How To Boost the SEO Value of Your YouTube Video Content

There is no argument the value of videos is very crucial and can lead to enormous traffic generation and brand awareness. However, there has been debate over video optimization and how to leverage the basic SEO skills to boost your videos within search results and posting platforms like YouTube.com. The question is: Can ordinary link building strategies be used to boost rankings of videos within SERPs? Over the years, experts have said “yes”, but have added a twist on the way videos show up in the search results. Over the years, we’ve seen some videos outperform others without doing any SEO, which tells us that link building is just one factor in several others. Either way, it’s important that you consider a few factors when trying to rank your next video.

From my experience, here are the elements you pay close attention to before uploading your next video.

SEO_YOUTUBE_JOHN

Relevancy vs. Quantity

When creating a video, pay attention to relevancy, not quantity, because there is no point uploading videos that don’t resonate with people. Just like content, you’ll have a better chance engaging people if you are clear about the audience you are targeting. Many people make the mistake of uploading too many videos that are completely irrelevant, hoping to attract some people to their website, etc. This doesn’t work with content and won’t work with videos because websites like YouTube.com have a system in place to identify relevant videos to a user’s search.

Start by narrowing down your audience then finding out what they are looking for. Pay close attention to their search pattern. Knowing this information will help you stay on track when creating your video. In the end, you’re better off receiving 10,000 visitors from “1” popular video than 10 visitors from 5 videos you’ve created.

Hosting vs. Posting

There is no real answer to this question and it depends on what you are trying to achieve. Hosting means to upload the video on your own site while posting means to upload on sites like YouTube.com. Both can work in your favour and the ROI will depend on your ultimate objective. For example, if you have a following on your blog and want to introduce people to your new product or service, then consider hosting your own video. However, for a growing blog, and to obtain social shares, then posting on popular sites like YouTube.com will be your #1 choice. Here’s my preference…

For SEO purposes, I prefer posting on sites like YouTube.com (because of their popularity). A simple video I publish can receive thousands of videos that trickle to my blog. Next, it will be shared by thousands and can receive link backs from other relevant bloggers. The links will add SEO value to my video, which can help boost it organically within the SERP’s. Another important factor in my choice is the backend SEO work done by posting websites. On YouTube.com, for on-page SEO, I simply add a title and description then publish and it’s ready to go.

If you are going to host your own videos, it’s important to understand that each upload is unique. Make sure you take the right steps to ensure it is indexed by Google correctly.

Keywords Matter

Many people forget videos should be treated like content when publishing to the web. It’s important to add target keywords within the title and description so search engines know what your video is about. You have this option when hosting and posting so make use of the interface. Google is not a video decoder and can’t see what the video is about so it’s important you describe it by adding the relevant keywords. Just like you would with your content, research and add the right keywords where you can. Here’s something cool you can try next time to give you more leverage…

You have tools available that allow you to attach a text transcript to your videos. For those of you who don’t know, transcripts are a “text” version of your video and they add extra value to your video and your audience. They are very simple to create as many video editing tools give you the option. Just like Google indexes content, transcripts can be indexed to give you an extra boost within the SERP’s. Make sure you have the correct keywords in the right place in transcripts as well.

Social Shares

Social engagement is playing a more important role than ever and it’s not fully understood how Google uses this information when ranking content. However, it’s no argument that social shares help with the overall user experience and increases the chance of receiving links to your video. If Google lists videos within the SERP’s by importance and relevance related to link backs, then social shares is definitely an asset. If you have uploaded a video on your website, or websites like YouTube.com, then make sure you have the right social buttons in place. Make sure they are visible and easily accessible so a visitor can share your video with others on their profile.

Here are few things to keep in mind going forward…

  • Make sure you have the popular social networks displayed in your buttons (Facebook, Twitter, and Google+). Being shared on these networks can generate enormous traffic
  • Make buttons visible, adding them to the top and bottom of your video
  • Provide an incentive to your visitor for sharing your video, i.e., free information, content, and discounts
  • Make video high quality so people want to share it with their followers

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14 thoughts on “How To Boost the SEO Value of Your YouTube Video Content”

  1. Billy says:

    Youtube SEO has long been a weakness of mine … thanks for the tips!

  2. faisal says:

    Google is so complex but so is YouTube

  3. Candace says:

    Video marketing can be a great way to boost your website traffic and reach out to your target audience. YouTube videos can be an awesome way to get your message across and provide that boost to your business. I appreciate the useful tips in this article and would be implementing them in my YouTube marketing campaigns.

  4. I was not aware of the power of youtube till now. I am new to blogging and the tips are awesome. I wanted to make some tutorial videos for my blog. I will implement your ideas. Thanks..

  5. yanto says:

    thanks for great tips,..

  6. anna says:

    “A simple video I publish can receive thousands of videos that trickle to my blog. ” Can you please elaborate this point.

  7. Yes you are spot on there. Videos are a great option for improving your SEO. Even in certain Google Searches the youtube videos come on top. For example when you google “Cute Cats” on top of google the first is few images and the next is a link of a video from Youtube.

  8. Youtube is actually a best source to get traffic on our site. Not to mention, it’s always best for quality traffic.

  9. I personally use Google Keyword Planner for a quick look on keyword’s competition and its value.
    Further more, it also gives me some relevant keywords.
    There is a trick to find the best title for your Youtube video which is using the search bar. Every word you type in, the drop-down will show some of the most search combination with the given words. By choosing all the best and most relevant word to your video, there you go.
    The description is all needed to focused on as so many people forget about it.
    Youtube will crawl the Description as well. Think the Description like your blog and write thing like Subscription calling, contact, overview of your channel, your video and some funny message with your keyword repeated few times.
    Hope this help.

  10. Luis says:

    Thank you very much for these tips

  11. Golam Qauser says:

    Hi Rizvan ,

    Thank you for your very informative Article. I have a YouTube channel . I have got ideas from this post. I definitely apply in my blog.

    Thanks
    Golam

  12. Wow! Rizvan
    Superb Blog
    As video content is the future of content marketing and Youtube is the Giant video uploading website so your article is pretty much helpful for all the bloggers
    I will definitely use your wonderful tips and strategies in my business
    Thank you very much
    Can you also share some keyword tools?
    Regards,
    Vickie

  13. Really nice tips. We still haven’t started using videos for our website, but hopefully, we will do it in near future!

  14. Ankush Goel says:

    Thanks Rizvan for these amazing tricks I will definitely apply them to my videos.

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