads in Google AdSense!

As for ads, themselves, I hate seeing them as much as the next guy. But at least these require a visitor to "actively" click the arrows in order to scroll through them. So they're no more intrusive than any other AdSense ads. And if they work better for publishers and advertisers, then why not! It's a win-win. No one is forcing anyone to click and scroll through them. Viewing more ads is completely up to the individual visitor. So I don't see any problem with it, personally.

Shine on,
Aaron