How Pete Cashmore Grew Mashable Into a Top 10 Blog

Pete Cashmore founded Mashable in 2005 as a one writer blog. Today, Mashable employs more than 30 people and is one of the biggest and most profitable blogs in the world. Mashable’s numbers are simply staggering. Over 10 million readers per month, over 2 million followers on Twitter and 230,000 fans on Facebook, plus millions in revenues. Mashable is a perfect example on the growth potential of blogging. And guess what? He did it with a blog that doesn’t talk about making money online!

So, how did Cashmore do it? Well, all you aspiring bloggers and would-be media moguls better get ready to take some notes. In this four part interview with Bloomberg Venture, Cashmore discusses Mashableโ€™s origins and how heโ€™s managed to scale his small business into a thriving player in the large world of technology, blogging and media.


67 thoughts on “How Pete Cashmore Grew Mashable Into a Top 10 Blog”

  1. d3so says:

    That goes to show us that anyone can make it ๐Ÿ™‚
    thanks for sharing this with us John.

    1. Ryan McLean says:

      Too right!!! Absolutely anyone can make it online!
      You just have to be dedicated and learn everything you can about your method for making money.

      Some love blogging, some love affiliate marketing. For me…I love email marketing

      1. Pete is not anybody! he is somebody ๐Ÿ˜‰ SY

        1. Well that’s another way to say it ๐Ÿ™‚

    2. Anyone can make it is perhaps right but the fact is that most don’t.

      There are many factors aside from dedication and loving what you do.

      Anyone can and should give it a shot if they are motivated.

      This is an outstanding success story that John covers here.

      I’ll watch the videos later. Have to out and get some sun.

      1. I agree…he didn’t get momentum with his website until 9 months after he had started wordpress…For most, they would have quite by month 3 or 4 i think…

        I’m going on my 5th straight month with my site…and it’s getting some good momentum as far as traffic…serps are kicking in.

        but hopefully I can diversify traffic as Moshable has done…

    3. PPC Ian says:

      I agree with d3so! With lots of hard work (and a little luck), it’s totally possible to still make a lot of money blogging (and online in general). Great videos, very inspirational!

      1. Bradley says:

        You know, I think many of you guys are missing the point. You’re all saying that “anyone can make money,” which is true. But Pete did something that many of us forget to do, which is working and developing on the product. He made something everyone wanted to read, not just something he thought he could make money off of. Sure, he may have made some money because of his passion, but he produced great content.

        It seems that everyone is so focused on building links, SEO, and making money on the Internet.. I’ve noticed that many of the successful bloggers don’t have that as their main focus, they readers are. Without the readers, a blog is nothing. So why are we focusing on the money when we could be focusing on the reader?

        I’m not saying there’s anything wrong with SEO and development, i’m saying that it shouldn’t be the number one priority. And unfortunately for most of us, it has become the soul purpose of many new blogs. People will write anything to make a buck or two. I haven’t seen one blogger who’s made a living without focusing on the content.

        All of the successful bloggers like John Chow, Pete Cashmore, Michael Arrington, Chris Pirillo, and Darren Rowse have all focus on the content. In fact, they spend their time writing the content, not wasting it on finding ways to make more money.

        Now I’ll admit that I have fallen victim to writing for money and not focusing on the content. As a result of this, I’ve completely removed advertising from some of my websites (not all) just to test how much better my writing will be if I focused just on the writing and the community. So far, things look a lot better.

        All I’m trying to say is that sure, it’s possible to make money online, but you won’t be able to if you don’t make writing the best content possible a priority.

        Anyway,
        great post John.

  2. elie palima says:

    First to comment! lols. ๐Ÿ˜€

    I think I’ll watch the video now. =)

    1. d3so says:

      More like second ๐Ÿ˜‰

      1. elie palima says:

        Check out the time bro, We posted the comment the exact same time. lols.

        I’ve just finished watching the video and I Couldn’t believe that mashable now receives over 14 million visitors a day.. WOW.

        Social media marketing is so powerful.

        1. Ryan McLean says:

          It sucks to think you are first to comment only to find out you are second.

          I guess that’s what you get for being cocky and writing “First to comment”.

          Better luck next time

          1. It has happened to me more than once that there were no comments when I posted mine only to find out later that somebody’s comment appeared above it.

            The only way to explain it is that people can comment at the same time and how it appears on the blog depends on split seconds or some other factors which I don’t know about.

        2. d3so says:

          Yeah we did post at the same time. I guess i got lucky ๐Ÿ˜‰

          1. It must run in the family… ๐Ÿ˜›

          2. Basically this depends on the approval of comments … I think

      2. Lakhyajyoti says:

        I like second and third one most.

    2. PPC Ian says:

      Very close – great try! Between d3so, Profit Addiction, and Dino Vedo, it’s very difficult to #1!

      1. Lollzzz … you are keeping an eye on them.

    3. No, you are not AND you missed the video before commenting, minus points to you ๐Ÿ˜‰ SY

    4. Bidet says:

      Haha looks like you were a little too late by split seconds.

  3. CJ says:

    Thanks for sharing!
    What did you use to stream the videos with the advertisements in them?

    CJ

    1. John Chow says:

      I didn’t use anything. Those ads are from Bloomberg.

      1. Earl says:

        Although that would be one hell of an idea ๐Ÿ™‚

  4. make money says:

    Great business techniques. And he has used MkT 101 I mean.. is not that he made a complex sistem but he used a marketing strategy directed to point people needs straight forward… or at least that is how I understood it…

    Thanks for sharin!

  5. Jason says:

    Very good information! Thanks for sharing John.

  6. Mashable is a success story, and a great inspiration for all of us. Thanks for sharing John.

    Kindest,
    Nabeel

  7. I had some problems with the videos. The ads wanted to play twice? And the sound was messing up? So I only got to see the first part.
    But I did check out the blog and from the brief amount of the interview I saw, it seems like this guy had a great idea at the right time. Its really easy to get into a market once its been established, but anticipating changes in culture and media like this guy did are the real ways to make big bucks!

  8. Lakhyajyoti says:

    Another nice article.Watched all videoes.Thanks for sharing John.

    1. PPC Ian says:

      I watched all the videos today. Really enjoyed them. Definitely inspirational stuff. Now, time to work on my blog and portfolio of websites!

  9. Ab Azam says:

    Nice post john. Mashable is really a big blogging success.

  10. Well its nice to know how he did it but who really wants to be that big? For me the whole point of trying to earn a living on the Internet revolves around not having somebody to report to as well as not having to take responsibility for employees, either as a manager or as the owner

    1. John Chow says:

      True but Pete might be doing this while working towards an exist down the road. Mashable is worth $125 million right now. He’ll make a niche payday when time comes to cash out.

    2. PPC Ian says:

      I think this is a good point. I really depends on your personal preferences and aspirations. In my case, I’d probably take the payday and retire. Then, I might get bored and try to build a larger business that has employees. It’s got to be amazingly rewarding knowing that you “created” 30 jobs in a bad economy and are personally responsible in helping others.

      1. d3so says:

        I agree. I would take a similar route in terms of being financially stable then move onto building companies and create jobs for people.

  11. Stay clear from the make money online niche, find an untapped market and start blogging, SY

    1. Earl says:

      Duly noted.. so I’m gonna make a business one instead. Recording videos now, gotta fix the logo (I love fiverr.com) and then there’s the whole wordpress install I get to go through all over again ๐Ÿ™‚

    2. Good point SY but on the other hand I heard another online millionaire say don’t let anyone tell you IM is too saturated and that you can’t make it.

      It’s a huge market and while not easy to panetrate once you do you’ll do well.

      I know one marketer that only took 2 or 3 years to make it relatively big in that market.

      That is not to say anyone can make it but there are those who can.

    3. Bidet says:

      That is very true, find a niche you like to talk about and blog about it.

  12. It’s good to read an interview of a person who brought success with his own hands..I love mashable because it gives us latest update…but somehow I feel they compromise with the quality of the content and most of their post these days target traffic from Search engine and social media…
    What do u think John?

  13. Very inspiring! It takes determination and perseverance to pull it off.

    1. Bidet says:

      That is very true, he never gave up and because of that he was able to become successful. Perseverance and hard work is what gets you there.

  14. aroopam says:

    this is a killer idea…great job

  15. I had not visited mashable in a while thanks for sharing john.

  16. There’s nothing better than hearing stories of people who have built themselves up from nothing!

    1. Yes, it’s great to listen to people like that and how they made it.

      The videos are great and they even play on my old computer which is rare these days.

      I had no idea Pete Cashmore is from Scottland.
      His last name is quite prophetic.

      He may not have had enogh cash when he first started but now he has more cash than before, more than most and perhaps will have more cash than he can use when he sells his blog.

      Thanks John for giving us that story.

    2. Bidet says:

      Yea I agree its very inspirational and if they can do it, anyone can do it.

  17. Jason says:

    Hey John,

    Do you reset your Top Commentators plugin monthly?

    1. d3so says:

      No, it doesn’t reset monthly. I think it’s reset every week. I’m not too sure.

      1. PPC Ian says:

        I think it actually resets daily. I think what it does is take the last 30 days comment count and then rolls it each day. At least that’s my best guess! ๐Ÿ™‚ Man, I thought I was good at commenting but can’t come close to the top of the list here!
        Best,
        Ian

  18. Great stuff! Lesson is to set up a website and treat is as a business.

  19. I have tons of respect for pete. He did an amazing job.

  20. Bidet says:

    Thanks for sharing this interview with us, its very inspirational. If he can do it anyone can do it. I can’t believe a blog is worth that much money and has that many employees, he turned it into a true business.

  21. Mashable is a great example of a website that has a niche by having many niches, and yet it really isn’t a news site either.

    1. d3so says:

      Many people recommend to have one specific niche but I’m going down the road of multiple niches. I have a strong feeling that I’ll find success.

  22. You know what…success can be measured in many unique ways, “how much money you make” or “how many people you help”.

    You see I focus on the “How many people I help” and it has been thousand… and people like Pete have figured out that given people value..can also give you that money success as well.

    TrafficColeman โ€œSigning Offโ€

    1. d3so says:

      That’s true. The best way to make money is by solving other’s problems.

  23. This was VERY informative…I watched all 4 videos all the way through and was actually motivational…a staff of about 25 as full time content writters…wow!

  24. Hi,

    There are obviously some topics that will get more readers than others, but will also face more competition from the same niche.
    Being creative is very important.
    It’s like comparing those commercials full of technology that fail to pull the viewer’s attention and those simple ones that make us smile and remember the product or service.

    Josรฉ Carrilho

  25. ibnujusup says:

    mashable is awsome… thanx for sharing john

    1. Definately impressive . . . could you imagine being that successful . . . one day maybe ๐Ÿ™‚

  26. Great example, turn your passions into reality. You don’t always need to talk about money online to be successfull…Great one!

  27. aatif says:

    mashable is great , i love it . Thanks for sharing the interview

  28. I love Mashable for tech news. Better than Tech Crunch. But they changed their comment system to Disqus recently which made it harder to get traffic from their blog.

  29. The Truth says:

    yeah – he got big by scraping and stealing 80% of their content – so yeah

    1. Bidet says:

      Where are you getting this info from?

  30. Inspirational video. I love the way he writes and the amount of tech news that he has got !!

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