How Copywriting Can Grow Your Blog Quickly

If you want to grow your blog, then a basic knowledge of copywriting could help.

These days, the competition is getting fiercer.

Everyone and their grandmother are starting a blog.

I’m even considering starting a blog for my 5-year old niece. Funny, isn’t it?

With this, you ought to stand out and offer great value or your blog will be drowned for real.

I’m not asking you to become a copywriter, but learning how to write a good & interesting blog post is a must if success is your priority.

Most people frown at copywriters because of the hype they portray, especially in the make money niche, where we see $15,038.73 in clickbank sales per day.

I’d recommend a more stellar approach – learn from copywriters and why they’re the most important entrepreneurs on the web. Forget the hype, you don’t need it.

In this article, you’ll learn the five ways copywriting can bring life to your blog content. I’m ready to dazzle you. Are you ready to learn?

Here are the 5 highlights:

  1. Insights on what buyers want
  2. Catchy headlines that tempts
  3. Powerful subheads that hooks
  4. Words and phrase placements
  5. Call to action that bring results

Insights on what buyers want       copywriting tips

As a blogger, you need to know what your readers want.

Most people think asking questions is the only way to extract vital data from readers.

It’s a good way though, and it works.

But there is more to this that you’ve been missing.

Since I launched my copywriting blog [click to open in a new window], I have learnt that readers are like newborn babies.

Oftentimes, they’re waiting for you to instruct them.

When you treat your readers like a God, they can obey you with their last blood. Wow!

Just like John Morrow once said, blog readers are always asleep. You need to wake them up. But copywriters know what buyers want.

Because they spend quality time researching and collating consumer complaints, testimonials, ratings and comments over time.

The easiest way to know what your readers are desperately looking for is to “study their words and sentences.” How? Read the comments they made in your blog posts.

You see, you’re a product of your own words – and your readers are, too. 95% of what people say on comments is their true nature.

Sure, some commenters pretend to be who they are not. But if your blog is engaging, your readers are somewhat real – you can trust their words. Use the ideas you get from their comments to craft exceptional blog posts.

Catchy Headlines that tempts

To succeed in this blogging world, you must learn how to write catchy headlines. Not in a deceptive manner, but headlines that convey relevance and value.

Most of the headlines I see online are regurgitated. Yes, I do accept that some people are gifted in this angle, but you can learn. Blogging is all about learning new things and being able to apply them.

Even if your headline is simple, make sure it’s clickable. “How-to” headlines are proven to work for you. But don’t stop at that – ask questions, add figures and use creativity to craft a better one. Better yet, look at someone else’s headline and ask yourself questions.

You may not even realize it, but at some point in your blogging career, you must have read a headline that piqued your mind. What magical spell was used? Take your time to get it right. Quality content with a quirky headline is a failure in the making.

Powerful Subheads that hooks

When you write blog content, make sure the subheads are well formatted. Don’t use hype or try to cajole anyone – that’s the most dangerous writing & marketing approach. Copywriting helps you to coin subheads from products’ benefits and features.

Each subhead must look professional and natural. Even if the article has been covered by someone, whom you know, your subheads could help you stand out.

Copywriting is common sense – allowing your creative genius to manifest. Don’t hold back when writing subheads. 85% of readers who come to your blog will scan the post first, before reading the intro.

Subheads are the missing ingredient in a post that failed. Look at the subheads as used in this post, did I craft it well? If you like it, copy, study and craft a fresh one.

Words and sentence placements

Did you know that copywriting is the best SEO strategy? See, Google recognizes words and phrases when they’re used properly. That’s why you can’t just pad your content or stuff keywords and expect a #1 ranking miracle to happen.

You need to learn how to place the right words and phrases where they belong. What copywriters do is to study words before using them.

For instance, copywriters don’t just use the word “email” just like that. Since they (copywriters) have deep insights on how buyers make decisions, “email” could mean one thing to the buyer, but several things to the copywriter.

So, mind the words you use in your posts. Filter irrelevant words and sentences. Avoid using big words and grammar that may confuse readers.

Write in a simple way, using the right words and your blog would grow exponentially. Yes, I know because it’s working for me right now.

Call to action that bring results      call to action

Blog readers seem to be sleeping – you need to wake them up. From the introduction, arouse curiosity.

Intelligent people like to do something new.

They want to dare an adventure and see what comes out of it.

Don’t wait until you get to the last part of your content before using a call to action.

At that time, it’d be too late.

The headline is a call to action, especially when it’s question-based. Your readers and target audience are desperately looking for solutions. Only you can help them.

Tell them what to do. If you want comments, ask readers an emotional or irresistible question and you’d attract comments.

If you’re selling a product, the best way to send readers to your store or product page is to ask. Yes, they can’t sue you for asking – but they could BUY.

What’s your take?

My question to you is this: As a blogger, do you think copywriting is important? If yes, what has been your experience so far?

I’ve some quality posts coming your way soon; your feedback will be helpful. Leave a comment below and let’s meet at the top. Your success is a must!

Photo Credits: Key to success  |  Starting to run

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17 thoughts on “How Copywriting Can Grow Your Blog Quickly”

  1. Mi Muba says:

    You are very right John but we should also keep in mind that when newbie bloggers start posting a couple of them may have some shortcomings so they should not make their initial posts with highly searched keywords but initial posts with low-searched key words and when they get control over their writing they should development then their pillar posts (as said by Yaro Starak).
    Moreover newbie bloggers should not blindly follow the great bloggers writing style like once you used a term Google whore; it was accepted by all because it was used by John Chow; if a person like me would try to insert such crying words obviously it would be a cacophony.
    Anyway thanks for giving lot of wonderful pieces of advice on copywriting. May God bless you.

    1. I agree with you on this Muba. You did well with the summary of your comment. See you around.

  2. Mikka says:

    I think copywriting is very important and that every blogger should try to learn more about it.

    It’s important to choose the right headline, as this is the first filter for your readers. Remember that your content will be spread all over the place (Facebook, Twitter, social bookmaring…)and that the very first thing people see is the headline…

    And it’s the same for Subheads. I try to be explicit in my subheads as they structure the content.
    And concerning the call to action it’s probably the most important part. I sometimes have to redit content because I notice that I don’t have a strong enough call to action…

    Thanx a lot for this helpful tips 😉

    Mikka

    1. Yes Mikka, the headline, the subheads and call to action are all vital in copywriting. It also applies to blogging. I’m glad you enjoyed the post.

  3. faisal says:

    Very well said, the key is to offer something more than others to win their hearts.

  4. Jordy says:

    This post is very inspirational. The first thing I thought of was the power of submitting content to someone’s site, like this one, where there are a ton of readers. I have to confess, I did click on the link to your copy writing site. It was irresistible because you wrote, {click to open in different window). That is compelling copy writing because I hate clicking on a link that opens in the same window. Very nice article here. Good job!

    1. Me too, it’s always great to open links in a new window. Anyways, thanks for your comment and time.

  5. Raj says:

    Really informative!
    Catchy titles and sub headings really drives reader’s interest in knowing more about your product and simple and straight writing could make people hit the buy Buy button at the bottom, no matter whatever the price is.

  6. Infoworld says:

    Steps to success in the industry, not isolated nutrients

    Nutrients in bottles explain private intemperance is a manufacturer of maturation, growth and doubled sales opportunities for the entrepreneur. But most attention has been stolen is finding ways to mold, and press the site more profitable market.

    A recent acquisition activity examines the growth and mineral potential of the wet market and finish:
    “The food manufacturing bottles rose by nearly 10% in 2008, is part of the proceeds of sparkling beverage nap essentially right,” the town of Hemphill, director of marketing at BMC.

  7. Oscar R says:

    I started my first blog called http://www.gohotmoney.com on June 28, 2012. My first concern is about copywriting. Yes, copywriting is very important to me because if my readers do not like my English grammar, they will not return to my blog anymore. Just to inform you, I found a book or manual on copywriting from a library and I am studying it. I am sure the manual will help me to improve my copywritng.

    Thanks for your blog post.

    Oscar

    1. You really need to work on your grammar and spellings. They’re fundamental aspects of copywriting – I’m glad you’ve found a book that can teach you the basics. Please read it and apply the tips.

  8. Mr.X says:

    It’s not just copywriting that is important, it’s also the ‘person’ in you. Many can write an SEO optimized article. However, some people are naturally gifted with writing copies in a way that tempts the reader to purchase.

  9. As a guy with copywriting experience, this is a post that I can identify with. I agree wholeheartedly with your assessment here.

    1. Good to know that we’re in this “copywriting” thing together. Thanks a bunch friend.

  10. Dan says:

    I’m extremely frustrated. I have written over 5,500 articles on Textbroker (zero rejections,) but it’s very low pay. I have also sold over 80% of my articles on Constant-Content, and I’m a traditionally-published author (not self-published.) Despite all this hard work, I make very little money. I did create and sell a movie review site last year, but mostly because we had 6,600 Twitter followers. I now own a website called http://danmosspoker.com, and my strategy is focused on quality content, not social marketing. We’re selling an eBook, and we have sold 24 copies to date. I’m actually one of the fewer poker players who knows how to profit. It’s all about minimizing risk and maximizing returns. However, the reason I’m writing this is because despite delivering high-quality content, our uniques are still only at around 40 per day after five months. That’s bad, right? I constantly struggle with whether or not I should write objective or subjective content. Any ideas? Thanks!

  11. Subheads are extremely important when blogging. People skim blogs and rarely read every word. By breaking up the content the post is more attractive and people can find a piece of information that is most relevant to their needs.

  12. Matt Brennan says:

    Absolutely true. Businesses need to learn how to set themselves apart from their competition. This means producing great content on a regular basis. It’s the only way to get your readers to choose you.

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