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How Much Is Your Domain Name Worth?

written by John Chow on November 12, 2006

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I came across this domain name appraisal service at The calculator gives you an estimated value for your domain name based on the name extension (dot com is worth more than dot net), name length, score, and search engine score. Entering produced the following result:


That’s pretty damn good, but I think the pricing is out of whack – it seems very high. Then again, I think this site purposely value any domain name high because directly under the result is an “Expert Appraisal” button, which is an affiliate link to Sedo’s Domain Name Appraisal service.

A Sedo domain name appraisal cost money and I’m pretty sure they wouldn’t appraise my name at $97,500.00. However, the fact that LeapFish appraised my name so high might make me want to find out what the real value is. And if I order a paid appraisal from Sedo, LeapFish gets an affiliate commission. Pretty smart marketing if you ask me.

Proof of overpricing from LeapFish came when I entered the domain It gave a value of $69,464,125.00 and this note:

It has been determined based on search results that this name may be extensively valuable beyond the scope of the domain analysis tool. It is recommended that you seek the services of a complete domain appraisal company rather than rely on this estimate.

LeapFish is saying maybe worth more than their estimate. If I was the owner of I would be pretty happy with that! However, we know that was sold last year for “only” $12 million. Is it worth $69 million now? I doubt it.

While inaccurate, the LeapFish domain name calculator is fun to use. It’s great for impressing family and friends who are not Internet literate. My banker actually believes domain name was really worth this much.


Her reaction was, “If that’s just the value for the domain name, how much is the entire site worth?” My reply was, “More than you can afford!” How much is your domain name worth? Enter your domain at LeapFish, get the result and post it in the comments. It should be interesting to see what figure it gives you.

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Rex November 12, 2006 at 5:05 pm

Sell Sell Sell

Dested November 12, 2006 at 5:08 pm

Someday i will cash in on my …

Carlos November 12, 2006 at 5:12 pm

Jejeje, just see the price!!


Ian November 12, 2006 at 5:20 pm
Ed November 12, 2006 at 5:26 pm

“More than YOU can afford, pal. FERRARI!”

Doug Karr November 12, 2006 at 5:27 pm

Their calculator is all over the place.

One huge problem that I see is that the calculation seems largely based on the current use of the domain name. That’s not really a great factor when deciding the value of a domain name.

I could have a run-down shanty on Broadway and it wouldn’t get a good calculation because it’s inhabitable… that doesn’t take into consideration how much it could be worth when torn down and rebuilt.

Example: is worth more than (both mine). Coders4hire = 16,680 while Navyvets was 264. That’s definitely not a reliable quote.

Jeff November 12, 2006 at 5:37 pm

Nameboy has a domain name appraisal service, too, here

Derrich November 12, 2006 at 6:09 pm

$225. I’m offended.

Shane November 12, 2006 at 6:16 pm

This is more of an “existing business” evaluation than a domain name evaluation – and not a very good one by the looks of it … it’s a great idea though

Wes Novack November 12, 2006 at 6:30 pm

That LeapFish “appraisal” is whack.
Not worth the time, heavily broken…

Emperor November 12, 2006 at 6:41 pm

Well $1372.00 isn’t that bad. Maybe in a few years it will be really worth that.

StrangeProgress November 12, 2006 at 6:48 pm

The idea to me sounds great – though at this early stage it does seem terribly erratic in its calculation.

Maybe with a years use and refinement we’ll see some overall quality improvement?

Matt November 12, 2006 at 7:29 pm

There’s no good automated tool for valuing a domain name. This calculator is really really shitty and overprices everything.

Eli Burford November 12, 2006 at 7:55 pm

My domain is worth $12.
Calculating revenue I think it would be worth a tad more though ;)

I’ve seen this calculator before btw.

emokid November 12, 2006 at 7:58 pm

lol. my blog in blogger is worth $20. not bad…

Flowers in the Attic

Justin November 12, 2006 at 8:37 pm

Estimated Domain Name Value: $75,900.00

Sweet! You can buy my domain for $50,000!! Post your offer!! ROFL

alpha November 12, 2006 at 11:11 pm

Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 2 Score: 22
Google Search Results: 82
Yahoo Search Results: 146
MSN Search Results: 2
Search Engine Score: 1

Estimated Domain Name Value: $1,748.00

Bryce November 12, 2006 at 11:13 pm

Well, based on Alexa links etc yes – is valuable. But based on actual name, I doubt there are that many John Chow’s who have a spare $97k – $67 – $21

Johnny November 12, 2006 at 11:40 pm

Oh man is this overinflated! I’d think it was just coming up with random numbers if it didn’t keep coming up with the same numbers! My domain is new, is meant mostly as a joke, has no real incoming links, and gets no more than a handful of hits a day. But somehow its estimated value is $6,006.00! Wow, anyone want to buy???

Matthew November 13, 2006 at 2:39 am

I have several domains…


I dont agree with much of the pricing, but I do wish it was accurate as someone wants to buy number 2 off me.

Richard November 13, 2006 at 2:57 am

John, I’m totally baffled with the relative results for my domain


I don’t know why it is both similar to and so different than your domain at the same time. Can anyone spot the differences? …and why?

Richard November 13, 2006 at 3:04 am

Just a follow up to my previous post:
I think there is too heavy of a weighting with For some reason I have an count of greater than 1000, however the rating scale of leapfish is showing only “059″ truncating the first digit. For some reason this has a heavy weight on the rating…

Dave November 13, 2006 at 8:55 am

My 2 domains: – $20 – lol, good thing we make a lot more revenue since the domain isn’t worth anything ;) The odd thing is the breakdown:

Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 1 Score: 0
Google Search Results: 0
Yahoo Search Results: 0
MSN Search Results: 0
Search Engine Score: 0

This is not the case as there are plenty of search results in the search engines. – $10,509 Now accepting offers haha

My old company: – $143,312

derrich November 13, 2006 at 9:05 am

$12,040 using That’s better. :)

adrianTNT November 13, 2006 at 9:16 am

Lol, my domain name is 622,763.00 $

Anyone wants to buy? I sell it for 25% of price :P

siong1987 November 13, 2006 at 11:11 am

My is only worth USD12. It is not fair…

Dave November 13, 2006 at 1:56 pm

How much are these names worth Anyone!!

Hannes November 13, 2006 at 3:37 pm

Interesting tool, fun to play around with.

Perhaps I should sell my domain ;)

“Estimated Domain Name Value: $419,823.00″
– not bad…

Max November 14, 2006 at 7:24 am

My new blog gets only 12 bucks. :-)

Estimated Domain Name Value: $12.00

My best one:
Estimated Domain Name Value: $1,862.00

marcel November 14, 2006 at 1:09 pm

a domain I am selling for 400 is worth 100,000.

I think I’ll cancel the sale :)

marcel November 14, 2006 at 1:11 pm is worth $508,625.00 and they are right :)

Ian November 14, 2006 at 2:34 pm

Leapfish: $2,394.00

Would people pay that? How much do you think they make in adsense?

Eric November 15, 2006 at 2:49 pm

$1,968.00 for Not bad. While these free appraisals are far from accurate, they still beat any estimate that might be given to you by your local self-proclaimed domain expert that hasn’t done their research.

Sunny Guy December 7, 2006 at 6:58 am

I have the domain,
but till date, no one has ever approached me for buying this domain. Now would like to make some quick bucks using this domain. Any suggestions please…..

In Cognito December 15, 2006 at 1:45 am

Absolutely worthless jink lol

Domain Name Appraised:
Combined Domain Name Appraisal Value Score: 110

Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 5 Score: -1
Google Search Results: 21,100,000
Yahoo Search Results: 53,200,000
MSN Search Results: 5,249,151
Search Engine Score: 10

Estimated Domain Name Value: $-990.00

Noniman December 18, 2006 at 9:40 pm

My domain came in at $1,492,804.00
Cool – taking offers over $1,000,000.00

domain person December 25, 2006 at 1:25 pm 21 bucks hmmmm

Wesley January 5, 2007 at 12:51 am

Other than leapfish and name boy are there any other sites with the same service?

Matt January 13, 2007 at 6:42 am

ooo yeeeah, a cool $41

HMTKSteve January 13, 2007 at 8:00 am

Domain Name Appraised:
Combined Domain Name Appraisal Value Score: 618

Top Level Domain Name Score: 10
Unwanted Characters Score: 10
Length Score: 8 Score: 65
Google Search Results: 19,300
Yahoo Search Results: 2,960
MSN Search Results: 2,137
Search Engine Score: 1

Estimated Domain Name Value: $40,788.00

How did I miss this post before? I only remember seeing the Technorati one

Ryan January 13, 2007 at 8:58 am

My best is a little over $1k!

Nick Witkoski January 15, 2007 at 2:27 pm

$21…so i would barely make a profit from registering it…

jelly January 20, 2007 at 10:34 am

WOW im worth $929,500.00 where can i sell it ?

Colin February 5, 2007 at 5:55 am

$1,545,003.00 =/

Half price sale, any takers? =P