How To Build Custom Audiences For Facebook Ads

Even though Facebook released their ‘Power Editor’ back in 2011, many marketers have yet to harness its power. There’s a whole new trend of marketers on Facebook that are dialing down to specific people by creating custom audiences.

How do we create custom audiences?

Step #1 – Get the Power Editor

It’s free and only available on Google Chrome. To get this application, click here:

Step #2 – Decide who you want to target


The success of any Facebook marketing campaign, or affiliate marketing campaign for that matter, rests on your ability to create an avatar. It has nothing to do with the movie. When you’re creating an avatar, you’re getting real clear as to whom you’re targeting, what they’re like, and what they’re interested in.

You do this by answering the following questions:

  • Who is my ideal customer?
  • What are they like? 
  • What are their challenges?
  • Where would they like to be?
  • What are their interests?

Step #3 – Extract ID’s manually

It’s your choice whether or not you want to make a small investment or spend countless hours extracting Facebook ID’s. I’ll teach you both methods okay?

First, go to the profile of someone you want to extract. Second, right click on the page and select “Copy Link Address”. Here’s an example of such:


Posted by Ricky Figueroa on Wednesday, September 26, 2012

Third, eliminate the stuff you don’t need. In this example, you’ll want to eliminate before fbid= and after &set. The ID for this person is 4295495799483.

Step #4 – Extract ID’s with software

The software I prefer to use for extracting IDs is Social Lead Freak. They have great customer support. Don’t hesitate to use them. Some of the more common problems with this software include:

  • not being able to extract IDs from closed and secret Facebook groups. (Hence you can use the manual method)
  • having to be logged into Facebook from within the software for the extraction process to work.

You can use this software to extract ID’s from people that are participating on fan pages of industry leaders.


Make sure you’re extracting IDs of users that you want to target. This you can then upload into the Facebook Power Editor to create a custom audience. As you follow this process, you will dial in on your ‘ideal customer’ and experience much more rewarding ad experience. What questions do you have for me?

17 thoughts on “How To Build Custom Audiences For Facebook Ads”

  1. Nino says:

    Awesome tips, thanks John Rampton. I will use them in my business.

  2. Josh says:

    This may have been the missing link in my last FB ads campaign. Adding this to my checklist for today 🙂

  3. Very good suggestion Mr. Rampton. Thank you very much for sharing with us!

  4. Mi Muba says:

    I think now time has come that every activity on Facebook should be targeted to avoid wastage of money and time. Therefore, this new facility of building custom audience for Facebook ads is really need of the time.

  5. M Luqman says:

    Thanks for the great tips Sir. Really useful.

  6. That’s the beauty of FB ads.

    You can test several at the same time to see which ones are performing above the 0.5% range and try to improve those conversions along the way.

    But with these extra tips & strategies from this post, almost anyone can look at creating successful FB ad campaigns.


  7. Susan Velez says:

    I tried to use Facebook Ads one time…never really took off. These tips may help me give it another shot. Thanks for sharing.

  8. Lidtime says:

    Spent over $300 for US likes and followers on Facebook ads but get only 500 likes and no one followers, I think I do something wrong but after your article I would like to start a new campaign like you said – step by step!

  9. faisal says:

    Wow, nice article but does FB give good ROI nowadays?

  10. Edson Hale says:

    Hey John Rampton you are right with accuracy you cannot hit your target audience; it is just like you are shouting at a millions of crowd just to admonish a few hundred miscreants in it

  11. This was a great article, thanks for sharing!

  12. I. C. Daniel says:

    I never knew about custom audience on Facebook Ads. Thanks!

  13. Good article and you make some good points and suggestions but I have a hard time even getting “likes” on facebook much less attempting to market to a target market. Seems like facebook is more for entertainment. I do better on LinkedIn if I want to reach a target market and do business.

  14. Got to learn how to use FB ads to pull traffic. It’s more targeted and much cheaper than Adwords, but the conversion is poor. Guess the cheap PPC says it all.

  15. Alex says:

    Hi! really enjoyed your post and i have a question for you: How can you exclude a city from the targeting? say i want to target the ad for the whole country except for my city? thanks

    1. wpm says:

      the Facebook is really nice but I think that United States members only can bring the traffic!

  16. Michal says:

    Hi, that was an awesome article about custom audience.
    I did liked especially the part about “Extract ID’s with software”.

Comments are closed.