How I Make Money Through Daily Deal Sites

It’s no secret that daily dea sites are pretty amazing to shop on.  They trigger tons of people to buy things that they most likely don’t even want or will ever use.  Back in 2009 I started a site called Coupon Slap.  In this post I will teach you how I have earned 1000’s of dollars on this little site that took me a couple hours to setup.

In 2009 me and my buddy Adam Green saw a site called Groupon.  We had both purchased Groupons and noticed that a few of the hip guys we knew were talking about it.  Adam lives up in Toronto and Groupon wasn’t up there at the time.  Lighbulb.  We started a daily deals site that aggregated all the daily deal sites.  We set it up for all the current cities and in cities where there wasn’t existing deals going on.

Before we knew it we had around 20 new postings an hour.  We were just pulling the data from the RSS feeds for the local areas and re-posting it on our site.  The key was that we had pages up in areas where the daily deals sites were not located.  So if people searched for “Toronto Daily Deals” there was no Groupon, but there was us with a Groupon and Living Social page.  When Groupon launched in the area we were on top of the search engines.  People came to our site in troves.

We then got the site ranked in other areas.  We were getting some decent traffic.  Anyone we referred on to any of the deal sites, we got $10 for. Typically this was in daily deal money but we didn’t care.  We were making good money and could buy anything we wanted on their sites.

We did everything with WordPress and the Couponpress plugin.  I think we paid $50 or something like that for the whole plugin.  We then hired someone overseas to go in and pull all the RSS feeds for each different city and each different daily deals site.

Back in the beginning when Google loved us, we were getting up to $300/day, it was pretty nice.  We then got slapped by Google and everything changed.  We went from 100K uniques to 50/day.  This sucked.  But we did mange to do a few tests and get that up and back for a couple days.

The site still does $10-$20/day which is pretty decent for a site that I haven’t touched in almost 2 years ago.  Total I have made 10’s of 1000’s of dollars and been able to purchase tons of trips, scooters, dinners and household items using this technique.  See below a small list of things I’ve purchased in the past couple weeks.

Some lessons that I’ve learned from this though I’m still making more money is to put more time and effort into what you’re doing. If I would have just put in a blog post every other day, I potentially wouldn’t have gotten slapped.  I potentially would still have a site that was making $300/day instead of $20/day.

Another lesson I’ve learned is to ride the wave.  It’s nice to be ontop of the wave rather than chasing the wave.  There are people that come in too late to a market and don’t get anything but chasing the wave.  Be there before the wave.  Find a niche that doesn’t have anything in the current space.  Be out there ready for the wave, and ride it while it’s good.  I hope to see a few more people riding the wave here in the near future!

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