How Long Should a Blog Post Be?

You’ve probably read some blog posts on the Internet that are barely a hundred words long. And then you may have come across some blog posts that go on for pages and pages with nary an end in sight. Given these two extremes, what really is the optimal length for a blog post?

It probably won’t come as very much of a surprise to learn that the answer is “it depends,” because it really does.

How Long Is Long Enough?

Your blog posts should be long enough to provide some level of substance and value to your readers, suitably answering the question or completing the objective that served as the initial inspiration for the blog post in the first place. It also should not be so long as you’ll lose the interest of your reader and they’ll get turned off by the sheer length. You shouldn’t pad your blog posts with extra words just for the sake of it looking like it’s more substantial.

And really, it’s the context that matters here. If you take a look at most of the meme-driven blog posts on sites like Upworthy and Buzzfeed, you’ll find that they typically don’t have very many words at all. There’s maybe a sentence or two to accompany each image on the list and that’s it. Does this mean that the blog post is too short? No, not necessarily, because it accomplishes what the post was set out to accomplish.

Conversely, you may come across some really extensive product reviews that go into amazing technical detail. There are some digital camera reviews that go really in depth, taking a look at just about every aspect of that camera under nearly every circumstance, running through a whole battery of standardized tests and procedures.

But camera enthusiasts are a different breed and maybe they really do want to go that far before they decide to invest thousands of dollars into a new camera. That makes sense; it’s just important that posts of that length are suitably broken up into sections and pages. Again, this is so people can skim ahead to the sections that interest them. You want to provide the most positive reader experience possible.

The Goldilocks Approach

If you are looking for some general guidelines for length, though, here are a few basic ideas to keep in mind.

If your blog post is mostly text, it really needs to be at least 200 or 300 words to provide any sort of value to a reader. That’s going to be on the short side, but if you get the point across, you might spark a good conversation in the comments section. It’s also more acceptable if you maintain a higher level of frequency. For sites with multiple posts every day, the shorter length may be perfectly suitable.

Realistically, the majority of good blog posts are probably closer to the 500 to 1000 word kind of range. Most of what I write is around this kind of length.

More substantial posts can also do very well and these can go into several thousand words. That’s because there really is that much material to cover and every word is necessary. This can be real hallmark material that’s utterly great and could put you on the map. Good research with a great layout and plan can go a long way.

But these are just guidelines. Let common sense be your guide. If you find that you’re having a hard time coming up with at least 300 words or so, it might mean that your topic could use a little fleshing out or that it could be far too narrow of a scope. If you find that your blog posts end up being long rambling pieces that don’t go anywhere, maybe you need to place more structure in your posts or your need to break up the content into multiple posts.

Learn from experience and let traffic be your guide. Every audience, every website, every post is different.

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10 thoughts on “How Long Should a Blog Post Be?”

  1. Hey Michael!

    I always say that your blog post should be as long as it takes to answer a question from your niche audience in great details. As long as your content is super valuable, I don’t think the length of it really matters.

    Thank you for sharing your tips here!

    Best regards! 😀

  2. The following studies will show you what length of content gives you the best chance of ranking
    google. We have included some data we compiled from our own top performing blog posts and will show you how to analyze your own top content to determine your own good and well blog post length.

  3. Hi Michael,

    Great post. The analysis of the length of a blog post and the debate around it goes on but obviously there cannot be any hard and fast rule about it. The length would mostly be dictated by the topic at hand.

    I think this discussion goes on mostly with google rankings at the center of it. It is questionable it the length of a post alone would guarantee a good rank. If readers find value, the visits, shares and comments would factor in.

    Thanks for sharing your balanced and realistic view on this question of blog post length. Have a great day!


  4. I don’t really believe in Long content as a compulsory Ranking Factor. Google sometime value pages with 350 words over pages with 1k words with the little experience I have had. sometime it necessary to write long content but the results aren’t promising for #1 page ranking. The value of your articles will also determine keyword stuffing, readers flow, trying too hard to make a point out of nothing. ETC.

    Thanks for the post

  5. DNN says:

    In most cases…at least 2 pages long if applicable. It’s good to write “lots and lots of transformation content,” because it’s good for business and helps SEO. It’s also good solid nutrition for search engine spiders when you feed them “lots and lots of content.”

  6. Henry says:

    thank e for this pos

  7. Henry says:

    thank for this post. I try the long and it s help my ranking especially when i didn’t try to add content for the sake of get getting à 3000 words posts. But on my 10 biggests posts i have 2 with less than 500 words. Short or long the goal it s to answer the questions.

  8. Web By Webb says:

    You should have minimum 1000 words post generally. Long or in-depth content rank better and get more traffic through search engines. I usually try to target more than 5 keywords through a blog post.

    Your post should include or cover all necessary details of a particular topic . I am gadgets blogger at Web by Webb.

  9. Olivia says:

    Hello Michael,

    Your points are absolutely correct to get the highest quality traffic for any blog. Long content is important but I believe more important is content engagement. If long content doesn’t comprise any quality and not helpful to rank my site higher in Google SERP, better to write content which delivers quality.

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