How To Be The Go-To Expert – Part 4

This is the fourth installment of my series on how to become the go-to expert in whatever field you blog about. In case you missed them, here are the previous posts.

The Best Business Card In The World

When we left part three, I told you that having a demo video was the second best business card in the world. Today, I’m going to reveal the absolute best business card in the world.

Your own book.

Nothing screams expert status more than being a published author. If you have your own book, then it doesn’t matter if the guy next to you knows 1000 times more than you. You will be viewed as the expert because you wrote a book on the topic. When a newspaper or TV show show has a list of experts to choose from, they will always choose the ones who are published.

Make Money Online Book

Passing out your book at a meetup will make you instantly stand out among the sea of business cards. Your own book is the ultimate business card. Because I have my own book, I don’t even carry business cards anymore. Nothing sells me better than Make Money Online: Roadmap of a Dot Com Mogul.

Published Author = Expert Status

When you have your own book, you go from mere blogger to published author, and this will bestow upon you a level of status that nothing else can match. Look at all the famous experts in any field. The one thing they have in common is they are all published. If you wish to be truly known as the go-expert in your field, then you need to write a book.

Your New Book Is Less than a Week Away

Now before you go whining that you can’t possibly write a book, I’m here to tell you it’s easier than you think. I went through the normal channels with my book by going with a New York publisher. However, my next book will be self-published on Amazon Create Space, and this is what I recommend you use for your book.

Create Space by Amazon, is a great service that anyone can used to publish a book. You just upload the Word file and Create Space will format it into a proper book and assign you an ISBN number. They will even create a Kindle edition. If you need a cover design, they can do that too. The real bonus is their speed. It took me almost a year to get my book published by a New York publisher. Create Space can pump out a book in less than week!

Amazon offers 30% royalty on book sales and 70% on Kindle sales. However, you really don’t care about this because the book will be a branding tool more than an income generator. You can buy copies of your book direct from Create Space for personal distribution. The price is amazingly low. For example, a 160 page 5×8 book cost only $2.77 each.


With the Create Space print on demand system, the unit price is the same whether you order one book or one thousand. I know people who have paid as much as $5 each for their business cards. Put your book next to their business cards, and you’ll blow them out of the water.

You Don’t Have To Write It Yourself

What keeps most people from writing their own book is they feel they can’t write it. Just because your name is on it doesn’t mean you were the one who wrote it. That’s what ghost writers are for! Do you really think Donald Trump wrote a single one of his books? My book’s byline says “John Chow with Michael Kwan.” Guess who wrote most of it?

Many outsourcing firms offer ghost writing services. You can also post your job on Prices range from a few hundred dollars to tens of thousands. It all depends on what you need. If you’ve already written the book, but need it professionally edited, the price will be a lot lower. If all you have is a bunch of notes and need a writer to turn it into a finished book, the price will be a lot higher. Michael Kwan will be happy to give you a quote.

How To Become An Amazon Best Seller


While having your own book will boost your brand tremendously, and make you a go-expert, you can increase that status by making yourself an Amazon #1 best seller. You don’t need to hit #1 on all of Amazon. You just need to hit #1 in your category.

Amazon updates their rankings every hour. The easiest way to move the book up is to have everyone buy a copy at the same time. I got my book to number one in its category by getting a few other Internet marketers together, and hitting our lists at a preset time. This created a flood of sales that shot the book to number one, long enough for me to take a screen shot. We did the same thing for Shoemoney’s book.

Now, in addition to being published authors, Shoe and I are also Amazon #1 Best Selling Authors. This might seem sneaky, but for branding purposes, you only have to hit the best sellers list once. There’s no rule that say you have to stay there. 🙂

45 thoughts on “How To Be The Go-To Expert – Part 4”

  1. Dario Izaks says:

    Hi John I just love this topic thank you for outlining the diffirent parts of writing a book , ghost writer etc I am seriously also considering writing a book as I also have an interesting story to tell about my life as we all have,thanks for a great article

    1. I think publishing your own blog is just amazing. But if you were to take it to the next level and publish a book, talk about a nice cherry on top.

      I feel it really takes you to the next level in your niche, and you can harness a big chunk of the market and readers in that field.

      What type of book are you thinking about writing Dario?

  2. tom says:

    I looked at Create Space before and throught I saw it was about $700 to get started but I could be wrong. Next month I am close to publishing my book and was looking to self host it on a site where I would pay about a few dollars for them to host it. In addition I would still be able to have it sold on Amazon. I haven’t gone into details on the process since I’m still in the middle of writing and editing my book.


    1. John Chow says:

      Yes, that is about the price it cost to get a publish a book. There are extra fee if you want Create Space to design the cover.

  3. Hotdogman says:

    I too am a “best selling author” (in the hot dog business manual space)! Publishing ANYTHING gives you cred, no matter what field you are in. I am also a ghost writer – BOO!

  4. Great series, I’m right now doing my logo (as said in post one) and as soon as possible I will be making all you said. I’m blogging about real estate investment in Brazil as a way to get clients online, its is not hard to write a book on that but how long should i write the book for it to count? Any size goes or it has to be at least X pages long?

    1. John Chow says:

      There are no set rule on the length of the book. Generally, have enough pages to get your point across. My Make Money Online book is 160 pages. My new book is 270.

  5. Brian says:

    Awesome info Jonh.Never knew being published held that much importance…

    1. John Chow says:

      It’s one of those things you don’t think about, until you actually think about it. Then it makes so much sense.

  6. Yasmine says:

    Hi John, thank you for this post – you surely know how to offer good and valuable advice. I am thinking about writing my own book and your post here gave me the last push I justed needed – Thank you!

  7. Zac Johnson says:

    Great post. CreateSpace is crazy cheap and easy to get started with your own book, whether it’s paper back or digital through Kindle.

  8. Amazing how ou can get published for so less. This is the dream for any influencer. Building a community is a tough job but the results and fruits are worth the effort put in.

  9. marcel says:

    Un ecrivain fantome et pouquoi pas un blogueur fantome? Vraiment n importe quoi

  10. Outstanding article John,

    I like your comparison of a book to a business card.

    I was just saying to someone that no matter what, the highest level of accomplishment in our society is getting published.

    Even the professors at the highest universities compare each other by their snooty patooty published journals and books. This takes precedent over their degrees.

    Thanks for explaining the self publish process in one post and not a 300 page book Guy K. lol

  11. Ian Caseley says:

    Hi John,

    Nice one. I like this. I just took a pdf instruction manual I created last month and uploaded it and it would be ‘published’ but I need to change a couple of images that are not 300dpi. If it wasn’t for my problems then it would be done. I like to tip to get it to number one spot – take a screen grab and put it on your website – Instant credibility. And they quote me $3.66 a pop for a full colour book. Love it! Yet another ‘must have tool’ if you want to try and keep up with JC. Keep up the good work, you’re an insperation.

  12. Fit Missy says:

    Awesome! Good for you John! 🙂

  13. I know 2 people who became Kindle publishers and didn’t even make money to cover their costs. Problem is that your content will have to be very compelling or you’ll be one of the 99% who don’t make money – my anecdotal observation so far

    1. Great for branding nonetheless for sure ..

    2. John Chow says:

      Most author don’t make money by selling books. It’s what the book gives them that makes them the money. The new credibility and status means they can command higher speaking and/or consulting fees.

  14. Charles Lau says:

    Just in time to read this post when I am looking into writing my own book. Thanks for the advice! I will start looking into Create Space soon after I manage to finish my book writing.

  15. Kate Kutny says:


    Great tips on how to be an expert. I didn’t know you had a book, I will have to get it sometime 🙂 I have a Tech Blog, so I should come up with a tech book. Not sure what I should write about though. How to create apps? I will have to make my own app or something and then maybe write a book on how I created my own apps. I would love to make a game and make it into an app. Since I love creating graphics and love everything to do with art and games. This may be a good thing. What do you think?

    1. John Chow says:

      I think a book on how to create apps is a great idea. Any how to book is a great idea.

  16. K. Olsen says:

    Great article, John.

    I am just writing my own book and find the CreateSpace an unbelievable opportunity for me to brand myself.

    My book should be ready within the end of April so I can publish it 1st May 2013 😉

    1. John Chow says:

      Awesome. I can’t wait to read it. 🙂

  17. Suresh says:

    Definitely a good idea. I know many are already writing 3-4 pages report with the intention of capturing email ids, but many just stop short of writing a complete book. I’m not sure of the reasons though, but I guess it doesn’t go well with thin sites.

    1. John Chow says:

      They are short sighted. They’re going after the one hit wonder and doing hit and run marketing, instead of building a real business.

  18. Lan says:

    Hi John,

    I wrote a book by using a ghostwriter from Elance for $500. It made some paid sales and more of two 5 day promotion sales at Amazon Kindle.

    However, I have not yet made past the $100 to get paid by Amazon. Do you have any suggested topics where I can focus on in order to get better results.

    1. John Chow says:

      Write on a topic that you’re an expert at.

  19. faisal says:

    Indeed this is the best business card, nothing beats that.

  20. Terry says:

    Hi John,

    Thank you for your insight! Love it!

  21. Justin says:

    Hey John,
    I just read through all the post in this series and I can now see why your where you are. You are very inspiring and I just want to say thanks! You should take a trip out to Maui, Hawaii. Its beautiful here! I can show you around haha. Take care and keep pumping out these great posts!

  22. Mwai says:

    Well put, John. A book in your name shows you are a professional who put in the time and kept the focus.

  23. I. C. Daniel says:

    Good day to all of you guys.

    Well because I’m at start and I make my own ”how to make money online website” I believe I might wait few months until I gather some valuable information to put on my first money making book and than start share it.

    Some people hurry but I don’t think is the end of internet :D, for me internet is endless as I said few days ago.

    Best regards!

  24. Glenn says:

    Wow this is awesome info John! I hadn’t heard of Amazon Create Space before reading this post and I hadn’t even considered writing a physical book, rather I’ve just been concentrating on the online world. But this has given me another approach to think about, thanks so much 🙂

  25. Great series John. I like most of us, have a book in me! This will help me crank it out faster.

  26. Ali says:

    Nice Article

  27. Another great article. I am currently writing a book along with a screenplay for a new film. So i know some of the troubles face when writing.

  28. Elena says:

    I am afraid Donald Trump does write his books, or at least adds his special “touch” 🙂 No ghost writer would write some of the ridiculous stuff that is there. Thanks for tips John!

    1. John Chow says:

      Then Trump got you tricked really well! 🙂

        1. Elena says:

          lol that’s funny. Hope John will never decide to write a book with Donald Trump like Robert Kiyosaki (Rich Dad) did, because Trump and his ghost writers would definitely spoil it!!! 😀

          1. John Chow says:

            Robert Klyosaki didn’t write a single one of his books either. They were all written by Sharon Lechter.

  29. I bookmarked this post 🙂

  30. Hiring ghost writers. Man, I wished I knew about it earlier! 😉

    I’ve always wanted to publish my own book, like what other bloggers are doing, so I could finally take list building seriously + for this very purpose. 🙂

    My friend would have found your tip about ghost writing very helpful too. He was able to publish this e-book and gained a few subscribers, though he said it’s not exactly the complete e-book (it didn’t really cover much topics), that he’d be following up the next version some day.

    But some day never really came.

    I even asked him about it for updates but he told me the next version of the ebook was a discontinued project… had he hired a ghost writer to add some content there and maybe even finish the book for him, maybe he would have able to grow his list even more.

    Anyway, I’m so trying this out.

    Thanks a lot for sharing your tips, John. They’re all awesome. 🙂

    – Terry T.

  31. Wadud says:

    Hi John,

    I really enjoy your topics. I bought your Blogging with John Chow and I’m loving it! I’ll try to get around to being published eventually.

    If you have any tips for me, let me know. It’s a work in progress.
    Insite Online Cash

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