How To Bring A Blog Back To Life

Note: This post was guest blogged by me, Mitchell Harper of www.HarpzOn.com. After a brief break from blogging I’m back and will be updating my blog as per usual.

If you’re subscribed to my mailing list then you’ll know that I’ve started my blog back up again at www.harpzon.com. I love blogging and helping people and couldn’t keep away for too long – I just had some other projects I had to take care of, such as Big Response (a hosted email marketing solution that we’re launching here in Australia).

In today’s guest post I thought I’d tell you how I’m planning to resurrect my blog. Although the RSS subscribers has stayed the same (500 or so), traffic has dropped from over 1,000+ uniques a day to about 300 – which is still pretty good considering I just had HarpzOn.com redirected to Interspire.com.

There are a few things I’m going to do to get my blog back into the limelight:

1. Guest post like crazy. Since I started blogging I’ve become good friends with John and lots of other “big time” bloggers, so I’ve kindly asked them if I can guest post on their blogs and guess what, they all agreed 🙂

2. Post excellent content for link bait purposes. I’m in the process of writing a “top 100” post for my blog. It will be absolutely massive and will be up within the week. I wont tell you what it’s about but I can tell you if you have a blog you wont want to miss it.

3. Just like I did before I’ll be contributing my thoughts as comments to a lot of the blogs I read. I haven’t had much time to do that lately but now that things have died down I have to time to really start reading blog posts again

4. I’m also putting out a press release. It costs $80 and drives an *insane* amount of traffic. The trick with a press release is to link your newsworthy item to a major even that’s going on, so I might tie my press release into the “emerging trend” of “professional blogging” or something like that. You just have to be creative.

5. Finally, I’ll visit my friends over at ReviewMe and order up some reviews of my blog. More specifically this will be my “I’m baaaaaack” campaign, which I’ll promote for a few weeks. If you’re on my mailing list you would’ve got an email from me about it this morning.

So there you have it, my plan to “make a come back” so to speak. I have lots of exciting topics to write about and taking a break from blogging has really helped me feel refreshed and rejuvenated. It’s also a nice reason to do some public relations and social marketing to get the word out there 🙂


56 thoughts on “How To Bring A Blog Back To Life”

  1. Yumcha Girl says:

    Mitch, I am so glad you’ll be back! Please stay this time!!!

    1. ya good to have you back Mitch !!

    2. Mitch, you are such an awesome blogger, to leave the scene for few weeks and still have a unique traffic of 300+ daily!

      some bloggers are online 10 hours daily and have not commanded 100 daily uniques after 6 months!

      welcome.

    3. yeah great post Mitch!

    4. Nomar says:

      Agree, good post man 🙂

  2. Nice to have decided to “make a come back”!
    Looking forward to reading your new exciting topics 😉

  3. Hope you don’t mind me asking, but did you not find a sale for the domain? Or did you just decide that it’s better if you stick with it.

    I ask because I would not understand why someone would want to buy harpzon.com for that amount. Other than the stats, you are IMO the only one who could really benefit from that domain name.

  4. Welcome back. I’m sure traffic will be back in no time.

  5. Great blog post! Are you going to email blog posters about the press release? How is that going to work?

  6. Yeah, I noticed that your site had been redirected. I thought you had just given up. 🙂

  7. I personally think that personally branded blogs lose value if the author leaves.

    Would you read this blog or Shoemoney’s if they decide to leave?

    1. So true, personally branded blogs have that danger of fading after the owner fazes out.

      But these special bloggers pack a potency in their fingers that, anytime they resurface anywhere on the blogosphere, there trademark triggers fresh onslaught of traffic to the new platform.

      A case in point is Jennifer Slegg, and recently too our Jane May.

      1. Agreed… I don’t think I’d read the blog after the personality left.. and yes Jane has done a fabulous job for herself!

  8. NOCLUE says:

    Well i think you will stop after a while for sure.

    1. Yumcha Girl says:

      Hopefully Mitch has learnt something from the experience though. I think instead of just quickly abandoning the project/blog, he should have just kept all the info online and made a post about how he needs to take a break. I would have been fine with that (more than how he just jumped ship so unexpectedly).

  9. Jack says:

    well, you have a good start by being a guest poster here. so.. because i like this post, to whom should i buy a beer? 🙂

    1. Michael Kwan says:

      Me obviously :p

  10. ehhhh…. I don’t know if I will read his blog. He just kind of left last time…

  11. Ankur says:

    Welcome back Mitch 😀

    1. Its not good enough if you are new to blogging. It is only good if you ‘connected’ in the blogosphere.

  12. And don’t forget to kick John’s ass 🙂

  13. Rory says:

    Glad to see your back

  14. Steven says:

    I must admit, guest blogging to promote your own blog, its pure evil 😈

    But all in all, still genius, welcome back Mitch

  15. I never even knew John had guest writers.

    1. He has a few. Michael Kwan is one of his more active writers as of late.

      1. Michael Kwan says:

        John usually throws ReviewMe’s my way, but I intend on doing some more non-ReviewMe posts in the future.

    2. it is a common mistake. many readers are consumed by the content and do not bother to read the change of style and the byline.

  16. What press release service do you use, Mitchell?

    1. I was wondering the same thing. PRWeb is the only one I know about simply because I don’t know much (read: anything) about making a press release.

  17. Welcome back, please stick with it now. You have some quality content on your site for sure!

  18. Josh Buckley says:

    Glad to see you back mitch 😀

  19. Sigh of relief! It’s great that you didn’t sell your domain. Glad to have you back in the loop, Mitch!

    1. Gene,

      it is a sign of web success to get your domain so attractive to buyers. i would have congratulated him if his domain had been bought, particularly for a big sum.

      1. Still glad he stuck around (if he had sold it for big bucks, I don’t think I’d have a problem with that anyway).

  20. Wahlau.NET says:

    so is this post a reviewme?

    or john is giving free publicity for friend?

    1. Michael Kwan says:

      It’s not a ReviewMe because Mitch wrote the post himself.

  21. Wahlau.NET says:

    off topic: I notice that I have to login for the nofollow to take effect.

    1. Really! That’s not good!… it shouldn’t need logging in! Hope it’s not true.

      Kenneth

  22. Welcome back Mitch…it was evil how you left and came back…now everyone is going to be talking about it!…all part of your master plan!

  23. justinf says:

    speaking of link baiting, i’ve just posted some evil link bait on my blog

    That Allison Stokke photo

    😈 😈

    1. justinf says:

      😈
      have a look at this Google Trends page – my link bait blogpost is mentioned in the blog post section.
      😈

  24. Good luck on (re)viving your blog! Do give regular posts on how the process is going!

    Harpzon.com is dead! Long live Harpzon.com!!

  25. I’m plugging today’s posting: I thought it might inspire Harpzon.com and other readers/bloggers who are getting started.

  26. I think I missed the part where he was thinking of selling the site. What happened there?

  27. Chicago 2016 says:

    You can always just start up a new domain and post simultaneously.

  28. Chicago 2016 says:

    That’s what I started doing with my personal blog.

  29. marcel says:

    Welcome back

  30. Joshua says:

    Very glad to have the master of practical advice back!

    Now, how do I get my bloglog avatar to show when I comment??

  31. justinf says:

    like Mitch, my blog is also going through an “i’m baaaaack” phase. i never really treated the blog seriously, as it was previously more of an online bookmarks folder for myself.

    my link bait from yesterday sure seems to have worked, and i’ve posted the google analytics graphs in this linkbait update post.

    obviously, its not a good idea to constantly linkbait with each and every post, as that would be really really evil, rather than being slightly evil. But i think i’ll be frequenting Google Trends a lot more in future.

  32. justinf says:

    my evil linkbait worked yesterday. traffic levels doubled.

    always worth keeping an eye on Google Trends folks.

  33. I gotta give him mad props for coming back. Well, at least it will be easier than before to bring traffic again to his blog since he has credibility.

  34. This is a cool post. It’s a unique topic as far as I’ve seen – and that doesn’t happen very often.

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