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Here are the Best Ways to Monetize a Blog

written by Guest Blogger on October 11, 2012

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When it comes to monetizing your blog and turning a profit, you really have a lot of options. Most bloggers start out by writing content and building up their authority, which leads to a loyal following and readers that keep coming back. However many people don’t have the patience and time to put in all of the work and effort to wait months or even years to get to these stages.

Depending on what type of blog you run, there are many different ways to monetize a blog.

Let’s take a look at what three of the biggest bloggers in the make money online niche are saying about the best ways to monetize a blog.

The absolute best way is to create a product. If you have a good RSS readership then obviously you have been giving a lot of value to your readers and they trust you. – Jeremy Schoemaker

I believe the answer will depend on the blog in question. More specifically, it will depend on the niche of the blog, on its size, on the amount of time that the owner has to spend on the monetization strategies and so on.

For example, blogs that receive a very high percentage of their traffic from search engines, for example, tend to perform well with CPC ads (i.e., Google AdSense) and possibly affiliate marketing offers, depending on the keywords that are bringing the organic traffic (i.e., if the keywords manifest the intention to buy something).

Very large blogs, on the other hand, might become more profitable if the owner starts selling advertising space directly, or if he launches a related product.

In many cases the best monetization strategy will be a combination of the methods mentioned above. That is, the blog owner might use AdSense, complement it with some affiliate offers, and once the traffic grows he might also launch a product.

The key to find what works for you is to test, test and test. – Daniel Scocco

The best way to make money from a blog is to run as many revenue channels as possible while still preserving the user experience. Most blog just run Google AdSense and nothing else. This could be because they don’t know all the options available. There are tons of ways to make money from blogging. You just have to find and tweak the best combination for you. – John Chow

As you can see from the answers from all three top bloggers, it’s all about building a strong brand and product around your blog while also introducing multiple revenue paths along the way. Whether you are going to start out with banner advertising, paid reviews or affiliate based commissions, it’s all about finding the winning formula for creating great content that your audience is looking for, while also making a profit in the process. In the end, make sure you are putting enough focus into your long-term growth and brand quality.

To learn more about how to monetize your own blog and maybe even become a six figure blogger, download my new book “Blogging Tips: Confessions of a Six Figure Blogger” on Amazon.com for FREE during the next 48 hours!

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{ 25 comments }

Wade October 11, 2012 at 9:42 am

There are many great ways to monetize. Ads are one of them, however, while starting a blog, I didn’t want a lot of ads on my site so I could boost the inegrity of the blog for the reader. What worked for me in the beginning was to just write great content and prompt the reader to subscribe to my list…that and a few affiliate sales here and there.

Zac Johnson October 11, 2012 at 8:49 pm

I agree. When I first started my blog at zacjohnson.com, I didn’t place any ads on my site for the first nine months. It was way too important to focus on the actual content and value in the site.

Ben Troy October 12, 2012 at 2:58 am

yes, we shouldnot place over 3 banners to annoy the audience, i just put a text ads adsence for monetizing content.

Abhik October 11, 2012 at 10:44 am

Got the digital copy (reading on Kindle Cloud). Going to purchase the paperback if the book is good enough.

Zac Johnson October 11, 2012 at 8:49 pm

Excellent, thanks! Be sure to leave a review and I’ll send you a signed copy in the mail of the paperback!

Dean Saliba October 11, 2012 at 11:44 am

If I can take only one lesson that John Chow has taught me then it would be to have as many income streams as you can without putting off the readers. I offer banner advertising, text link ads and sponsored posts (I use around 20+ sites).

I have seen how putting your eggs into one basket has killed off many bloggers and I don’t intend on going down that road. :)

Zac Johnson October 11, 2012 at 8:50 pm

John is the master at making the most out of his traffic and mailing list. Just when you think you have his revenue sources down, there are several creeping up behind you! haha!

Heinz Rainer October 11, 2012 at 11:51 am

Hi John,
Amazing thoughts. Sometimes it takes time to find one’s niche. If you’re not sure , research your own field of expertise on Google.
I found it is the best to follow stats, keywords in which your site ranks best.
Found your recommendations a must to follow.

Zac Johnson October 11, 2012 at 8:52 pm

It’s best to be in a niche that you know a lot about. It makes it much easier for you to generate content and relate to what your visitors might be looking for.

ATLANTA BARBER October 11, 2012 at 2:54 pm

This is true. When i first got started, the one thing i was told was to create my own product so that if the companies that i was selling products for were to shut down, then i would always have my own niche product to earn income off of. I also learned from John Chow and Shoemoney that taking action to even make money online is the key to internet marketing. Great post John.

Zac Johnson October 11, 2012 at 8:53 pm

Definitely. Having your own product can go a long way, and definitely delivers higher margins than running someone else’s affiliate offers… plus you don’t have to worry about not getting paid!

kamlesh nishad October 11, 2012 at 6:45 pm

just gone through your article, just want to ask you which type of affiliate product we should promote on our blog ? I am new in blogging.

Zac Johnson October 11, 2012 at 8:51 pm

It really depends on the type of blog you have. If you have a weight loss or fitness blog you would do well with weight loss guides or diet pills. Have a blog on making money, then business opportunity offers are best for you.

If you are completely lost, throw Google Adsense on your site and see what advertisers start to appear. This will give you an idea of what might work with your blog traffic.

daveM October 28, 2012 at 10:54 am

I think the Google Adsense testing is a great idea… I have seen some ads on my site that relate directly, however, a couple seem far away from my concept. I will watch a bit more closely to see what they are showing, perhaps I have to do a better job on concept and keywords. Thanks for sharing the tip.!!

Mi Muba October 12, 2012 at 5:17 am

Niche of the blog decides the range of your monetization. For example if someone blog on human rights obviously he or she would have little options to monetize other than simply putting loads of PPCs becoz affiliates have very less to do with such topics. On the other hand a blog on cheap hosting has unlimited options to earn revenue. Hence why keyword research should not now base on number of searches simply but you have to see how much space you have to monetize. the blog.
Very simple post thought it had already been described several time but the way you pointed out the facts is very nice.

faisal October 12, 2012 at 6:56 am

Best way is to built a list!

Fahad October 12, 2012 at 3:30 pm

I agree with you Faisal..!
Best way is to build your email list and once it is has enough emails then promote products from Clickbank!
That’s what John himself suggests

Zac Johnson October 12, 2012 at 4:13 pm

Can’t go wrong with a list! It build yours following and response list daily. Throw an autoresponder in there and then you have revenue on command!

baba October 13, 2012 at 4:56 am

yep! the best ways is to have a lots of followers.

Cheryl October 14, 2012 at 8:48 am

Have your own product(s) – then start to guest post like crazy to build your list. Works in any niche!

Sal Jumat October 14, 2012 at 3:53 pm

Thanks for the tips John!

[email protected] October 15, 2012 at 6:09 am

Hi,

Thanks for the nice tips. I am actually a newbee and really struggling in this field . Till now my blog earning is zero . I was think of leaving it ,but your post really inspired me. I will try again.

Thanks

Vikas10 October 15, 2012 at 7:38 pm

Hey, that was very good…….keep it up..

Rookie Marketer October 16, 2012 at 6:34 am

Nice inspiring post. There is still plenty of money to be maid out there. just have to fight to get your foot in the door. Success doesn’t normally happen overnight building a brand and name for yourself is the long term plan for success.

Guestalot October 16, 2012 at 7:37 am

Cool a freebie from Zac Johnson
Thanks very much ;)