Hell Didn’t Sell

written by John Chow on October 28th, 2006

Hell.com went up for auction yesterday in Hollywood, Fla. Hell.com was part of a list of top level generic domains going on the blocks by domain name seller Moniker.com. Some of the other domains that went up for auction include above.com, cameras.com, elections.com, downloadgames.com, internetradio.com, mortgage.net, breathalyzer.com, caymanislands.com, people.net, tall.com, university.org, sexeducation.com and babies.net.

The owner of Hell, I’ll call him Satan but this his real name is Kenneth Aronson, put a $1 million reserve on the underworld’s domain. However, there were no takers and all the bids failed to reach the reserve price. This is not the first time Mr. Aronson has tried to sell Hell. Back in April 2000, the domain was on the auction block with a starting bid of $8 million. No takers back then either.

I guess nobody wants any part of Hell. I wonder if Heaven if for sale?

Matt said on October 28th, 2006 at 6:35 pm

It’s definately an amazing domain. I definately think it could be branded and developed to cover the asking price in no time. I think the main problem is that most people with that kind of money to spend on a domain are mostly corporate. I don’t know many corporations that have “Hell” closely associated with their image.

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Sonia said on October 28th, 2006 at 6:44 pm

JC,

I buy that, but I wonder what Mr. Aronson’s wife wears.

Sonia

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Lawrence said on October 28th, 2006 at 10:05 pm

I bet alot of people just type in “hell.com” to see what is on the page.

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Nomar said on October 29th, 2006 at 6:21 am

yeah, i blogged also about hell.com , coincedent

i think hell.com will sell in the future, because of all the traffic it receives.. its definatly worth it..

Kenneth will get his sale soon !!

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Gdog said on October 29th, 2006 at 7:31 am

It’s going to be a hot day in hell for his bank account when he sells the domain, that’s for sure!

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Bill E said on October 29th, 2006 at 9:32 am

The problem with hell.com is that it doesn’t have an obvious or simple path for monetization. Hell.com could provide plenty of interesting content but what type of ads would contextual advertising turn up? What high paying affiliate programs would have high conversion rates at hell.com?

On the other hand, cameras.com sold for approx 1.6 million dollars at the same auction. While both domains probably receive plenty of traffic, cameras.com is easily monetized and therefore, easily sold.

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Marcus said on October 29th, 2006 at 1:59 pm