How To Choose A Profitable Topic To Blog About

What Are You About?

In order to choose what your blog is about, you first need to think about what you are about. Spend some time thinking about what you value, what your interests are, your goals and aspirations, your passion and drive. If you can identify what keeps you going day in and day out, you can blog about it, and I bet it will be pretty easy for you as well.

When the topic is about something you care about, it no longer becomes work. You are blogging because you want to blog and not because you are being paid to do so. This is the ideal situation to be in.

Is Your Niche On The Rise?

You will need to do a little homework here. Blogging about your passion is not enough to make your blog a hit. Like any other business, you will have to do a market analysis on the area you are interested in. You might be interested in your topic but unless others are too, you will be fighting to build a highly read blog the whole time. The easiest way to find out if your niche will work is to find out its monthly search volume using the Google AdWords Keyword Tool.

The above shows keyword search volume related to Callaway Golf. With over 600,000 searches per month, a blog about Callaway golf would get a ton of traffic if you can rank on Google for the keyword.

How Is The Competition?

The more searches there are for a keyword, the higher the competition there will be. While the odds of a new blog appearing on page one on Google for โ€œCallaway Golfโ€ is very slim, there is a much higher chance for it to show up on a search for โ€œCallaway Golf Putterโ€ because there is less competition for that term.

This is where you will want to drill down into your niche until you get to a level where there is enough volume to send you good search engine traffic but no so much volume that you cannot compete.

If you are going write about a popular topic, think about what the competition is leaving out. If you are just writing the same stuff they are writing, your chance of success is very slim. Your content needs to stand out from competition. You need to offer something that no one else is offering.

Will You Have Enough To Write About?

Nothing kills a blog faster than one that is not updated. The topic you choose should be a niche topic but it should also be broad enough so you can write something about it everyday.

I have seen many bloggers pick a topic that is so narrow, they run out of stuff to blog about after two dozen posts. This is all the more reason to stick with a topic that you are passionate about. You would have a much better idea on whether you will be able to maintain a constant flow of content on a topic that you are passionate about than a topic that you have no interest in.

I recommend you start with a very narrow topic and then expand out. For example, if you were doing a blog about iPod and find you are having trouble finding new content to blog about, you can expand the niche to include iPod accessories and then other MP3 players. Just keep expanding until you have enough content to always keep the blog updated.

Can You Make Money From it?

Once you have found the topics that you are passionate about, the next step is to find out if you can make money from it. One way to find out if your niche will be profitable is with the Google Traffic Estimator.

Enter the main keywords of your blogging topic and the Traffic Estimator will give you the estimated average CPC (cost per click) for those keywords.

Generally, the higher the Cost Per Click amount, the more an advertiser has to pay and that means it is possible that you will earn more by creating content which reflects that specific keyword.

Keep in mind that the traffic estimator shows CPC prices for the Google search engine and not the Google AdSense network. If you are running AdSense ads on your iPhone blog, do not expect to make $1.67 for a click. However, the tool will give you idea on the profitability of your blog topic.

73 thoughts on “How To Choose A Profitable Topic To Blog About”

  1. Google trends is a cool tool to see if your topic is growing or dying –

    1. Kevin Pasco says:

      I’ve used Google Trends before, loved it!

      1. Google Trends has gone from tracking the top 100 trending terms, to 40 to 20 in about 3 months. I think it’s about worthless now.

        1. There are still a lot of people who make a ton of money by monetizing google trends. They just jump on the topics quick and have a good system down once they find something they can monetize.

  2. do you actually write these posts?

    1. elie palima says:

      What makes you think he doesen’t???

      Thanks for the tips john. I’ll keep these in mind as always.. ๐Ÿ™‚

      1. David says:

        Of course John Writes these! and if he doesn’t write the post, the author gets a plug right at the end of the post. He has a few who write posts for him now…

    2. I don’t see any relevant of your question. What’s wrong if not the one who write it?

      Btw, for your information, you can easily check the author on this post at the top of the post in case you do not know.


    3. Unless John has a guest post or a review, he writes them, what’s so hard to believe about that?

    4. Many bloggers have guests come in and write posts for them. Give people a break and the author some exposure. But, John’s name is in the author spot, so this one is his.

  3. chester says:

    Good point. I always thought it would be good to target a niche instead of something broad. Time for me to narrow it down a bit.

    1. And do not forget that you will have to expand later on as well … other wise you wont be able to survive for long period.

      Be specialist in narrow niche and than expand it.

    2. Yea, you gotta focus and stick with a fairly narrow topic.

  4. S Ahsan says:

    I am like so glad to come across this post! thanks for taking the time to do the screenshot.. As for the keywords, why does sex fall in the lowest CPC ๐Ÿ˜€ DaMN

    1. Sex fall under that because many people are going for that. Add Viagara or any similar medical term of sex with that and you will see high rise in CPC.

      1. S Ahsan says:

        lmao! well ZK, i was askin why sex falls under since its a popular topic at times! of course promoting those pills will make me popular ( yea right).. its not my niche anyways!! ๐Ÿ™‚

  5. Jack says:

    Also, don’t forget about related lateral keywords. You can use the Google Wonder Wheel to see what related KWs and phrases people are also searching for on the net.

    1. The Wonder Wheel is something that a lot of people don’t give enough credit to. Or even use for that matter.

      1. I myself haven’t fiddled around with the Google Wonder Wheel as of yet, and am heading there straight away to see what value can be had by using it…….

  6. Useful information! I always wondered if my automotive and motorsports theme (my real passion) was popular or not. Now I will check it out using those tools. If it isn’t, I will have to expand a little bit ๐Ÿ™‚

  7. By the way, how do get my avatar to show on here?

    1. You have to sign up for a gravatar my friend.

      1. I think John should check this matter out as I think few other persons have also complained about their avatars do not appear in the comment section.

        I dont think (hope so) the reason behind it is because the y dont register with gravatar.

        1. Signing up with Gravatar will do the trick. I wondered the same thing myself. Googled it and ran through the motions. Works like a charm now.:)

  8. hokya says:

    well, that makes senses, but doesn’t big search volume mean hard competition ?

    1. Big competition doesn’t necessarily mean you don’t have a chance, you just have to know what you’re doing and work harder that the rest.

  9. This post dedicated to newbie and I am sure people will learn a lot.

    John open a new category of newbie and post this kind of posts at there.

  10. elmot says:

    I am actually using these google tools when coming up with a post. And with these kinds of tools aiding bloggers everywhere, there is no denying that Google is really the king.

    1. Google isn’t the king, they’re big brother!

  11. Keyword (or phrase in this instance) research is where it begins at . Identifying the longer tail keyword phrases in your niche is the most effective way to garner some great search rankings for your phrases early on.

  12. Nice walk through how to find a profitable topic / niche. Instead of the free Google tool I use Market Samurai, as it allows me to save projects, monitor the rise (or fall) of my sites in the serps and much more. SY

    1. @hospitalera, Where or what is Market Samurai? And where do they get their data?

      1. I’ve heard lots of good stuff about Market Samurai.

      2. Market Samurai is probably the best keyword research tool on the market (IMO). They pull their info straight from google, so it saves you time going through it all manually. You can search competition, searches, are they “buying keywords”, etc. Awesome tool.

  13. Simon Bunker says:

    Nice and simple walkthrough of the steps to find a good quality and profitable niche. Nice work again John and well written.

  14. Azad Shaikh says:

    Hey it was very cool post. I was thinking of doing something like this before starting a new post.

  15. Thank you for the quick tip John. You post it definitely at the perfect time when I really need it.

    By the way, I have one question?

    In terms of keywords and key phrases, which one is better to focus on as both of them has pros and its cons? Or should I use both?


    1. The terms are interchangeable. Keywords can mean key phrase with more that one word in the group.

  16. George says:

    Outstanding post. Having a blog is a great way for people to increase their income, and your step-by-step approach is wonderful.

    Also, I think it is great to write about things that we love because it allows us to have a great experience. This allows us to make money and have fun at the same time. When we have fun, it naturally motivates us to write more and make more money.

    We just finished our eBook about this, and referenced John Chow dot Com many times for exactly that reason.

  17. luca says:

    the problem is:

    is adword keywords tool accurate?

    1. I don’t think the Adwords keyword tool is accurate. It seems way too high, but it is worth looking at because it does bear some resemblance as to what the actual numbers probably are.

      1. No keyword tool is totally accurate. The only way to know for sure is to load up an adwords campaign, set the filters to “exact search” and watch the impressions. This way there is no doubt how many searches a day a keyword gets. Will cost some money though.

  18. This is kind of the post I like.

    Although I actually “know” all this stuff (I learned it when I already made few bigger mistakes with my blog), it’s still good to remind myself.

    Keep up posting these useful posts, I know you make a living from your blogs and have to promote affiliate products and all that stuff, but posts like these make me stick around.

  19. Darni says:

    The idel topics are those which have a large market and have relatively little competiation.But this is not the most important.The most important is one’s passion and interest.

  20. It seems blog niche have a good price. I think my decision to focus on it is right. Even tough the competition is hard, i think i still can go up in long phrase term.

  21. I think the MMO blog topic has been beat to death, anyone new still trying to rank for those terms?

  22. its true big money mean tight competition too

  23. If I was only passionate about insurance or financial products, I could make some real money! ๐Ÿ™‚

  24. The Google keyword tool can do wonders for not only choosing a niche for a site or a topic to write about but also which words to use in the article.

    I don’t use it for most of my blogs but when I write for corporate blogs, I find it extremely valuable.

  25. I have kinda gone against the grain with my blog site. I have a niche, but some times I do venture out. I blog about every day life… Mostly relationships but I will occasionally write about making money… I just started so I am in the trial phase. I usually write a blog every other week or so that I use these tools that you have mentioned to focus on ranking in Google… These tools are very effective. I haven’t been following John as long as some of you have but I must say that he is my “internet role model”. So I do value what he writes because he is already where I want to be. Thanks John for the info.

  26. SEO basics says:

    If you have no personal interest in your blog topic, it will get real old real fast.

  27. Kevin Pasco says:

    KILLER post John! Thanks ๐Ÿ˜€

  28. LukePeerFly says:

    Awesome post John. Bookmarked for my next adventure ๐Ÿ™‚

  29. atics says:

    thanks john , since i used google ad word tools, my new blog become indexed in google search…. : )

  30. gagaukon says:

    that adword tool is very useful, im lacked of knowledge about keyword and stufft. this article should be my turning point.

  31. Good points you have to analyze all the different aspects of your topic to see whether or not its worth continuing to write about.

  32. omnunu says:

    hi, is my first time to visiting here, introduce me. im omnunu, im glad to be read in here, wow ur blog/site is very very interesting….., maybe someday i’ll be same like u. thanks

  33. John, is there a factor that you can multiply with the the Google search engine price and get the approximate Google AdSense network price?

  34. Yeah the more I read about Aweber, the more I like it. We just relaunched our blog and Aweber will be implemented in the next phase.

  35. i also use google trend. i believe i can earn something from my blog.

  36. kwkbh says:

    I never used google trend, but now I’ll
    thanx John.

  37. Exactly why I choose both to talk about Stocks/Financials Markets and Sports. The best of both world in my opinion.

  38. Good information for choosing a topic. One thing I have encountered is running out of things to write about for a particular topic. Solution: Start another blog/site.

  39. trafalgar03 says:

    It’s really hard to think of a profitable niche this days. But with this tools it becomes much more easier…. I suggest looking for a niche that you like. Thanks for this valuable post Mr Chow!

  40. it’s actually hard to find a profitable niche this days although for me you will be more successful in this business if the business you want to target it you always love to do.

  41. cna training says:

    Keep posting stuff like this i really like it

  42. Custom Essay says:

    CPC directly effects your income as adsense advertiser. Google will give you more if it earns more.

  43. Google Trendz is awesome as well as SpyFu

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