How To Be The Go-To Expert – Part 3 – Make A Demo Video

This is part three of my new blogging series on how to become the go-expert in whatever field you choose to blog about. If you missed the previous posts, you can read part one here and part two here. I’m not sure how many parts there will be, but I do know the series will help you greatly in presenting yourself as the go-to expert to your readers.

Making A Demo Video

One of the best ways to make yourself and your blog stand out as the go-to expert is to make a demo video. If a picture is worth a thousand words, then a video is worth a million. The demo video can catapult you to instant expert status if done correctly. This is the demo video I’m using on my about page.

The video does a great job explaining what I’m all about and instantly establishes me as an expert money-making blogger. Here are some of the key ingredients for making a great demo video.

Keep It One to three Minutes Long

Your demo video should be between one to three minutes in length. Any longer and it’s no longer a demo video. You are not trying to tell your life story in the demo. Instead, the video should give the highlights of what you’re about and why you are the go-to expert.

You’ll be amazed at how much information you can fit into a few minutes. The key is finding the right sound bite. Making a demo is all about cutting out the fluff and including only the meat. In my demo, there are multiple times when I used only a few seconds of a clip that was originally five to ten minutes long.

Stick To No More Than 3 Key Points

Your demo video should stick to no more than three key points. In my case, the demo shows that I’m an expert blogger, a family man, and I can help you make money while you’re sleeping. If you try to cram too much information into the video, you will lose its effectiveness.

What are the three things you are best known for? Once you figure that out, your job to find the best way to show that in the demo. And the best way to show that is by doing the next step.

Have Testimonials

People live vicariously through the words and actions of others. The best way to convey that you’re the go-to expert is to have other people say you’re the go-to expert. Having Joel Bauer say “You’re the best of the best.” is a lot more effective than me saying I’m the best of the best.

You will noticed that in my demo, I used testimonials for all my key points. Getting the testimonials isn’t hard. You just have to ask for it for. This is why I always have my iPhone with me. If I meet someone at a trade show or event, and they told me they started blogging because of me, I will ask them for a testimonial.

You should always try to show the results in the testimonial. If someone tells me he started blogging because of me, I would ask how much he made as a result of implementing my advice. Showing the results, like “I made an extra $10K as a result of using Blogging with John Chow,” is much better than saying “John Chow is a great blogger.”

One last thing about testimonials. Female testimonials are more valuable than male testimonials. Females are deemed more honest and sincere with their testimonials, so if you have a time to get a only one testimonial, try to get a girl.

Always Have The Demo with You

My demo video is not only on my blog, but it’s also loaded onto my iPad and iPhone. I always have it with me. You never know when you might need to pull it out. If I’m at a meetup, and someone starts asking me a lot of questions about what I do, I generally plug some headphones into his ears and say, “Watch this.” It’s the second best business card in the world. I don’t care how many business cards the person I talked to collected that night, he will remember me because I was the only person in the meetup with a demo video, and that makes me the go-to expert.

In part four, I will reveal the best business card in the world. Until then, happy blogging.

14 thoughts on “How To Be The Go-To Expert – Part 3 – Make A Demo Video”

  1. I. C. Daniel says:

    Impressive guide, it helps a lot, however I’m not on this step, but in future I will remember, If not I come back to read again 🙂

    1. video a good idea 😉 i might be using ur this idea 😀

  2. Laura says:

    I like that, a video as your business card. Good idea! Anything to make you stand out from the crowd is a good thing. Well, almost anything… 🙂

  3. sapna says:

    HI John

    I like the idea of making a demo video and using it as a business card. This is something I will surely try.

    Thanks for sharing this.


  4. Ngan Son says:

    Hey, new tutorial. I will update and try for my blog. In Vietnam, at this time in the Lunar New Year, Happy New Year to Mr John.

  5. Glenn says:

    This is a great tip, especially using the video as a business card. I think that I have some way to go yet before I’m at the stage whereby I can honestly make a legitimate promo video but once I’m more established I’ll definitely be doing this 🙂

  6. faisal says:

    Is your t-shirt your best business card?

    1. John Chow says:

      It’s a very good one, but not the best.

  7. Alex Kim says:

    Very cool video and clear details…
    Thanks for posting this guide up!

  8. Pankaj says:

    Thanks for sharing this post…Really Awesome video and guide…It is the best option for using the demo video as a Business card…Nice Work

  9. Whenever I read a post like this, once in a while it’s kind hard for me to digest everything. That’s why I keep coming back.

  10. sid says:

    Hi John, this video has impacted very much on my view. I’m gonna act like a pro. Nicely done and hope for more video guides.

  11. Swamy says:

    Mr. John, I need to work for more money, How can i start can you send me guidance or suggestion please.

    How to start 1st Step?


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