How Internet Marketing Is Like Getting A Massage

Ever got a massage? If not, why even go on living? OK all joking aside, they ARE great, especially for some much needed stress relief and relieving muscles that have been sitting behind a computer for hours on end.

But I’m not here to talk about massages. I’d rather simply get them than be talking about them. I want to talk about the three types of people that get massages, and how it ties into us as Internet marketers and Home Business owners.

Person 1: The Immediate Ahhh!!! client

The masseuse simply touches their back, and at the very first touch of any discomfort or pain and they’re screaming at the top of their lungs.. “Ahhh!! Ouch!! Not so hard!!” Pansies.

Person 2: The Delayed Ahhh!!!

This person is OK at first. But there is always the inevitable spot on a persons back that is more sore, more sensitive than anywhere else. And once the masseuse hit’s that spot, oh boy, you’d think that all hell has broke loose.

“Ouch… ouch… ouch! I’m begging, no more!!” Then we’ve got…

Person 3: We’ll Call Them, Well, Awesome

They’ve got the same problems, the same backaches and *pain spots* and when the masseuse lays down the law, they can feel the pain laying down in them HARD. But instead, they just sort of hold their breath in a bit. They take it like a man.


Well they say to themselves “This hurts incredibly bad, it’s painful and uncomfortable, BUT, I know it’s good for me. I know it’s exactly what I need and will help me in the long run. So I’m going to hold my breath and get through this!”

How This Compare To Internet Marketing

Most people fall into category one and two. The first pain, the first failure, the first struggle, and they’re squealing like a pig at the slaughter house.

  • I’ve got to build a list? Ouch!! Ah!!!
  • I need to write emails and give away value? Ahhh!!!
  • I need to spend money to make money? Ouwee!!
  • It’s not get rich quick? Noooo morrrrrrre painnnn!!

Now, the winners reside at number three, and that’s where you and I need to be. How? Expect the pain and love it. Don’t whine when you figure out you’ve got to actually DO something in order to make money.

In fact, the more you do, the more value you give, the more you will succeed. It’s sort of the way the world weeds out the tire-kickers and those not ready for success. The successful hit a wall, they go get a rope and rappel over it.

One moves forward. The other halts and moves back. Your choice.

11 thoughts on “How Internet Marketing Is Like Getting A Massage”

  1. Lee Cole says:

    I love…”expect the pain and love it”! I remember years ago when I started affiliate marketing, reading a post of yours about a guy who was working two jobs just to make ends meet. You thought that was crazy, given the Internet. Well, at the time I didn’t have the skills I do now. But…I’m in the third bunch. Although I couldn’t figure out how to make money online then, I stuck with it, and I can now. Been reading your blog for years now. Thank you! 🙂

  2. Hi John:

    How are you?

    Awesome post you have written and great comparison. I get a massage daily that means because I blog daily on IM.

    Thanks for sharing.

    Take care.

    Best wishes and regards.

    Ricardo Furtado

  3. I. C. Daniel says:

    Nobody likes pain LO0oL

  4. KongWing says:

    Started as person 1 and then 2. Now I’m person 3. It’s nice to read this because a lot of internet marketers has to start somewhere. You need to learn when you start and end strong with a lot of knowledge. knowledge is good but it al depends on what you gonna do with it and how you gonna deal with it.

  5. faisal says:

    Haha, nice comparison there John.

  6. Great analogy John,

    You will definitley have to put in some work and pay your dues if you really want to make money online.

  7. Affiliate marketing is a great way to make money online but you need 2 things for it to work well.

    That is traffic and trust. Once you have lots of traffic and they trust you then you can make money through affiliate marketing.

    Thanks for the tips pal. Loved the sub-headings 😀

  8. metz says:

    Creative! The pain and the relief that you can feel is there. Painful or tricky schemes for building a list, building your brand, earning trust, making a sale and the relief after a sale, a good traffic, a good name and reputation.

    I found this post shared on, the Internet marketing social bookmarking and networking site, and I “kingged” it and left this comment.

  9. a good site I read constantly. article not realized due to the difference in dialectics. I from Russia

  10. Sunday says:

    Sure, a very good analogy is made between massage and Internet marketing. There are things “we must do” to get what we want.

    Doing these things may not provide immediate comfort but looking at the “bigger picture” should motivate us to endure all the pains.

    Internet marketing is full of pains and groans but the benefits surpass these “discomforts”and it becomes necessary to be patient and follow the rules and best practices for ultimate success.

    A very thoughtful post, John! 😀

  11. Hemant says:

    Hi John,

    This is a helpful article for me, I really appreciate you efforts 🙂

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