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How to Build a WordPress Affiliate Store in 15 Minutes

written by Michael Kwan on July 8, 2013

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You’ve probably heard John say it before, but it’s a sentiment worth repeating: the best kind of income is passive income. If you can do the work once, but continue to reap the rewards well into the future, then you’ve got yourself a winning formula for achieving the dot com lifestyle. And one way to go about doing that is to build an affiliate store.

The problem is that it can sometimes be challenging or incredibly technical to create your own affiliate store, but that doesn’t have to be the case. In today’s review, we’ll take a look at WP All Import and the accompanying WooCommerce add-on. As you can likely glean from the title of this post, the idea with this product is that you can have your affiliate store up and running in as little as 15 minutes.

What Is WP All Import?

Most of us would agree that WordPress is one of the better content management systems on the web today, not only for blogs like this, but for all sorts of different website types. It’s search engine friendly, it has a huge support community, and it’s remarkably versatile. And yes, you can use it to build affiliate sites too.


WP All Import is a plugin for WordPress that lets you import XML and CSV content easily and effectively. When you combine it with the WooCommerce add-on, you get a tool that completely streamlines the process for building a fully stocked affiliate store. It works with external/affiliate products and it is able to pull in the necessary product information (and your affiliate links) through datafeeds.

The tool will work with any datafeed, but you’ll most likely be using the datafeed from your favorite affiliate network. The people at WP All Import say that Commission Junction, LinkShare, ShareASale, AvantLink and Zanox are all easy to join and they all have good feeds that you can use.

Works with Any WordPress Theme

It is important to note that WP All Import and WooCommerce don’t completely take over your WordPress website. That’s a good thing, because it means that you can still use whatever WordPress theme you want. If you like one of the many themes that have been optimized for conversions, you can go ahead and use it. This solution also integrates with the Yoast SEO and All in One SEO Pack plug-ins, so you can import the keywords, product titles and descriptions from the datafeed of your choice to populate the associated fields in those plug-ins.


Here is an example of an affiliate store that is running on WP All Import and WooCommerce. As you can see, the tool was able to easily import all the necessary information, like the product names, images, pricing, and categories. It also supports layered navigation, so potential customers can filter by price, browse through brands and so forth.

You do have a fair bit of flexibility here, so while WP All Import and WooCommerce will do the heavy lifting with importing your datafeed information and automatically updating your site with new products, removing old products, and so on, it is still up to you to optimize the design and drive traffic to your site for you to make any money.

Can I Really Do It in 15 Minutes?

Instead of showcasing some sort of promotional video to sell you on the product, the WP All Import people have instead posted a tutorial video on the main page. This walks you through the entire process of setting up your store.

The video itself is only three minutes, but it does give you a good idea of what you can expect. Some of the quoted 15 minutes will be taken up by simply waiting for your datafeed to import. After that, you have the opportunity to further customize how it all works together.


What’s very useful is that when you are in the settings area inside WordPress, you can drag and drop the dynamic values into the fields where you want to use them. This does take some manual configuration, so whether you can do all of this in 15 minutes really depends on how familiar you are with using a system like this.

Special Deal for John Chow dot Com Readers

This is a very powerful tool when put in the right hands. It’s still up to you to find the right design and the right feed. It’s still up to you to drive traffic to your site too, of course. I would have liked to see the configuration process to be a little cleaner, but this is the nature of dealing with datafeeds. They can be messy.

Want to power your datafeed-fueled affiliate store with WP All Import and WooCommerce? Right now, they have a “limited time offer” to get the combo for $129, but if you enter the code “chow” on checkout, you’ll save an extra 15% off that price.


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I. C. Daniel July 8, 2013 at 12:17 pm

Wordpress as a store doesn’t surprize me. Very good store this Wp All Import.

Best regards from I. C. Daniel

Bestseller Books July 11, 2013 at 3:07 am

I have a dozen of wordpress stores. They looks amazing and google loves them!? I have created my own theme and the plugin. Life is awesome :)

Shawn Gossman July 18, 2013 at 7:53 pm

Wordpress as anything doesn’t shock me :) I have used Wordpress for one client as the official website platform for the city government. I have seen Wordpress used as a framework for gaming as well. I think with Wordpress, you can do just about anything.

Troy Vayanos July 8, 2013 at 2:02 pm

This sounds like a great idea and a long time coming.

Will definitely be checking it out.

Is that $129, a one off cost?


Richard Takemura July 8, 2013 at 4:19 pm

Looks like something I need to look into. Thanks for sharing John.

ataur July 8, 2013 at 7:08 pm

Thanks “Michael Kwan” for email info new post. I read regular your post. This post very valuable for me about WordPress Affiliate Store.

Deepak patel July 8, 2013 at 11:59 pm

Its Really amazing to create an affiliate store with Wordpress.

Arun July 9, 2013 at 12:53 am

wow, never thought of this.Wordpress rocks.Thanks for the article

Steven Hennigan July 9, 2013 at 2:08 am

John, you’ve done it again!

You shared something I thought Wordpress would never have available. I will have to try this out. It seems so simple and affordable. Thanks for the info.

Sunday July 9, 2013 at 3:20 am

From all indications, this combo package seems to be what every affiliate needs. Its exciting to see how WordPress could further be utilized in the creation of an affiliate online store.

Having said that, I still think that for any affiliate marketer to enjoy this package, he must understand how to use the WooCommerce and WordPress platforms. This is fundamental for online success!

vikash kumar July 9, 2013 at 4:17 am

Great idea for Build a WordPress Affiliate Store in 15 Minutes.

faisal July 9, 2013 at 5:18 am

That is super quick to make.

Kevin July 9, 2013 at 5:28 am

Wordpress has really made our life simple. When i first started using it, i wasn’t aware that WP is so extensible.
And this seems to be a great plugin. Will use it soon.
Thanks for sharing this with us.

Zander July 9, 2013 at 6:54 am

Wow, that is really impressive, I might have to bite the bullet and pick this up!

zolar July 9, 2013 at 9:24 am

great .. wordpres is good cms to make affiliate store..

Arieon July 9, 2013 at 4:44 pm

Wordpress really versatile. It can be an auction site, online store ,news site and the list go on. Probably the best content management system in the world.

Surendra Thapa July 9, 2013 at 7:01 pm

I’ve also used Wordpress to start my first niche site. Let’s hope that it brings success to me and I can further scale my business. Wordpress has got everything you need for success.

ZK July 10, 2013 at 12:11 am

Wordpress is an awesome platform, it can give such super options to run a business online. Woo commerce looks like a good product. John , is it from the founders of Woo Themes ?

Naveen Mayura July 11, 2013 at 8:42 am

Very good idea for doing online business…….

wsolist July 11, 2013 at 8:16 pm

Nice script but $129 is a bit steep. Is it one off with future updates included?

Gjendra July 12, 2013 at 12:02 am

me got failure in affiliate and turned into adsnse but this article never seen .now start with new josh thanks john

Navid Moazzez July 12, 2013 at 6:10 am

Awesome, great tips and super simple to do. I will try this out soon, thanks for sharing!

Pete Balasch Jr July 13, 2013 at 5:56 pm

Great Tips John. I do Love WordPress you can do so many things with word press. I will have to Try WP All Import looks Great and I will Have to try it. I do like Passive income this looks like a Really good way Thanks

Riza July 15, 2013 at 12:31 am

Others argue that passive income is for those who doesn’t want to work hard in order to earn. I disagree. I guess they’re the kind of people who just got tired working 9-5 and are not compensated well enough for the kind of hard work they put. They’re just being practical. :)

The review you’ve shared today John is very interesting. Learned a lot!

Sara D August 14, 2013 at 1:55 pm

Superb advice and very easy to do. Let me make this happen in the near future, appreciate your revealing!