Google Wants To Show You More Ads
written by John Chow on December 12th, 2007
In its continuing effort to take over Internet advertising by any means possible, Google has added a new feature to their AdSense ad units that allows them to show you more ads. That’s right! For those who just can’t get enough Google Ads, this is what you’ve been waiting for.
I personally feel this is pretty stupid and think only a tiny percentage of readers would ever click the “show more ads” link. However, if it increases the income, then I’m not going to complain. Watch the following video to see the new ads in action. My new Sanyo digital camcorder is really coming in handy now. 
- Posted in Make Money Online, The Net
- 96 comments what's your take?
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Haha, this is ridiculously funny! I want to see some stats on how many people actually click “See More Ads!”
Reply to this commentI was waiting for John to click on his own ad, and than was gonna report him to Google
Reply to this commentI think Google hates him enough as it is.
Reply to this commentLol…this is really funny. Google IS really tryin’ hard. But I think they gotta really fix up their algorithm before trying to sell more ads.
Reply to this commentThe only thing they need to fix is themselves, there are countless people out there who have been permanently banned from google for no reason whatsoever and are not even given an explanation.
There’s one thing I dream about the future of the internet, that someday we’d start getting some competition that would knock some sense into this multi billion dollar company that they don’t own the internet and without us, they’re only a virtual imagination stored in bits and bytes on servers they themselves own and manage.
Reply to this commentI bet Google has a reason, and it could simply be “not suitable for our business” but heck, a publisher deserves an explanation.
Reply to this commentInitially I was upset about the smaller click space of the adsense ads, but then I realized that if I were an advertiser I’d be elated at this new development…it guarantees better results for my advertising money
Reply to this commentI doubt it will be long before someone creates an ad box that “looks” like adsense but isn’t, with links that they track to get some real data on this stuff.
Maybe one of our Google banned friends ?
Reply to this commentI think Google should wake up to the fact that all the major bloggers don’t use their product any longer. Is this the start of a trend?
Reply to this commentYes, please put more ads in front of my face. While you’re at it, smack me, run over my dog, and set fire to my house.
Reply to this commentIt should say “See Moron Ads”
Reply to this commentThat was funny.
Reply to this commentGuess google want to make as much money as possible, but stating “See More Ads” isn’t the best way to go about it
Reply to this commentI saw that last night too …. I don’t know but at the same time my CTR increase .. So maybe it is a good news lool
ahahha but anyway every penny count like uncle google would said 
Reply to this commentLoL I assure you you won’t get many
but hey, have you ever seen stats on keywords people search for on a daily basis?
It’s all crazy hehe, there are some silly keywords out there that get hundreds and thousands of searches on google on a daily basis, keywords I wouldn’t dream on writing them in a search form.
Maybe I’m the crazy one who knows
Reply to this commentI doubt too many people will do that.
Reply to this commentThat is an old news already, the show more ads option is available for month if not two already. I can’t tell about stats or if it increases CTR but it definitively doesn’t decrease.
Reply to this commentI’d also love to see the stats for who actually clicks see more ads
Reply to this commentThey might come in handy.
I bet click through rates would increase if they used the wording “Click for More Offers”… though this may conflict with their “Ads” terms and conditions.
Reply to this commentI was thinking the same thing. Why don’t they just say “Show More” ?
Reply to this commentJohn Chow Graphs? Wot kinda nick is that?
Mmmmmm ….
Reply to this commentYeah, I stumbled his site for fun…
Reply to this commentMe Too
It’s a link bait for JohnChow.com but unfortunatly for them JohnChow wasn’t that amused and didn’t blog about it hehe.
Nice try
Reply to this commentThe graph idea is pretty interesting though frankly
Reply to this commentThanks MBB!
Danny, I actually never expected John to blog about it…it’s part of an experiment for 365tofreedom.com. The results have been pretty impressive in just a few days. I’ll let you know what happens
Reply to this commentI was only kidding John Chow Graphs, I assure you I appreciate all your work much more than you think, and I visit your site quite often. So don’t hold it against me
Reply to this commentYes, CTR would probably increase if they used the phrase, “Click for more offers.” But, as an advertising network, they also have to maintain their network quality.
Such a phrase would most likely increase CTR for publishers, but at the same time, it would most likely decrease the conversion rates for advertisers. So to maintain that proper and delicate balance, Google is sticking with the “Show more ads” phrase, which is probably the most appropriate, both for publishers and for advertisers.
Shine on,
Reply to this commentAaron
Stupid
Reply to this comment100% agree on that. Nice way to sum it up too
Reply to this commentwhy is it stupid?
Reply to this commentwho’s stupid?
Reply to this commentwouldn’t you think a more constructive comment would be of much more benefit to the community.
Reply to this commentnothing more to say…
well maybe…
think about this on TV…
“Click on your remote control to watch some more commercials”
Reply to this commentI wonder what google was thinking when they implemented this
Reply to this commentWill be one of there interns looking for a permanent job afterwards saying “Hey Google….wanna make more” add “See more ads” then it will
and if its not…then wow, what were they thinking 
Reply to this commentCreating linkbait for themselves i guess.
Reply to this commentI’m curious about what the ctr and ecpm is.
Reply to this commentCTR is Click Through Rate
eCPM - effective Cost Per Thousand
CTR is what percentage of visitors actualy click on the ads, the higher it is for the publisher the more money he/she makes.
While
eCPM - is the cost for the Advertiser for every 1000 impressions of the ads.
I think that’s it.
Reply to this commentI think he’s looking for the numbers… not the definitions.
Kenneth
Reply to this commentOh sorry, you are right. I apologies for misinterpreting you Bathroom Hero
Reply to this commentI need more spam!
Reply to this commentthats not spam.
Reply to this commentIt’s ads with interactivity… well.. that seems pointless to me but Google will probably make addition 1% ROI, which probably nears millions.
Reply to this commentThere’s one thing I don’t understand, people say they make loads of money from google adsense, ok they might be earning a lot of cash yes, but I’m always wondering who on earth would be reading through the Ads by Goooogle section??
It must have been one boring site that’s for sure, because I don’t even remember once in my life that I’ve even look at a google ad, let alone click it.
Reply to this commentPeople who are interested in related offers perhaps… You’d be surprised.
Reply to this commenti am not sure if this will make anymore money for google…
Reply to this commentyou will click on it?
The funny thing is, I have refreshed a ton of sites now that are running Google Adsense in many different formats, and I haven’t been able to get any to scroll or “show more ads” yet.
Reply to this commentDo they have to enable the option through their CP maybe that’s it.
Reply to this commentNo, the ads appear automatically. They started showing up regularly on my site several days ago. Personally, I have no problem with them. If people want to scroll thought the ads, then more power to ‘em! My only question currently is whether or not this function will increase CTR. But alas, only time will tell.
Here’s the post I wrote about them as soon as they hit the web (ad photos included).
New Scrolling Ads in Google AdSense!
As for ads, themselves, I hate seeing them as much as the next guy. But at least these require a visitor to “actively” click the arrows in order to scroll through them. So they’re no more intrusive than any other AdSense ads. And if they work better for publishers and advertisers, then why not! It’s a win-win. No one is forcing anyone to click and scroll through them. Viewing more ads is completely up to the individual visitor. So I don’t see any problem with it, personally.
Shine on,
Reply to this commentAaron
This is kind of lame. I don’t think it will really do any good to the advertisers.
Reply to this commentI actually think this is a good move by Google. They are making the Adsense units more interactive and I think that will increase their usage by curious consumers. Although hardened Internet veterans won’t be tempted, but they already don’t click many ads as it is.
On the other hand, publishers will most likely earn less per click from the “additional ads” because typically the highest paying advertisers will be listed first.
Reply to this commentOnly those who are not tech savvy will find that fresh and interesting, which is the main catch.
Reply to this commentYep, that’s most likely true for sure! But let’s not forget that the vast majority of visitors to most sites are not tech savvy at all.
Plus, visitors do have to actively click in order to scroll through the ads, so they’re no more intrusive than any other AdSense ad anyway.
The bottom line is that we’ll just have to wait and see how this new function affects CTR and CPC. In the meantime, happy holidays everyone!
Shine on,
Reply to this commentAaron
That’s what I was thinking as well, on the other hand it might even work out better, ads that are not shown by default on the site might be getting better CTR rate, because people actually clicking on the view more ads are actually interested in ads as opposed to others who are forced to view the default ads when they visit the site.
I think we’ll have to wait a few weeks till the market settles and we start seeing the real ad prices.
Reply to this commentYes I had seen this also today. At 1st I had the feeling that I am seeing things.
Reply to this commentAfter that I browse more and it’s true.
Now people can click on those MFA’s that are full of ads above the fold and at least pick where they want to go next.
Maybe some people purposely click ads? I mean who doesnt like ads?
Million Now or a Penny a Day?
Reply to this commentI hope this is an ironic comment
I don’t really mind ads, it’s the google ads that pi** me off.
I actually go through all JohnChow.com’s sponsors and advertisers because (first of all I know I’m not doing any favors for google, I know they’re not going bankrupt just because they’re not getting their 5c from me) but secondly JohnChow.com doesn’t rely on click through rates and stuff, so I don’t feel as if i’m being forced to click the ads.
I’m also sure the advertisers on JohnChow.com are getting much better value for their money.
Reply to this commentThose of you who are saying it’s stupid - why?
Google’s giving you the opportunity to earn more from the same adspace. If someone doens’t like what they see in the displayed ads, now you have another chance to capture the click.
And don’t forget that Google has been doing this for ages on their own site…haven’t you seen the “More Sponsored Links >>”? If it wasn’t working, they wouldn’t be doing it.
Reply to this commentIt’s a dumb idea in my opinion, since it’s not really helping the advertiser, its benefitting the publisher more…with google being its main publisher they are looking to benefit themselves over anyone else.
Google’s giving users the opportunity to come look at an adspace and search for more ads within the same adspace without having to go to another site (benefits rival companies, in finding your ads) and waste a click off a user who’s not really going to do anything when they get to the page except click away.
Reply to this commentHow does this not benefit the advertiser? After all, we do advertise hoping someone will click on our ad. It just gives us more opportunities without reloading the page.
Reply to this commentPlus, as I understand it, it will give a chance for the lower priced ads to receive clicks on more popular pages as well.
Reply to this commentI am noticing a nice increase in my adsense revenue today…So I am all for Google trying to make more money and in turn spreading the wealth.
Reply to this commentIn the opp, i am receiving a poorer revenue on google since it is the school holidays.
Reply to this commentHeHe I gave you a google click on one of your ads, no need for a thank you
Reply to this commentThat’s odd…because I’ve noticed the complete opposite….
Reply to this commentI noticed that on my site yesterday. every little bit helps. Its just a way to give the end user more control over things. i guess.
Reply to this commentI am still on with the old ads, i guess it takes time.
Reply to this comment90% percent of the people who click on google adds are totally unaware that they are actually clicking on adds and it will earn revenue to the publisher. They are the people who come from search engine and looking for more information of related information click on adds. How they will come to know that such feature is availbale to them where they can c more adds. I think google must be joking by implementing such kinda feature.
Moreover john, personally I feel that Zonda was matching perfectly with the theme. Lambo, doesnt match that much. I normally follow the blog thru feed and come out very rarely from my comfort feed zone
… So just now noticed the change. Anyways its a personal opinion and yours might be different .
Get free ad spot on tecfre.com
Reply to this commenti 100% agree with you regarding the 90%.
Reply to this commentMany people who land on a MFA site and see the ads don’t know what they are and think they are content, the rest just hit the backspace button.
It’s probably not going to have much impact on the income. I really don’t see much benefit for adding arrows to show more ads.
Reply to this commentGotta say, beginning to like the video blogging more and more.
Reply to this commentyeah, me too me 2.
Reply to this commentSometimes they put link unit instead of Show More Ads
Reply to this commentYeh, this is quite hilarious. I think the only kind of person who would scroll for more ads would be some stranger doing the blogger a favour.
Reply to this commentOr someone who has never head of HTML and is impressed by the new link and want’s to take a look.
Mind you people like this exist. hehe
Reply to this commentAnything for a buck huh? I am curious to see how well it works out for them though and whether it really makes a difference on my adsense, although I doubt it.
Reply to this commentIt’ll make a difference for googles income though I doubt it’ll make a huge difference in the income of the adsense users.
Reply to this commentThats Google for you! Countless ways to have adwords strategy work for them but as John would say if it works so let it be. “A penny earned from a Google Click is still an income to have.”
Reply to this commentAh so that’s what that was for…I was tinkering with it to see what it did and apparently it just cycled through different ads
Reply to this commentThat looks like they can’t get clicks as they can sell! Is it possible people find google traffic best traffic for anything?
Reply to this commenthaha lol, who want to see more ads??? for my bad Im banned from google I think I cant implement this tool now in my blog
[/sarcasm]
Reply to this commentWow. Never knew about this. Thanks.
Reply to this commentIf I’m shopping, I use the show more ads feature, and ignore the organic results. I am looking for the companies that want me so badly, they will pay to get me,a s these are the companies who are more likely to have good deals.
I must be making google a fortune. That is an unfortunate consequence I guess.
Reply to this commentHi John,
I just subscribed to your newsletter and noticed that the subscription confirmation went straight to Gmail’s Spam folder. Maybe it’s because of the word FREE in the body of the e-mail message. (I just want to let you know about this because folks may be missing your newsletter simply because of this.)
I am amazed by your November income statement. I’m an Internet marketing newbie searching for ways to earn a decent living off the Internet, and your experience provides an inspiration to me for what’s possible if someone works hard and smart enough.
Incidentally, I just signed up for a supposedly upcoming Google AdSense competitor for blogs and content sites.
Would you kindly take a look at it and let us know what you think about it? I’ll wait for your analysis here of its potential and possibilities.
Please go to http://etopicana.com/see/ppp.html
and let us know.
Thanks,
Reply to this commentOscar
Oscar, Dude, I’m not spending 30 minutes to read that page. Simplify!
Reply to this commentHi Laptop Deals,
Sorry for that long page - that’s the main sign-up page for the opp prepared by the marketing director for the opp (it’s supposed to explain everything so it was pretty long).
If you prefer a shorter take on what it’s about, please go to http://etopicana.com/default.html. Then if you think it fits your website monetization model, just click on one of the links there.
Thanks for the frank “heads up”, LD.
All the best,
Reply to this commentOscar
In my openion it is good beacuse even if only a small portion of visitors click on ads and only a few knows that these are ads. Even thoguh if anybody want more ads they can choose this option. I didnt see its action. It would be better if it has a choise opt ads by the user with their key words. Hope we can expect it also. Thank you for this information.
Reply to this commentI click on it sometimes just to see if my ads are listed…….Yeah I know adwords will tell me, but its just nice to see your ads in action sometimes…
Reply to this commentThanks for mentioning john chow but i think it won’t help your income or mine who will care about clicking show me more ads
Reply to this commentWell, that’s that’s their optimization stance. I think it’s a smart move. After all they have nothing to lose but everything to win.
Reply to this commentWell, why complain when they are trying to improve their service? As you say, just experiment, try out every possible way to monetize - that’s what they do, too. If it won’t work very well, then they’ll probably remove the feature. However, there might be people who will want to see more ads. For example, a visitor of a tech site might be interested about ads related to buying some cheap product or what not, after reading a review on that site. And if he won’t find the product he’s looking for in the first set of ads, then maybe he’ll click for “more ads”
Reply to this commentWell said - the simple try and test method is how it goes.
Reply to this commentHi , I also saw this ad on a blog when i click show more links, i didnt see many ads , google is implementing lots of changes this year itself, I hope it will increase the click through rate http://www.vhxn.com
Reply to this commentI still like Google. Don’t forget, they’re against the biggest monopoly - Microsoft. The whole thing just isn’t being run by Larry and Sergei anymore.
Reply to this comment“see moron ads” haha D:
Reply to this commentuseless
Reply to this comment