How To Change Your Bad Blogging Habits

I recently wrote a post about taking your blog to the next level, here is time to step it up. Maybe you’ve got some bad blogging habits. I will help you get over a couple that really piss me off.  I strongly believe your website results will double what you had last month if you sit down and fix some of the following bad blogging habits:

  • No Fav Icon
  • Opt-in boxes nowhere to be found
  • Zero Sitemap

Favicon
You may or may not know what a Fav Icon is, but here’s the easiest way to explain it to you. Look above at your internet tabs. See the face of Mr John Chow next to the website title? That’s his Fav Icon. Maybe you’re wondering what the big deal is. Adding an icon here will make your blog look far more professional, easier to bookmark, and help you stand out in the crowd.

A great blog that shows this is Succeed with Adam, he has a picture of himself in his favicon.  Having your own picture isn’t necessary but often works to brand yourself even more.

Action Step: Pick or create a picture to use for your favicon. (I use my branded picture)

Opt-in Box & Your List
Too many people are blogging and have no way to capture email addresses. The money is in the list. To illustrate: Let’s say you have a list of 1,000. And, you join an affiliate program that pays out $40 per sale. What if you send out an email to your list and just 10% of your list purchases it? Bam, you just made $4,000. Maybe that’s just unrealistic for you. Scratch that. You send it out and 5% purchase. That means you just made $2,000. It’s happening every day. And if you’re not building a list, then you’re missing out on this incredible leverage.

Before you create an opt-in box and begin building a list, make sure you have your things in order. You’ll need to pick up any one of the email marketing programs out there and build some kind of free offer. You see, building a list is a lot like fishing. You get a fish by luring him in with bait. What will you use for bait? I love to give away free interviews & and free eBooks. By the way, have you opted in to receive John Chow’s Ultimate Blog Profit Model eBook?

Action Step: Add an optin box to your blog and have it be above the fold. Place it on the right sidebar too.

SiteMap
Let’s talk a moment about sitemaps. They are easy on the eyes of a searcher. For example: When you type in John Chow into Google, what do you see? A link to his About page, 2 of his most prized posts, Advertise, and so on. Those without a sitemap are missing out on a lot of search engine opportunities. Your sitemap tells the search engines your linking structure, and helps users navigate and search your site better.

Action Step: Use this free tool to create a sitemap.

I promise as a result of applying these tips, your blog will become a recognized brand, your list will grow, and you’ll improve the usability of your site.

Would love to know if you have used any of the tools that I have suggested.  What are your thoughts on them?

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18 thoughts on “How To Change Your Bad Blogging Habits”

  1. Glynne says:

    Hey John,
    Interesting article. We have an opt-in box but don’t actually sell anything as we’re a humanitarian site. What would your suggestions be in our case?
    Cheers

  2. Cosmo says:

    Nice – I hadn’t read your first post so i had to go back. Now I got a double dose. I need to make sure all of these basics are in place because they are easy to overlook and take for granted especially when you are running multiple sites.

    If you have any tips for news sites and how to get traffic away from the “big boys” I’m all ears.

    -Cosmo

  3. dobson says:

    Great advice. Whenever friends ask me for advice about blogging or websites, I always push the site map. However, one important factor in gaining traffic is time and the age of your site, so writing consistently great content while having that sitemap is a great combination. Patience and it’ll come.

  4. Alex Shaikh says:

    i believe when becoming a full time blogger, the person should take some web design and developing classes. he/she needs to learn basic coding language, creating their own mailing list as well as sitemap. This is a great article for newbies.

  5. Jeanza says:

    Good advise. I’m just wondering: is there any automatic tool to create site map? e.g. every time you wrote an article, new item for site map created and ping to search engines.
    Thanks,

  6. faisal says:

    There is a plugin which works well, Google-XML-sitemaps.

    1. Jeanza says:

      Thanks, faisal, I install it and it works great! This is the power of blogging 🙂
      I mean sharing valuable stuff.
      Yours Jeanza

  7. Simon Dodd says:

    Great post John, I thought I was going to have to do a lot of work but it appears I have these three bases covered so thanks for making me feel good 🙂

    What are your thoughts on video sitemaps? I have one on my site that was created with a wordpress plugin and it seems to be working quite well for bringing up my videos in the search engines…

    Thanks for the great content, keep it coming 🙂

    Simon

  8. Theodore.N says:

    Hi John, all you’ve mentioned is a no brainer,when i was setting up my blog, i also set-up my site map then but don’t know if its really working. Please is there a one can find out if the site map is functioning well or if the set up is correct?
    Btw- Thanks for the post. Keep it up

  9. Oliver says:

    Hey, John.

    It is really funny how some simple little changes, such as changing your favicon, can have a dramatic impact on how your blog performs. I think I am probably one of the few who actually have enough memory to remember to set the favicon. The email opt-in is even more important than the favicon.

    Honestly, I believe the list is probably these most important aspect of your blog, aside from the actual quality content on it. The Google authorship program is also another excellent way to snatch up a lot of traffic that a lot of people are probably missing out on. Thanks.

    Oliver.

  10. Adam says:

    John,

    I’m honored that you would use my site as an example of a fav icon. Thanks for the great insights. It’s easy to make excuses and not build a list or any of those 3 things you mentioned.

  11. Abhik says:

    Subscribers are like fishes?? Strange!!
    A sitemap is indeed a great way to get indexed quickly.

  12. Yuri says:

    Great tips john! I think i should make a opt box for my blog. Currently, I’ve been doing pretty well on social networks, but other than that, my RSS feeds is still below 20.

  13. Yaisa Hagood says:

    John,

    I am gulity of all three things. Thanks for sharing these tipes. I will implement them ASAP

  14. Whitney says:

    These are some good things to keep in mind, John. Especially building a list, if you’re not building a list you’re in a pretty bad habit! Most bloggers don’t take it seriously and so they never get anywhere.

  15. Albert says:

    I’m not good with designing,What should i do to create a unique Favicon for my blog?

  16. I just found out last week that my one blog, which has been around since 2006, didn’t have a sitemap installed! Doh. My tech-y significant other gave me that ‘what an idiot’ look and quickly brought my sites up-to-date with the XML plug-in.

  17. Thanks for good advice!

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