How To Build Your Blog Credibilty
Credibility is something most blogs lack. This is especially true in the make money online niche. There are thousands of blogs that talk about making money online yet the author has never actually made any money online. There are a couple of reasons for this. The first is they see blogs like Shoemoney, Probloggers and this one make a lot of money by blogging about making money and figure they can do the same thing.
The other reason comes from real life. Our schools are filled with teachers and professors who don’t practice what they teach. However, the school setting gives teachers the credibility they need to look like an authority on the subject. Add in the fact that they teach from a text book and not from experience. Here are a few things you can do to increase your credibility.
Credibility Starts with the About Page
Generally speaking, the more transparent you are, the more credible you are. Your about page is the foundation on which your credibility hangs. The more information you disclose, the more your readers will trust you. Trust is the biggest part of credibility. I’ve read about pages where the author used his nickname or his first name only. Would you trust someone like that?
At the very least, your about page should have your full name, a photo and where you’re from. Information about your background and why you are an authority on the topic you’re writing about would be even better.
Blog About Something You Know
It’s really hard to fake it til you make it so it’s best to blog on a topic that you have some knowledge on or have access to. If you have never made any money online but still want to do a make money online blog, then it’s best to make that blog a journal of your online adventure and blog about the trials and pains of trying to escape that 9 to 5 jail.
Guilty By Association
During the 2007 BlogWorld Expo, I lost count on the number of times I was asked to take a picture with somebody. While I’m sure most just wanted a picture with someone who is well know in the blog world, some will use the photo to boost their credibility.
This comes back to my Power of Association post. Birds of a feather flock together and if you can post a picture of you flocking with a successful bird, you are seen as a successful bird. When the Ming Pao did their story on me, they also included this picture of me and Michael Dell, founder of Dell Computers.

Join a Related Trade Organization
Being able to list in your about page that you’re part of some related trade organization with some fancy sounding name can help to built credibility. Often time, that is the only reason people join these organizations.
Write a Guest Post for a Big Blog
Getting your post onto a big blog can not only give you a lot of credibility, it can also send you a lot of traffic. The bigger blogs generally are quite fussy about the type of guest posts they will accept. They’re looking for quality that is on the same level as their posts. You should only send your best work.
I get bloggers emailing me about guest posting all the time. The best way to get a post onto John Chow dot Com is to email me the full post. Don’t send me an email asking me to reply if I want to read the post. I won’t. Just send the full post and I’ll read it and decide if it should be posted.
Give a Speech at a University
Being able to say you’ve spoken at the University of [insert state] can greatly add to your credibility. Don’t let the fact that the university will never invite you to speak stop you. Just rent one of their classrooms for a few hours, plaster posters all over the school about your seminar and hope one or two people show up. Now you can say you were the keynote speaker on [insert topic] at [insert university] in your about page. ![]()

- Posted in Make Money Online, The Net
- 102 comments what's your take?
Success depends on lot of things. One of the things is uniqueness. If a blog/site does not offer anything unique and useful to the visitors, its just another Regular Joe. Hard work is another thing that goes with success. And most of all, some may disagree, luck is something you need as well.
Reply to this commentYes, I agree with you Manick.
John, I must agree that you really is :twisted:. It really help to open my mind though. I have lots of credibility to give but haven’t. Such as being a top student in university class and such.
Reply to this commenti doubt if luck plays a very vital role in every success we got.. if were into luck were just limiting our chances of being successful..
why not just say it that…. i did it coz i work hard for it and i deserve it.. no luck involve..
Reply to this commentIf you ask me, the luckiest people happen to the hardest working…or in John’s case, the most evil.
Reply to this commenthardwork really pays.. and being as well
Reply to this commentWhile there is some truth to the assertion that you need to practice something for preaching, it is not essential. Dr. Seuss never had a child, did not know child psychology, did not teach to children, yet he produced contents for children that are still considered master pieces in children literature and tools for teaching children “how to read”
Reply to this commentWhile that may (or may not be) true, there are always exceptions for everything. I believe John is conveying what he believes to be a general guideline, not a finite answer to getting your blog out there.
Reply to this commentWhile it is true that there are always exceptions, let’s be realistic here…the likelihood of anyone being the exception (becoming an A-List blogger without having first hand experience first) is minuscule. People win the lottery too, but would you advise that someone use that for their retirement plan since there are people that make money that way?
Reply to this commentGreat post John. I agree about the credibility of a blog starts from the “about page”. The more you know the more you feel connected to the blogger. Also the other thing is about ” make money online ” blogs. They are growing like wild mushroom in a jungle, people havent made a penny and they start writing about how to make money.
My blog personally is about things that I enjoy writing about. My views , my opinion. I am not an expert in anything its ablog where a general user shares his views and opinion as he sees it while welcoming everyone else’s to lemme know how others see it as well. Conversation is the key to any blog.
Reply to this commentAgreed with posting what you know. Just check the Adsense forum at digital point and you’ll find 100 similar threads on why isn’t anyone earning any money with their ‘make money online’ blog.
Reply to this commentagreed, great post. good good info
Reply to this commentJohn Chow you are the man! I feel really inspired and motivated to blog just by hearing your name in my mind!
I’m learning a lot from you..
Best Wishes as always,
Reply to this comment- Wakish -
Good post! I need to add some more info to my “About Me” page. Thanks for reminding me.
Reply to this commentme too, just not sure what… problogger has a good article on the about page as well. just got to do it.
Reply to this commentReally good post. This came at a fantastic time, I’m going to start a blog at the beginning of December called road2blogging.com, a journal type blog on a 24 month project where I aim to learn, advise (and hopefully teach) other about blogging.
Reply to this commentBeing yourself and writing in your own words is something that I’ve come to understand as being good work from great bloggers - on the other hand trying to become something or someone you’re not, will only push people away.
And what a great choice of theme you’ve made too Nick.
Reply to this commentIt is a great theme Neil, tried to find one that I liked for a few weeks now, and I really do like the theme.
Reply to this commentNeil, I will be checking out your blog on a regular basis. I just started my blog, http://www.notjohnchow.com, where I am demonstrating to anyone who will listen, how I am learning to blog and learning to make money following John Chow’s advise. Please stop by some time and maybe we can have a RSS competition later in the year! Good Luck!
Reply to this commentFor some reason I don’t think my 2 paragraph about page stacks up… must get onto that
Reply to this commentIt’s interesting that you feel being passionate about your subject, and transparent to your readers is the best way to build credibility. I can see you are passionate, and I’ve been reading your E-book, which certainly makes you transparent. Until I read this post I didn’t even HAVE an ‘about’ page, and being a smartaleck I called mine “Unauthorized Autobiograpy” which I’m pretty sure I swiped from someone’s book title. I’m massively transparent as I write about every single weird thing that happens to me. I guess I mostly wanted to thank you for setting my mind at rest, as I was pretty sure I was driving people away with all that transparency.
Reply to this commentExcellent post. I’ve still got to get an ‘About’ page up, will do that in the next few days. Glad to hear that you guys accept guest posts, I’ll definitely send one in!
Reply to this commentMake that Unauthorized Autobiography. And I just read your book about always spell checking…doh!
Reply to this commentI like that University idea.
Reply to this commentBoy oh boy, I can’t tell you how right on this post is as I’m 3 days into a new blog. Time to update my About page. And the nugget of wisdom I read is basically, water seeks its own level.. hanging out with like-minded people, and hopefully get a picture taken with them.
Reply to this commentI miss their “Dude you’re getting a dell” camaign. Kind of…
Reply to this commentGood advice…most of us like to retain some semblance of anonymity though..
Reply to this commentBut I think you’re right…the more personal info we put on our about pages the more transparency and thus more credibility..
Reply to this commentThis is really hard to do when you’re first starting out. I think credibility also comes with age. As you keep blogging people realize that you probably know your stuff and therefor you earn their respect.
Reply to this commentScreenshots or a real time guide (ie on a PPC campaign)
Reply to this commentGreat post John, only when you talk about technology or Operating Systems(Linux, Open Source) like I do it is difficult to get personal, you’ve got say things as they are, at times it is even difficult to be objective. You’re write…. Thru your about page it is possible to make people understand why you write the way you write
Reply to this commentJohn doesn’t it reduce your credibility to talk about ways to trick people into thinking you have cerdibitliy. I do think it is funny, and I personally don’t have a problem with the topic. The implentation of these tactics are a bit shady. Before I go on I will admit my blog doesn’t have a focus and I will probably end up breaking it into several blogs once I have enough tie to orient my topics so I don’t have any credebility as a critic. I also, don’t have any pictures. It is just tough for me to hear your comments on education. My teachers beyond highschool all had a lot of success in carreers before becoming teachers, and I can stratch that to include many of my highschool teachers as well. A lot of them wanted ime to publish papers their day version of blogging with a lot less pay. You should consider the loss of you credibility when making blanket statements about professors. My comments is not meant to get you down. I read your blog religiously with my brother. Despite the morally concious lecture I am not above using some of the tactics.
Reply to this commentThe university idea proves one more time that you’re a root-of-evil, but don’t worry, one day you’re going to stand at the podium of those ivy-league schools, telling their professors and students how did you make money. I love that part about university John beside all other stuffs you mentioned there.
Reply to this commentForgot the emoticon, John. Here they areL First, for the university part, I need this one.
Second, I need this one. 
Reply to this commentI think that’s the first time I saw John without a huge smile! I definitely can understand that he’s nervous and all with Michael Dell beside him but be yourself
Reply to this commentMoney making blog no longer just talk about 100% money making opportunities but also give insight values on how you can better optimize your blog to make more money.
Reply to this commentMaking a speech in Uni - not a bad idea
Reply to this commentMore than an idea, it is a dream. It is not easy that you can gain access to make a speech in Uni, even for that you need credibility.
Some good points over there John, some things I can adjust for myself. Looks like this post goes bookmarked from me
Reply to this commentGreat post Mr. Chow
These are great tips, but it’s hard for some of us to follow it.
-Mike
Reply to this commentVery good post. This goes to show that it’s not really about what your credentials really are but how people perceive your credentials to be. It’s not always a good idea to fake things but you can always twist every experience you have to accentuate the good points and to make things sound a lot more important. I wrote up a post on how image is everything here: http://www.winningtheweb.com/thirst-nothing-image-everything.php
Reply to this commentGreat posts John. Before read your article, i don’t know the about page is so important. I think i had to rewrite the about page again…
Reply to this commentI think that credibility is very important in blogging and online business.
Reply to this commentI agree with several of the comments…. i must change my about page.. or create one for that matter. i never realized that many readers will go to that upon a first visit.
Reply to this commentHi John,
That’s a wonderfully insightful post! Credibility is one of the most difficult things for a blog to establish since the barrier for entering the blogging field is almost nill. I agree with you that one of the first pages that I go to with respect to a new blog or website is the ABOUT page. Your post has given me some real thought to reworking my own about page so that it’s more functional and credible. I also think that having good quality, unique and insightful content on a blog, rather than regurgitated or rehashed material that you can find in a hundred different blogs speaks highly of the blog author in terms of credibility as well.
Thanks for giving me some great ideas!
Reply to this commentGood post. Will at least make me rethink some of the things I’ve decided to do on my website. I agree that credibility and trust are very important things, but there are important reasons not to as well. All in all, I think it really comes down to the purpose of your blog and why you are doing what you are doing.
Reply to this commentJohn, want to do a free SilentPillow.com tshirt give away? I can send you a bunch to give away.
Reply to this commentGreat post. I could not agree with you more.
Thanks for your insight.
http://www.weeklyincomenow.com
Reply to this commentPretty cool ideas. I don’t know about joining a trade guild, but doing a guest post is always a cool idea.
Reply to this commentHey John, why not take that uni idea one logical step further. Just christen your basement or bedroom office “The University of Woolwich” (in my case) and say you “give regular seminars at The University of Woolwich”.
Reply to this commentThat would be much more efficient. You could give lectures in your bathroom too. “The University of Scheibenhaus.”
You could but you’ll be lying. Remember the first rule of advertising. You can’t lie, but you don’t have to tell truth.
Reply to this commentNo John, you really don’t need that University of WC
Believe me, like you’ve said, everybody seems to like to get your authograph and get the picture taken with you. That number would increase John. Not only that, if your income keep growing exponentially like that, I’d repeat it one more time, that one day you’re going to be standing at the podium of those ivy-league schools telling people how did you make money the way you always telling everybody here. Mark my words and write a special post about this prophetic note at that time, John.
:wink:
Reply to this commentSuper post John, Thanks. I’m filing this one.
Reply to this commentThansk for the great post! I am happy to see I am not the only one who doesn’t have an about page. I think that will be my project for the night.
Reply to this commentI know if I am getting information from a blog I want to believe the blogger has some experience in the field. Otherwise, how do I know it isn’t all BS?
How do you know everything in the About section isn’t BS? That’s the thing about the web, you never really do know. John makes a good point that a good About page helps, but even then, it takes time for a site to establish itself and gain credibility. Most people start a site, and give up after six months. It’s those that endure, and gain a following, that eventually establish the credibility. Those with great content will last, because their content shows they know what they are talking about.
Reply to this commentGood points. I wonder how many blogs actually last past 1 year!
Reply to this commentVery nice post. Thanks John for teaching so many things.
Reply to this commenti just started my blog, and reading this article give lot of information,
Reply to this commenti never know that ‘about’ page is very important, but now i know..
in my blog i try to put many different kind of stories do it is good or not? and why…
may i ask you opinion about my blog what should i add and what should i do not do?
-thank you
I’m going to have to try that Speech at a University.
Reply to this commentWhat ever you write on your About page is your problem, very few people get there, it’s more important to write well.
Reply to this commentNo, the first thing I do if I stumbled across a new blog that I have never visited before, the About page will be the first page I go.
Reply to this comment“That university thing” is actually how one of my lecturers got started:
First he rented a few rooms for a conference event - when that was cancelled, he kept the rooms and did a lecture.
From that - and after having a good turn-out - he rented a room again.
He was invited back a third time and by his tenth ‘official lecture’, he was invited to be a part-time guest lecturer and now he’s full-time staff at the university.
So it does work. Just be careful what university it is in case they have a strict policy against unofficial lectures and events.
Reply to this commentEverything works like a dream in the post till you come to the last paragraph. Come on John, some guys may just take you seriously and do precisely what you suggest! There are some gullible guys like that still around you know?
Reply to this commentI was being serious in the last part.
Reply to this comment
did you try doing that at some point of time John?
Reply to this commentI should say that credibility is one of the most important elements if we want people to trust us and also to listen to what we have to offer.
I should say this post gave me hope. I thought you are a blogger that don’t really like guest posts since I seldom see it here. I know that a blog with your name as a domain will be difficult to fit in a guest post but I’ve seen it here. Anyway, I hope some of the bloggers out there (perhaps me) will be lucky enough to produce a post that John Chow likes.
Reply to this commentI love the last tip. Wonderful!
Reply to this commentI gave a few presentations back in the day in college. I wonder if that counts as a keynote speaker?
Reply to this commentHey john, you have excellent tips for blogging. It’s crucial that you have your own credibility.. thanks for the tips..
and i love your make money online e-book.. really opens up your mind on other things that I didn’t even notice while blogging for money..
Reply to this commentThere’s an easier explanation for your success. In the words of Louis Pasteur, “Luck favors the prepared.”
In any given market there are only a finite number of above average returns while most are below. No different for mo’ money blogging. You and Shoemoney are the exceptions. There was a opportunity ’space’ to be filled and you happen to be there to park.
Instead of advice on how to write a great blog (which you do), help us figure out how to make a bigger lot.
Reply to this commentOffer some free food/soda and student will show up.
Reply to this commentPizza would help too.
Reply to this commentNow you gonna get a lot of emails with guest post.You should make a section with the “Not to do” when is about Guest posting because i’m pretty sure you get a lot of crap.Cheers
Reply to this commentIn general, building cred takes a long time. Techcrucnh has tons of cred because ithas been around for awhile.
Reply to this commentI have started a “how to make money online” blog as you mentioned but as you mentioned, I use it only as a journal and to pass info to new stay at home parents. I don’t expect this blog to generate a fraction of the revenue my niche blogs do. Great advice and I love the last tip.
Reply to this commentOh dear, I, like the masses have recently jumped on the “make money online train and for a start, this isn’t me in this picture. I’m a lot more handsome.
Reply to this commentWow, I’m working trying to build my blogs credibility right now. Thanks for the tips!
Reply to this commentspeak at a university???
let me check with various university in my place if they wanted me in to speak on their career forum.. hihi. i’d rather teach them how to blog and make a living out of blogging compared to working fulltime just to pay taxes and debts.. 
Reply to this commentYou make some excellent points. I learned about the “speaking” at the University trick from reading The Four Hour Workweek. I plan on using that at a very prestigious school here in the next month.
Reply to this commenta simple round table discussion on a certain topic you know could be a good start i guess..
Reply to this commentWould you gain more credibility if you charged an entrance fee for lectures/lessons on blogging for money?
Reply to this commentwell if your commercializing too much i doubt.. people got some weird interpretations about commercialization.. i used to join hr forums that charge for less still credibility of the speakers are intact.. what’s important is you’ve shared lessons.. but everything boils down to who you are and you’re up to.. seen bloggers sharing their failures to others including me to learn from those mistakes.. at no cost.. even some management guru’s could offer their time being your mentor for less or even for free.. thus, it’s up to you..
Reply to this commentthat last suggestion you gave john sounds like its right out of the 4 hour work week book… Before I may have thought that anyone speaking at a university might have had some credibility but I don’t anymore. it’s an evil suggestion, but sorry, not a good evil suggestion…
Reply to this commentThis is the great way to drive traffic..
Reply to this commentLOL. good idea about speaking at a university. Maybe in a few years when I’m graduated. Plus, I’m a real pussy when giving speeches.
Reply to this commentWho cares? No one will know anyway
Reply to this commentYou have to write on topic that u have some knowledge and passion not just research informations and write with it own article but also include your own thoughts and experiences.
Reply to this commentI just go to a school and tell them i make more money than you do kids and show them a little fancy stuff. Will they believe?
Reply to this commentexpect them to laugh at you..
learning sessions at school will be great.. knowing that you can spearhead such activity then most likely they’ll believe you..
Reply to this commentI don’t mind taking pictures with people but giving speeches, no way. I’d have a seizure on the spot.
Reply to this commentHi there,
Nice post. There are so many different ways to build credibility. However, seeing someone pose with a celebrity isn’t one of them. In fact, sorta makes me think the person might be a stalker, lol!
Seriously, the focus for bloggers is to always build their online credibilty. You touched on teaching a course at a local university, which may not be possible for a lot of folks.
I wanted to chime in and mention that most Community Centers or Chamber of Commerce -type organizations are always willing to give you a platform to speak. If you teach an hour class 5 or 10 times a year, you’d be surprised at how quick your rep can grow.
You might even be able to contact the Learning Annex and be a part of their offerings in your area. Then you can even get paid for your efforts.
Point is, the best way to build credibility is slowly, by providing great value to your readers. I’m new to the blogging game, but I have been making modest money on the web for a decade.
I have no name to speak of, but I guarantee you that what I have to offer will help a ton of folks. Once people start to benefit from my experience, the credibility will happen naturally.
Have a great week!
Reply to this commentbrian
At the end of it all I think the single most important thing is content. If the content is good a lot of things fall into place.
Reply to this commentWow, I found an interesting statement from Mr. John inside this post. Great informative helpful post as usual. Thanks.
Reply to this commentu listed what to do to add cred, but you didnt list how to go about it.
Reply to this commentI fully agree that many blogs need more credibility. One of the ways of building your blog credibility is to be honest with your readers. I’m sure this first step will help many bloggers.
Reply to this commentHi John
Reply to this commentSorry I missed you at Blog World. I would have enjoyed a conversation. . . .