HasOffers Admits Online Advertising Is Broken

HasOffers, a company that knows how to party, has just announced the development and beta application process of a new cookie-less technology enabling advertisers to see the true influence of multiple affiliate and publisher relationships on a single user. You can apply now to be among the first of a select group of advertisers, networks, and publishers with access to the Adtribution Beta, coming this summer.

“Everyone realizes buying habits are changing as users spend more time online, yet advertising platforms have stayed the same,” said John Marsland, User Acquisition at Zynga. “Each user decision is influenced by multiple publishers, and advertisers need the ability to compensate those publishers based on the part they played. That’s why I’m excited to see what HasOffers has come up with.”

Performance advertising, also referred to as affiliate marketing, has become an $8 billion industry in the U.S. alone, making it the fastest growing advertising channel. Yet the disparity
between increasing Internet usage and online advertising budgets remains tremendous. Even though performance advertising has laid the sales foundations for companies like Amazon.com, Netflix, and even Groupon, it is still very limited by the tracking technology available to support it.

“We hear from people all the time – my affiliate program sucks,” said Lucas Brown, CEO of HasOffers. “Frankly I’m not surprised. That’s the real reason we entered into the performance advertising space, because we believe technology needs to fill a gap. Advertisers have no transparency, and they are often double and triple paying for acquisitions while some of the most valuable publishers are losing out big on commissions. This makes it really difficult foradvertisers to increase their online advertising budgets and allow the industry to grow. We’ve been working on a new way to measure influence on buying decisions and can’t wait to unveil the beta this summer.”

To support long-term growth in performance-based, online advertising, HasOffers is currently in production on a second edition that targets the need for more reliable, more transparent tracking technology to support advertisers, networks, and publishers in a quickly changing Internet landscape.

Apply for access to the Adtribution Beta


29 thoughts on “HasOffers Admits Online Advertising Is Broken”

  1. Nishant Soni says:

    Nice to know about hasoffers, thanks for the heads up john.

    1. I would say that online advertising is broken. It costs a crapload of money to figure out what works these days.

      1. Kevin Kimes says:

        Sometimes, yes. But there are methods and niches where a lot less money is required to get started making money using paid ads for traffic.

  2. d3so says:

    There has always been a lot to improve on in regards to online advertising. It’s no secret.
    Signed up to see what this is all about.

  3. Sounding great …

    Still remember party pic of has offers and almost 2 monitors on every desk.

    1. You could just get a 27″ or 32″ and do with one.

      1. There is huge difference between single and double monitor use. Your productivity will increase in many folds, believe me.

        1. Yeah Zk I do believe on you..

        2. Kevin Kimes says:

          Dual monitors can be a big help. Even with my 24″, I find myself constantly flipping back and forth between windows which could be displayed on two or more monitors instead.

          Search for digital tigers display arena to see some really huuuge multi monitor setups.

    2. PPC Ian says:

      Yeah, their office certainly looks cool based on John’s pictures!

  4. Chris says:

    Anyone know how this new cookie-less tracking works?

  5. Kevin Kimes says:

    “advertisers need the ability to compensate those publishers based on the part they played”
    This is a bit scary. Technology does not have the ability to determine accurately how much influence each affiliate has on the consumers final decision. And it won’t for quite some time.

    Unless they’re planning to have human eyeballs examining every implementation of their advertisements and giving it a very thorough rating, it’s going to end up taking money from the folks doing the most and spreading it around to everybody who happened to show a banner of the product on a page the user visited before they purchased.

    1. Kevin Kimes says:

      Whats up people, is my comment “tl;dr”?

  6. Not to beat you up or the company up, but it’s this type of language that means absolutely nothing to me. I have no real idea what they’re saying or what this will do for me as a publisher, and what’s so different about it than anything else. I’m missing it; sorry.

  7. PPC Ian says:

    Attribution is huge. HasOffers is going to have a lot of competition because Google, ClearSaleing, Kenshoo, Omniture and others all offer similar attribution technology.

  8. fazal mayar says:

    yes the competition will be huge for has offers, good stuff john

    1. Yeah and they (has offers) are showing their presence in this business.

      1. PPC Ian says:

        Lots of competition, but definitely opportunity too. I’m rooting for HasOffers.

  9. No doubt this is a awesome stuff by John,
    I always believe on believe technology…

  10. fas says:

    Well I am glad they are just not saying but even doing something about it.

  11. Really good post worth reading…
    There were a lot of good case studies on what has worked up to this point.

  12. Really an good post thanks for sharing it

  13. PPC Ian says:

    With anything broken comes huge opportunities for improvement. Nice post!

  14. Glad you all liked the post.

  15. very good post, thanks for sharing.

  16. Just signed up. Very interested to see how they platform will work.

    1. I have no regret singing up… always great to welcome new ideas and apply it. It is constantly amazing to find out numerous benefits.

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