How Much Is Your Domain Name Worth?
written by John Chow
I came across this domain name appraisal service at LeapFish.com. The calculator gives you an estimated value for your domain name based on the name extension (dot com is worth more than dot net), name length, Archive.org score, and search engine score. Entering JohnChow.com produced the following result:

That’s pretty damn good, but I think the pricing is out of whack - it seems very high. Then again, I think this site purposely value any domain name high because directly under the result is an “Expert Appraisal” button, which is an affiliate link to Sedo’s Domain Name Appraisal service.
A Sedo domain name appraisal cost money and I’m pretty sure they wouldn’t appraise my name at $97,500.00. However, the fact that LeapFish appraised my name so high might make me want to find out what the real value is. And if I order a paid appraisal from Sedo, LeapFish gets an affiliate commission. Pretty smart marketing if you ask me.
Proof of overpricing from LeapFish came when I entered the domain Sex.com. It gave a value of $69,464,125.00 and this note:
It has been determined based on search results that this name may be extensively valuable beyond the scope of the LeapFish.com domain analysis tool. It is recommended that you seek the services of a complete domain appraisal company rather than rely on this estimate.
LeapFish is saying Sex.com maybe worth more than their estimate. If I was the owner of Sex.com I would be pretty happy with that! However, we know that Sex.com was sold last year for “only” $12 million. Is it worth $69 million now? I doubt it.
While inaccurate, the LeapFish domain name calculator is fun to use. It’s great for impressing family and friends who are not Internet literate. My banker actually believes TheTechZone.com domain name was really worth this much.

Her reaction was, “If that’s just the value for the domain name, how much is the entire site worth?” My reply was, “More than you can afford!” How much is your domain name worth? Enter your domain at LeapFish, get the result and post it in the comments. It should be interesting to see what figure it gives you.
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Sell Sell Sell
Someday i will cash in on my it.com …
http://www.leapfish.com/domain_name_appraisal.php?url=it.com
Jejeje, just see the microsoft.com price!!
$4,335.00
I bet Shoemoney is gutted:
Shoemoney.com
http://www.leapfish.com/domain_name_appraisal.php?url=www.shoemoney.com
JohnChow.com
http://www.leapfish.com/domain_name_appraisal.php?url=www.johnchow.com
“More than YOU can afford, pal. FERRARI!”
Their calculator is all over the place.
One huge problem that I see is that the calculation seems largely based on the current use of the domain name. That’s not really a great factor when deciding the value of a domain name.
I could have a run-down shanty on Broadway and it wouldn’t get a good calculation because it’s inhabitable… that doesn’t take into consideration how much it could be worth when torn down and rebuilt.
Example: Coders4hire.com is worth more than Navyvets.com (both mine). Coders4hire = 16,680 while Navyvets was 264. That’s definitely not a reliable quote.
Nameboy has a domain name appraisal service, too, here
$225. I’m offended.
This is more of an “existing business” evaluation than a domain name evaluation - and not a very good one by the looks of it … it’s a great idea though
That LeapFish “appraisal” is whack.
Not worth the time, heavily broken…
Well $1372.00 isn’t that bad. Maybe in a few years it will be really worth that.
The idea to me sounds great - though at this early stage it does seem terribly erratic in its calculation.
Maybe with a years use and refinement we’ll see some overall quality improvement?
There’s no good automated tool for valuing a domain name. This calculator is really really shitty and overprices everything.
My domain photoshopstar.com is worth $12.
Calculating revenue I think it would be worth a tad more though
I’ve seen this calculator before btw.
lol. my blog in blogger is worth $20. not bad…
Flowers in the Attic
Estimated Domain Name Value: $75,900.00
Sweet! You can buy my domain for $50,000!! Post your offer!! ROFL
Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 2
Archive.org Score: 22
Google Search Results: 82
Yahoo Search Results: 146
MSN Search Results: 2
Search Engine Score: 1
Estimated Domain Name Value: $1,748.00
Well, based on Alexa links etc yes - JohnChow.com is valuable. But based on actual name, I doubt there are that many John Chow’s who have a spare $97k
talkusb.com - $67
insanesparrow.com - $21
Oh man is this overinflated! I’d think it was just coming up with random numbers if it didn’t keep coming up with the same numbers! My domain is new, is meant mostly as a joke, has no real incoming links, and gets no more than a handful of hits a day. But somehow its estimated value is $6,006.00! Wow, anyone want to buy???
I have several domains…
1.)$21
2.)$38709
3.)$429
4.)$3800
5.)$800
6.)$60
I dont agree with much of the pricing, but I do wish it was accurate as someone wants to buy number 2 off me.
John, I’m totally baffled with the relative results for my domain http://gostats.com
http://www.leapfish.com/domain_name_appraisal.php?url=http%3A%2F%2Fgostats.com
$96,205.00
I don’t know why it is both similar to and so different than your domain at the same time. Can anyone spot the differences? …and why?
Just a follow up to my previous post:
I think there is too heavy of a weighting with archive.org. For some reason I have an archive.org count of greater than 1000, however the rating scale of leapfish is showing only “059″ truncating the first digit. For some reason this has a heavy weight on the rating…
My 2 domains:
ActiveTuning.com - $20 - lol, good thing we make a lot more revenue since the domain isn’t worth anything
The odd thing is the breakdown:
Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 1
Archive.org Score: 0
Google Search Results: 0
Yahoo Search Results: 0
MSN Search Results: 0
Search Engine Score: 0
This is not the case as there are plenty of search results in the search engines.
SmashMyViper.com - $10,509 Now accepting offers haha
My old company:
SLCentral.com - $143,312
$12,040 using nameboy.com. That’s better.
Lol, my domain name adrianTNT.com is 622,763.00 $
Anyone wants to buy? I sell it for 25% of price
My earningblog.com is only worth USD12. It is not fair…
How much are these names worth Anyone!!
HomeOwnerRefinancing.com
HomeOwnerMortgageLoan.com
HomeOwnerEquityLoan.com
HomeOwnerEquityLoans.com
HomeOwnerMortgageLoans.com
Interesting tool, fun to play around with.
Perhaps I should sell my domain
http://www.leapfish.com/domain_name_appraisal.php?url=workathomemadeeasy.net
“Estimated Domain Name Value: $419,823.00″
- not bad…
My new blog gets only 12 bucks.
Estimated Domain Name Value: $12.00
My best one:
Estimated Domain Name Value: $1,862.00
a domain I am selling for 400 is worth 100,000.
I think I’ll cancel the sale
Diarist.com is worth $508,625.00 and they are right
Leapfish: $2,394.00
Would people pay that? How much do you think they make in adsense?
$1,968.00 for soncy.com Not bad. While these free appraisals are far from accurate, they still beat any estimate that might be given to you by your local self-proclaimed domain expert that hasn’t done their research.
[...] Today I came across this blog post and discovered a site called LeapFish, which estimates the value of domain names. Now, if you’re a big domain name squatter you might find this site useful, or at least entertaining, to figure out how much cashola you’ve got stowed away in your GoDaddy account. [...]
I have the domain, http://www.keepshape.com
but till date, no one has ever approached me for buying this domain. Now would like to make some quick bucks using this domain. Any suggestions please…..
Absolutely worthless jink lol
Domain Name Appraised: myspace.com
Combined Domain Name Appraisal Value Score: 110
Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 5
Archive.org Score: -1
Google Search Results: 21,100,000
Yahoo Search Results: 53,200,000
MSN Search Results: 5,249,151
Search Engine Score: 10
Estimated Domain Name Value: $-990.00
My domain noninz.com came in at $1,492,804.00
Cool - taking offers over $1,000,000.00
deathlyhallows.name 21 bucks hmmmm
Other than leapfish and name boy are there any other sites with the same service?
ooo yeeeah, a cool $41
Domain Name Appraised: hmtk.com
Combined Domain Name Appraisal Value Score: 618
Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 8
Archive.org Score: 65
Google Search Results: 19,300
Yahoo Search Results: 2,960
MSN Search Results: 2,137
Search Engine Score: 1
Estimated Domain Name Value: $40,788.00
How did I miss this post before? I only remember seeing the Technorati one
My best is a little over $1k!
$21…so i would barely make a profit from registering it…
WOW im worth $929,500.00 where can i sell it ?
$1,545,003.00 =/
Half price sale, any takers? =P