How to Be a Celebrity in the 21st Century

Johnchow.com teaches others about blogging and making money, which begs the question, “Why do I care about being a celebrity?” Reason is because celebrities make more money than anyone and blogging and other online tools help make this possible.

Celebrities like Shakira, Tiger Woods and Julia Roberts are all A-list mainstream celebrities who earn hundreds of millions of dollars from being the best in their industry and from endorsing other companies who want to associate their brands with them. So is it possible for the ordinary, everyday person to reach this type of celebrity stardom? Probably not.

What certainly is possible though is for you to be seen as a celebrity within a small niche and have a loyal following. You may not make as much money as the A-list celebs but you can certainly make a few million if you’re really savvy. The goal here is to be top of mind for everyone interested in your particular niche. You want to be the best source of information for the goals your readers are trying to achieve. If this means giving away some valuable information on a blog or other type of social media site, give it away. Think of it as a necessary marketing expense to create more exposure around your brand.

In addition to being a great source of information to people that follow you, the other part to being a 21st century celebrity is accessibility and being approachable to your most loyal fans. Top social networks give you the ability to join fan pages to get updates or follow tweets from leaders in your industry 24 hours a day 7 days a week. With this much exposure people feel as if they have a personal relationship with the people they follow, although they have never met. This bond that social media has created is what allows ordinary individuals to be rockstars even in the tinniest of niches whose followers could be spread across the world.

People that come to mind that are masters of their niches are:

  • Keith Ferrazzi, teaches people how to build strong relationships
  • Peter Shankman, social media and publicity guru
  • Gary Vaynerchuk, wine guy, mentor to aspiring entrepreneurs and future Jets owner.

and of course John Chow who teaches people how to make money online. Perhaps you haven’t heard of some of these names and the reason is because these are very defined niches. Every niche from cooking to pet trainers has its own celebrities and if you share quality content and are accessible to people that want to follow your work you can also be a 21st Century Celebrity.

For more business ideas see Adrian’s free ebook “Sharing Business Ideas”.


70 thoughts on “How to Be a Celebrity in the 21st Century”

  1. earnword says:

    hoho. i never know about this way.

    1. I’m not sure I follow what you mean but Adrian is pointing out something that we can all do.

      But just picking a niche and becoming the go to person in it is only a part of what may lead to a mini celebrity status.

      1. But it is also depending on the niche itself. If the niche is too small then being a celebrity really don’t help much in getting more income. By the way the name is still a celebrity. I think Adrian have to tell more about selecting a niche to become a celebrity. It would be really hard to be making money celebrity if there is millions of competitions.

        1. But in order to be a celebriddy you have to be the best and if you are the best, then it doesn’t matter how much competition there is, does it?

          1. Being the best doesn’t get you anything if nobody knows that you are the best. What really matters is that everyone thinks you are the best.

          2. Ed is right on this. The best people in their field aren’t necessarily famous.

        2. No niche is too small Shally since technology allows you to reach people around the world. You pick a niche in something that interests you and then decide if it’s something that can either entertain people or fulfill a need.

          As for the competition, obviously the smaller the niche the less competition. So try being the best source of information for a small niche and once you dominate that area you can then try reaching a larger audience

  2. d3so says:

    This is a post I shouldve wrote. #FAiL 😉

    1. You are still a winner – don’t forget that 😉
      Hey, doesn’t that make you some kind of celebriddy?

      1. d3so says:

        lol yeah, I’m getting there. I was being sarcastic 😉

        1. Should’ve, would’ve could’ve don’t really help.

          No point comparing yourself with others and saying I should have done what they did.

          Glad you weren’t serious.

  3. dd says:

    Agreed. however, the competition is stiff for almost any niche now with so many sites on virtually every topic. choosing one and making it popular is difficult. they say do something you’re passionate or interested about is the best way to go, however i think there are marketing tactics that can help you get past this. you’re right about giving stuff away for free.. that will definitely draw crowds.

    1. Now this one is sounding like you are surrendering without even giving a try to it.

      If there are expert already than add your fresh content to that …. make yourself different.

      Facebook, twitter, you tube are those websites which can make you celebrity within 1- 3 months.

      1. Why not create a blog with the title “The Niche With No Name” using the pen name Klint Eastwood and see if you become a celebriddy overnight. Hey, if this works I want my ten per cent…..

        1. Why don’t you do it yourself? That way you can get full 100%.

  4. Baker says:

    excellent post. I agree brand recognition in the niche is key that keeps you the expert in your field, thus making you a celebrity in the online world.

    1. Not all experts sare celebrities and not all celebrities are experts.

      Being an expert helps though.

  5. Krystle says:

    Awesome. You’re right John. You don’t need to be in Hollywood to be a celebrity. There are so many YouTube and blog celebrities today, and all of them (including the incredible John Chow) started as ordinary people just wanting to show the world what they’re made of. Anyone who has the heart to follow his or her dreams can become a celebrity in the modern world. 🙂

    1. This one seems to have slipped through our old friend Email List Building’s author check net, so I shall have to point out that this article was not written by “the incredible John Chow” – please note the quotation marks as I am an iconaclast not a sycophant.

      You will see John Chow’s attitude to celebriddy etc. in his touching little video with his daughter in the park.

      People become celebriddies because they insist on pushing their air brushed faces into our lives and very often not because they have much if anything to offer us.

      The sooner we forget the whole celebriddy thing and get on with being normal human beings the better it will be for all of us.

      Oooh, I feel better now 😉

  6. Dimitris says:

    To be honest, up to a certain point this will happen on its own if you find a proper niche with reasonable competition and commit to it through your blog.
    Of course you will have to be good at it… I don t think that “Build it and they will come” works in real life…

    1. As I have come to learn, nobody comes after you build it. You have to reach people several times before they even start to trickle in.

  7. I would want to be a celebrity one day.

      1. Sahil Kotak says:

        Everyone would like to be a celebrity, and if the person don’t like it then he/she is out of mind. 😀

        1. Does the inclusion of the Smiley mean that you are joking or am I out of my mind? You just cannot actually believe that EVERYBODY wants to be a celebriddy – can you?

          1. Sahil Kotak says:

            Of course, it was a joke. 😉

  8. There are a lot of people around that make a lot of money and prefer to avoid the celebrity status. They like to enjoy their money in privacy. SY

    1. Yeah that’s right, a prime example is Mark Zuckerberg founder of Facebook. He is the youngest most successful person in the world, he’s not in the public eye and walks around everyday like us and doesn’t get any hassle off people while doing so.

    2. Sahil Kotak says:

      Yes, that’s true. People don’t like that other people know about it.

      1. Ah, that’s alright then. Presumably, they are not out of their minds because thet ARE celebriddies.

        Perhaps they are just paranoid 😉

        1. Sy makes a good point. Celebrity status is not necessary in order to make money.

          1. You definitely don’t need to be a celebrity to make money. If you are one though, there are many paths you can take to make money.

  9. SEO Cat says:

    I think that is better not to be a celebrity, but earn lots of money 😛

    1. Good opinion! Btw, celebrity earn more money than non celebrity. But well earning money is a lot more important.

      1. Some people crave celebrity status a lot more than money. For them the money alone is just not enough.

        1. SEO Cat says:

          For me it’s just enough, and I prefer not to be a celebrity, I think I’m to antisocial to keep smiling all day everyday 😛

  10. Here we go again. To be a success – i.e. celebriddy – I have to make loads of money. You don’t have to make loads of money to be a success.

    1. Success doesn’t necessarily mean celebrity either. To some success means achieving what they want and only they define it for themselves.

      1. Exactly. I am so pleased to have found a kindred spirit, if I may be permitted to call you that O celebrated Email List Builder

      2. Agreed Email list building. Thanks for your comments. I just subscribed to get your email list building book.

        As for timeshare reviews, nobody said you have to be a celebrity or make lots of money to be a success. You missed the point, because the word “success” wasn’t even in the post. I’m showing you how to be a celebrity, if that what you want to do and how you can monetize this.

  11. Peter J says:

    What a simple and effective post – I should have written this xD

  12. ChewinGames says:

    The difficult thing is to find a niche in which there is few competion…in other case you need a great and new Idea or you can have only the crumbs…
    p.s. sorry for my english

    1. Please do not apologise for your English – those of us who have it as our first – usually only language – are indeed fortunate that our language has become the one of choice for the business and the Internet communities.

    2. It’s not difficult to find a niche with little competition and you dont need a great idea. An example is if you like bicycles, that niche may be to broad. Focus on bicycle tires or a certain brand of those tires and go from there.

  13. Dean Saliba says:

    Sorry mate but i didn’t even manage to finish reading the article. I’m sure it helpful to others but not for me. 🙂

    1. Nice one, Dean. I’m with you, mate. 😉

  14. Those words are so true..True Story

    I was visited Texas one year to go to the sugar bowl, and and guy came up behind me and said.. hey I know you..you that internet marketer guy from online..hey man can I have your autograph.

    I must say i was shocked..you see I’m not known world wide..but I am know in my niche.

    “TrafficColeman “Signing Off”

    1. Your autograph – really? Oh, go on wit’ you 😉

    2. Keep hustlin TrafficColeman

  15. This is great but I think one can become celebrity if he trust himself and take action till he succeed and even after achieving it.

    Thanks For Sharing Great Teachers
    -Abhishek

  16. fas says:

    Common even John is a web celeb.

  17. Tom Wozniak says:

    The post reminds me a lot of Seth Godin’s book – Tribes. It talks about the benefits of finding your niche, building your expertise, gaining followers, and leading your newly created tribe. Great book and a quick read. If you liked this post, then I would definitely check out Tribes.

    1. That’s very interesting Tom. I’ve heard of Tribes but didn’t know it was Seth Godin’s book.

      1. SEO Cat says:

        What’s about Tribes? I never heard about it.

    2. Thanks Tom. Glad you enjoyed! I’ll make sure and check out Tribes.

  18. rap says:

    Nice one, Dean. I’m with you, mate.

  19. Kate Kutny says:

    I hope to become a celebrity online in the near future. It would be exciting! That is one of my goals. I really enjoy commenting my blog community back and hearing what they have to say about my articles. I always want to share valuable content with everyone. And that is so important. And John Chow always does this. His site is amazing!

    1. SEO Cat says:

      Commenting it’s not being a celebrity, being a celebrity it’s to have lots of fans following you, but, Kate, when you became a celebrity, please, don’t forget me, cats are always looking for love 🙂

      1. I love cats too but I know I’m never going to be a celebriddy because I cannot discover how to get my picture on my comments. How can I be a celebriddy without a picture? 🙁

        1. Go to http://en.gravatar.com to upload a picture. It’s very simple once you are on this site 😉

        2. Sahil Kotak says:

          You are joking right? If not then…huh!

  20. Gary Vaynerchuk as a Future Jets Owner? No way

  21. Thanks for posting John! Enjoyed reading all the comments as well. I’m sharing w/ all my friends on facebook and twitter.

  22. PPC Ian says:

    I really enjoyed this post. It’s short and very true. Becoming a celebrity within your niche is key.

    1. I don’t like to see you all alone down here PPC Ian. Don’t you think we are all celebriddies to somebody? Perhaps it is just a matter of scale.

    2. Glad you enjoyed the post Ian! To read more like it, here is my RSS link http://feeds.feedburner.com/adrianchilders

  23. Great post, very inspiring, so who’s on the A-list for bloggers in anybody’s minds? Top 5?

  24. Jeff Caceres says:

    It’s my dream to become one of the web celebrities on the planet for a specific niche. Your tips are promising and this will be a big help for me in a step-by-step process. Slowly but surely, time will come that I will reach there. Thanks John!

  25. Dan Lew says:

    I would like to be the very best I can be in my field, I strive to achieve this every day!

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