How To Beat The Competition In Your Niche

Are you so scared of competition?

The truth is that competition can actually discourage you from moving forward in your blogging business. But all hope is not lost. Or is it?

In this post, I want to share a quick action tip which you can use to beat competition in your niche right now.

No matter the huge number of blogs out there and the number of people starting up new businesses online, you can still profit BIG Time if you press the right buttons.

Don’t be depressed by the latest Google Penguin and all other updates in the search engine world.

You’ve all it takes to build a sustainable business from scratch, or expand your already established business. But you’ve a role to play.

Passion elevates your confidence

Before I share the quick action tip to help you beat competition no matter stiffness, I want you to know that being passionate about your subject is an essential key.

If you’re very observant, I’m sure that you must have met with bloggers who are boring. Their content doesn’t resonate with you. The title sucks and their premium products are regurgitated from every nook and cranny of the web.

Most people became bloggers not because they loved it, but because they saw others doing the same thing.

After all, registering a domain name will not cost more than $12, and a hosting package is cheap as well. Even a 2-year old can easily install wordpress and start blogging if you instruct him or her.

I want you to check yourself to see whether you’re passionate about your niche. If you claim to be a social media expert, do you really love to network with people? Because the word “social” means relationship, communication and sharing.

It has little to do with selling. You’ve to communicate your originality first, before asking for benefit from your followers.

So, check your passion radar and make sure you LOVE your niche, your topic and your blog. Once you’ve identified where your passion lies, here is a simple way to beat competition…

Unique Angle (voice)     blogging voice

Let me dazzle you a little. Did you know that every article topic had already been written, by someone who knows more than you?

It’s a fact that if you want to write about the latest Penguin for example, you’ll discover other bloggers who have written extensively on it. Take it or leave it!

Because of the level of competition and the fact that everyone and their friends are now blogging, you’ve to think out of the box, if you must succeed in this age.

Inasmuch as we advice people to write quality content and build engagement, the truth of the matter is that all YOU HAVE LEFT with you as blogger and internet matter is YOUR VOICE.

Nobody can duplicate or copy that. Yes, someone can copy your content and make it theirs, but your voice is UNIQUE to you alone. In the entire world!

Voice your authority

When you find a piece of idea that you want to turn it into a blog post, don’t just write what everyone is writing. Write like a professional who holds an important position in the society.

Stay quiet for a while and think of ways to make it better; with your voice. Remember, it’s the only unique feature that’s left with you in today’s densely competitive blogosphere.

Even if thousands of bloggers have written about “SEO, list building, money making etc.” don’t be scared to join the chariot. But you must come from a different angle and convey your message in a better way.

The same rule goes for product creation. Sure, a lot of people have created their own e-book product on the same topic you’ve in mind, but it doesn’t really matter.

Just use your VOICE when you create yours and you’ll be loved by prospective customers for standing out.

Still scared of competition?

In case you’re still concerned of competition that’s in your niche, I want to remind you that to a large extent, the world has more buyers than sellers.

The world has more listeners than speakers. The world has more readers than writers and bloggers.

You’ve your own world to capture, educate and profit from. Instead of looking at the competition and mapping out strategies to beat it, look at your unique VOICE and use it to stand out from the crowd.

In other words, don’t try to compete with anyone, complement them instead. You’ll succeed if you don’t give up.

What’s your own view on beating competition? Drop a comment in the box right below and let’s talk. Guess what? You’re Awesome!

Photo Credit: scientificamerican

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22 thoughts on “How To Beat The Competition In Your Niche”

  1. Great post. I only recently started blogging so I am not really worried about the competition, but more worried about getting out there in general.

    But I do agree with you that everyone has their own unique voice, and that even if someone has extensively written about a topic, you can still write about it from your own angle.

    I think using my own unique voice is something I need to work on along with trying to put my personality into my writing.

  2. Hey John,

    It has been quite a while since my last blog post and I am finally starting to get back on my feet after about a year-and-a-half. I stopped because it was to much work with small returns. Just before I stopped blogging I was getting quality inbound links, a higher page rank, online interviews, etc. but then I just tripped on a curb. Because I trolled on your blog again and saw this post I am getting back up from my fall and being extremely PASSIONATE and will use VIDEO on my blog frequently to separate my unique blog from everyone else in my niche. This week I am starting to post everyday quality content my readers will desire and gain back all my traffic plus more.

    Thanks again John,
    Bradley Nordstrom

    YOU CHANGED MY LIFE

    1. SEO Addict says:

      ‘I stopped because it was too much work with small returns.’ – I could not agree more. I have a tech blog that earns about $100 every 3 months, with the amount of labor involved, sometimes I want to give up. Then I read a blog like this one, and I keep going. Good luck!

  3. Very informative post. Thank you for sharing with us!

  4. Nimrod says:

    I’d also like to add that competition has always been around since the beginning of civilization.. But that didn’t stop the successful ones to build their own empires… So I guess I’m saying that we just have to be bold, assertive, and project a sense of strength and power in the niche that we chose.

  5. sameer says:

    Unique Angle (voice) and Imagination are very important in blogosphere.“Man cannot create what he cannot imagine.”To innovate, we must begin with a compelling vision of the future that is different from what others are imagining. So simply stay unique,innovative and keep growing up! Thank you john!

  6. What i believe is as much as competition we have chance to make money in that niche is more higher 🙂 Also i am agreed what you said – Unique Voice because i have seen tons of blogs on make money online but my search comes to and END here at johnchow.com. 🙂

  7. Hi Michael,

    Awesome info as always. It can be so easy to get tied up by worrying how to reinvent the wheel when, in reality, there’s no need to reinvent the wheel, we just need to give it a new tyre.

    There’s no need to search for a unique selling proposition when, in fact, everyone already has one – themselves. After all, it’s we ourselves that people connect with, so why not leverage this? Passion, awesome content and putting our personality into everything we do can end up being a winning combination.

    Regards,
    Glenn

  8. Hi Michael,

    Thank you for sharing this with us, what you say really rings true with me. Competition has always been around and successful people still managed to become successful – they used their unique voice. I really think we can all benefit from reading this post.

    Thanks again,

    Laura

  9. Susan Velez says:

    Thanks for sharing this valuable information. I don’t think that there is ever too much information or competition out there.

    Regardless of what niche you are in, you can always tell your story from your point of view.

    Your main concern should be help as many people as you can in your own unique way. I think if you focus on that, then you really don’t have to worry about the competition.

  10. faisal says:

    Competition is nothing, its just something to keep you on your toes.

  11. Darren says:

    Thanks John.

    It’s good timing that you mentioned unique voice. I have been literally making video screencasts in which I speak to my audience instead of giving them things to read.

    I design websites for local businesses and that is the world I want to capture and speak to.

  12. Discouragement is a bad omen as you have said sir John, and this is telling me that business success is not realism. This is really an encouragement that what is worth doing at all is what doing well with determination,passion,perseverance and ability to be oneself.

  13. Well written article, thanks for sharing!

  14. So true about the need to use your “voice!” The inner qualities that set us apart from the rest of the world are something that no one else can copy. Share what you have with the world and there will be people who resonate and respond to what you are sending out.

    As far as competition goes either way you win! If you beat the competition you win and if you don’t, learn how to be better and try again….hence you can win from this too!

  15. Dhruv Bhagat says:

    Hi John,

    This post motivates me more in building a niche site!

    Anyways, which you prefer more?

    Link building or social media promotion ?

    Thanks!

  16. The titles are important to get visitors and rank well in serp with the right keywords, write sometimes titled in negative form, “why you do not succeed” Mistakes that make you not. “People want to know what they have missed etc.

  17. shah karachi says:

    Michael Chibuzor, Here I didn’t learn strategies to beat other competitors. But my confidence level went up to be a part of the competition with a ‘better approach’. Thanks!

  18. I. C. Daniel says:

    Pretty hard to do it without acknowledGe into SEO.

    Best regards from I. C. Daniel

  19. Paul Gibson says:

    The First part i.e Passion Elevates confidence reminded me the reason I started Blogging first. Coming to the competition part it was never an issue at that time nor now. I stated blogging as my passion and it still remain so. Wonderful inspiration article for Bloggers.

  20. Lolset says:

    Well written article, Michael. Thanks for valuable tips.

  21. Geekmom says:

    Finding your voice is a lot like finding a brand. Once you get it then it’s like another logo or color scheme.

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