When someone searches for your name in Google, what will they find?
It’s a simple question, but the answer is never the same. Google changes their search results all the time and if you aren’t currently in control of what’s ranking at the top of the search results for your personal name or business, you could be in a lot of trouble.
I personally rank at the top of the search results for my name “Zac Johnson“, and it’s something I’ve focused on heavily over the years. This was important to me for several reasons;
- Ranking first for your name shows you are the authority
- I want to be in control of who and what appears for my name
- My name has become my brand and it should appear that way
No matter what your personal name is or what it means to your brand (if you have one), it’s still important for you to try and rank at the top of the search results. If you don’t already have a site of your own, there is a good chance some of your social networking profiles are already ranking on page one.
Click here to follow my 7 simple steps for creating a successful website or blog with a purpose.
In addition to ranking at the top of Google for your name, I would also recommend that you purchase your personal name as a domain. In most cases, if your name is generic, then it’s probably already taken. If it’s not, grab it as soon as possible. (I would also grab the .net and .org if it’s available — as someone will likely register it soon enough!)
To learn more about protecting your online reputation and search rankings with a blog, you can read my article here.
How Others Might Be Seeing Your Brand in 2016
Ranking at the top of the search results is one way to help control how others see you online, but there is actually a lot more to it. Everything from social media, review sites, online images, job profiles and much more can influence how others feel when they first search for your name or brand online.
SEOBrand Reputation Management just recently launched an infographic that highlights “10 Amazing Facts About How Others See You Online”, which covers nearly every aspect of content creation on the internet.
I’ve listed a few of my favorite stats for you below.
- 65% of internet users see online search as the most trusted source of information about people and companies. (Source: 2014 Edelman Trust Barometer)
- 33% of all traffic from Google’s organic search results go to the 1st item listed (source: Chitika)
- 85% of U.S. recruiters and hiring managers say positive online content influences their hiring decisions (source: CrossTab’s “Online Reputation in a Connected World”)
After running through the list of data points in the infographic below, take the time to Google yourself and see what appears within the search results! Also be sure to check out my recommended tools for monitoring brand mentions in the search results and through social media.