How Much Does That Conference Cost???

$15,000. That’s the cost of attending ProfitPoint. Many would say you would have be crazy to spend that much money on a conference. $15,000 was just the cost of the event. It doesn’t include hotel or travel expenses. While it may seem like a lot of money, I have to tell you that I would happily spend that much, and more, to attend a future ProfitPoint. The same goes for the $3,000 ThinkTank put on by DK.

Aside from information that you won’t be able to find anywhere else, high-end events like ThinkTank and ProfitPoint brings together the thought leaders in the industry. The networking is amazing, and the deals that are put together will make the cost of attending seem like nothing.

The Cost of Not Attending


It was at the $15,000 ProfitPoint that I met Peng Joon. Since then, we have a formed a business partnership and launched two six-figure Clickbank products, with a third one on the way. It was at the $3,000 ThinkTank that I met Matt Lloyd and his MOBE System.

If I hadn’t attended those two events, I wouldn’t be out $18,000. Instead, I would be out hundreds of thousands! I have never lost money attending a high-end event. The deals I get from it renders the cost a moot point.

My point with this post is to tell you to not look at the cost of a conference. Instead, look at the benefits of attending. They usually always outweigh the cost. Could I have hooked up with Peng Joon at a lower cost event like Affiliate Summit? Maybe, but I doubt I’ll be able to spend enough time with him to form the relationship needed to do business together. Affilate Summit is attended by 5,000+ people over three days. ProfitPoint has 50 attendees over eight days. We got to know everyone really well over those eight days.

The $26,000 Mastermind

In late April, I will be attending a one-week mastermind in Fiji. All in, this Platinum Mastermind will cost $26,000, plus travel, to attend. It will be the most expensive event I attend this year, and it will also be the most profitable. I’m not afraid to spend this money because I know I will make way more back.

If the idea of spending a week with me, and other big-name marketers, on a tropical island in Fiji sounds like fun, and you’re not daunted by the $26,000 price tag, then send me an email and I’ll get you more info about it.

24 thoughts on “How Much Does That Conference Cost???”

  1. Now that’s expensive! But I bet it’s well worth the price!

  2. sapna says:

    Hi John

    This is the life time earning for the average middle class people here.If it would have been 1/10th, I would have queried you for sure.Subsidize this and it will work wonders.

    Thanks for sharing.


    1. sapna says:

      HI John

      I have post dedicated to YOU as a pure businessman.


  3. John says:

    How would someone not named John Chow do at a conference like this? These are obviously designed for well established people in the know. I can’t see John Smith who made $5000 in a year with google adsense and a few affiliate sales getting a partnership with the likes of anyone in your sphere.

    1. John Chow says:

      You would be wrong. Anyone coming to that type of event has proven that they are serious about their business (even if their business isn’t super successful yet), and that means I can do business with them.

  4. JP says:

    ROI – one of the essentials in any business decision

  5. Zac Johnson says:

    Solid post. Meeting face to face with others in the industry is one of the best ways to make connections that will bring your business to the next level.

  6. George says:

    You may not remember this but even before you met matt you were advertising his 2.6k system. Then after sometime it was not seen. I guess you should’ve paid more attention to your ads

    1. John Chow says:

      Oh I remember the ads. I just didn’t know Matt was the owner.

  7. You gotta spend money to make money. And I definitely have seen the value of face to face meeting at these types of events. The content is always great (or most of the time). But the real value is, as you pointed out, meeting others in the industry. The price of attending this event mostly reflects a barrier of entry that keeps posers or wannabe’s away and leaves you with those that are seriously committed.

    Curious about Shoemoney’s Elite Retreat. Do you attend that and are you planning on it this year? I think that runs 8K plus right?

    1. John Chow says:

      Shoe’s Elite Retreat is a great event. I once gave away two tickets to that event. You would think I would get a ton of entries given the cost of attending. I got less than a dozen people enter. I even wrote a post about it to explain why:

  8. Pffffff … $15k just for event only

    this is for big webmasters … not for guys like me 🙂

  9. Leverage. The difference between lifting and straining.

  10. dan says:

    Wow! That’s quite expensive–but be sure, you’d receive your investment back.

    I’m so sure of that bro!



  11. jane says:

    It seems pretty expensive- someone is making a hell of a lot of money (the organisers maybe)out of it so the participants must think it worthwhile. I know we need to speculate to accumulate but it may be a while before I can afford to network like this. Good luck to you if you can…maybe next year!

  12. Lou says:

    Hey John, good to hear from you,

    I would just add a word of caution for your newbies readers, or people who don’t have their plan, vision, list, or business yet… It’s a gazillion times easier for someone who’s already successful and has his passion/business running, and has his list, to then “make more” through good contacts and connections and make good JV’s, BUT for some that are still in the “planning/putzing around” phase, no amount of high priced seminars can make them money….

    So, “Buyer: Know Thyself” 🙂

    With Love buddy,

    P.S. where’s my commission for hooking you up with PJ 🙂

  13. faisal says:

    Some times you do get good return on investment

  14. 我是一个中国人,我很喜欢你的博客,我经常翻墙过来看你的博客。希望能得到你的指点怎么样做网站。。谢谢

    1. Andrew Hee says:


      1. 你也是中国人嘛??

  15. 15000$ for a event alone esshh I could give my whole course fee to my Institute and can buy a NANO car too:) That’s the real business deal.

  16. rob says:

    very cool post. although its expensive, it’s really motivating to get there one day.

  17. Kevin Rime says:

    Everyone is on a different budget and it depends on what you can get out of these seminars. Business contacts are essential in marketing but there are many different ways to go about this. You don’t need to spend this kind of money to be successful. It’s up to you and your dedication to your online business. There are ways to creating business partnerships other than paying 15K for a seminar. Honestly, many of these seminars teach many of the same concepts. Now, I am not discrediting these seminars by any means. They may be worth the money but I guess it’s up to each individual to determine that for themselves. I do agree though that it could be worth the money if you establish the right business connections at these events and you see a good return on your investment. Sounds like you were able to and you did make money off your investment and that’s awesome!!! 🙂 Another point I would make is that just because someone doesn’t spend this amount of money doesn’t mean they don’t want to be successful or have the drive. There are others ways to be successful. For example, hard work and cold calling. Plus, there are other events where many successful online business owners meet that are no where near this expensive.
    I guess what I am trying to say is that everyone views things differently and has their own path to their online goals. I hope everyone gets there. 🙂

  18. Great information John. I didn’t know conferences were these expensive. But I think they shouldn’t be missed! 😉

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