How Much Is A Link Worth?

While a single link on a highly ranked site will have more of an impact on getting another site more highly ranked when considering paying for a link on the site, the Value per Click and the Value per Impression are no higher than for a lesser known site. The reason for this is that clicks and impressions correspond to individual users rather than to groups of users. A link on a well known site results in higher placement in a search engine and therefore more clicks and impressions. This makes the well known site equivalent to having a lot of links on niche sites, but does nothing for the value per individual user.

In determining how much a link is worth it is important to calculate it based on expected return rather than Google PageRank or something similar. See http://churchwebsitedesign.timothyfish.net/Article... for a tool that does this calculation.

Yes, more than you can afford, until the Slashdot effect kicks in -- then your money's just been misspent. :P

$444 is what I think the current price is for yours john, assuming the category is tech and you sell 10 on the right side. So, these advertisers are actually getting quite a cost break.

Timothy, is a link on a new site worth $0? Should everyone be able to put a link on the site for free?

TLA won't even let a site in their publisher program if you're not "popular" enough, so to speak. As such, it's a moot point. :)

I think the tool needs some work. I put in one of my newer sites, http://churchwebsitedesign.timothyfish.net , and it indicated that one link was worth $7. The site is so new that Google hasn't indexed it yet. I know I wouldn't be willing to pay $7 a month for a link on a brand new site and I can't think of anyone else who would either.

Advertising on my site is worth $30 a month for 10 links on the footer. I just found out that you are also from Vancouver, which was quite surprising.

sigh, when can I reach that level?

Weird. Same settings for the same site and my price dropped $10? I'm selling advertising for more than 3 times that for a week!

Somethings broken!

This is a nice site to use so you can get a quick dollar value. While some people may not reach that full potential it is a nice app to use and compare from time to time the changes your site has made on the vast interweb.

I think that tool needs to be cleaned up some. I got a result of $80 per link and the same URL and placement was $350 on adsbay - quite a difference. Believe me, that link is worth far more than $80.

$50/month on some of my sites. Nice! It's good to have a Google PR of 5! :D

My site is $8 a link woohoo. I would love to see my articles on adsense alternatives.

Hey John, great to see a fellow British Columbian hitting the big time with a dot com! Love the blog.

Interesting link you posted, I just tested my blog on teaching English South Korea and a link embedded into my content would be worth $62US!!

The Daily Kimchi - http://thedailykimchi.blogspot.com

What's the best way to sell my site to advertisers? There's too much out there it's overwhelming.

wow... thanks
i guess i can get a higher pagerank now! FREE!
http://tom.bielecki.googlepages.com

Hey John,

Love your blog. Everyday I find some useful information. If I ever see at one of the local Vancouver events I owe you a beer. Keep up the good work.

There has been an issue with the plugin for WordPress allowing people to make it appear their blog posts get more diggs than they did.

Its being investigated and all offending sites that have been seen to use this to gain false diggs will be banned from being dugg in the future.

Dave - At first I thought "WOW! Someone is digging all my posts!" Then I see the Digg button screwed up. I don't know what happen.

$69 on my site not bad for a site with no cost (free hosting and no domain) :D

Why do your following pages all list the same amount of diggs? http://www.johnchow.com/index.php/how-much-is-a-li...
http://www.johnchow.com/index.php/another-john-cho...
http://www.johnchow.com/index.php/how-to-seduce-wo...

("I swear guv, it's a coincidence") ;)

I have Text Link Ads on one site that makes me 20 times what I get from adsense in a month. It's not huge dollars at this stage, but if I had 100 sites like that there's a good chance I'd become a dotcom mogul too.

Shoemoneys blog has a different answer to the rest :)

Funny, I came here via the Digg link. So that seems to have paid off in a sense. How much traffic did that link generate anyway?

You have been having some very usefull posts on this blog lately mate, keep up the good work ;)

Woowie .. While you highflyers get 10k or more hits per day, these people are trying to break 10k visits in one year, i think. They have no ads whatsoever though :D

http://starbase.globalpc.net/~xmx/starwreck.php

Drudge Report = $4,175

Sunday Reader (wknd drudge-like report) = $4

Help a brother out! ;-)

http://www.sundayreader.com/

Text-ad link exchange is still good for ranking. But I know that SEs are putting more weighted on links from articles. The site like sitepoint.com gives you $50 per approved articles. Fyi, sitepoint.com has very good ranking from Alexa.com.

Using the Calculator on my site returned $8 per link.
Not too shabby, considered I only started the site a few months ago. I never thought I'd even make $5 off the site. Its nice comparing Sharepoint BUZZ http://www.sharepointbuzz.com against other sites and how its performing.

Visit http://www.sharepointbuzz.com

Text Link Ads won't make you as much as AdSense from what I have seen. Most ad-networks can't really place stipulations into their contracts anymore. There's just too much competition. Only the really big boys (Google and Yahoo!) can do that kind of stuff.

Fascinating.

So any idea how these guys compare with adsense?

Also, have you found any of these various advertising sites to have undesirable stipulations within their contracts...such as exclusivity or minimum sign up periods or anything else?

Wanna Link on my site?, I'll pay you!!!...

Just kidding, but pretty interesting info you provided.. Thanks...

What a clever idea. Thanks very much for sharing the results!

It's got to be coded to avoid sites like Digg and Slashdot - because even when I entered Netscape.com, it gave the usual "Priceless." or "More than you can afford." answers, and we all know Netscape isn't worth squat. :P