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How To Apply To An Ad Network

written by John Chow on October 12, 2008


Have you ever applied to an ad network and got rejected? The reason for the the rejection may not be so obvious. Many sites and blogs have the quality and traffic to join but are rejected because the network can’t confirm basic information. The next time you apply to an ad network, make sure you meet the following guidelines.

Have a Domain Name

This should be a no brainer. If you’re serious about making money online, you simply have to get your own domain name. Most ad networks will not accept a site hosted by a free service. How serious are you about making money online if you won’t even spend $8 to register a domain? The Internet has the lowest barriers of entry of any businesses out there. Spend the few bucks it takes to set up a proper site and you’ll open up a world of ad network opportunities.

Use Your Domain Email

The number one problem of any ad network is fraud. Many scammers will apply to networks using sites that they do not own. At TTZ Media, we’ve actually received applications from people claiming their site is Google.com. However, they applied with a Yahoo email address.

When applying to a network, make sure you use your domain email address. In other words, if you own yousite.com, you should enter your email as [email protected] This makes it easy for the network to confirm that you do indeed own the site. If there is a reason why you can’t use a domain email then you should use the same email as the email address used to register the domain.

When TTZ Media comes across an application using a free email service, the first thing we do is check the whois records to see if the free email matches the email used to register the domain. If it’s doesn’t match, we reject the application. If we really like the site, we will email the address on the whois record to confirm ownership or to tell the site owner that someone is trying to use his site without his knowledge.

Many webmasters use a private registration service to hide their identity. If you’re one of them, then make sure you apply using your domain email. Otherwise, your application will be rejected. If the ad network can’t confirm site ownership, you’ll never get approved.

Have a Completed About Page

The first page we look at when a new site applies to TTZ Media is the about page. It doesn’t matter how good the blog is, if the about page still says, “This is an example of an about page” we reject the application. Many times, those type of sites are just scraping content off legit sites.

What we are looking for from the about page is some information that we can match against the application. If we can’t find the name of the site owner anywhere, chances are high the site will be rejected.

Have Contact Information On Your Site

Having contact information on your site makes it easier for ad networks to confirm the information in your application. If they match, it’s a pretty sure bet that the owner of the site is indeed the person applying. This is a good way to get around the domain email requirement while using private registration. You can list the email you always use in your contact page.

Even if you never plan to apply to any ad networks, you should still maintain a contact page to prevent scammers from using your site to apply to a bunch of unsuspecting networks.

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TYCP Entertainment Magazine October 12, 2008 at 4:07 pm
Make money online October 12, 2008 at 7:21 pm

I don’t think there should be any problem with free email accounts ? they are easy to use.

Ryan McLean October 13, 2008 at 6:07 pm

Yeh but a domain name email account looks way more proffessional to an advertising network

Dan October 13, 2008 at 3:19 am

I love the GMail interface and use it for most things. Even when I run accounts [email protected] I usually set them up to re-direct through one of my other accounts. I can see how a webmail account can look unprofessional hence the re-direct but of all the solutions I’ve used I don’t really like using my domain mail accounts.

Dividend Growth Investor October 13, 2008 at 12:58 pm

These are some great pieces of advice John Chow! I was once rejected from an ad network, because I didn’t fit the minimum traffic qualification that they required. I am still quarter of the way there :-(

TYCP Entertainment Magazine October 13, 2008 at 7:38 pm

I would still rather use my business email only. I use Gmail as well, but that’s my personal account. No way would I use it for business.

Jon October 12, 2008 at 4:11 pm

Good advice for beginners… I didn’t know fraud was a big problem in the ad network industry.

http://WoodMarvels.com – Create Unique Memories

Steven-Sanders October 12, 2008 at 5:27 pm

It’s good advice for more than just beginners.

Travis October 15, 2008 at 9:19 pm

I think it’s mostly people trying to claim to be a higher traffic site so that they can get approved and then put the ads on their own site that gets 10 page views a day.

Greg Ellison October 12, 2008 at 4:49 pm

Great Advice on how to apply to a network.

Greg Ellison

Alex the Freelance Twin October 12, 2008 at 4:55 pm

Good advice here, you brought attention to things people who don’t own an ad network normally wouldn’t think about.

Also you might have a mis-spelling. “Have a Competed About Page” should be CompLeted?

R. Patel October 12, 2008 at 5:06 pm

Have never had a problem being rejected from a network, but great pointers John.

kahmaui October 12, 2008 at 5:08 pm

Great Advice! I didn’t realize how important my email address was.

judge October 12, 2008 at 5:21 pm

Thanks for the info John, great to see some insights into why you might be rejected.
However there are many ad networks out there that never provide any type of reason, I have applied to many relevant ad networks depending on the site in the past and have been refused entry, when it takes longer than 48 hours or if the site in question is rejected, I just think thats their problem and move on.

Affiliate Confession October 12, 2008 at 5:24 pm

It’s amazing what some people will try to do. Scammers are everywhere. If you stay on the legit side, life’s going to be much easier in the long run.

Cute Lemon October 12, 2008 at 5:26 pm

Thats why I got rejected ? Normally I use my yahoo mail to apply ads network application …… and yes …. some of them reject me. …….. even adsense reject me. Thanks for the tipps , I will reapply using my domain email.
The main reason I dont want to use my domain email is because the GUI is not great and the feature is bad if compare to yahoo mail.

Steven-Sanders October 12, 2008 at 5:29 pm

You could always set up email forwarding, so that your domain email gets sent to your yahoo account.

That’s how alot of people do it.

John Chow October 12, 2008 at 5:30 pm

Yahoo email can check your POP accounts. I have my GMail check all my domain emails.

Yvon October 14, 2008 at 4:38 am

For my domains, i use my ISP email now, i think it is safer than Gmail, since the latter is known to get hacked. I got one example of a popular site domain name been stolen because the Gmail that was used to store connection informations to the domain management account was hacked.

Josten October 12, 2008 at 5:58 pm

i’ve never really been rejected from an ad network. And what im starting to notice is more and more subdomain blogs with people wanting to make money. They should read your ebook and others.

Your Money Online October 12, 2008 at 6:04 pm

Very useful tips. Thank you very much John.

xyberkthebizbum October 12, 2008 at 6:12 pm

Now I know why I got rejected. I was not using my domain email ad and to make it worse I put my Blogger blog. What a bum!

Thanks John.

wisdom October 12, 2008 at 6:13 pm

thanks for the tips john. never have been rejected yet but have heard of people who have.

AhTim October 12, 2008 at 6:14 pm

Good point. Never thought of “Use Your Domain Email”.

–blog for dream–

Chris Jacobson October 12, 2008 at 6:14 pm

Good advice. I sometimes call the ad network myself and check on my application if I don’t hear from them within a few days.

atlanta wedding photographer October 13, 2008 at 12:59 am

What a way to be on top of things chris. It wasn’t until i started reading chow and shoe that I finally got new url so that people would see me as legit.

Four20 October 12, 2008 at 7:27 pm

Didn’t I just read this on ShoeMoney?

TYCP Entertainment Magazine October 13, 2008 at 7:40 pm

Are people not allowed to write similar topics now?

Geek-News.Net October 12, 2008 at 8:21 pm

Depending on the network you are applying all of these are great tips. But in my experience the first two are very important. I know lots of networks let those slide, but it looks so much more professional to apply – correspond – ect from an email address from your own domain.

I see John mentioned a bit about it but I hear a lot of people saying not to is not use domain privacy or setting your whois info to private. I’m on the fence over it and I have mine set to private but I’ve been told a few times that you are better off adding in contact info.

Keron Calame October 13, 2008 at 6:36 pm

Thats true it depends on what network you applying to for real

Ave October 12, 2008 at 9:29 pm

very useful tips! thank you so much. i’m just starting and these advices really helps.

amirulcyber October 12, 2008 at 9:33 pm

thnaks john for this useful information.you always my idol.

Jack got Jacked October 12, 2008 at 11:09 pm

Great tips although I have yet to be rejected from an ad network =)

Neeshes October 12, 2008 at 11:22 pm

Check, check, check and check. Please send us money now, John. =)

Nathan October 12, 2008 at 11:56 pm

I’ll have to check out the email thing, I’ve been instantly rejected for a few programs within networks and couldn’t think of a reason why. Maybe that was the reason.

Alex M. October 12, 2008 at 11:57 pm

Domain e-mails are as easy to use as Yahoo or MSN, I can see no difference, but the idea is to look more professional, and stand out from the others. I can see no difference thou, traffic is what makes the real difference after all.

Tinh October 13, 2008 at 12:31 am

If that is a reason to reject my application, so how about blogger using blogspot and wordpress.com?

TYCP Entertainment Magazine October 13, 2008 at 7:41 pm

John already said it. If you want to be taken seriously & have a MUCH higher chance of being accepted, you wouldn’t be using Blogspot or Wordpress.com

Andrei Buiu October 13, 2008 at 12:49 am

My domain is register by my fiance in her name. So if they do a who.is they might thing I’m a fraud!?! Well, fortunately I never had this problem.

RMP October 13, 2008 at 3:09 am

Now I understand why my ad network application was rejected without any particular reason. I should have used my domain email or unprotected whois. Thanks john.

Pavan Kumar October 13, 2008 at 3:54 am

Another most important thing is the whois details, which should match with that of the applied info

Tushar Dhoot October 13, 2008 at 6:11 am

Good post John.

I’m glad to say that I am already doing all the stuff on the list, but this is great for anyone who got rejected but is wondering why.

Catie October 13, 2008 at 8:43 am

These are tips I didn’t even think about. Thanks John!

thepoorteacher October 13, 2008 at 8:51 am

I think I understand why I got rejected by one network thanks to this post. The network offered little to no explanation as to why one of my sites was rejected. I keep my domain whois private and I think I applied with an email address that did not match the domain name on the application. I think I’ll go back and try again!



ZK@WebTrafficROI October 13, 2008 at 9:13 am

I wonder why papperjam keeps rejecting me all thetime …I mean I dont get an answer for my applications ….

India Blog October 13, 2008 at 11:10 am

Only thing i would like, that the ad networks should give some reason behind rejecting the application, what ever it is , so that the person won’t repeat that mistake again or will be careful from next time.

Double October 13, 2008 at 12:54 pm

Almost like you are talking to me. I have frustratingly been rejected from Ad sites and blog listing services. The rejections have not been specific as to the why, but I am guessing my biggest problem is that I did not use my domain email.

Keron Calame October 13, 2008 at 6:34 pm

This stuff is 1-2-3. Its easy to apply – Tell us how to make the 30,000 per month you make on a step by step basis lol

Keron Calame October 13, 2008 at 6:40 pm

Inside the world of the TTZmedia by John Chow

Keral Patel October 14, 2008 at 5:18 am

Nice tips. Even having a privacy policy page won’t hurt :)


Marko Karovic October 14, 2008 at 7:11 am

Really nice and helpful information you got there. Helps me to start my own little empire.

Thanks for everything

Caleb October 14, 2008 at 5:31 pm

The main reasons why I have gotten rejected from some networks in the past was because my site -at that time- wasn’t recieving an adequate amount of traffic.

Electronic Advice October 14, 2008 at 8:54 pm

John, thanks for this advice. because i really want to be successful in ads network.

Ben Pei October 15, 2008 at 1:28 am

Yeah if not for this post, I would probably be running in circles..

IDoBlogs October 15, 2008 at 4:11 am

You would think these would be no-brainer tips, but apparently not. Great and helpful post!

Abdul October 15, 2008 at 5:23 am

I’ll confess, I applied to 3 and got accepted by only 1!

Abdul October 15, 2008 at 5:34 am

I’ll confess, I got rejected by Adsense 2 times because I was banned by them about a year ago! ;(

Abdul October 15, 2008 at 5:42 am

Is something wrong with this comment thing?
I wrote the other comment and it didn’t show up and just as I wrote this one the other one showed up as well!

Keral Patel October 15, 2008 at 9:58 pm

Happened to me last night. But it is updating just give it sometime.


Matthew Clark October 15, 2008 at 6:05 am

Great article, I have had many clients come to me asking what the process is and this will be a great piece to refer them to.

Downloadic October 21, 2008 at 4:36 am

Nice tips, I love the TTZ Network also…

Dfunda November 8, 2008 at 2:19 am

will try this methods to get approval from ad network