Reader’s Question: How Can I Make Money Blogging?

Trust me, this is a wrong question.


Because you can’t make money blogging! Yes, you read that correctly and I mean every ounce of that statement.

The truth is that every successful blogger you know didn’t make money blogging; they earn their income from monetizing their blog.

In other words, they provided what their audience needs in form of e-books, video courses, membership access, affiliate offers and so on.

If you’re wondering why you’re not making money with your blog, it could be possible that you’ve missed the objective.

The right step to take is to review what you’ve done so far with your blog, what type of content you produce regularly and how satisfied your readers are.


I see a blog as the tool for my business

It’s so pathetic that a lot of bloggers today don’t even understand the concept behind blogging. They think that waking up every morning to write a new post is the recipe for raking in cool dollars online. I see a blog as the tool which my business needs to reach its target audience. What about you?

As you’re reading this post, please remember that thousands if not millions of people are desperately searching for you – what you’ve to say and the solution you provide. The web is primarily powered by content and with it you can easily share your opinions and provide answers.

There is nothing fancy about blogging. The caveat is this: provide the answers to the questions of your ideal readers.

Day in and day out people visit blogs not because they’ve extra time added to their 168-hour/week, but because they’ve pressing needs that must be met. The earlier you start using your blog for what it’s meant for – a business tool, the better and faster you will start making your money.

Your accounting software is a tool, YouTube is a tool, Twitter is a tool and a blog is not different, except in the way we use it.

The question above is from one of my readers. I’ve sent this post link to him already. I’m sure that after he reads this, he’ll understand blogging better. You too!

So here is how you can earn more

I’ll try to make it simple for you, even though it’s totally impossible to give all the answers to making money online in a single post. Before you can make a dime online, you’ve to know what people (your readers) are struggling with.

Money doesn’t fall from the sky. It’s the byproduct of a solved problem. In other words, when you help someone become better, or add a cubit to their knowledge they’ll have no other option than to exchange their money with you. Therefore, stop looking for some magic means to earn $10k blogging because it doesn’t exist.

Get to know your target audience.

That’s where market research comes in. Remember that market research is quite different from keyword research.

When you study the market, you can interpret what’s going on with your reader even though he or she is not physically present. Once you can know their intent for coming to your blog in the first place, keyword research will help you to get list of words and phrases they’re using to express what they feel on the inside.

Offer a viable product at a reasonable price

The product doesn’t have to be yours. In fact, I started out as an affiliate marketer promoting other people’s product to my readers. I still do. Guess what? I love doing it.

It works because I only recommend products which can help my prospects/readers get closer to achieving their goals. This product doesn’t have to solve all their problems and that’s ok – just make it viable and that would be fine.

If the product is yours, make sure you offer it at a reasonable price.

Then expose the product to thousands of people who are highly targeted if you can. I’ve a niche site that sells physical product. My niche site is not saturated (less competition). I get 15 – 20 targeted organic visitors daily and I’ve sold items worth $5905.88 in the past 2 months.

Your blog may not be getting thousands of readers per day, but that doesn’t matter provided they’re interested in your product and have money to buy.

Do you still have questions?

I believe you can make enough money to support your life and family through blogging, but don’t take shortcuts because it could turn out to be the long route.

Find out what your readers/prospects are struggling with and then offer a viable product at a reasonable price.

You already know how to drive traffic to your blog. Maybe not in the thousands, but a few hundred could get you started on your road to internet success. Work smarter and don’t give up no matter the pressure from family and friends.

How do you make money with your blog? I dare you to share your strategy in the comment box below. See you at the top!


38 thoughts on “Reader’s Question: How Can I Make Money Blogging?”

  1. ClickBait says:

    Long ago John said almost the same about main product he has been selling on his blog.
    Good advise to start or promote own product on blog
    thanks, Michael for the post

    1. I think John knows what he’s doing. We all look up to him especially when he’s making a lot of money monthly. Lol!

    2. Clickbait,

      Just as Mike opined, John is a guy who knows his onions. In this business of blogging (and making money from it), he is an authority that can be reckoned with anyday and time.


  2. I. C. Daniel says:

    Works like this: “Like John Chow”

    From your experience make an eBook(must be a good one) and sell it for a reasonable price through ClickBank.

    Boom! Pau! You’re an internet millionaire over night! Wow… that’s freaking awesome!

  3. Sandy says:

    So true. A quality service or product, affordable/reasonable pricing and personable customer service is important. Also, marketing, never ending marketing…that helps too. 😉

  4. Olayinka says:

    Using your blog to promote your own product is the best nowadays..

  5. Enstine Muki says:

    Hey John,
    I think you are right on spot. One makes money by monetizing his/her. You can be the best blogger but if you don’t monetize your blogging, you won’t make any money.

    If you have chosen Affiliate Marketing as a business, like you mentioned John there are many tools you can use to promote products and make commissions – YouTube, Twitter, your blog, Facebook, etc

    Now how I make money with my blog? I sell ad space, I do product reviews, I advertise affiliate products and earn commissions from sales, I advertise and sell my own products, I build my list, I get paid to submit content to other blogs, (well not directly on my blog though), etc

    Di I leave out anything?

    1. You’ve a great monetization strategy Enstine.

  6. Calvin says:


    I just read your post and I feel compelled to leave a comment.

    At the beginning of your post you said

    You also stated

    When you monetize a blog you are: Trying to make money blogging.

    I agree that one way to go about making money blogging would be to look for a niche.
    I also think that blogging should be fun and people should do it based on what they like.

    If you are not passionate about what you are blogging about your blog will be a chore to maintain. That is where my ideas are different from the “old way” of doing things. You can make money blogging by blogging about your world with class. You do that by becoming part of an interactive blogging network.

    Sure you can monetize your blog with ads and tutorials but if you have no blog readers…

    A newer way to make money blogging is by joining a blogging network that encourages user engagement.

    There are millions of blogs online. Setting up a blog and hoping to get exposure on your own in these times is not realistic. A blogging network is the only solution for average people with little to no resources.

  7. hotdogman says:

    Traffic=Readers=Dollars. Monetize your blog in multiple ways so if one income stream lags, there will be others to pick up the slack. Ways I monetize: Adsense, Affiliate programs, CPM Networks, email marketing, occasional promoted posts. The only thing I am missing is my own product…but I am working on it! The key is being consistent with quality content your readers want and diversifying your monetization strategies. Read John’s blog- it’s like blogging college!

  8. Adesoji says:

    Hi Michael,

    You got it right on point.

    I run a MMO blog and I get asked lots of questions with respect to this. So i took it upon myself to make almost all the post point to the fact that “blogs don’t make money. it is what you do on the blogs that makes money”.

    I make money blogging in several ways. it all depends on generating “crazy ideas” and implementing them.

  9. Devaughn says:

    There are so many ways you can simply monetize your blog its almost crazy not to.

    I personally make money blogging by review products, building my email list and ads space for fellow marketers

  10. Greg De Tisi says:

    Great work John. Boy am I glad that I set up my WordPress blog some years ago as it has enabled me to monetise my other passions for coaching people. I highly recommend that people learn this skill as we can automate blogs fairly easily to provide pretty good incomes. I don’t get $100k per month or anywhere near that with the blog but I have built a huge list and get a good monthly income from it so It’s all gravy! Great work John as per usual as you fire me up for more action every time I read your posts.

    Keep rocking bruther! 😉

  11. James says:

    Very good points Michael!

    I think firstly you should be blogging about something you are super passionate about so you don’t lose focus and stop blogging. Secondly you need to build up a readership and loyally follows you. Then thirdly you can slowly monetize your blog with things those readers will like. Don’t overdue it though or you will lose your traffic.

    That seems like a great way to make money online.

  12. Benito says:

    I can’t agree more with you on what you are saying about making money blogging. It’s quite true good to hear this; some bloggers out there give newbies the impression that you make money blogging and yet the reality is that you need to identify the need or problem that is nagging your target audience, then work on solving that particular problem. If you can be successful at helping people with their most pressing problem or address a felt need then you will be successful in your online business.
    Thanks indeed for the post.

  13. Lee Cole says:

    Great article! I came to blogging after being a list builder for a couple of years. So, in a way, I’m backwards from a lot of bloggers. My goal with my blog was to get all my content out where it could gather traffic, rather than just being locked up in Aweber or GetResponse. I’ve been creating posts on my blog, and then telling my list to go read them or see the video there. This has actually turned out to be a very good strategy!

  14. Nino Sem says:

    So true, yes give readers value and monetize blog….. thanks for sharing.

  15. Blogging is so critical to my own business, I have more then one, my personal blog, business blog and a blog for my membership site for a internet marketing training system. Each blog plays a role in my marketing and creating more income, and helping others to do the same.

    In my opinion it all comes down to communication, the more you can communicate your message, or vision for making money online, the more people react to your content and other promotional efforts via your blogs. Same with email marketing, just sending out random products everyday or making promotional only blog post does not work. You have to learn to communicate and build, trust, rapport and share real information. All this will lead to more sales.

    Thanks John, great info as always!
    Richard Weberg

    1. Nayetta Roby says:

      Richard, Good to see you with multiple blogs. I have blogs and am now working to monetize them. Thanks for sharing.

  16. Abhishek says:

    Hey thanks a lot for this informative post. i am gonna follow all the steps mentioned here and lets see how it goes.

  17. Kevin Dass says:

    straight to the point article, John – worth reading by lines. thanks.
    perhaps those are exactly blogging for money in their mindset will need to rethink their strategy simply to help the others. ironically i just post an article why i failed in my blogging quest 5 years ago. that I’m changing it to simply helping the others now.. thanks for reminding that this is the right method. i have to admit your article gave me better confident after reading it. thanks

  18. John,
    I got a mail from you a few weeks ago offering to help me set up a word press blog. Can I still obtain the service? I am only waiting for the Master card that will enable me to make online payment.
    Hope to reach out to you in the next couple of weeks on the matter.

  19. Noble says:

    Great post, Michael. I agree with you. I think that people should focus more on monetizing their blogs/websites rather than relying solely on ‘blogging’ per se to generate an income. It’s about continuity in multiple income streams now. I also think that building rapport, building social networks, building lists, building everything are vital factors when it comes to monetizing a website or blog. As you mentioned, market research is very important. We must study the supply and demand to develop a viable, strategic blueprint for success. Thanks for sharing your insight.

    Cheers to you and John

  20. Nayetta Roby says:

    “This product doesn’t have to solve all their problems – and that’s okay”, Michael that’s an absolutely good point that’s often overlooked.

    Solve “a” problem. Or at least one at a time, with “a” product. This is my new motto!!

    At one point I was stuck with IM information overload – I didn’t know what to offer as a product or content! Any newbies ever face that challenge?? Then I regrouped, canceled some IM email subscriptions, and decided to just follow the best for me – John Chow. And I’m learning the science of IM and how to apply straightforward common sense principles.

  21. Hi John,
    Its a nice blog worth reading for the beginners like me. You are at the right place at the right time and its all because of hardwork, dedication, perseverance and right attitude. Positive attitude is one thing which can keep you going even in times of failure. You will be my internet guru and mentor.

  22. Rakesh Kumar says:

    Like Enstine Muki already mention all the method a blogger can use to make money using his/her blog. I do also sell my digital products through my blog. but deciding what should be the ideal price of any digital product is the toughest task in my opinion. Sometimes people think this is too much for this type of product and some time if the price is low then our readers think this product has no meat at all.

  23. Temitope Onifade says:

    Hi John,
    I am midway reading your book: Make Money Online. It’s been long I have been looking for a mentor in this area. You are now my mentor. I wish to have a blog that motivates youths and help them reach for their dreams. How do I go about building a blog? Can you help get someone to help build it? How do I establish myself as a professional blogger coupled with the fact that am a lawyer? Please get back to me. Am based in Nigeria. Thanks

  24. faisal says:

    Making a product isn’t difficult, selling it is!

  25. Alex says:

    Accepting direct ads is one way of monetizing your blog among others

  26. Deepak Singh says:

    Hello Miechal,
    Thanks for sharing a great informative resource with us.Money making is really a tough nut to crack but doing blogging intelligently you can earn well 🙂

    Have a nice day!!
    Deepak Singh

  27. First i will like to correct an impression many people do have before they come into blogging. Blogging is not a make money quick scheme, it requires a lot of hard work, dedication, consistency and passion.

    There are a couple of ways one can make money from blogging either through PPC advertisement, direct banner sales, affiliate marketing, paid reviews etc. You can also use a mix of these methods in one blog to earn money.

    Thanks for sharing, i found this post on and also left a comment there.

  28. Darlington says:

    John this is a wonderful article you because, money is made by been able to monetize your blog. Every visitor coming to your website came to find information or a solution to their problem. When you can be able to offer them the solution they will be will to pay you for it. This doesn’t only apply to blogging but every business in general…

  29. Riki says:

    Right now my blog’s function is to get opt-ins. Maybe at some point in the future I can monetize the blog itself via ads and affiliate offers. Maybe when I have a bigger readership base and update my blog more often!

  30. aceclue says:

    Selling well related own products on micro niche blog couldn’t be that difficult if the product really gets value.

    For wider/broader niche blog, the major problem isn’t the product but how to study the visitors’ needs.

    I believe the major concern lies in the planning stage of blogging. If it is well planned earlier, other things such as gaining target audience and monetisation go smoothly.

    Thank Michael for calling our attention to this fact.

  31. Michael, although I joked on our podcast that this was over-simplified, we did find it a good read and mentioned it on the Daily Blogcast for internet marketing podcast. You can find it on Episode 067 – Largest WordPress Brute Force Attack Going On Right Now, When Publishers Pay for Ad Views, Slimy Protip for the Lazy Affiliate, Matt Cutts, NickyCakes Podcast, Link Building is Obsolete?, and more!

    Thanks again!

  32. Carol Amato says:

    Hi John,

    I’m so thankful that through instinct I started out with my end user in mind – trying to get to know who my main customer avatar was and how to supply their needs. Staying in tune with what keeps them up at night – and I know this because I reply to my readers’ comments and every single email.

    It’s amazing to me the education I receive when simply answering questions via email or comments on my blog…

    Never run out of ideas for content that way!

    – Carol Amato

  33. Johnny says:

    John man you always rock it out. Blogging is a great way to get free traffic. Check out my blog here. lots of free traffic strategy videos!

  34. Alfred says:

    Wow, this is very insightful. Thank you for sharing your experience, Such good advice for anyone who wants to find great tips.

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