How Drive Traffic with Article Marketing

Article marketing is one of the most useful internet marketing methods available to you. Similar to blogging, it is the way you provide fresh content which highlights your expertise. Unlike blogging, you put it into an article directory that is searchable. The article directories allow you to put your website information at the bottom, which also provides valuable backlinks. Submitting an article is free, but if you want to submit to several article directories at once, you may have to pay for software to automate the process for you.

Do I need to be a great writer to use article marketing?

That can depend on your audience. If you are a professional writer, then your writing will be held to much higher standards than an article about cooking. The vast majority of articles do not have to be stellar – simply useful, coherent and leaving the reader wanting to find out more about either you or the subject. Simply start writing articles and perfect your craft as you go, or hire someone to write them for you.

How does article marketing work?


As mentioned above, you can submit your work to an article directory. Article directories have standards – no spamming, no advertising, no using banned links, and other rules. These rules are designed to keep everyone on an equal playing field, as well as to be sure that the users of the site get useful, informative content instead of a mass of advertising copy. Articles should be a certain length. Some allow you to have a profile and links to your social media sites, and can behave like a social media platform for writers.

Other ways to use article marketing is to submit articles to news agencies, blogs, and other places that take articles. You can use the notes section on Facebook, or create 500 word posts on Facebook, Google Plus or LinkedIn. Other great places to publish are Squidoo, Hubpages and other similar content sites.  Get resourceful and you may find a lot of different places that will take your content.

How does article marketing help boost my website’s search engine optimization?

First, articles need to be unique. That means they are not copied off of anyone’s (or even your) website. They can have similar subject matter to a blog post that you put up. In fact, articles should be about a subject that is similar to your business. They don’t have to be Pulitzer Prize winners, but the better the content, the more they will make you appear to be an expert in your field.

Articles put on other websites with a lot of web traffic, links from other websites and recognized as authority websites by search engines, can give you a boost. These articles must link back to your website. Every piece of content on an authority site that links back to you is a strong “vote” for your website to go to the top of the search engines. This builds your traffic.

Now that you know how articles can drive a lot of traffic to your website, it is important to use these very important tools to bring you targeted leads. Some businesses only use article marketing, while others add article marketing to their arsenal of marketing tools. Not everyone uses article marketing. Whatever you decide, consider article marketing to help you drive traffic. It can be one of the best and most cost-effective ways of internet marketing.

15 thoughts on “How Drive Traffic with Article Marketing”

  1. With the advent off the social media craze, the good old article marketing strategy started to get a bit forgotten, but guess what it still works!

  2. Article directories can be used for creating high quality backlinks by submitting unique articles to them. Article submission is good for your SEO as well as reputation. Google panda and penguin update has reduced the importance of Article directories to a certain extent but it’s still important. Just make sure to submit articles to good quality directories only. Otherwise Backlinks from low quality article directories can harm your SEO.

    Very informative article John. Thanks for sharing it.

  3. John Gibb says:


    It’s funny how I’ve read another post the other day (on a popular blog) emphasizing the death of article marketing.

    With SEO and content marketing, you cannot just affirm stuff without testing them first. My approach to niche site building and content marketing is to always TEST before I speak.


  4. Dk Patel says:

    You are true john but its really hard to get approval for articles in best Diectory.

    1. I. C. Daniel says:

      Which one you didn’t get accepted? What did they say regarding your articles?

  5. I seriously think article marketing is dead. I’ve been doing article marketing for the past 7 years and the traffic is terrible. Google is killing every single article directory. Not sparing a single one.

    I’m doing commenting now, but I know it’ll be useless pretty soon. Google wants the world to use Adwords only.

    1. Tinnitus I think it all depends on the niche and your own keyword research.


  6. faisal says:

    Article marketing isn’t working any more.

  7. Hi John,

    I haven’t found article directories very successful at all, but perhaps I haven’t devoted enough time for it. I find their approval processes of then take a long time and when finally published, the traffic really hasn’t been anything to write home about.

    Maybe I need to give it another go using a few different article directories.

    Thanks for sharing!


  8. Jethro says:

    I think the way I write articles and submit to the article sites is wrong. I just forget the idea of resource box and only put some useful/partial information there so the readers in those sites will get interested to click and visit my site. I think I should keep this in mind and take advantage the power of article marketing. Keep writing great and useful posts!

  9. Bryce W says:

    Article marketing is actually more likely to have a negative effect on your SEO. When you embed links to your site in the article, hundreds of sites will use it as is and there won’t be any anchor text diversification. A lack of anchor text diversification is seen as spamming.

  10. Gokhan says:

    Getting traffic with article writing is a good traffic driving method. But submitting your articles to high quality article directories and being approved needs you to be a good writer with good grammar, punctuation and spelling. This is where most stuck not to get approval. Otherwise we cant reach the required quality audience.

  11. floriefe may says:

    Well so much for the old style with article marketing I think that people can able to find ways to make it still work, just time and effort would always be on the list. But a better content to market the article is constantly on the top list. For me people should try and look more for the brighter side.
    Thanks for sharing!

    I found and “kingged” this on the Internet marketing social site –

  12. Gamat Gold says:

    I agree that article marketing is not dead. But the question is,, can article marketing make backlink to the author web?
    Because many owner of blog/web create article and do article marketing to get backlink.

  13. eliana says:

    Hi John, really a pleasure to go through your blog I would like to learn your advice 🙂

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