How To Become a PPC Professional with PPC Ian


Judging by the number of readers who downloaded Jonathan Volk’s guide to affiliate marketing, I say there is a ton of people wanting to know more about Pay Per Click and search engine marketing. While there is a ton of money to be made from using PPC to send traffic to affiliate offers, there’s also a ton of money to be made by running the PPC campaigns for large companies and individuals. This is where Ian Lopuch of PPC Ian comes in. If you’re looking for a PPC career, his blog is a good place to start.

Who Is PPC Ian?

Ian Lopuch is the go to guy in corporate Silicon Valley when it comes to pay per click search engine marketing. When it comes to pay per click as a career path, Ian says there’s nobody more knowledgeable, accomplished, and well known than him. The goal with PPC Ian is to impart his knowledge on you.

PPC IanMy greatest sense of accomplishment comes from mentoring others and I sincerely hope to boost your personal career in PPC with my no-nonsense tips and strategies. Beyond tactical PPC, my goal is to detail β€œthe game” and how to win it (and by winning I mean making as much money as possible, getting promoted rapidly, and building up fame around your own name). In this article, I’ll discuss my unique story, why I decided to launch PPC Ian, and how PPC Ian differs from other blogs in the space.

Ian doesn’t know this but our paths had crossed before. He got his search engine marketing career started at NexTag. I had a business relationship with NexTag during the time he worked there. NexTag is one of the biggest PPC and media buyers in the business. In fact, NexTag claims they’re the Internet’s biggest media buyer. It was a great place for Ian to learn how things really work in the PPC and SEM world. Since then, Ian has worked for dozens of companies and clients and is currently the Director of SEM at a large public company.

Want a Career as a PPC Professional?

If the idea of being a Pay Per Click professional appeals to you, then you’ll want to download PPC Ian’s eBook featuring his Top 5 PPC Career Tips. The eBook is free and can be downloaded at the PPC Ian home page. More PPC and SEM career advice can be found at the PPC Ian blog. Some of the more interesting posts include:

As good as the blog posts are, the real gem of Ian’s work is in his free book. The five tips he gave were stuff I never though of and would really help me if I choose to pursue a career as a PPC professional. Even if that is not your career choice, the ebook is still worth downloading because the information can be extended into other areas.

Just as I was finishing up this review, Ian posted a video introducing himself. It’s clear to me that Ian understands branding just as well as he understands PPC marketing. And he’s a Mac user to boot. I’ll be adding PPC Ian to my RSS reader.

60 thoughts on “How To Become a PPC Professional with PPC Ian”

  1. It really looks like Ian knows his stuff! I’m sure he will get a heap of new readers from this post!

    1. He did a great job with the video.. something I want to do way more of.. video marketing.

    2. John’s blog will supply a ton of traffic for sure.

  2. Like Jonathan Volk, you can make a boat load in PPC. Be prepared to max out on credit cards though to pay off the campaigns.

    1. And pray tell, why would we max out our credit cards?
      You can do frugal PPC easy by bidding on keywords the competition either hasn’t or doesn’t need to.

      Plus, you can set a budget. (Adwords is most expensive for me, and converts less. Facebook is better)

      1. How about Bing, any luck with that?

        1. PPC Ian says:

          I’m personally a HUGE fan of Bing. The traffic quality is extremely high and the competition is a bit less than AdWords (although it’s starting to catch up). Moreover, it’s an exciting time with the upcoming Microsoft/Yahoo deal.

      2. You might have to max out your credit cards if you are making some killer conversions.

      3. I’d like to know how Facebook is beating Adwords for you.

        1. Facebook allows you to target visitors so much that it’s hard NOT to have a better conversion rate. Plus it allows pictures next to the text- a great CTR booster!

          Also, don’t tell anyone in my niche, but I pay 100 times less in FB ads than I do in Adwords ads.

    2. You’d be stupid to max out your credit cards anyways!

  3. Ian joined youtube on Feb 22nd, 2010…
    He must have been super busy all these years with PPC.

    1. PPC can keep you going full time, no kidding.

  4. Diabetis says:

    Other ppc masters are jonathan volk, shoemoney, tylercruz, joel comm, darren rowse, zac johnson, and even John Chow himself.

    1. Even John Chow ??

      Did not understand your tone my friend.

      1. He didn’t mean it in a disparaging way. Just like saying “Even John Chow, the owner of this very blog does this”.

    2. Mathew Day says:

      I didn’t know Darren Rowse was a PPC Master, learn somthin new everyday.

  5. CNA training says:

    PPC has been a scary subject for me till date as I have been afraid of maxing out my credit card. I have become a regular read of johnchow for last few days and I must say I am super impressed with the amount of knowledge I have already gained.

    1. Just set your budget to a daily maximum. You won’t max out your budget that way unless you plan on it πŸ˜‰

  6. I’ve been following PPC Ian’s blog, and there is some seriously good value to be had in what this man has to say. Do go and take a look at what he has to offer, you’ll be pleasantly surprised!

    1. So now you are going to try your hand in PPC as well.

      That is really good …

    2. PPC Ian says:

      Thanks so much for the kind words, very much appreciate it!

  7. Arbel Arif says:

    Great Person and Great to do business with… I like Ian blog very much.

    I like this post very much, keep up the good work John

    1. PPC Ian says:

      Thanks Arbel for the kind words, really appreciate it!

  8. I must say that if you are a new bie that Ian is the perfect guy who can teach you systematically.

    So guys if you want to learn than this is really a good opportunity for you.

  9. SEO Tools says:

    Thanks for the article, actually i have not try PPC yet but this articlle surely motivate newbiews

  10. Really your video teaches so many PPC tips which will be more useable to new commerce. Day to day it become very difficult to get traffic from PPC campaign,. But after going through your post, I think it will be easy to draw traffic.

  11. nice post definitely great launchpad for ppc career

  12. CNA training says:

    Just visited PPC Ian’s blog. His blogroll seems to have all the PPC gurus other than John. Surprising!!

    1. Who is John? Am I missing out on some drama here?

      1. John Chow πŸ™‚

        But hey, John doesn’t have Ian either πŸ™‚

        1. PPC Ian says:

          Just added John Chow to my blogroll! πŸ™‚

  13. Mathew Day says:

    I’ll be downloading his ebook, sounds like it may contain some juicy information. I love ppc and sem, especially when I’m against newbs who don’t know what they are doing.

  14. just read his career tip…..thanks for giving information on such useful resource

  15. Andrew says:

    PPC is way to risky for me, I prefer SEO

    Like I got 120+ visitors to my blog yesterday ,and the day before; yet it cost me nothing. OK, it is not a MMO blog.

    Paying for direct and landing page traffic is not what I am interested in, I would much rather develop content sites that attract natural search engine traffic.

    1. Well for SEO you will have to wait, you will have to give effort.

      If any one coming to you through search engines and you are thinking that its free than you should think again because its the result of your effort and time which you invested.

      So its not at all free or no cost.

    2. PPC isn’t risky if you know how to do it. You can set your own budget. If you are afraid of losing money, put your budget at $10.

      You do have $10 don’t you?

    3. CNA training says:

      It is always a good idea to start with organic seo while starting out. However the beauty of ppc is that if you can get traffic for x dollars and earn y dollar and y>x then you can simply get as much traffic as you want and your profit sky rockets in a single day. The trick is to find such keywords and then find a method to convert the traffic.

      1. Why take months to start out with organic SEO when you can get PPC ads running within 24 hours across all social networks?

        Businesses centered around selling actual products of their own or others absolutely need PPC from the start.

        1. CNA training says:

          I meant for an individual starting out on the path of MMO. I will rather spend some time to learn the basics before I start spending money on ppc. I may end up in a loss if they do not convert well.

        2. PPC also works well for list building.

          1. PPC works for a lot of things, but mostly making bank!

        3. Lots of businesses can make it without using PPC.

  16. PPC Ian says:

    Thank you so much for the review! I truly appreciate it and really enjoyed reading it. Awesome to hear that our paths crossed in the past during my NexTag days, definitely quite the company and a great experience. Everyone, thank you very much for your kind comments. Please don’t hesitate to reach out if you have any questions about PPC or your online marketing career. John, thanks again – this is a huge honor and milestone in my Internet career!
    All the best,

  17. Some great links, I looked at all of them. I just started a new PPC campaign and am stuck at QS 7 so maybe this will help.

  18. I never knew before if PPC can also become career.

    1. CNA training says:

      I think we should request him to write about how to get assignments for PPC campaign management.

      As an aside JC blog is getting really addicting to me. Need to spend more time on my own blog πŸ™‚

    2. At about $20k or $30k per month of course it couldbe a career.

  19. Matthew Neer says:

    PPC is one of the fastest, easiest ways to grow your business online. When you’ve got an inbox dumped full of more leads than you know what to do with means you’re probably doing alright. πŸ˜‰

  20. Interesting article – the few times I did ppc, the cost escalated too quickly, and the conversions would amount to around a breakeven of ppc cost to sales ratio – Now I can see where I was going wrong – ppcian getting added to my rss reader now!

    1. PPC can cost you a lot of money if you don’t know what you’re doing.

  21. I’ll have to read his free ebook. I can always use more info on how to do PPC better.

  22. Too bad you have to do most of this stuff just to please the hosebags at Google. PPC would be a lot easier if Google wasn’t trying to completely control the internet.

  23. Phil-Am OSI says:

    I agree. PPC is the most easiest and fastest way of doing or doing a business online.

  24. PPC Ian says:

    Thanks again everyone! I thoroughly enjoyed reading everyone’s comments and really appreciate all of the kind words. If there’s ever anything I can do to help you out in your online marketing career (or with anything related to PPC), please don’t hesitate to contact me.
    All the best,

  25. PPC can be glorious, I have knows a few people who went in testing PPC with very very little knowledge and came out on the rough end with little sales and big costs. Getting a course or something before hand is the way to go.

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