How To Be The Go-To Expert – Part 2

This is part two (read part one here) of my new blogging series on how to become the go-expert in whatever field you choose to blog about. I’m not sure how many parts there will be, but I do know the series will help you greatly in presenting yourself as the go-to expert to your readers.

Making YOU Stand Out

In part one, we learned the importants of making your blog stand out by giving it a custom look. Now it’s time to give yourself a custom look. The old saying “don’t judge a book by its cover” maybe true, but the truth of the matter is most people do judge things based on first impressions. When I go to see my lawyer or accountant, I don’t expect him to be wearing Bermuda shorts. I can be wearing Bermuda shorts, but he can’t!

To project a professional image, I recommend you take some nice photos of yourself. They don’t need to be professionally done, but they should be of the highest quality you can afford. These photos will not only be used on your blog, but on marketing materials like press releases, business cards, information sheets, etc. This is the photo I use for my About page.

John Chow dot Com

The photo is actually embedded into the top demo video and makes people want to play the video to find out more about me. For all my promotional videos, I never let YouTube select the screenshot. Instead, I will always upload my own custom shots that puts me in the best light.

For the back of my Make Money Online book, I used the photo you see below. I’m wearing blue because that’s the color used to convey information. The picture blurs the wall in the background so the focus is on my face. This is the photo I send to publications and trade show programs. It’s the classic headshot, and you need to get one.


For my Powerpoint slides, I combine the two images, along with my logo, to create this presentation header. The header helps to re-enforce me and my brand during the entire presentation.


The Money Shot

The last photo, and the most time consuming one to make, is call the money shot. I learned how to create this shot from Joe Bauer. The money shot is what I used on my Facebook page. It pretty much encapsulate what John Chow is all about.


What makes the money shot so great is obvious. It’s one thing to have a photo of you, it’s another to have a photo of you in front of a bunch of people throwing money at you! The photo was created by me standing on a chair, and 49 other people surrounding me. On a count of three, I raised my hands and they show me the money. The shot was taken in front of a green screen so I can edit it out and add any background I want. Here’s the original photo.

The Money Shot

I also have a non-money shot. It’s the same shot, but instead of holding out money for me, the crowd is just holding out their hands and reaching for me. The effect of the shot is to convey that I am the go-to expert, and that everyone wants a piece of me.

A Picture Is Worth A Thousand Words

A picture really is worth a thousand words. The problem is most blogger don’t have any good pictures that they can use for their blog or branding materials. You can separate yourself from the pack by getting some high quality photos of yourself.

You become the go-to expert when you look like the go-expert. Look for part three soon.

11 thoughts on “How To Be The Go-To Expert – Part 2”

  1. This is fantastic John. I could recall when I needed a shot for my blog header, during the redesign. You gave me a tip to wear a pink tie. Now, I have my expert photo on my header and the response to my content marketing service has been jaw-dropping.

    Yes, I know that other factors contributed to my success, but my personal photo and the pink tie had a strong hit as well. Thank you for these series, I hope the 3rd piece is on the way?

  2. Bojan says:

    This is great. I’ll have to look at all my pictures, and I will try to make something like this.

  3. Eric says:

    This is some great suggestions and so much truth behind how to make yourself stand above the crowd. This post has got me thinking that I probably need to do some shots like you suggest.

    Thanks for suggestions!


  4. VERY interesting info John — I DO like your composite shots — they DO work very well indeed. But there is Much MORE — to your personal presentation than that, – at work here.

    I always found in my profesional working life, – ultimately selling my time and services, primarily related to Hi Ticket TV Broadcast engineering equipment sales, that provided that one treated potential clients with the utmost respect, one could reasonably expect them to fully reciprocate.

    BUT — THAT — was a professional working environment, where RESPECT was automatically engendered into the mix, at ALL times. Suits and ties of course – were worn by ALL — down around Rockefeller Plaza etc – at any time of day – OR night, for that matter.

    Unfortunately IM is such a FLAKY business ( by comparison) that one really DOES — have to work hard to establish a Bona Fide, that in any OTHER reputable sales activity, would largely be simply implied, or largely taken for granted.

    Getting rid of CRAP — like OTOs etc , would do a LOT — toward boosting the Integrity of THIS business, – and I am NOT — absolutely NOT — against ” UPSELLS” — put out on the table – UPFRONT ! – presented HONESTLY – Wonderful — and MOST of all — ACCEPTABLE, — In many instances – very MUCH appreciated by Everybody.

    People like YOU — work hard on the maintenance of a GOOD and above all RELIABLE reputation, simply be being so transparently honest and implicitly trustworthy, — in an industry FULL, — absolutely FULL – of so called Marketers — who are simply rushing headlong to identify themselves with the UN – ethical MAJORITY — who are rightfully perceived to have the desperation and absolute rip – off Morals and Mentality of the “Used Car Salesman”.

  5. faisal says:

    Intresting John, the focus on pictures is nice.

  6. Tinter says:

    Nice Photoshop 🙂

  7. The first presentation or image may be the most crucial and have the biggest impact. , Contrast it with you to go on a shopping mall with hundreds of different stores, you stay at or go in are those who have something that you fell for in the window that you just look for 3-5 seconds when you go forward in the center.

  8. Charter says:

    Hi John,

    great blog, and informative post.I thing too, that pictures are very important. Only I’m shameless regarding public my own photo on blog or page.

  9. A picture is surely worth thousand words! Customers, people, everyone for that matter wants to speak to SME (subject matter experts). Someone you can learn from, someone who can answer your questions and solve your problems .. for sure!

  10. geek says:

    Wow nice work on images.
    tech news

  11. Angela Lea says:

    Great John! i appreciate your work quality. pictures are amazing

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